by Pei Pei Chu | Mar 24, 2026 | Press Release
Competing in Skechers Golf Footwear and Performance Apparel, Fitzpatrick Closed with a Tournament-winning Performance at Innisbrook Resort.
Matt Fitzpatrick, competing in Skechers Blade GF golf shoes and Performance Apparel, wins the Valspar Championship at Innisbrook Resort in Florida. Photo Credit: Getty Images/Julio Aguilar
LOS ANGELES – March 24, 2026 – Elite golfer and Skechers athlete Matt Fitzpatrick captured his third career PGA Tour victory at the Valspar Championship on the Copperhead Course at Innisbrook Resort in Florida. Competing in Skechers Blade GF golf shoes and Skechers Performance apparel, Fitzpatrick captured the title against a competitive field. With an exciting single-stroke victory at the end marked by his first-ever birdie on the legendary 18th hole, Fitzpatrick marked another career milestone while showcasing the performance and comfort of Skechers Golf on one the Tour’s most challenging courses.
“It felt incredible to secure my third PGA Tour win at the Valspar Championship,” said Matt Fitzpatrick. “The Copperhead Course is a true challenge, so staying comfortable and focused is essential. The support and comfort provided by my Skechers Golf shoes and apparel made a real difference, helping me maintain my concentration and perform at my best throughout the tournament.”
“It’s been an exciting month for Matt Fitzpatrick, and winning the Valspar Championship tournament is a true reflection of his talent and determination,” said Michael Greenberg, president of Skechers. “Being part of his journey this season is an honor for the Company and inspiring for the design team as they achieve new heights and innovations in our Skechers Golf footwear. Matt’s win underscores how Skechers delivers our signature comfort that performs which helps elevate any golfer’s game, no matter where they play.”
After a successful amateur career, Fitzpatrick turned pro at the age of 19. The English native earned his first professional victory in 2015 at the British Masters at Woburn Golf Club. The following year, he was selected for the Ryder Cup European team and went on to win the 2016 DP World Tour Championship. Since his professional debut, Fitzpatrick has achieved 11 wins on the European Tour, including his most recent victory at the 2025 DP World Tour Championship. He now holds three PGA Tour wins, highlighted by his first major championship title in June 2022 at the U.S. Open and his latest triumph at the 2026 Valspar Championship. Fitzpatrick also played a key role in the 2025 Ryder Cup, contributing to Team Europe’s success.
In 2022, Fitzpatrick joined the roster of Skechers Golf pros that now includes Brooke Henderson, Bernhard Langer, and Max Greyserman—all wearing Skechers Golf footwear on tour. Football analyst and former quarterback Tony Romo also serves as a brand ambassador, wearing Skechers Golf footwear on the course and appearing in the brand’s marketing campaigns.
Known for its lightweight, high-quality, stable, and comfortable designs, Skechers Golf has achieved prominence within the golf category alongside the brand’s award-winning running, soccer, basketball, and pickleball/padel collections. Select styles from The Comfort Technology Company® include signature innovations such as Skechers Hands Free Slip-ins®, Skechers Arch Fit®, ULTRA GO® and Hyper Burst® cushioning. Beyond golf, Skechers offers performance footwear for elite and casual athletes in running, soccer, basketball, pickleball/padel and cricket.
Skechers Golf footwear is available at Skechers retail stores, skechers.com, and select retail partners, including specialty golf pro shops.
About SKECHERS U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
by Pei Pei Chu | Mar 12, 2026 | Press Release
The BarraShopping location showcases the brand’s award-winning lifestyle and performance footwear
Skechers expands its retail presence in Brazil with a new store at BarraShopping in Rio de Janeiro.
SÃO PAULO – March 12, 2026 – Skechers, the third-largest footwear brand in the world, has opened its first retail destination in Rio de Janeiro at BarraShopping, the country’s largest retail and services complex. The new concept store marks the Company’s ninth Skechers-branded location in Brazil and its second company-owned as the global brand focuses on delivering its comfort technologies to Brazilians through impactful direct-to-consumer channels.
Previously available in Brazil through partners via third-party partners, Skechers recently launched its new elevated retail initiative in January with its first company-owned location in São Paulo at Só Marcas Outlet, one of the state’s most traditional destinations for sporting goods.
“With 5,300 stores globally, Skechers has a strategic and solid footprint across six continents,” said Michael Greenberg, president of Skechers. “In Brazil where we have nine Skechers stores—including our just-opened concept store in BarraShopping and São Paulo outlet location—we see much opportunity to bring our comfort technologies to the Brazilian people. We plan to continue investing in Brazil by strategically opening more Skechers stores in key cities, launching an ecommerce platform, securing additional shelf space with third-party partners, and delivering a wider offering of our diverse footwear range, including Skechers Slip-ins technology. This new chapter will connect, inspire and outfit Brazilians in our many innovations.”
