by Pei Pei Chu | May 6, 2026 | Press Release
NEW YORK CITY / LOS ANGELES—May 6, 2026—The Women’s National Basketball Association (WNBA) and Skechers today announced a multiyear deal that will position the global footwear leader as an Official Partner with the league. Skechers continues its ongoing global support for women’s sports, and will be a fixture throughout the league as the WNBA celebrates its milestone 30th season.
“We’re excited to welcome Skechers to the WNBA family at a moment of extraordinary momentum for our league,” said WNBA Chief Growth Officer Colie Edison. “This partnership reflects the growing demand from global brands to connect with WNBA fans worldwide. We look forward to collaborating with Skechers to create unique fan experiences, deepen engagement, and elevate the players who power our league.”
“Partnering with the WNBA illustrates our long-term commitment to promoting women’s basketball and elevating the athletes who are enthusiastic about the game at every level,” said David Weinberg, Chief Operating Officer at Skechers. “Skechers has been part of the basketball community for several seasons, and now fans will see our innovative footwear take center stage in the WNBA for the first time. We look forward to leveraging the league’s exploding popularity to help grow the sport while introducing our signature Comfort That Performs to even more athletes around the world.”
In 2024, forward Rickea Jackson, who was recently traded to the Chicago Sky, became the first athlete to play in Skechers Basketball footwear in the WNBA. Skechers expanded its roster in 2025, welcoming Washington Mystics forward Kiki Iriafen and shooting guard Jackie Young—who won her third WNBA championship with the Las Vegas Aces last season.
“For me, it’s all about staying comfortable and locked in, and Skechers gave me that all the way through our championship run last season,” said Jackie Young. “This season is going to be special, and it feels like the perfect time for Skechers to make it official. I can’t wait to see more players in the S on the court soon.”
“The Skechers team constantly checks in with me for feedback and ideas, so they’ve been a great partner for me as a player and I know they’ll be a fantastic partner for the league,” said Rickea Jackson. “And of course I love the shoes—they look and feel great on the court. It is only a matter of time until more players will start to catch on.”
“When Skechers signed me ahead of the draft last year, I knew this was a brand that believed not only in me, but in our sport overall,” added Kiki Iriafen. “From design to promotion, they truly prioritize the needs of female athletes and now that they’re partnered with the W, the possibilities are limitless.”
Skechers redefines basketball footwear with its innovative collection engineered for athletes of all skill levels. The lineup includes the fast and responsive SKX NEXUS, the flexible SKX Full-Court Press™, the lightweight SKX Resagrip® featuring advanced cushioning, and the SKX Reign™ for exceptional elevation and intense traction, amongst others. With Comfort That Performs® key to the entire range, Skechers empowers players to focus on their game and reach new heights every time they step onto the court.
The full Skechers Basketball collection is available at Skechers retail stores and skechers.com, as well as specialty athletic shops around the world. Fans can get behind-the-scenes access to Skechers Basketball product launches and more by following @skechersbasketball on Instagram and TikTok.
ABOUT Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
ABOUT THE WNBA
Tipping off its historic 30th season in 2026, the WNBA continues to be one of the fastest-growing brands in sports, fueled by record-breaking momentum and unprecedented growth. Having reached a tentative agreement on a new transformational Collective Bargaining Agreement in March 2026, the league enters a bold new chapter focused on elevating the player experience, increased investment, and growing women’s basketball globally. The WNBA’s dedication to societal impact is supported by the WNBA Changemakers Collective (Ally, AT&T, CarMax, Deloitte, Google, and Nike), a first-of-its-kind group of purpose-driven companies working to empower players and the league, increase visibility, and drive business transformation.
Media Contacts:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
Sam Tager
WNBA
[email protected]
by Pei Pei Chu | Apr 30, 2026 | Press Release
The Footwear Company Will Donate $500,000 This Year to Help Get Dogs and Cats Out of Shelters and Into Loving Homes
BOBS® from Skechers® is partnering with Best Friends Animal Society®, donating $500,000 in 2026 to help save and support shelter animals across the country and find them loving homes.
