by Akane Nelson | Mar 5, 2026 | Press Release
The Phoenix Shirt Now Features Skechers Branding on the Front
Birmingham Phoenix cricket club announces global footwear brand Skechers as Lead Partner.
LONDON–(BUSINESS WIRE)–Birmingham Phoenix and Skechers, The Comfort Technology Company®, launch a partnership which sees the global footwear brand become Lead Partner with The Hundred team from the 2026 season onwards.
Skechers branding will appear front and centre on the Birmingham Phoenix shirt, in what is the beginning of a new era for the global sports team as The Hundred competition explodes into 2026.
The partnership reflects a shared ambition between Birmingham Phoenix and Skechers to connect with cricket fans in bold, authentic ways that impact the wider community.
Stuart Cain, Chief Executive of Birmingham Phoenix, said: “Skechers is one of the most instantly recognisable brands in the world and we are thrilled to welcome them to Birmingham Phoenix. Their approach to innovation and excellence fits perfectly with our ethos and that’s exactly what we were looking for in a Lead Partner – someone who aligns with our values and ambition.”
Richard Parker, Managing Director, Skechers UK & Ireland, said: “Throughout the past three years, we’ve ventured deeper into the world of performance sport – including cricket – and involvement with a competition and franchise of the calibre of The Hundred and Birmingham Phoenix shows our intent in the elite level sport. We look forward to the opportunities this partnership will provide to engage the wider cricket community, support the grassroots game locally, and build awareness for the signature comfort that performs of Skechers Cricket footwear.”
The Birmingham Phoenix partnership is the latest in a series of investments that Skechers has made in cricket in the United Kingdom. This started in January with the launch of Skechers Cricket Elite footwear that supports the needs and demands of all cricketers, at all levels.
The announcement comes at a pivotal moment for Birmingham Phoenix and The Hundred, following the introduction of a new ownership structure designed to accelerate the competition’s growth. Under the revamped model, private investment partners will work alongside the ECB to drive long-term sustainability, global reach and innovation across the tournament.
Knighthead Capital Management has taken a strategic stake in Birmingham Phoenix, bringing significant experience in sports investment and franchise development. Together, the partnership with Skechers and the new ownership structure mark the beginning of an exciting new chapter for Birmingham Phoenix, as the team looks ahead to the 2026 season and beyond with renewed ambition and momentum.
The partnership was launched on Thursday, 5 March at an exclusive event at Sixes London Bridge, bringing together a diverse range of media and influencers ahead of the first-ever major sports auction in the UK next week.
Birmingham Phoenix is in a strong position ahead of the auction, following a successful player retention and direct signings window. England star Jacob Bethell and Australian great Ellyse Perry were retained by the Phoenix, joining men’s signings Rehan Ahmed, Donovan Ferreira and Mitch Owen, alongside Alice Capsey, Lauren Filer and Lucy Hamilton for Phoenix Women.
Beyond cricket, Skechers offers performance footwear for athletes across running, football, golf, basketball, pickleball and padel. Skechers partners with some of the most exciting talent in those sports who compete in the brand’s footwear including footballer Harry Kane, golfers Matt Fitzpatrick and Brooke Henderson, and Indian cricket legend Jasprit Bumrah.
Skechers Cricket footwear is available now at select Skechers retail stores in the UK and online at skechers.com.
About Skechers USA Ltd. and SKECHERS U.S.A., Inc.
Skechers USA Ltd. is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About Birmingham Phoenix
Birmingham Phoenix is one of eight franchises which comprise The Hundred, with both Men’s and Women’s teams playing their home matches at Edgbaston Stadium.
Representing the vibrant and diverse city of Birmingham and the wider Midlands region, the Phoenix has a bold identity and a passionate supporter base which aims to embody the energy and ambition of the communities it proudly represents.
The 2026 season will herald a new era for The Hundred as, after five seasons of the fast-paced, innovative 100-ball format, the eight franchises enter a new era under private ownership.
