by Pei Pei Chu | Dec 4, 2025 | Press Release
LOS ANGELES–(BUSINESS WIRE)–
Skechers embraces the dominant game of superstar baller Joel Embiid with the new SKX JE1—the brand’s first signature basketball shoe. The style is inspired by the 2023 MVP’s non-traditional path to the top of the NBA and designed for his trademark finesse fused with aggressive play.
Philadelphia 76ers superstar Joel Embiid debuts his first signature basketball shoe with Skechers, the SKX JE1.
“I’ve been working with Skechers on fine-tuning every detail of the SKX JE1 and I’m excited to share it with the world,” said Joel Embiid. “Skechers strives for excellence in performance and comfort, so I couldn’t ask for a better partner in creating this signature shoe.”
“We’ve worked side-by-side with Joel building to this moment of his first signature shoe with Skechers—the SKX JE1,” said Ben Stewart, vice president, Skechers Technical Performance Division. “The focus throughout the process was innovation in comfort and support to meet the demanding needs of Joel’s game. The SKX JE1 is not only the best shoe for Joel, it will help elevate any player’s game.”
Designed to give elite athletes a competitive edge, the SKX JE1 executes in every way. It offers responsive 5GEN® cushioning, a Move Foam™ insole, and an internal nylon shank for comfort and stability on that crucial “first step” when changing direction on the court. The plush collar and exaggerated heel design highlights the lock needed for explosive and efficient movement.
The Goodyear® rubber outsole features an abstract multi-directional traction pattern to deliver clingy grip, enabling you to compete with confidence. This pattern extends to the lightweight breathable mesh upper with a unique protective and supportive 3D-printed silicon lockdown cage. The design represents the harmony in the chaos that Embiid has found through his career, and the storytelling converges with the heel points representing his three keys of life—heritage, sports and family.
Joel Embiid is a Cameroonian-American basketball superstar, NBA Most Valuable Player, two-time scoring champion, and Olympic gold medalist whose mix of power, finesse, and personality has redefined what it means to be the modern big man. Born in Yaoundé, Cameroon, Embiid didn’t pick up a basketball until his teens, yet quickly rose to become the number 3 pick in the 2014 NBA Draft. As the face of the Philadelphia 76ers for more than a decade, his dominance on the court and charisma off have made him one of the most magnetic figures in global sports.
Embiid’s impact extends far beyond basketball. He founded Miniature Géant—a production company dedicated to telling authentic stories about sports and Africa. Through his philanthropic initiative IMOA, he also champions grassroots organizations in Philadelphia focused on youth development, education, and violence prevention. A father of two, Embiid brings the same humor, heart and authenticity to everything he does.
Joel Embiid is part of an elite Skechers Basketball roster that includes NBA stars Julius Randle, OG Anunoby, Norman Powell, Isaiah Hartenstein, Terance Mann, Jabari Walker, and Josh Green, as well as Rickea Jackson, Kiki Iriafen, plus 2025 WNBA Champion Jackie Young.
Beyond basketball, Skechers also offers performance footwear for elite and casual athletes in running, soccer, golf, pickleball/padel and cricket.
The new SKX JE1 and more Skechers Basketball styles are available at Skechers websites, select Skechers stores including the brand’s world of sports locations, as well as specialty retailers around the world. Fans can get behind-the-scenes access to Skechers Basketball product launches and more by following @skechersbasketball on Instagram and TikTok.
About SKECHERS U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit dev-skx.pantheonsite.io/ and follow us on Facebook, Instagram and TikTok.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
Source: SKECHERS U.S.A., Inc.
by atsang | Nov 19, 2025 | Press Release
Playing in Skechers Golf Footwear and Performance Apparel, Fitzpatrick Earns 10th DP World Tour Title of his Career
LOS ANGELES–(BUSINESS WIRE)– Elite golfer and Skechers athlete Matt Fitzpatrick has triumphed once again, securing his third DP World Tour Championship title and his tenth overall DP World Tour victory in a thrilling play-off at Jumeirah Golf Estates in Dubai on Sunday. The final round of the tournament saw Fitzpatrick deliver a masterclass in precision and resilience, culminating in a hard-fought victory powered by Skechers GO GOLF Blade shoes and Performance Apparel.