LOS ANGELES, April 30, 2026 – BOBS® from Skechers® is proud to continue its lifesaving mission for pets in shelters through a renewed partnership with leading national non-profit Best Friends Animal Society. Together, the organizations share a common goal: to help every dog and cat experience total support and safety in a loving home. Launching this May in honor of National Pet Month and running through the end of the year, BOBS from Skechers will donate $500,000 to Best Friends to support its work to save every healthy and treatable pet in shelters.
“Best Friends Animal Society has a special place in BOBS history. When we launched our philanthropic movement to save shelter dogs and cats in 2015, it was with Best Friends,” said Michael Greenberg, president of Skechers. “To date, BOBS has donated more than $14 million that has helped save and support over two million animals across the country and internationally. We’ve hosted adoption events, raised lifesaving funds through register round-ups at Skechers stores, and launched the Paws for a Cause Design Scholarship to spotlight creative students and rescue animals. We are excited to reunite with Best Friends and work together to save them all.”
The partnership will be celebrated through pet adoption events hosted by Skechers and Best Friends at Skechers stores throughout the month in collaboration with local shelters. Each event will bring adoptable dogs and cats front and center in their communities, helping to give them a chance at a loving home:
- May 2 – West Clifton, NJ with Bergen County Animal Shelter
- May 7 – Salt Lake City, UT with Weber County Animal Shelter
- May 16 – Pittsburgh, PA with Humane Animal Rescue of Pittsburgh
- May 23 – Miami with Humane Society of Greater Miami
In addition, Skechers retail stores nationwide will host a month-long register roundup throughout May, inviting customers to support Best Friends and help raise critical funds for dogs and cats in shelters.
BOBS® from Skechers® and Best Friends® are launching their new partnership during May’s National Pet Month by hosting pet adoption events with local shelters and a national Skechers store roundup to raise funds for Best Friends. The Company will also unveil two winning designs from its annual Paws for a Cause Design Scholarship; the limited-edition styles will appear at select Skechers stores and on skechers.com.
“Best Friends is incredibly excited to reunite with BOBS from Skechers, a partnership that we know will have a meaningful impact on pets in shelters,” says Julie Castle, CEO, Best Friends Animal Society. “Our newest data shows that more than two out of three shelters are now no-kill, and hundreds more are within reach of that milestone. With support from partners like Skechers and community members around the country, we can achieve a day when no dog or cat dies in a shelter simply because they don’t have a safe place to call home.”
Skechers will also spotlight the next generation of animal advocates in May through the launch of two new designs from winners of the Company’s Paws for a Cause Design Scholarship. This year’s winners, Anelya Sapar from the School of Visual Arts and Elle Dalby from Penn State, created cat- and dog-themed patterns inspired by rescue pets and shared their personal stories with their furry family members. The annual program awards winners with $10,000 college scholarships, individual mentoring sessions and production of their prints on BOBS from Skechers shoes; this year’s limited-edition BOBS Paws for a Cause styles will be available at select Skechers stores and on skechers.com.
Consumers can shop the BOBS from Skechers offering online and at Skechers retail stores as well as department and specialty retailers. To learn more about the collection and the brand’s lifesaving mission, follow BOBS on Facebook and Instagram or visit BOBSfromSkechers.com.
* Skechers U.S.A., Inc., 228 Manhattan Beach Blvd., Manhattan Beach, CA 90266, 310-318-3100. Best Friends Animal Society®, 5001 Angel Canyon Road, Kanab, UT 84741, (435) 688-2327. From April 1, 2026 until December 31, 2026, Skechers will donate US$500,000 to Best Friends Animal Society, a 501(c)(3) nonprofit organization that improves the quality of life for pets and people who love them and supports animal welfare activities in the United States. The purchase of BOBS® from Skechers® products will not result in a contribution to Best Friends Animal Society or otherwise affect the value of Skechers’ donation to Best Friends Animal Society.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About BOBS® from Skechers®
BOBS from Skechers’ charitable collection of shoes, apparel and accessories have improved animals’ lives: over the past decade, Skechers has contributed more than $14 million to help over 2 million shelter pets, including saving more than 1.8 million rescued animals in the United States, Canada, United Kingdom and Japan. It all started in 2011, when Skechers launched a movement to support children impacted by natural disasters and poverty—donating more than 16 million new pairs of shoes to kids in more than 60 countries worldwide. To learn more about BOBS from Skechers’ commitment to making a difference, visit BOBSfromSkechers.com and follow the brand on Facebook and Instagram.