After being centrally-owned by the ECB for the first five iterations of the competition, Birmingham Phoenix is now owned by Warwickshire County Cricket Club (51%) and Knighthead Capital Management Ltd (49%), combining the cricketing history of the club with the commercial nous and global sports experience of the New York based private investment firm.
Former New Zealand fast bowler Shane Bond is the Men’s Head Coach, while Ali Maiden is Head Coach of Phoenix Women.
by Akane Nelson | Mar 5, 2026 | Press Release
Dynamic Eredivisie midfielder to play in Skechers Football boots
Feyenoord midfielder Sem Steijn with the Skechers SKX_2 Elite boot.
WAALWIJK, Netherlands–(BUSINESS WIRE)–Skechers is expanding its global team of elite football players by adding Sem Steijn – the top scorer and Eredivisie Player of the season 2024-25. Steijn is now playing in Skechers SKX_2 Elite football boots and will be featured in the brand’s marketing campaigns supporting Skechers Football.
“I’m happy to be part of the Skechers Football family,” said Sem Steijn. “The word ‘family’ resonates with me especially, as I immediately felt a very warm connection with Skechers from our first meeting. The most important thing is that the Skechers Football boots fit well, so I can rely on them. This is certainly the case with the SKX_2.
“Sem is the type of player that we’re always looking for on Team Skechers,” said Maurice van Berkel, country manager at Skechers Benelux. “His technical skills and mentality on the pitch are exceptional, while his focus on continually developing his game aligns perfectly with our brand values. That growth and perseverance are key to conveying how our signature Comfort That Performs delivers for all players on the pitch.”
Sem Steijn is known for his dynamic playing style, technique, and ability to make a difference from the midfield. He entered the top-flight Dutch league in 2022 with FC Twente where he built his career earning Eredivisie Player of the Year as well as the Willy van der Kuijlen trophy as the league’s top scorer for the 2024-25 season. In 2025 he was transferred to Eredivisie club Feyenoord and also made his debut with the Dutch National Team.
Skechers Football offers a wide range of models with options for every type of player and every surface. Steijn plays in the Skechers SKX_2 Elite, an advanced model designed for players who demand precision and control. The shoe features a personalized last for optimal comfort, a Hyper Burst Pro™ insole, lightweight Skechers Performance Fitknit® upper, and a multidirectional sole for excellent grip on various surfaces. Skechers’ technical innovations are a perfect match for Steijn’s agility, speed, and ball control.
Steijn joins a Skechers Football roster that includes fellow Dutch player Steven Berghuis, as well as Harry Kane, Mohammed Kudus, Roméo Lavia, Barış Alper Yılmaz, Anthony Elanga, Matt O’Riley, Romeo Vermant, Niccolò Pisilli, Oleksandr Zinchenko, Isco Alarcón, Leila Ouahabi, and more elite athletes around the world.
Beyond football, Skechers also offers performance footwear for elite and casual athletes in running, basketball, golf, pickleball/padel, and cricket.
The new Skechers SKX_2 Elite and the complete Skechers Football collection are available via www.skechers.nl, selected Skechers stores, and specialized football retailers in Europe and worldwide. Follow @skechersfootball on Instagram and TikTok for exclusive updates.
About Skechers U.S.A. Benelux and Skechers U.S.A., Inc.
Skechers USA Benelux B.V. is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops, and markets a wide range of lifestyle and performance footwear, apparel, and accessories for men, women, and children. The collections are available in 180 countries through department stores, specialty stores, skechers.com, and approximately 5,300 Skechers stores worldwide. For more information, visit about.skechers.com and follow Skechers on Facebook, Instagram and TikTok.
by Akane Nelson | Feb 17, 2026 | Press Release
The Performance Brand’s Latest Innovative Technical Running Shoe is An Evolution of the Award-Winning Skechers Razor 3
Introducing the new Skechers® AERO Razor™, the latest technical running shoe in the Skechers AERO Series (men’s colorway pictured).