Matt Fitzpatrick, competing in Skechers GO GOLF Blade shoes and Performance Apparel, wins DP World Tour Championship at Jumeirah Golf Estates in Dubai. Photo Credit: Getty/David
“Claiming my third DP World Tour Championship title is truly a dream come true,” said Matt Fitzpatrick. “Skechers has been on this journey with me for the last few years and its golf shoes have been an essential part of my game, so it’s great to work with a brand that shares my commitment to excellence both on and off the course.”
“We couldn’t be prouder of Matt Fitzpatrick and his incredible performance at the DP World Tour Championship tournament this weekend,” said Ben Stewart, vice president, Skechers Technical Performance Division. “Watching Matt achieve this milestone in Skechers is an incredible moment for the brand and proves to golfers everywhere how Skechers Golf footwear delivers the consistent comfort and performance that can elevate anyone’s game, no matter where or how you play.”
After a successful amateur career, Fitzpatrick turned pro at the age of 19. The English native earned his first professional victory in 2015 at the British Masters at Woburn Golf Club. The following year, he was selected for the Ryder Cup European team and went on to win the 2016 DP World Tour Championship. Since his professional debut, Fitzpatrick has achieved ten wins on the European Tour, including his most recent victory at the 2025 DP World Tour Championship. He also has two PGA Tour wins, highlighted by his first major championship title in June 2022 at the U.S. Open. Fitzpatrick also played a key role in the 2025 Ryder Cup, contributing to Team Europe’s success.
In 2022, Fitzpatrick joined the roster of Skechers golf pros that now includes Brooke Henderson, Bernhard Langer, and Max Greyserman—all wearing Skechers Golf footwear on tour. Football analyst and former quarterback Tony Romo also serves as a brand ambassador, wearing Skechers Golf footwear on the course and appearing in the brand’s marketing campaigns.
Known for its lightweight, high-quality, stable, and comfortable designs, Skechers Golf has achieved prominence within the golf category alongside the brand’s award-winning running, soccer, basketball, and pickleball/padel collections. Select styles from The Comfort Technology Company® include signature innovations such as Skechers Hands Free Slip-ins®, Skechers Arch Fit®, ULTRA GO® and Hyper Burst® cushioning.
Skechers Golf footwear is available at Skechers retail stores, skechers.com, and select retail partners, including specialty golf pro shops.
About SKECHERS U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contacts:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
Samuel Kenny
Skechers USA Ltd.
[email protected]
+44 (0) 1707 655 955
Source: Skechers
by atsang | Nov 12, 2025 | Press Release
Oklahoma City Thunder Center Now Plays in Skechers Basketball Shoes
LOS ANGELES & FRANKFURT, Germany–(BUSINESS WIRE)–
Skechers brings more talent to the brand’s roster by signing center Isaiah Hartenstein of Oklahoma City Thunder—winner of the 2025 NBA Finals. The seven-foot German-American powerhouse now plays in SKX NEXUS™—the innovative court shoe designed for speed, stability, and support. Known for his versatility, passing ability, and basketball IQ, Hartenstein will also be seen in the brand’s upcoming marketing campaigns supporting Skechers and Skechers Basketball.
Oklahoma City Thunder center Isaiah Hartenstein commanding the court in Skechers Basketball shoes.
“I teamed up with Skechers because they’re a brand with a plan that’s doing things their unique way, which I love,” said Isaiah Hartenstein. “Skechers Basketball shoes deliver the superior comfort and performance I need, so I look forward to showing fans from OKC to back home in Germany how they’re giving me more confidence on the court.”
“As Skechers is worn by players at the top of their game, a reigning champion like Isaiah Hartenstein is a perfect fit for our elite Skechers roster,” said Ben Stewart, vice president, Skechers Technical Performance Division. “Through his career, Hartenstein has evolved into a pivotal player and an essential part of a championship team’s success. That focus and determination is also key to our Comfort That Performs mantra to deliver the best basketball shoes to every level of player.”
Born in Eugene, Oregon, Isaiah Hartenstein’s basketball journey began when his family moved to Germany during his childhood, where his father, Florian, had played professionally. He developed his skills in German youth leagues before turning professional in 2015—playing for the Artland Dragons ahead of joining Žalgiris Kaunas in Lithuania’s top league. His NBA career has included stops with the Houston Rockets, Denver Nuggets, Cleveland Cavaliers, LA Clippers, and New York Knicks. Most recently with Oklahoma City Thunder, he was an impact-making force throughout the team’s championship-winning run last season. Hartenstein also plays on the international stage with Germany’s national team.