About Best Friends Animal Society®
Best Friends Animal Society is a leading animal welfare organization dedicated to saving the lives of dogs and cats in America’s shelters and making the entire country no-kill. Founded in 1984, Best Friends runs lifesaving facilities and programs nationwide in partnership with more than 6,000 shelters and rescue organizations. From our headquarters in Kanab, Utah, we also operate the nation’s largest no-kill animal sanctuary — a destination that brings our mission to life for thousands of visitors each year. We maintain the most comprehensive animal sheltering data in the country and make it accessible to the public — empowering communities with critical insights into the needs of their local shelters and how they can help. We believe every dog and cat deserves a home. And we believe that, by working together, we can Save Them All®.
Media Contacts:
Skechers U.S.A., Inc.
Jennifer Clay
[email protected]
Best Friends Animal Society
Natalie Perkins
[email protected]
by Pei Pei Chu | Apr 9, 2026 | Press Release
The 700-square-meter destination at Amagertorv features a dedicated performance section alongside the Company’s innovative lifestyle and comfort technologies
Skechers first flagship store in Copenhagen opens in the heart of Amagertorv.
COPENHAGEN—April 9, 2026—Expanding on its retail store network throughout Denmark, Skechers brings its revolutionary performance and lifestyle comfort technologies to Copenhagen with the city’s first Skechers flagship destination. Located in the heart of Amagertorv, the 700-square-meter store showcases the brand’s extensive offering of award-winning product worn by leading athletes around the globe, as well as its renowned innovations like Skechers Hands Free Slip-ins® and popular styles for all walks of life.
“Skechers has experienced strong growth in the Nordics, particularly in Denmark. We have established a solid footprint across the region with 32 stores in the country, and our high-profile Copenhagen store has arrived at the right place and time to escalate our presence,” said Michael Greenberg, president of Skechers. “Offering physical galleries where customers can walk in, explore and experience our product firsthand has transformed every part of our brand—from our immersive World of Sports experiences to lifestyle and performance destinations. This all-encompassing flagship store joins our most prominent Skechers destinations around the globe—presenting Nordic consumers with the innovations, comfort, convenience and value that have made Skechers one of Europe’s fastest-growing names in footwear.”
“Our exceptional flagship retail space and Amagertorv’s high-traffic destination make it the perfect setting to connect our signature Comfort That Performs with locals and visitors from around the world,” added Peter Jørgensen, country manager of Skechers Nordics. “Amagertorv provides a premium space with maximum visibility alongside strong international and Danish brands where we can showcase the full breadth of our universe and offer a footwear experience beyond the ordinary.”
The new Skechers flagship retail store in Copenhagen offers the global brand’s extensive footwear, apparel and accessory collections, including Skechers Hands Free Slip-ins®, Skechers Aero Burst®, and many other comfort technologies.
A re-imagination of mid-century design illuminated by state-of-the-art digital LED screens, Copenhagen-inspired graphics and even a giant Skechers Slip-ins® shoe, the modern space showcases the brand’s popular lifestyle footwear collections for every age and activity: from athleisure, fashion, casual and work styles for men and women to a dedicated section for children’s product. The store’s Skechers Performance area offers a gallery of the brand’s innovations, where athletes and enthusiasts can experience the brand’s extensive offering for running, football, golf, court/padel, basketball, and outdoor footwear.
Skechers collections are enhanced with the Company’s comfort innovations and game-changing performance technologies—including its Skechers Hyper Burst Pro™ Technology, Skechers Performance FitKnit® Technology, Skechers Hands Free Slip-ins® Technology, Skechers Glide-Step® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology and Skechers Air-Cooled Memory Foam® Technology. Shoppers will also enjoy a unique Skechers apparel and accessories range that will be new to Denmark.