LOS ANGELES–(BUSINESS WIRE)–Skechers advances its running footwear legacy with the arrival of the Skechers® AERO Razor™, combining groundbreaking Hyper Burst Pro™ Super Critical Foam™ technology with a reimagined design inspired by the award-winning Skechers Razor 3 launched in 2018. Fast feels good in this ultra-lightweight daily trainer engineered for pushing the pace in workouts or logging long miles.
“We hear countless runners speak highly of the Skechers Razor 3—a style many consider the pinnacle of the previous generation of Skechers running footwear. Now we’re honoring that legacy by bringing everything they love about Skechers Razor into the Skechers AERO Series,” said Ben Stewart, Vice President, Skechers Technical Performance Division. “We designed the AERO Razor for runners who value that tradition while wanting to stay ahead of the curve with the most advanced evolution of comfort and performance that only Skechers can offer. It is the latest example of our ongoing commitment to elevating running footwear for all levels of athlete.”
The Skechers AERO Razor features signature Skechers innovations including Skechers Hyper Burst Pro™ midsole cushioning for a responsive ride, a patented forefoot H-wing for snappy toe-off, and Skechers Arch Fit® technology with podiatrist-certified arch support. The addition of Skechers Hyper Arc™ technology promotes efficiency with each stride, helping runners maximize their performance. The Goodyear® rubber outsole delivers enhanced traction, stability, and durability, while the engineered mesh upper and gusseted tongue ensures a secure, comfortable fit. Weighing in at 6.9 oz/196 g in men’s size 9 and 5.6 oz/159 g in women’s size 7, with a stack height of 36 mm-32 mm and a 4 mm offset, the AERO Razor is exceptionally lightweight and built for speed and smooth rides.
The Skechers AERO Series of technical running shoes spans a range of innovative styles including the well-cushioned Skechers AERO Burst™ for distance runners and Skechers AERO Spark™ for daily training—both available with Skechers Hands Free Slip-ins® technology. The Series also features the Skechers AERO Tempo™ for speed work, among other performance-driven designs. The full collection, including the new Skechers AERO Razor, is available at skechers.com, as well as specialty athletic shops.
Skechers actively engages directly with the global running community through support initiatives like running clubs in many countries—including its oldest, operating in India since 2017. It has also signed multiyear sponsorship agreements for the Hot Chocolate Run Series in the United States, the Shoppers Drug Mart Run for Women in Canada, and the ATW Series in the United Kingdom. These efforts exemplify how Skechers continues to invest in the running space through both product innovation and meaningful event partnerships.
About SKECHERS U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
by Akane Nelson | Feb 2, 2026 | Press Release
Sofía Vergara says ADIÓS to her useless shoes in Skechers Hands Free Slip-ins® commercial set to air just before Big Game kickoff on Sunday, February 8.
LOS ANGELES–(BUSINESS WIRE)–Emmy and Golden Globe nominated actress, producer and entrepreneur Sofía Vergara will kick off the Big Game on Sunday by tossing her useless shoes for something so much better—the convenience of Skechers Hands Free Slip-ins®. The global superstar teams up with Skechers for the footwear brand’s 13th Big Game appearance—airing nationwide just before kickoff when New England faces Seattle on NBC. (View it now here.)
“No one can kick off a game like Sofía. She brings energy, passion and attitude to the field with her signature style and confidence,” added Michael Greenberg, president of Skechers. “She’s the perfect fit for Team Skechers, and will remind the millions of viewers that life is always easier and more comfortable when you go hands-free with Skechers Slip-ins.”
Appearing for the 13th year in 2026, Skechers has been a perennial advertiser during the Big Game. The brand’s first appearance starred Joe Montana in 2010, and last year it featured Andy Reid as he was also coaching the game. Other notable past Skechers Big Game commercial highlights include Snoop Dogg, Mark Cuban with a French bulldog named Mr. Quiggly, Tony Romo, Mr. T, and Willie Nelson singing “On the Road Again.”
