by Pei Pei Chu | Jun 30, 2026 | Press Release
Sharing is caring: Skechers and Care Bears™ are teaming up for a heartwarming new Skechers x Care Bears™ collection for women and children. (Women’s styles shown above.)
LOS ANGELES—June 30, 2026—Skechers and Cloudco Entertainment are celebrating the spirit of kindness with the launch of Skechers x Care Bears™—a heartwarming collaboration for fans who grew up with the characters and today’s Y2K fashion seekers. Now available on Skechers’ most popular styles and technologies for women and children, the positive pairing unlocks the magic of comfort that both iconic brands are known for.
“Nostalgia is having its moment—and Care Bears is one of the most coveted childhood memories for millions of adults today. They’ve grown up with its messages of love, unity and emotional security—which we think bonds beautifully with our brand’s mission to provide comfort to the world,” said Michael Greenberg, president of Skechers. “Skechers x Care Bears is a fresh, playful and highly collectible line that offers fans a fun way to celebrate their favorite characters across a range of Care Bears-inspired colors and prints, on signature Skechers designs that they already love to wear.”
Skechers and Care Bears™ bring comfort and nostalgia together with a cheerful new collection of footwear and apparel for women and children. (Children’s styles shown above.)
“Skechers has built one of the most beloved family brands in the world, adored by shoppers of every age. That kind of multi-generational reach makes it a perfect home for Care Bears,” said Robert Prinzo, Head of Global Licensing, Cloudco Entertainment. “As we approach the brand’s 45th anniversary, Care Bears fans can find their favorite style, whether they’re walking down memory lane or getting to know our Beary Besties for the very first time.”
Featuring Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friendship Bear and other fan favorites, the Skechers x Care Bears™ collection combines vibrant graphics and hues with Skechers’ signature comfort technologies across a range of women’s and children’s designs. In addition to Skechers Arch Fit® Arcade and Skechers UNO designs for women, the launch includes S-Lights®, Twinkle Toes®, Skechers Uno and Foamies® styles for kids.
The Skechers x Care Bears™ collection is available at select Skechers retail stores worldwide and on skechers.com.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About Cloudco Entertainment
Cloudco Entertainment, a portfolio company of IVEST Consumer Partners, is a family and children’s entertainment, consumer products, and brand management company, and the owner of iconic lifestyle brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, and Overlord & The Underwoods™. Cloudco creates, develops, and produces multi-platform entertainment franchises across all media channels, along with a wide range of consumer products and experiences that engage multi-generational fans, immersing both kids and adults in the brands they love.
About Care Bears™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears remains one of the most beloved lifestyle properties in the world. With their signature belly badges and endearing messages of sharing, caring, and friendship, the Care Bears from Care-A-Lot continue to inspire multi-generational fans across the globe. The Care Bears first appeared in television specials in 1983 and 1984, followed by a long-running animated series and a successful leap to the big screen with The Care Bears Movie trilogy (1985–1987). Care Bears & Cousins, a Netflix original CGI-animated series, launched in fall 2015. In 2019, the brand introduced a refreshed look and mission with Care Bears: Unlock the Magic, a 50-episode, 2D animated series currently streaming on HBO Max in the U.S. and other key territories, with all-new specials also available globally on Netflix. Celebrating nearly 45 years of global impact, Care Bears continues to thrive as a multi-generational brand with strong retail momentum and a loyal fan base. With a consumer-first approach and an evergreen presence across pop culture, global consumer products, and digital gaming, the brand remains a powerful force for collaboration and expansion.
Website: CareBears.com
YouTube: YouTube.com/CareBears
Facebook: Facebook.com/CareBears
Instagram: Instagram.com/CareBears
TikTok: TikTok.com/@carebearsofficial
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
by Pei Pei Chu | Jun 18, 2026 | Press Release
Vibrant comfort: the Skechers Visual Artist series launches Skechers x Britto footwear and apparel, a colorful tribute to happiness, fun and love.
LOS ANGELES—June 18, 2026—Happiness is here: Skechers is uplifting the world with colors and comfort this spring with world-renowned artist Romero Britto, founder of the Happy Art Movement. Bursting with vivid patterns and bold, expressive designs, the Skechers x Britto capsule transforms the artist’s iconic visual language into wearable art across a vibrant assortment of footwear for men, women, and kids, as well as apparel and accessories for women.