The new Skechers store offers the brand’s extensive global portfolio of footwear, apparel and accessories, including its popular Skechers Hands Free Slip-ins® designs, comfort technologies and Skechers Performance products for every skill level.
“Our BarraShopping opening represents an important milestone for Skechers in Brazil, strengthening our relationship with Brazilian consumers and increasing our brand’s presence and visibility in the national market,” said Sabrina Mônaco, country manager of Skechers Brazil. “Our ideal location at such a significant complex for Rio de Janeiro and for Brazil as a whole allows us to be even closer to our audience and reinforce our DNA of comfort, technology, quality and innovation at an affordable price.”
Globally recognized for its extensive lifestyle and performance portfolio, Skechers will showcase some of its most advanced products in Brazil at the new store. The 185-square-meter destination offers a diverse lifestyle and performance range, including casual, sport and walking shoes, sandals, and adventure, running, basketball, football, pickleball, work and children’s categories.
Skechers’ extensive portfolio is enhanced by its comfort innovations and performance products designed for all walks of life—including Skechers Hands Free Slip-ins®, Massage Fit®, Arch Fit®, Max Cushioning®, Hyper Burst®, Performance FitKnit®, Air-Cooled Memory Foam®, Relaxed Fit® and Stretch Fit® technologies.
Consumers can visit Skechers’ new BarraShopping concept store at Avenida das Américas, 4,666 – Barra da Tijuca in Rio de Janeiro; Só Marcas Outlet destination at Guarulhos in the São Paulo area; and additional locations in Campinas, Foz do Iguaçu, Recife, Ribeirão Preto and
São José do Rio Preto—as well as explore the brand’s collections and comfort technologies at br.skechers.com.
About Skechers do Brasil Calçados LTDA and Skechers U.S.A., Inc.
Skechers do Brasil Calçados LTDA is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and br.skechers.com and follow us on Facebook, Instagram, TikTok and YouTube.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
(310) 937-1326
by Akane Nelson | Mar 5, 2026 | Press Release
The Phoenix Shirt Now Features Skechers Branding on the Front
Birmingham Phoenix cricket club announces global footwear brand Skechers as Lead Partner.
LONDON–(BUSINESS WIRE)–Birmingham Phoenix and Skechers, The Comfort Technology Company®, launch a partnership which sees the global footwear brand become Lead Partner with The Hundred team from the 2026 season onwards.
Skechers branding will appear front and centre on the Birmingham Phoenix shirt, in what is the beginning of a new era for the global sports team as The Hundred competition explodes into 2026.
The partnership reflects a shared ambition between Birmingham Phoenix and Skechers to connect with cricket fans in bold, authentic ways that impact the wider community.
Stuart Cain, Chief Executive of Birmingham Phoenix, said: “Skechers is one of the most instantly recognisable brands in the world and we are thrilled to welcome them to Birmingham Phoenix. Their approach to innovation and excellence fits perfectly with our ethos and that’s exactly what we were looking for in a Lead Partner – someone who aligns with our values and ambition.”
Richard Parker, Managing Director, Skechers UK & Ireland, said: “Throughout the past three years, we’ve ventured deeper into the world of performance sport – including cricket – and involvement with a competition and franchise of the calibre of The Hundred and Birmingham Phoenix shows our intent in the elite level sport. We look forward to the opportunities this partnership will provide to engage the wider cricket community, support the grassroots game locally, and build awareness for the signature comfort that performs of Skechers Cricket footwear.”
The Birmingham Phoenix partnership is the latest in a series of investments that Skechers has made in cricket in the United Kingdom. This started in January with the launch of Skechers Cricket Elite footwear that supports the needs and demands of all cricketers, at all levels.
The announcement comes at a pivotal moment for Birmingham Phoenix and The Hundred, following the introduction of a new ownership structure designed to accelerate the competition’s growth. Under the revamped model, private investment partners will work alongside the ECB to drive long-term sustainability, global reach and innovation across the tournament.
Knighthead Capital Management has taken a strategic stake in Birmingham Phoenix, bringing significant experience in sports investment and franchise development. Together, the partnership with Skechers and the new ownership structure mark the beginning of an exciting new chapter for Birmingham Phoenix, as the team looks ahead to the 2026 season and beyond with renewed ambition and momentum.
The partnership was launched on Thursday, 5 March at an exclusive event at Sixes London Bridge, bringing together a diverse range of media and influencers ahead of the first-ever major sports auction in the UK next week.