The global roster of elite pros competing in Skechers footwear now includes Denmark football player Matt O’Riley along with Anthony Elanga, Harry Kane, Mohammed Kudus, Romeo Lavia and Barış Alper Yılmaz; basketball stars Joel Embiid, OG Anunoby, Julius Randle, Isaiah Hartenstein, Jackie Young, Rickea Jackson, and Kiki Iriafen; and golfers Brooke Henderson, Matt Fitzpatrick, Bernhard Langer and Max Greyserman.
The new location at Amagertorv 11, 1160 København K joins four Skechers concept stores in Copenhagen, as well as 27 locations across Denmark. Consumers can also shop at approximately 5,300 Skechers retail stores, online at skechers.dk, and at department stores and footwear retailers around the world.
About Sports Connection ApS and SKECHERS U.S.A., Inc.
Sports Connection ApS is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contacts:
Peter Jørgensen
[email protected]
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
by Pei Pei Chu | Mar 24, 2026 | Press Release
Competing in Skechers Golf Footwear and Performance Apparel, Fitzpatrick Closed with a Tournament-winning Performance at Innisbrook Resort.
Matt Fitzpatrick, competing in Skechers Blade GF golf shoes and Performance Apparel, wins the Valspar Championship at Innisbrook Resort in Florida. Photo Credit: Getty Images/Julio Aguilar
LOS ANGELES – March 24, 2026 – Elite golfer and Skechers athlete Matt Fitzpatrick captured his third career PGA Tour victory at the Valspar Championship on the Copperhead Course at Innisbrook Resort in Florida. Competing in Skechers Blade GF golf shoes and Skechers Performance apparel, Fitzpatrick captured the title against a competitive field. With an exciting single-stroke victory at the end marked by his first-ever birdie on the legendary 18th hole, Fitzpatrick marked another career milestone while showcasing the performance and comfort of Skechers Golf on one the Tour’s most challenging courses.
“It felt incredible to secure my third PGA Tour win at the Valspar Championship,” said Matt Fitzpatrick. “The Copperhead Course is a true challenge, so staying comfortable and focused is essential. The support and comfort provided by my Skechers Golf shoes and apparel made a real difference, helping me maintain my concentration and perform at my best throughout the tournament.”
“It’s been an exciting month for Matt Fitzpatrick, and winning the Valspar Championship tournament is a true reflection of his talent and determination,” said Michael Greenberg, president of Skechers. “Being part of his journey this season is an honor for the Company and inspiring for the design team as they achieve new heights and innovations in our Skechers Golf footwear. Matt’s win underscores how Skechers delivers our signature comfort that performs which helps elevate any golfer’s game, no matter where they play.”
After a successful amateur career, Fitzpatrick turned pro at the age of 19. The English native earned his first professional victory in 2015 at the British Masters at Woburn Golf Club. The following year, he was selected for the Ryder Cup European team and went on to win the 2016 DP World Tour Championship. Since his professional debut, Fitzpatrick has achieved 11 wins on the European Tour, including his most recent victory at the 2025 DP World Tour Championship. He now holds three PGA Tour wins, highlighted by his first major championship title in June 2022 at the U.S. Open and his latest triumph at the 2026 Valspar Championship. Fitzpatrick also played a key role in the 2025 Ryder Cup, contributing to Team Europe’s success.
In 2022, Fitzpatrick joined the roster of Skechers Golf pros that now includes Brooke Henderson, Bernhard Langer, and Max Greyserman—all wearing Skechers Golf footwear on tour. Football analyst and former quarterback Tony Romo also serves as a brand ambassador, wearing Skechers Golf footwear on the course and appearing in the brand’s marketing campaigns.
Known for its lightweight, high-quality, stable, and comfortable designs, Skechers Golf has achieved prominence within the golf category alongside the brand’s award-winning running, soccer, basketball, and pickleball/padel collections. Select styles from The Comfort Technology Company® include signature innovations such as Skechers Hands Free Slip-ins®, Skechers Arch Fit®, ULTRA GO® and Hyper Burst® cushioning. Beyond golf, Skechers offers performance footwear for elite and casual athletes in running, soccer, basketball, pickleball/padel and cricket.