“I love how my art can be an instrument that can bring people joy and do good for millions. And I love working with Skechers—a brand that knows that you’re always happy when you’re comfortable,” said Romero Britto. “Skechers is passionate about making people of every age feel and look great,” added Lucas Vidal, CEO of Britto. “With Britto’s happy art on their product, this new capsule offers the best of both worlds: feel-good looks that can inspire and delight families everywhere.”
“Romero Britto’s larger-than-life vision is taking our collection to a new level—both through his instantly recognizable designs and passionate global following,” said Michael Greenberg, president of Skechers. “He’s a revered visionary whose world-renowned studio has attracted dignitaries, celebrities and art patrons from around the globe for decades—and we believe his legendary work on our styles has created the most cheerful collection people can walk in and wear this year, from our debut to a planned second Britto capsule that will offer a reimagined palette of his signature designs for winter.”
Brazilian-born and Miami-made, Romero Britto is the most licensed artist in the world and recognized for his vibrant interpretation of Cubism and Pop Art through bold shapes, expressive forms, and uplifting color palettes. Through acrylic and oil paintings, life-size sculptures and large-scale art installations, Britto’s distinctive artistic style has connected with fans, collectors, and global brands alike—from designing for events like the Super Bowl, Olympics and FIFA World Cup to creating the largest monumental sculpture in London Hyde Park history. Followed by more than three million people across social media, Britto’s portraits have included everyone from the Royal Family of England and Madonna to the Obamas and many more.
Step into wearable art. The limited-edition Skechers x Britto capsule of footwear, apparel and accessories is available now at Skechers.com and select Skechers retail stores worldwide.
Skechers x Britto is the latest debut in its Visual Artist Series, a product gallery that originated with the Love Wall Hearts of Skechers x JGoldcrown and has since featured the hypnotic drip patterns of Skechers x Jen Stark, signature doodles of Skechers x Vexx, eclectic Skechers x Ricardo Cavolo profiles emblazoned with the artist’s flaming heart and eye imagery, and vibrant positivity and typography-inspired artwork of Skechers x Jason Naylor. The limited-edition capsule of Skechers x Britto footwear, apparel and accessories is available at skechers.com and select Skechers retail stores worldwide.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About Romero Britto and BRITTO
Romero Britto, the founder of the Happy Art Movement, is an internationally renowned artist who has created an iconic visual language of happiness, fun, love, and hope all its own inspiring millions worldwide. Brazilian-born and Miami-made, he is considered one of the most famous and celebrated living visual artists in the globe as well as the most collected and licensed in history. He has also created a global lifestyle brand, BRITTO, with the mission to inspire happiness. To learn more about Romero Britto, visit www.shopbritto.com or follow us on www.instagram.com/romerobritto/
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
by Pei Pei Chu | Jun 15, 2026 | Press Release
OG Anunoby hoists the 2026 NBA Championship trophy in SKX Nexus basketball shoes – the first NBA champion to win it in Skechers.
LOS ANGELES – June 15, 2026 – New York’s historic NBA playoff run and Finals victory had fans around the world celebrating the outstanding performance of Knicks star forward OG Anunoby. Backed by the brand’s signature Comfort That Performs®, OG also made history as the first player to ever wear Skechers Basketball footwear on the NBA Finals court.
“Skechers has been an exceptional partner on this journey,” said OG Anunoby, now a two-time NBA champion. “I feel like I’m part of the family after only a year together. They truly put care into building footwear that meets my needs. They know I often switch things up mid-game, so having a consistent flow of options helps keep me comfortable and confident on the court. Most meaningful was the ‘NYC Blue’ PE I wore during Game 4 that was a nod to the City, my team, and most importantly, the best fans anyone could ask for.”