Hartenstein is part of an elite Skechers Basketball roster that includes NBA stars Joel Embiid, OG Anunoby, Julius Randle, Norman Powell, Terance Mann, Jabari Walker, and Josh Green, as well as WNBA players Rickea Jackson, Kiki Iriafen, and 2025 Championship winner Jackie Young.
Beyond basketball, Skechers also offers performance footwear for elite and casual athletes in running, soccer, golf, pickleball/padel, and cricket.
Skechers Basketball footwear is available at Skechers websites, select Skechers stores including the brand’s World of Sports locations, as well as specialty retailers around the world. Fans can get behind-the-scenes access to Skechers Basketball product launches and more by following @skechersbasketball on Instagram and TikTok.
About SKECHERS U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
Marvin Heinz
SKECHERS U.S.A. Deutschland
[email protected]
Source: SKECHERS U.S.A., Inc.
by atsang | Nov 10, 2025 | Press Release
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Skechers is proud to announce its newest brand ambassador: globally celebrated actress, entrepreneur, and fashion icon Sofía Vergara. Known for her signature style and charismatic presence on and off screen, Vergara joins the Skechers family to help shape the future of fashion meets comfort footwear.
Actress and entrepreneur Sofía Vergara joins Skechers as the brand’s newest ambassador, bringing her signature style and confidence to the world of fashion-meets-comfort footwear.
Throughout her career she has received five Emmy and five Golden Globe nominations, most recently for Griselda, and in 2025 made history as the first Latina nominated for Outstanding Lead Actress in a Limited or Anthology Series at the Emmys.
“I don’t do anything unless I believe in it – and I truly believe in Skechers,” said Sofía Vergara. “I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”
Skechers first caught Vergara’s attention not through business talks, but in a mall. After knee surgery left her searching for supportive, stylish shoes, she discovered Skechers on her own – purchasing multiple pairs before learning her team had already been in talks with the brand.
Now, as the latest face of Skechers, Vergara will appear in a new global campaign that celebrates style, versatility and comfort – hallmarks of the Skechers brand. The campaign will spotlight Skechers’ iconic Hands-Free Slip-ins® Glide-Step® styles.
“Sofía embodies everything Skechers stands for – bold, confident, and committed to comfort without compromise,” said Michael Greenberg, President of Skechers. “She brings a fresh energy to our brand, and her passion for great design will shine through in everything we do together.”
With more than 50 million followers and global recognition from Hollywood to Barranquilla, Sofía Vergara adds unparalleled star power to Skechers’ legacy of working with beloved figures who resonate across generations.
This collaboration marks the beginning of an exciting new chapter – where effortless fashion and everyday comfort meet in one powerful step forward.
About SKECHERS U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
FOR MORE INFORMATION:
Penélope Ramirez | [email protected]
Source: Skechers
by Akane Nelson | Oct 23, 2025 | Press Release
The Chelsea FC Midfielder Is Now Playing in Skechers SKX_2 Football Boots
Chelsea FC midfielder Roméo Lavia signs with Skechers and now competes in Skechers SKX_2 Elite boots.
LONDON–(BUSINESS WIRE)–Skechers welcomes midfielder Roméo Lavia as the latest addition to its global roster of elite-level footballers competing in Skechers Football boots. The Chelsea FC and Belgium National Team star is now dominating the pitch wearing the SKX_2 Elite boot from the new Flair Pack. Lavia will also be featured in the brand’s campaigns supporting Skechers Football footwear and apparel.
“I’m proud to join Skechers and the lineup of incredible athletes already associated with the brand,” said Roméo Lavia. “Throughout discussions with Skechers, what became clear is its pursuit to provide the very best solutions and support for athletes, and I could feel this on foot when I wore the SKX_2 for the first time. It’s an exciting time to join Skechers as the company expands in our sport, and I know these boots are going to keep me comfortable on the pitch.”