Skechers offers its complete range of footwear, including Skechers Hands Free Slip-ins®, at Skechers retail stores and skechers.com, as well as at department stores and footwear retailers around the globe.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
by Akane Nelson | Jan 29, 2026 | Press Release
Skechers Cricket Footwear Delivers Comfort That Performs® on the Field
Skechers Cricket footwear arrives in the United Kingdom with the Skechers Cricket Elite style.
LONDON–(BUSINESS WIRE)–Skechers, The Comfort Technology Company®,today announced the arrival of its inaugural cricket footwear line in the UK. First launched in India, the Skechers Cricket Elite style offers athletes at all levels the opportunity to experience the collection’s signature comfort and performance when they take the field.
Skechers developed and perfected the brand’s cricket offering with insight and feedback from elite athletes and the cricket community to ensure the final product best meets the specific needs of cricketers.
Richard Parker, Managing Director, Skechers UK & Ireland, said, “Cricket has a massive global following as the second most popular spectator sport in the world, but cricket originated from the UK and has more recreational players and fans participating here every year, making this the ideal country to expand the reach of our Skechers Cricket footwear collection. The launch of the footwear is just the beginning; we have a robust plan to engage directly with elite English players and the passionate local cricket community in the months ahead.”
David Weinberg, COO of Skechers, added, “While India was the launchpad for Skechers Cricket, we always planned to grow the footprint of this collection to the UK and additional cricket-loving countries. This allows us to introduce more players to our innovative high-performance cricket shoes tailored to the unique demands of the sport. Skechers Cricket footwear expands our performance portfolio that includes running, football, basketball, golf, pickleball/padel and more products offering elite to casual athletes our signature Comfort That Performs across their favourite sports and activities.”
The Skechers Cricket Elite style features 11 adjustable metal spikes. It is ideal for players seeking exceptional traction and stability, enabling them to perform with confidence and deliver powerful movements on the field. The optimal grip helps players move swiftly and effortlessly, but stay grounded when executing powerful swings. The style also offers signature Skechers technologies for added comfort and performance. This starts with the Goodyear® rubber outsole that complements the metal spikes for additional traction, grip and durability. The lightweight ULTRA GO® cushioning midsole and Skechers Move Foam™ insole elevate the comfort through long matches while Skechers Arch Fit® technology offers extra support. Additionally, the lightweight and flexible design allows for natural foot movement.
Several elite Indian cricket players currently compete in Skechers including globally-acclaimed bowler Jasprit Bumrah—who earned the prestigious Sir Garfield Sobers Award for the 2024 ICC Men’s Cricketer of the Year—as well as Ishan Kishan, Mohammed Siraj, and Yastika Bhatia. After a historic five-wicket haul for India at Lord’s last summer, Bumrah donated his Skechers Cricket shoes to the MCC Museum where they are on display. Skechers is also the official kit sponsor of the Mumbai Indians men’s and women’s teams.
The Skechers Cricket collection is available now at select Skechers retail stores in the UK and online at skechers.com.
About Skechers USA Ltd. and SKECHERS U.S.A., Inc.
Skechers USA Ltd. is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
by Pei Pei Chu | Dec 4, 2025 | Press Release
LOS ANGELES–(BUSINESS WIRE)–
Skechers announced that the Company’s co-founder and president, Michael Greenberg, has been inducted into the Footwear News 2025 Hall of Fame. Honoring his indelible imprint on the footwear industry, the accolade recognizes Greenberg’s many achievements, including his global retail vision which now encompasses 5,300 Skechers stores—key to the brand’s position as the world’s third-largest footwear company with annual revenues fast approaching $10 billion.