“Skechers Basketball has been on the court for three seasons with a roster of players in the league – including superstar OG Anunoby,” said Michael Greenberg, president of Skechers. “A force to be reckoned with in the regular season, through the playoffs, and especially that heroic Game 4 finisher and key fourth quarter points, OG has driven awareness and excitement for Skechers Basketball and our position in this sport. Delivering a game that continues to surprise, OG embodies the spirit of not only Skechers Performance but the entire philosophy of Skechers as The Comfort Technology Company. It’s too early to share specific details, but we do have a signature shoe in the works. Anyone, anywhere who wants to play like OG knows they need Comfort that Performs.”
Throughout the playoffs and Finals, OG had fans talking about the Skechers Basketball exclusive Player Edition (PE) styles he wore on the court. Pairs that went viral included the SKX Nexus “Euro” PE that led to a social media exchange and eventual gifting of a signed pair to Knicks fan and Skechers ambassador Martha Stewart. OG also showed off an SKX Reign “Foreman” PE during warmups that honored his repeated Defensive Player of the Game honors, and in his legendary Game 4 performance he wore a SKX Nexus “NYC Blue” PE in bold blue and orange, an homage to his team’s monumental playoff run.
The Skechers SKX Nexus “NYC Blue” player exclusive style worn by OG Anunoby during his iconic 33-point Game 4 performance and into the championship-clinching Game 5.
The two high-performance Skechers Basketball shoes worn by Anunoby reflect his dynamic playing style—strong, versatile, and always in control. The SKX Nexus™ is a low-top court shoe designed for speed, stability and support, offering exceptional comfort and responsiveness. Meanwhile, the SKX Reign™ focuses on promoting elevation and intense traction, helping Anunoby stay quick and locked in on both ends of the court.
Born in London, UK, Ogugua “OG” Anunoby grew up in Missouri from age four and excelled as a basketball phenom in high school. He was selected as a pre-season All-American by The Sporting News ahead of his freshman year at Indiana University. In 2017, he declared for the NBA draft, where he was selected 23rd overall by the Toronto Raptors. In 2019, the Raptors won the NBA championship, making Anunoby the first British-born basketball player to ever earn the title. He was traded to the New York Knicks at the end of 2023 and scored a career-high 40 points in a single game in November 2024. OG won his second NBA championship in 2026 with a career-high 20.1 points per game in the postseason. OG has also been named twice to the NBA All-Defensive Second Team (2023 and 2026).
Skechers is the #3 footwear brand in the world, and its footprint in basketball has grown rapidly since launching a basketball division in 2023. Along with OG, the brand has assembled an elite roster that includes NBA stars Isaiah Hartenstein, Joel Embiid, Julius Randle, Norman Powell, Terance Mann, Jabari Walker, and Josh Green; as well as WNBA standouts Rickea Jackson, Kiki Iriafen, and 2025 championship winner Jackie Young.
Beyond basketball, Skechers also offers performance footwear for elite and casual athletes in running, soccer, golf, pickleball/padel and cricket.
Skechers Basketball footwear is available at skechersbasketball.com and select Skechers retail stores. Basketball fans can get behind-the-scenes access to Skechers Basketball product launches and more by following @skechersbasketball on Instagram and TikTok, and can watch Skechers’ championship celebration videos honoring OG Anunoby and his team here and here on YouTube.
About SKECHERS U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
by Pei Pei Chu | Jun 8, 2026 | Press Release
The Comfort Technology Company® celebrates its second decade with the many ways that shelter pets bring comfort to their families
Jake Woodruff holds his dog Pablo, whom he adopted at a BOBS pet adoption event in 2024. Pablo’s companionship has helped Woodruff with his neurodivergent challenges – reducing his anxiety, keeping him active and helping him interact with others.
LOS ANGELES, June X, 2026 – Skechers announced that its philanthropic brand BOBS® from Skechers® has surpassed $14 million in donations to thousands of animal welfare organizations in the United States and internationally—funds that have found homes for more than 2 million shelter dogs and cats. And the Company that’s famous for offering comfort to the world is celebrating BOBS in a new way, highlighting the true stories that show how shelter pets comfort, nurture and support the people who have welcomed them into their homes.
“Saving every rescue pet and supporting every shelter and animal welfare organization is meaningful—and by giving $14 million over the past decade, we’ve had a remarkable impact on animals in need in our country and the world,” said Michael Greenberg, president of Skechers. “In just the first half of this year, our funds have helped save and support thousands of dogs and cats—and we’re confident that our 2026 donations to national nonprofit Best Friends Animal Society will drive a new level of awareness and change the lives of even more pets and people.”