“Signing Roméo Lavia continues our mission to build a roster that grows from strength to strength, as we deliver comfort that performs on the pitch for every type of athlete,” added David Weinberg, Chief Operating Officer of Skechers. “Roméo is a generational young talent who quickly established himself as one of the most accurate midfielders in the Premier League. We’re looking forward to Skechers Football being a part of his journey this year and beyond.”
A product of the R.S.C. Anderlecht academy, Roméo has since plied his trade in the Premier League, wearing the shirts of Manchester City FC, Southampton FC and his current team, Chelsea FC. During his debut year in the top flight of English football, Roméo proved to be technically gifted and known for his ability with the ball, earning a reputation as one of the division’s brightest prospects in the process.
The Skechers Football range offers two Elite models for every type of player and surface including the new Flair Pack. The SKX_2, worn by Roméo Lavia on the pitch, is designed for players who require precision when passing and finishing, with a meticulously designed last to optimize comfort. It also features a resilient Hyper Burst Pro™ insole, a lightweight Skechers Performance Fitknit® upper, and an outsole that has been optimized for multidirectional movements. The Skechers Razor 1.5 is a lightweight speed boot built to maximise acceleration and energy return. It also features a carbon-infused soleplate for responsive power and agility during play.
Roméo joins the likes of Harry Kane, Mohammed Kudus, Anthony Elanga, Barış Alper Yılmaz, Matt O’Riley, Isco Alarcón, Niccolò Pisilli, Leila Oushabi, and more elite athletes as part of the Skechers global roster.
Beyond football, Skechers also offers performance footwear for athletes of all levels, including running, basketball, golf, pickleball and padel globally, as well as cricket in India.
The SKX_2 Elite and the full Skechers Football collection are available now at skechers.com, Skechers retail stores, and selected speciality football retailers. Football fans can discover new product launches and behind-the-scenes content by following @skechersfootball on Instagram and TikTok.
About Skechers U.S.A. Ltd. and Skechers U.S.A., Inc.
Skechers U.S.A. Ltd. is the UK and Ireland subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops, and markets a diverse range of lifestyle and performance footwear, apparel, and accessories for men, women, and children. The Company’s collections are available in 180 countries and territories through department and specialty stores and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
by Zach | Oct 21, 2025 | Press Release
Oct 21, 2025 • 4:19 pm EDT
The Los Angeles Dodgers baseball legend warms up for the World Series on the beach, joining Howie Mandel, Brooke Burke and thousands in honor of children with special needs and education
LOS ANGELES–(BUSINESS WIRE)– Star power hit a home run at Sunday’s Skechers Pier to Pier Friendship Walk with baseball hero and surprise guest Clayton Kershaw, who joined AGT host and comedian Howie Mandel, fitness icon Brooke Burke, St. Louis Cardinals baseball player Brendan Donovan, Skechers executives and thousands of walkers on a day of hope, love and inclusion. Now in its 17th year, the Walk raised more than $3.2 million for children with special needs, public schools, and national college scholarships—bringing the event’s total to over $31 million to date.
Howie Mandel, Brooke Burke, Yossi Mintz and Friendship Foundation kids, Clayton Kershaw and family, Michael Greenberg, Robin Curren, and Amanda Summer Villapando. Photo credit: Getty Images for Skechers
Howie Mandel, Brooke Burke, Yossi Mintz and Friendship Foundation kids, Clayton Kershaw and family, Michael Greenberg, Robin Curren, and Amanda Summer Villapando. Photo credit: Getty Images for Skechers
“From sports to TV to entertainment, this has become a truly one-of-a-kind event—one where the stars align every year to celebrate what matters most: the future of our children,” said Michael Greenberg, co-founder of the Skechers Pier to Pier Friendship Walk, which empowers youth with special needs, strengthens public education and funds national college scholarships. “Clayton’s passion for children is as legendary as his victories on the field—from his joyous family to the Kershaw’s Challenge organization and his eagerness to gather with thousands this past Sunday for our kids. To join us on the cusp of the World Series speaks to his love for this cause and the impact we can all have when we team up together for our children. We are so grateful to have him, Howie (Mandel), Brooke (Burke), and Brendan (Donovan) rally for us—as well as our wonderful presenting sponsor Nickelodeon and all of the dedicated companies, volunteers and walkers who year after year, show us how their commitment to our kids knows no bounds.”