Skechers co-founder and president Michael Greenberg receives Hall of Fame honor from AGT host and comedian Howie Mandel at the 2025 Footwear News Achievement Awards (FNAAs) held Wednesday, December 3, in New York City. Greenberg was recognized for his impact on the industry, philanthropic commitments and his business prowess, including growing Skechers into the world’s third-largest footwear company, approaching $10 billion in annual revenues. Photo credit: Courtesy of Footwear News (FN)
“Michael not only co-founded a wildly successful company together with his father, Robert, but did so with a philanthropic spirit from the very beginning that has benefited so many lives both within and beyond the industry,” said Michael Atmore, Editor-in-Chief of WWD and Footwear News and Chief Brand Officer of Fairchild Media. “His talents are vast, and his thoughtfulness is legendary.”
“It’s an incredible honor to receive the Hall of Fame award, and to have had Skechers acknowledged by Footwear News as Company of the Year three times in our history. I’m sharing this with our many leaders and team members around the world who have helped realize our ambitious vision for Skechers, and who pour their hearts and souls into delivering a comfort lifestyle and performance brand that’s recognized and sought after globally,” said Michael Greenberg. “Over the years, we’ve channeled our ideas, passion, and determination to not just become the company that we are today, but to create a global brand that makes comfort, style, innovation and quality attainable for people from all walks of life.”
As the visionary behind the Company’s worldwide retail expansion, growth initiatives, and philanthropic efforts, Greenberg has played a central role in the brand’s architecture. Together with CEO Robert Greenberg and COO David Weinberg, he led Skechers’ efforts to take the Company public in 1999 and achieved $1 billion in annual sales in 2005—a milestone that grew to $9 billion by year-end 2024—and earlier this year, took the Company private.
Alongside the Skechers executive team, Greenberg built The Comfort Technology Company® by showcasing its product in global galleries—personally launching its first Southern California store in 1994 and expanding his retail vision to encompass dynamic locations across six continents. This year, Greenberg launched a new era with Skechers’ World of Sports stores: immersive destinations that present the Company’s advanced performance collections in experiential settings with product specialists on hand to educate consumers. The stores encompass the latest technologies in running, basketball, soccer, golf, and pickleball—innovations that have made Skechers a serious contender in professional sports.
Beyond his business ventures, Greenberg is a dedicated philanthropist and humanitarian who has uplifted communities in need across a wide range of causes for decades—establishing the Skechers Foundation which has contributed donations and supplies to families in the wake of major disasters, from Hurricane Katrina to the more recent Maui and Southern California fires. Greenberg played a vital role in developing the BOBS® from Skechers® philanthropic brand, through which Skechers has given new shoes to 16 million children in need worldwide and raised and donated $14 million to save and support 2.3 million shelter animals.
Among Greenberg’s most personal philanthropic pursuits is his founding of the Skechers Pier to Pier Friendship Walk—an annual event that has grown into California’s largest for children with special needs and education, and has raised more than $31 million since its start in 2009. The Walk’s funds have supported next year’s world-class Friendship Campus: Greenberg Family/Skechers Center in Redondo Beach, a world-class destination that will be the first of its kind to provide vocational training and job placement for young adults with special needs, free of charge locally and across the United States. The Walk has also helped public school education foundations reduce class sizes; update labs, libraries and facilities; and protect teachers’ jobs—and has provided more than $2.3 million in scholarships through Skechers Foundation’s national college program.
America’s Got Talent comedian and Skechers ambassador Howie Mandel presented the honor to Greenberg last night at Cipriani in New York. The FNAAs celebrated the footwear industry’s hit makers, style stars, best brand stories, ardent philanthropists, emerging talents and industry veterans.
Greenberg previously received Footwear News’ Person of the Year award in 2000 and 2023; his father Robert Greenberg also received the organization’s Lifetime Achievement Award in 2015. Skechers has won Footwear News’ Company of the Year awards in 1998, 2014 and 2022 and the Icon for Social Impact Award in 2024.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit dev-skx.pantheonsite.io/ and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
(310) 937-1326
Source: Skechers U.S.A., Inc.
