LOS ANGELES–(BUSINESS WIRE)–Emmy and Golden Globe nominated actress, producer and entrepreneur Sofía Vergara will kick off the Big Game on Sunday by tossing her useless shoes for something so much better—the convenience of Skechers Hands Free Slip-ins®. The global superstar teams up with Skechers for the footwear brand’s 13^th Big Game appearance—airing nationwide just before kickoff when New England faces Seattle on NBC. (View it now here.)

“No one can kick off a game like Sofía. She brings energy, passion and attitude to the field with her signature style and confidence,” added Michael Greenberg, president of Skechers. “She’s the perfect fit for Team Skechers, and will remind the millions of viewers that life is always easier and more comfortable when you go hands-free with Skechers Slip-ins.”

Appearing for the 13^th year in 2026, Skechers has been a perennial advertiser during the Big Game. The brand’s first appearance starred Joe Montana in 2010, and last year it featured Andy Reid as he was also coaching the game. Other notable past Skechers Big Game commercial highlights include Snoop Dogg, Mark Cuban with a French bulldog named Mr. Quiggly, Tony Romo, Mr. T, and Willie Nelson singing “On the Road Again.”

Skechers offers its complete range of footwear, including Skechers Hands Free Slip-ins®, at Skechers retail stores and skechers.com, as well as at department stores and footwear retailers around the globe.

About Skechers U.S.A., Inc.

Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

LONDON–(BUSINESS WIRE)–Skechers, The Comfort Technology Company®,today announced the arrival of its inaugural cricket footwear line in the UK. First launched in India, the Skechers Cricket Elite style offers athletes at all levels the opportunity to experience the collection’s signature comfort and performance when they take the field.

Skechers developed and perfected the brand’s cricket offering with insight and feedback from elite athletes and the cricket community to ensure the final product best meets the specific needs of cricketers.

Richard Parker, Managing Director, Skechers UK & Ireland, said, “Cricket has a massive global following as the second most popular spectator sport in the world, but cricket originated from the UK and has more recreational players and fans participating here every year, making this the ideal country to expand the reach of our Skechers Cricket footwear collection. The launch of the footwear is just the beginning; we have a robust plan to engage directly with elite English players and the passionate local cricket community in the months ahead.”

David Weinberg, COO of Skechers, added, “While India was the launchpad for Skechers Cricket, we always planned to grow the footprint of this collection to the UK and additional cricket-loving countries. This allows us to introduce more players to our innovative high-performance cricket shoes tailored to the unique demands of the sport. Skechers Cricket footwear expands our performance portfolio that includes running, football, basketball, golf, pickleball/padel and more products offering elite to casual athletes our signature Comfort That Performs across their favourite sports and activities.”

The Skechers Cricket Elite style features 11 adjustable metal spikes. It is ideal for players seeking exceptional traction and stability, enabling them to perform with confidence and deliver powerful movements on the field. The optimal grip helps players move swiftly and effortlessly, but stay grounded when executing powerful swings. The style also offers signature Skechers technologies for added comfort and performance. This starts with the Goodyear® rubber outsole that complements the metal spikes for additional traction, grip and durability. The lightweight ULTRA GO® cushioning midsole and Skechers Move Foam™ insole elevate the comfort through long matches while Skechers Arch Fit® technology offers extra support. Additionally, the lightweight and flexible design allows for natural foot movement.

Several elite Indian cricket players currently compete in Skechers including globally-acclaimed bowler Jasprit Bumrah—who earned the prestigious Sir Garfield Sobers Award for the 2024 ICC Men’s Cricketer of the Year—as well as Ishan Kishan, Mohammed Siraj, and Yastika Bhatia. After a historic five-wicket haul for India at Lord’s last summer, Bumrah donated his Skechers Cricket shoes to the MCC Museum where they are on display. Skechers is also the official kit sponsor of the Mumbai Indians men’s and women’s teams.

The Skechers Cricket collection is available now at select Skechers retail stores in the UK and online at skechers.com.

About Skechers USA Ltd. and SKECHERS U.S.A., Inc.

Skechers USA Ltd. is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company^® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500^® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

LONDON–(BUSINESS WIRE)–Skechers welcomes midfielder Roméo Lavia as the latest addition to its global roster of elite-level footballers competing in Skechers Football boots. The Chelsea FC and Belgium National Team star is now dominating the pitch wearing the SKX_2 Elite boot from the new Flair Pack. Lavia will also be featured in the brand’s campaigns supporting Skechers Football footwear and apparel.

“I’m proud to join Skechers and the lineup of incredible athletes already associated with the brand,” said Roméo Lavia. “Throughout discussions with Skechers, what became clear is its pursuit to provide the very best solutions and support for athletes, and I could feel this on foot when I wore the SKX_2 for the first time. It’s an exciting time to join Skechers as the company expands in our sport, and I know these boots are going to keep me comfortable on the pitch.”

“Signing Roméo Lavia continues our mission to build a roster that grows from strength to strength, as we deliver comfort that performs on the pitch for every type of athlete,” added David Weinberg, Chief Operating Officer of Skechers. “Roméo is a generational young talent who quickly established himself as one of the most accurate midfielders in the Premier League. We’re looking forward to Skechers Football being a part of his journey this year and beyond.”

A product of the R.S.C. Anderlecht academy, Roméo has since plied his trade in the Premier League, wearing the shirts of Manchester City FC, Southampton FC and his current team, Chelsea FC. During his debut year in the top flight of English football, Roméo proved to be technically gifted and known for his ability with the ball, earning a reputation as one of the division’s brightest prospects in the process.

The Skechers Football range offers two Elite models for every type of player and surface including the new Flair Pack. The SKX_2, worn by Roméo Lavia on the pitch, is designed for players who require precision when passing and finishing, with a meticulously designed last to optimize comfort. It also features a resilient Hyper Burst Pro™ insole, a lightweight Skechers Performance Fitknit® upper, and an outsole that has been optimized for multidirectional movements. The Skechers Razor 1.5 is a lightweight speed boot built to maximise acceleration and energy return. It also features a carbon-infused soleplate for responsive power and agility during play.

Roméo joins the likes of Harry Kane, Mohammed Kudus, Anthony Elanga, Barış Alper Yılmaz, Matt O’Riley, Isco Alarcón, Niccolò Pisilli, Leila Oushabi, and more elite athletes as part of the Skechers global roster.

Beyond football, Skechers also offers performance footwear for athletes of all levels, including running, basketball, golf, pickleball and padel globally, as well as cricket in India.

The SKX_2 Elite and the full Skechers Football collection are available now at skechers.com, Skechers retail stores, and selected speciality football retailers. Football fans can discover new product launches and behind-the-scenes content by following @skechersfootball on Instagram and TikTok.

About Skechers U.S.A. Ltd. and Skechers U.S.A., Inc.

Skechers U.S.A. Ltd. is the UK and Ireland subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company^® based in Southern California. Skechers designs, develops, and markets a diverse range of lifestyle and performance footwear, apparel, and accessories for men, women, and children. The Company’s collections are available in 180 countries and territories through department and specialty stores and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500^® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.