“This mission really hits home for us because it’s exactly what we strive to do through Kershaw’s Challenge—to give kids opportunities they might not otherwise have, whether that’s in the classroom, on the field, or in life,” said Clayton Kershaw. “Education opens doors, and when you combine that with a sense of belonging and support, it changes everything for a child. What Skechers and the Friendship Foundation are doing through this Walk perfectly aligns with that vision—it’s about inclusion, empowerment, and creating a foundation for the future. We’ve seen firsthand how education and community can transform lives, and being part of something that continues to work right here in our own backyard means a lot to us.”
Over the past 17 years, donations from the Walk have transformed an entire generation—offering true friendship and belonging to children across the neurodiverse spectrum, creating new educational pathways for thousands, and deepening our community’s understanding of children’s limitless potential. Among this year’s beneficiaries is the Friendship Campus (The Greenberg Family / Skechers Center)—a first-of-its-kind facility opening in the first half of next year, that will provide life-changing resources for individuals with special needs. The $55 million, 62,000-square-foot life center will provide vocational training, job placement, and opportunities for students to fully participate in the workforce and their communities. Its expansive programs will include a Creative Arts Center, Culinary Institute, Recreation Center, Life Skills programming and early education and mentoring opportunities—helping young adults discover their lifelong passions and purpose.
The Campus will also serve as the new headquarters for the Friendship Foundation, which fosters companionship, celebrates individuality and promotes acceptance for all with diverse abilities. The organization offers more than 60 in-person programs—including art, music, fitness, sign language, science, social emotional wellness and yoga—as well as engaging pop-up programs like virtual scavenger hunts and talent shows that are free for anyone to attend locally and across the United States.
Academically, funds from the Walk have enabled public school education foundations to reduce class sizes; update labs, libraries and facilities; and protect teachers’ jobs. The Skechers Foundation’s national college scholarship program also dedicates a portion of Walk proceeds to students with financial need and proven excellence in academics, athletics and leadership, awarding more than $2.3 million in scholarships to date.
The Skechers Pier to Pier Friendship Walk featured appearances by Dani Bowman, David Isaacman and Subodh Garg from the show Love on the Spectrum; Nayah Damasen from Monster High; Kinley Cunningham and Nathan Broxton from The Thundermans: Undercover; Pyper Braun from Erin & Aaron; Marta Kessler from The Mysterious Benedict Society and Ayva Severy from The Garcias; AGT Golden Buzzer winner and actress Madison Taylor Baez; international pop-dance sensation Mandy Corrente; Minor 7; as well as a special pet adoption fair in partnership with The Lovejoy Foundation.
The Skechers Pier to Pier Friendship Walk expresses its profound appreciation to Presenting Sponsor Nickelodeon, Rare Beauty, Ted Schwartz Family Foundation, Steel Sports, Mattel, United Legwear & Apparel Co., StandStrong, Team One, Big 5 Sporting Goods, TJX Companies, Chevron, Bank of America, Ross Stores, Barco, Dakine, Vertra, Honda, Amazon, KPMG, Kinecta, Moose Toys, Waiakea, LA Kings, LA Dodgers, Angels Baseball, Continental Development, WSS, Topgolf, Beach Cities Health District, Paradise Bowls, Olipop, Raising Cane’s, Cushman & Wakefield, and all of the companies that have dedicated their time and efforts to supporting our children.
Learn more about the Skechers Pier to Pier Friendship Walk and join our growing movement for our children’s future at skechersfriendshipwalk.com and Facebook, X and Instagram.
About Skechers Foundation
Established in 2010 to help children in need, the Skechers Foundation is dedicated to strengthening communities to ensure the health, success and well-being of youth worldwide. We invest in a global network of charitable organizations dedicated to embracing individuals with diverse abilities, improving education, empowering disadvantaged families and providing humanitarian, disaster and economic relief. By supporting millions through our products and services, we aspire to make a valiant effort in creating stronger, self-sufficient individuals for future generations.
About Nickelodeon
Nickelodeon, now in its 46th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information, visit http://www.nickpress.com. Nickelodeon is a division of Paramount, a Skydance Corporation (Nasdaq: PSKY).
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com, and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
(310) 937-1326
Source: Skechers Foundation