It’s a story that Jake Woodruff knows firsthand. A neurodivergent musician and artist who appeared on the second season of Love on the Spectrum, Woodruff met his shelter dog Pablo at a BOBS pet adoption event in 2024. The two have become inseparable: Pablo helps him navigate his challenges with autism, eases his anxiety, and helps him stay active and interact with others—improving his socialization and well-being. “Growing up, I repressed my behavior to fit in, and Pablo’s playfulness has made me loosen up,” said Woodruff. “Emotionally, I feel like my baseline has risen and I have fewer days where I feel strong anxiety. Having him to keep me company and care for has helped shift my focus away from worrying about myself and other distractions.”
Best Friends Animal Society cat expert Samantha Bell also found her life purpose through her shelter pets Yohan and Desmond. “I was working a corporate desk job and volunteering in the kitten nursery, bottle feeding kittens. Yohan was struggling for life in an incubator…I started volunteering almost every day to make sure I could feed him, and see how he was doing. While I was there, I realized it wasn’t just Yohan I was falling in love with—it was animal rescue. [Yohan and Desmond] are the reason I work in animal welfare. They are the reason I’ve been able to help thousands of cats feel happy and find homes. They’ve impacted my life and they’ve impacted people’s lives all over the country.”
Samantha Bell with Yohan, the shelter cats that helped her discover her true life purpose in animal welfare. As Best Friends Animal Society’s cat content strategist, she now changes other families’ lives nationwide by introducing them to the joys of pet fostering and adoption.
Added Bell: “Skechers can reach millions of amazing people who may have never thought twice about pets in shelters. Skechers’ commitment is so much more than amazingly helpful financial support; it’s also the gift of visibility. Partnerships like this make saving more pets’ lives possible.”
Throughout May’s National Pet Month, Skechers celebrated its renewed partnership with Best Friends Animal Society; the Company has committed $500,000 to Best Friends through year’s end to help the national nonprofit end the killing of dogs and cats in America’s shelters. Skechers launched two new designs by winners of its Paws for a Cause Design Scholarship, hosted a national register round-up that raised $124,000 to support Best Friends and its network of 6,000 shelters and rescue groups, and found homes for shelter dogs and cats through pet adoption events at Skechers locations in West Clifton, New Jersey; Salt Lake City, Utah; Pittsburgh, Pennsylvania; and Miami, Florida.
“We’re so grateful for the generous support provided by BOBS from Skechers to Best Friends Animal Society and shelters and rescue groups nationwide,” said Julie Castle, CEO, Best Friends Animal Society. “In just one month, this collaboration has already had a huge impact on pets and people around the country. Every adoption brings us closer to a day when no dog or cat dies unnecessarily in a shelter, and that’s truly something to celebrate.”
Consumers can shop the BOBS from Skechers offering at skechers.com and Skechers retail stores as well as department and specialty retailers; Paws for a Cause styles are also available at select Skechers locations and online. To learn more about the collection and the brand’s lifesaving mission, follow BOBS on Facebook and Instagram or visit BOBSfromSkechers.com.
* Skechers U.S.A., Inc., 228 Manhattan Beach Blvd., Manhattan Beach, CA 90266, 310-318-3100. Best Friends Animal Society®, 5001 Angel Canyon Road, Kanab, UT 84741, (435) 688-2327. From April 1, 2026 until December 31, 2026, Skechers will donate US$500,000 to Best Friends Animal Society, a 501(c)(3) nonprofit organization that improves the quality of life for pets and people who love them and supports animal welfare activities in the United States. The purchase of BOBS® from Skechers® products will not result in a contribution to Best Friends Animal Society or otherwise affect the value of Skechers’ donation to Best Friends Animal Society.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About BOBS® from Skechers®
BOBS from Skechers’ charitable collection of shoes, apparel and accessories have improved animals’ lives: over the past decade, Skechers has contributed more than $14 million to help over 2 million shelter pets, including saving more than 1.8 million rescued animals in the United States, Canada, United Kingdom and Japan. It all started in 2011, when Skechers launched a movement to support children impacted by natural disasters and poverty—donating more than 16 million new pairs of shoes to kids in more than 60 countries worldwide. To learn more about BOBS from Skechers’ commitment to making a difference, visit BOBSfromSkechers.com and follow the brand on Facebook and Instagram.