Skechers Golf footwear is available at Skechers retail stores, skechers.com, and select retail partners, including specialty golf pro shops.
About SKECHERS U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
by Pei Pei Chu | Mar 12, 2026 | Press Release
The BarraShopping location showcases the brand’s award-winning lifestyle and performance footwear
Skechers expands its retail presence in Brazil with a new store at BarraShopping in Rio de Janeiro.
SÃO PAULO – March 12, 2026 – Skechers, the third-largest footwear brand in the world, has opened its first retail destination in Rio de Janeiro at BarraShopping, the country’s largest retail and services complex. The new concept store marks the Company’s ninth Skechers-branded location in Brazil and its second company-owned as the global brand focuses on delivering its comfort technologies to Brazilians through impactful direct-to-consumer channels.
Previously available in Brazil through partners via third-party partners, Skechers recently launched its new elevated retail initiative in January with its first company-owned location in São Paulo at Só Marcas Outlet, one of the state’s most traditional destinations for sporting goods.
“With 5,300 stores globally, Skechers has a strategic and solid footprint across six continents,” said Michael Greenberg, president of Skechers. “In Brazil where we have nine Skechers stores—including our just-opened concept store in BarraShopping and São Paulo outlet location—we see much opportunity to bring our comfort technologies to the Brazilian people. We plan to continue investing in Brazil by strategically opening more Skechers stores in key cities, launching an ecommerce platform, securing additional shelf space with third-party partners, and delivering a wider offering of our diverse footwear range, including Skechers Slip-ins technology. This new chapter will connect, inspire and outfit Brazilians in our many innovations.”
The new Skechers store offers the brand’s extensive global portfolio of footwear, apparel and accessories, including its popular Skechers Hands Free Slip-ins® designs, comfort technologies and Skechers Performance products for every skill level.
“Our BarraShopping opening represents an important milestone for Skechers in Brazil, strengthening our relationship with Brazilian consumers and increasing our brand’s presence and visibility in the national market,” said Sabrina Mônaco, country manager of Skechers Brazil. “Our ideal location at such a significant complex for Rio de Janeiro and for Brazil as a whole allows us to be even closer to our audience and reinforce our DNA of comfort, technology, quality and innovation at an affordable price.”
Globally recognized for its extensive lifestyle and performance portfolio, Skechers will showcase some of its most advanced products in Brazil at the new store. The 185-square-meter destination offers a diverse lifestyle and performance range, including casual, sport and walking shoes, sandals, and adventure, running, basketball, football, pickleball, work and children’s categories.
Skechers’ extensive portfolio is enhanced by its comfort innovations and performance products designed for all walks of life—including Skechers Hands Free Slip-ins®, Massage Fit®, Arch Fit®, Max Cushioning®, Hyper Burst®, Performance FitKnit®, Air-Cooled Memory Foam®, Relaxed Fit® and Stretch Fit® technologies.
Consumers can visit Skechers’ new BarraShopping concept store at Avenida das Américas, 4,666 – Barra da Tijuca in Rio de Janeiro; Só Marcas Outlet destination at Guarulhos in the São Paulo area; and additional locations in Campinas, Foz do Iguaçu, Recife, Ribeirão Preto and
São José do Rio Preto—as well as explore the brand’s collections and comfort technologies at br.skechers.com.
About Skechers do Brasil Calçados LTDA and Skechers U.S.A., Inc.
Skechers do Brasil Calçados LTDA is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and br.skechers.com and follow us on Facebook, Instagram, TikTok and YouTube.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
(310) 937-1326
by Akane Nelson | Mar 5, 2026 | Press Release
The Phoenix Shirt Now Features Skechers Branding on the Front
Birmingham Phoenix cricket club announces global footwear brand Skechers as Lead Partner.