Birmingham Phoenix is in a strong position ahead of the auction, following a successful player retention and direct signings window. England star Jacob Bethell and Australian great Ellyse Perry were retained by the Phoenix, joining men’s signings Rehan Ahmed, Donovan Ferreira and Mitch Owen, alongside Alice Capsey, Lauren Filer and Lucy Hamilton for Phoenix Women.
Beyond cricket, Skechers offers performance footwear for athletes across running, football, golf, basketball, pickleball and padel. Skechers partners with some of the most exciting talent in those sports who compete in the brand’s footwear including footballer Harry Kane, golfers Matt Fitzpatrick and Brooke Henderson, and Indian cricket legend Jasprit Bumrah.
Skechers Cricket footwear is available now at select Skechers retail stores in the UK and online at skechers.com.
About Skechers USA Ltd. and SKECHERS U.S.A., Inc.
Skechers USA Ltd. is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About Birmingham Phoenix
Birmingham Phoenix is one of eight franchises which comprise The Hundred, with both Men’s and Women’s teams playing their home matches at Edgbaston Stadium.
Representing the vibrant and diverse city of Birmingham and the wider Midlands region, the Phoenix has a bold identity and a passionate supporter base which aims to embody the energy and ambition of the communities it proudly represents.
The 2026 season will herald a new era for The Hundred as, after five seasons of the fast-paced, innovative 100-ball format, the eight franchises enter a new era under private ownership.
After being centrally-owned by the ECB for the first five iterations of the competition, Birmingham Phoenix is now owned by Warwickshire County Cricket Club (51%) and Knighthead Capital Management Ltd (49%), combining the cricketing history of the club with the commercial nous and global sports experience of the New York based private investment firm.
Former New Zealand fast bowler Shane Bond is the Men’s Head Coach, while Ali Maiden is Head Coach of Phoenix Women.
by Akane Nelson | Mar 5, 2026 | Press Release
Dynamic Eredivisie midfielder to play in Skechers Football boots
Feyenoord midfielder Sem Steijn with the Skechers SKX_2 Elite boot.
WAALWIJK, Netherlands–(BUSINESS WIRE)–Skechers is expanding its global team of elite football players by adding Sem Steijn – the top scorer and Eredivisie Player of the season 2024-25. Steijn is now playing in Skechers SKX_2 Elite football boots and will be featured in the brand’s marketing campaigns supporting Skechers Football.
“I’m happy to be part of the Skechers Football family,” said Sem Steijn. “The word ‘family’ resonates with me especially, as I immediately felt a very warm connection with Skechers from our first meeting. The most important thing is that the Skechers Football boots fit well, so I can rely on them. This is certainly the case with the SKX_2.
“Sem is the type of player that we’re always looking for on Team Skechers,” said Maurice van Berkel, country manager at Skechers Benelux. “His technical skills and mentality on the pitch are exceptional, while his focus on continually developing his game aligns perfectly with our brand values. That growth and perseverance are key to conveying how our signature Comfort That Performs delivers for all players on the pitch.”
Sem Steijn is known for his dynamic playing style, technique, and ability to make a difference from the midfield. He entered the top-flight Dutch league in 2022 with FC Twente where he built his career earning Eredivisie Player of the Year as well as the Willy van der Kuijlen trophy as the league’s top scorer for the 2024-25 season. In 2025 he was transferred to Eredivisie club Feyenoord and also made his debut with the Dutch National Team.
Skechers Football offers a wide range of models with options for every type of player and every surface. Steijn plays in the Skechers SKX_2 Elite, an advanced model designed for players who demand precision and control. The shoe features a personalized last for optimal comfort, a Hyper Burst Pro™ insole, lightweight Skechers Performance Fitknit® upper, and a multidirectional sole for excellent grip on various surfaces. Skechers’ technical innovations are a perfect match for Steijn’s agility, speed, and ball control.
Steijn joins a Skechers Football roster that includes fellow Dutch player Steven Berghuis, as well as Harry Kane, Mohammed Kudus, Roméo Lavia, Barış Alper Yılmaz, Anthony Elanga, Matt O’Riley, Romeo Vermant, Niccolò Pisilli, Oleksandr Zinchenko, Isco Alarcón, Leila Ouahabi, and more elite athletes around the world.
Beyond football, Skechers also offers performance footwear for elite and casual athletes in running, basketball, golf, pickleball/padel, and cricket.
The new Skechers SKX_2 Elite and the complete Skechers Football collection are available via www.skechers.nl, selected Skechers stores, and specialized football retailers in Europe and worldwide. Follow @skechersfootball on Instagram and TikTok for exclusive updates.
About Skechers U.S.A. Benelux and Skechers U.S.A., Inc.