About Best Friends Animal Society®
Best Friends Animal Society is a leading animal welfare organization dedicated to saving the lives of dogs and cats in America’s shelters and making the entire country no-kill. Founded in 1984, Best Friends runs lifesaving facilities and programs nationwide in partnership with more than 6,000 shelters and rescue organizations. From our headquarters in Kanab, Utah, we also operate the nation’s largest no-kill animal sanctuary — a destination that brings our mission to life for thousands of visitors each year. We maintain the most comprehensive animal sheltering data in the country and make it accessible to the public — empowering communities with critical insights into the needs of their local shelters and how they can help. We believe every dog and cat deserves a home. And we believe that, by working together, we can Save Them All®.
Media Contacts:
Skechers U.S.A., Inc.
Jennifer Clay
[email protected]
Best Friends Animal Society
Natalie Perkins
[email protected]
by Pei Pei Chu | Jun 3, 2026 | Press Release
Legendary Colombian National Team striker Radamel Falcao García signs on with Skechers.
Bogotá, D.C., June 3, 2026 — Radamel Falcao García, the all-time top scorer for the Colombian National Team, has signed on as an official Skechers ambassador in Latin America. The legendary striker will play in Skechers Football boots and will appear in Skechers lifestyle and performance campaigns across the region.
“Skechers is a brand that represents what I look for both on and off the pitch: excellence, comfort, and a commitment to performance, without overlooking fundamental values for me and my family such as authenticity, well-being, and closeness,” said Radamel Falcao García, who plays for Primera A club Millionarios in Colombia. “From the moment I tried the Skechers Football boots, I felt they were made to compete at the highest level. I am very happy to represent this brand in Colombia and across Latin America, and I hope to continue building a legacy that inspires new generations of young people to pursue their dreams, leave a mark, and work with discipline.”
Beyond his global football accolades, Falcao joins Skechers alongside his wife and noted singer Lorelei Tarón and five children, who will together represent a variety of Skechers categories for men, women and kids in Latin America.
“Falcao is a legend not only for Colombia, but for all of Latin America. Falcao is a symbol of perseverance, professionalism, and discipline—values that align with Skechers,” said Cristián Donghi, country manager for Skechers Colombia, Chile, and Peru. “We are very happy to have not only him, but his entire family as brand ambassadors. Off the pitch, his influence resonates with all those who strive for excellence in every aspect of their lives. And on the pitch, he represents a bridge between the heritage of football and new generations of fans in the region who follow him.”
Regarded as one of the greatest South American footballers of all time, Radamel Falcao earned the nickname “El Tigre” (The Tiger) through his reputation as a lethal, highly-decorated center-forward both with the Colombia National Team and more than two decades playing in top-flight European leagues including with FC Porto, Atlético Madrid, Monaco and Manchester United among others. He is currently with Colombian Primera A club Millionarios.
Radamel Falcao García with his wife Lorelei Tarón and children appear together in Skechers lifestyle footwear campaign.
Falcao competes in the SKX_2 Elite boot designed for players who require precise strike control plus the brand’s Comfort That Performs®. Off the pitch, he’ll be seen in the innovative Skechers Glide-Step® and Skechers Cozy Fit® footwear lines together with his entire family.
This partnership reaffirms Skechers’ commitment to Latin America, expanding on a roster that includes the iconic Sofía Vergara and famed Spanish singer David Bisbal, as well as a network of Skechers stores that includes 53 in Colombia, and approximately 77 across the region.
The lifestyle and Skechers Football lines are available in Skechers stores and specialized retailers across Latin America. The community can also learn more about the collections and brand updates by following @skechers_colombia and @skechersfootball on Instagram and TikTok.
About Skechers Colombia and Skechers U.S.A., Inc.
Skechers Colombia is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops, and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women, and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, and YouTube.
Media Contact:
Yuli Andrea Robles Gordillo
[email protected]
+57 310 619 7237