LONDON–(BUSINESS WIRE)–Birmingham Phoenix and Skechers, The Comfort Technology Company®, launch a partnership which sees the global footwear brand become Lead Partner with The Hundred team from the 2026 season onwards.
Skechers branding will appear front and centre on the Birmingham Phoenix shirt, in what is the beginning of a new era for the global sports team as The Hundred competition explodes into 2026.
The partnership reflects a shared ambition between Birmingham Phoenix and Skechers to connect with cricket fans in bold, authentic ways that impact the wider community.
Stuart Cain, Chief Executive of Birmingham Phoenix, said: “Skechers is one of the most instantly recognisable brands in the world and we are thrilled to welcome them to Birmingham Phoenix. Their approach to innovation and excellence fits perfectly with our ethos and that’s exactly what we were looking for in a Lead Partner – someone who aligns with our values and ambition.”
Richard Parker, Managing Director, Skechers UK & Ireland, said: “Throughout the past three years, we’ve ventured deeper into the world of performance sport – including cricket – and involvement with a competition and franchise of the calibre of The Hundred and Birmingham Phoenix shows our intent in the elite level sport. We look forward to the opportunities this partnership will provide to engage the wider cricket community, support the grassroots game locally, and build awareness for the signature comfort that performs of Skechers Cricket footwear.”
The Birmingham Phoenix partnership is the latest in a series of investments that Skechers has made in cricket in the United Kingdom. This started in January with the launch of Skechers Cricket Elite footwear that supports the needs and demands of all cricketers, at all levels.
The announcement comes at a pivotal moment for Birmingham Phoenix and The Hundred, following the introduction of a new ownership structure designed to accelerate the competition’s growth. Under the revamped model, private investment partners will work alongside the ECB to drive long-term sustainability, global reach and innovation across the tournament.
Knighthead Capital Management has taken a strategic stake in Birmingham Phoenix, bringing significant experience in sports investment and franchise development. Together, the partnership with Skechers and the new ownership structure mark the beginning of an exciting new chapter for Birmingham Phoenix, as the team looks ahead to the 2026 season and beyond with renewed ambition and momentum.
The partnership was launched on Thursday, 5 March at an exclusive event at Sixes London Bridge, bringing together a diverse range of media and influencers ahead of the first-ever major sports auction in the UK next week.
Birmingham Phoenix is in a strong position ahead of the auction, following a successful player retention and direct signings window. England star Jacob Bethell and Australian great Ellyse Perry were retained by the Phoenix, joining men’s signings Rehan Ahmed, Donovan Ferreira and Mitch Owen, alongside Alice Capsey, Lauren Filer and Lucy Hamilton for Phoenix Women.
Beyond cricket, Skechers offers performance footwear for athletes across running, football, golf, basketball, pickleball and padel. Skechers partners with some of the most exciting talent in those sports who compete in the brand’s footwear including footballer Harry Kane, golfers Matt Fitzpatrick and Brooke Henderson, and Indian cricket legend Jasprit Bumrah.
Skechers Cricket footwear is available now at select Skechers retail stores in the UK and online at skechers.com.
About Skechers USA Ltd. and SKECHERS U.S.A., Inc.
Skechers USA Ltd. is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About Birmingham Phoenix
Birmingham Phoenix is one of eight franchises which comprise The Hundred, with both Men’s and Women’s teams playing their home matches at Edgbaston Stadium.
Representing the vibrant and diverse city of Birmingham and the wider Midlands region, the Phoenix has a bold identity and a passionate supporter base which aims to embody the energy and ambition of the communities it proudly represents.
The 2026 season will herald a new era for The Hundred as, after five seasons of the fast-paced, innovative 100-ball format, the eight franchises enter a new era under private ownership.
After being centrally-owned by the ECB for the first five iterations of the competition, Birmingham Phoenix is now owned by Warwickshire County Cricket Club (51%) and Knighthead Capital Management Ltd (49%), combining the cricketing history of the club with the commercial nous and global sports experience of the New York based private investment firm.
Former New Zealand fast bowler Shane Bond is the Men’s Head Coach, while Ali Maiden is Head Coach of Phoenix Women.