Skechers USA Benelux B.V. is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops, and markets a wide range of lifestyle and performance footwear, apparel, and accessories for men, women, and children. The collections are available in 180 countries through department stores, specialty stores, skechers.com, and approximately 5,300 Skechers stores worldwide. For more information, visit about.skechers.com and follow Skechers on Facebook, Instagram and TikTok.
by Akane Nelson | Feb 17, 2026 | Press Release
The Performance Brand’s Latest Innovative Technical Running Shoe is An Evolution of the Award-Winning Skechers Razor 3
Introducing the new Skechers® AERO Razor™, the latest technical running shoe in the Skechers AERO Series (men’s colorway pictured).
LOS ANGELES–(BUSINESS WIRE)–Skechers advances its running footwear legacy with the arrival of the Skechers® AERO Razor™, combining groundbreaking Hyper Burst Pro™ Super Critical Foam™ technology with a reimagined design inspired by the award-winning Skechers Razor 3 launched in 2018. Fast feels good in this ultra-lightweight daily trainer engineered for pushing the pace in workouts or logging long miles.
“We hear countless runners speak highly of the Skechers Razor 3—a style many consider the pinnacle of the previous generation of Skechers running footwear. Now we’re honoring that legacy by bringing everything they love about Skechers Razor into the Skechers AERO Series,” said Ben Stewart, Vice President, Skechers Technical Performance Division. “We designed the AERO Razor for runners who value that tradition while wanting to stay ahead of the curve with the most advanced evolution of comfort and performance that only Skechers can offer. It is the latest example of our ongoing commitment to elevating running footwear for all levels of athlete.”
The Skechers AERO Razor features signature Skechers innovations including Skechers Hyper Burst Pro™ midsole cushioning for a responsive ride, a patented forefoot H-wing for snappy toe-off, and Skechers Arch Fit® technology with podiatrist-certified arch support. The addition of Skechers Hyper Arc™ technology promotes efficiency with each stride, helping runners maximize their performance. The Goodyear® rubber outsole delivers enhanced traction, stability, and durability, while the engineered mesh upper and gusseted tongue ensures a secure, comfortable fit. Weighing in at 6.9 oz/196 g in men’s size 9 and 5.6 oz/159 g in women’s size 7, with a stack height of 36 mm-32 mm and a 4 mm offset, the AERO Razor is exceptionally lightweight and built for speed and smooth rides.
The Skechers AERO Series of technical running shoes spans a range of innovative styles including the well-cushioned Skechers AERO Burst™ for distance runners and Skechers AERO Spark™ for daily training—both available with Skechers Hands Free Slip-ins® technology. The Series also features the Skechers AERO Tempo™ for speed work, among other performance-driven designs. The full collection, including the new Skechers AERO Razor, is available at skechers.com, as well as specialty athletic shops.
Skechers actively engages directly with the global running community through support initiatives like running clubs in many countries—including its oldest, operating in India since 2017. It has also signed multiyear sponsorship agreements for the Hot Chocolate Run Series in the United States, the Shoppers Drug Mart Run for Women in Canada, and the ATW Series in the United Kingdom. These efforts exemplify how Skechers continues to invest in the running space through both product innovation and meaningful event partnerships.
About SKECHERS U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
by Akane Nelson | Feb 2, 2026 | Press Release
Sofía Vergara says ADIÓS to her useless shoes in Skechers Hands Free Slip-ins® commercial set to air just before Big Game kickoff on Sunday, February 8.
LOS ANGELES–(BUSINESS WIRE)–Emmy and Golden Globe nominated actress, producer and entrepreneur Sofía Vergara will kick off the Big Game on Sunday by tossing her useless shoes for something so much better—the convenience of Skechers Hands Free Slip-ins®. The global superstar teams up with Skechers for the footwear brand’s 13th Big Game appearance—airing nationwide just before kickoff when New England faces Seattle on NBC. (View it now here.)
“No one can kick off a game like Sofía. She brings energy, passion and attitude to the field with her signature style and confidence,” added Michael Greenberg, president of Skechers. “She’s the perfect fit for Team Skechers, and will remind the millions of viewers that life is always easier and more comfortable when you go hands-free with Skechers Slip-ins.”
Appearing for the 13th year in 2026, Skechers has been a perennial advertiser during the Big Game. The brand’s first appearance starred Joe Montana in 2010, and last year it featured Andy Reid as he was also coaching the game. Other notable past Skechers Big Game commercial highlights include Snoop Dogg, Mark Cuban with a French bulldog named Mr. Quiggly, Tony Romo, Mr. T, and Willie Nelson singing “On the Road Again.”
Skechers offers its complete range of footwear, including Skechers Hands Free Slip-ins®, at Skechers retail stores and skechers.com, as well as at department stores and footwear retailers around the globe.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
