by Pei Pei Chu | Feb 2, 2026 | Press Release
Sofía Vergara says ADIÓS to her useless shoes in Skechers Hands Free Slip-ins® commercial set to air just before Big Game kickoff on Sunday, February 8.
LOS ANGELES—February 2, 2026—
Emmy and Golden Globe nominated actress, producer and entrepreneur Sofía Vergara will kick off the Big Game on Sunday by tossing her useless shoes for something so much better—the convenience of Skechers Hands Free Slip-ins®. The global superstar teams up with Skechers for the footwear brand’s 13th Big Game appearance—airing nationwide just before kickoff when New England faces Seattle on NBC. (View it now here.)
“No one can kick off a game like Sofía. She brings energy, passion and attitude to the field with her signature style and confidence,” added Michael Greenberg, president of Skechers. “She’s the perfect fit for Team Skechers, and will remind the millions of viewers that life is always easier and more comfortable when you go hands-free with Skechers Slip-ins.”
Appearing for the 13th year in 2026, Skechers has been a perennial advertiser during the Big Game. The brand’s first appearance starred Joe Montana in 2010, and last year it featured Andy Reid as he was also coaching the game. Other notable past Skechers Big Game commercial highlights include Snoop Dogg, Mark Cuban with a French bulldog named Mr. Quiggly, Tony Romo, Mr. T, and Willie Nelson singing “On the Road Again.”
Skechers offers its complete range of footwear, including Skechers Hands Free Slip-ins®, at Skechers retail stores and skechers.com, as well as at department stores and footwear retailers around the globe.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
Skechers U.S.A., Inc.
[email protected]
by Pei Pei Chu | Jan 29, 2026 | Press Release
Skechers Cricket Footwear Delivers Comfort That Performs® on the Field
London, 29 January 2026 – Skechers, The Comfort Technology Company®, today announced the arrival of its inaugural cricket footwear line in the UK. First launched in India, the Skechers Cricket Elite style offers athletes at all levels the opportunity to experience the collection’s signature comfort and performance when they take the field.
Skechers Cricket footwear arrives in the United Kingdom with the Skechers Cricket Elite style.
Skechers developed and perfected the brand’s cricket offering with insight and feedback from elite athletes and the cricket community to ensure the final product best meets the specific needs of cricketers.
Richard Parker, Managing Director, Skechers UK & Ireland, said, “Cricket has a massive global following as the second most popular spectator sport in the world, but cricket originated from the UK and has more recreational players and fans participating here every year, making this the ideal country to expand the reach of our Skechers Cricket footwear collection. The launch of the footwear is just the beginning; we have a robust plan to engage directly with elite English players and the passionate local cricket community in the months ahead.”
David Weinberg, COO of Skechers, added, “While India was the launchpad for Skechers Cricket, we always planned to grow the footprint of this collection to the UK and additional cricket-loving countries. This allows us to introduce more players to our innovative high-performance cricket shoes tailored to the unique demands of the sport. Skechers Cricket footwear expands our performance portfolio that includes running, football, basketball, golf, pickleball/padel and more products offering elite to casual athletes our signature Comfort That Performs across their favourite sports and activities.”
The Skechers Cricket Elite style features 11 adjustable metal spikes. It is ideal for players seeking exceptional traction and stability, enabling them to perform with confidence and deliver powerful movements on the field. The optimal grip helps players move swiftly and effortlessly, but stay grounded when executing powerful swings. The style also offers signature Skechers technologies for added comfort and performance. This starts with the Goodyear® rubber outsole that complements the metal spikes for additional traction, grip and durability. The lightweight ULTRA GO® cushioning midsole and Skechers Move Foam™ insole elevate the comfort through long matches while Skechers Arch Fit® technology offers extra support. Additionally, the lightweight and flexible design allows for natural foot movement.
Globally acclaimed bowler Japrit Bumrah with Skechers Cricket Elite footwear.
Several elite Indian cricket players currently compete in Skechers including globally-acclaimed bowler Jasprit Bumrah—who earned the prestigious Sir Garfield Sobers Award for the 2024 ICC Men’s Cricketer of the Year—as well as Ishan Kishan, Mohammed Siraj, and Yastika Bhatia. After a historic five-wicket haul for India at Lord’s last summer, Bumrah donated his Skechers Cricket shoes to the MCC Museum where they are on display. Skechers is also the official kit sponsor of the Mumbai Indians men’s and women’s teams.
The Skechers Cricket collection is available now at select Skechers retail stores in the UK and online at skechers.com.
About Skechers USA Ltd. and SKECHERS U.S.A., Inc.
Skechers USA Ltd. is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on .
PRESS CONTACT:
Samuel Kenny
[email protected]
by Pei Pei Chu | Dec 4, 2025 | Press Release
LOS ANGELES–(BUSINESS WIRE)–
Skechers announced that the Company’s co-founder and president, Michael Greenberg, has been inducted into the Footwear News 2025 Hall of Fame. Honoring his indelible imprint on the footwear industry, the accolade recognizes Greenberg’s many achievements, including his global retail vision which now encompasses 5,300 Skechers stores—key to the brand’s position as the world’s third-largest footwear company with annual revenues fast approaching $10 billion.
Skechers co-founder and president Michael Greenberg receives Hall of Fame honor from AGT host and comedian Howie Mandel at the 2025 Footwear News Achievement Awards (FNAAs) held Wednesday, December 3, in New York City. Greenberg was recognized for his impact on the industry, philanthropic commitments and his business prowess, including growing Skechers into the world’s third-largest footwear company, approaching $10 billion in annual revenues. Photo credit: Courtesy of Footwear News (FN)
“Michael not only co-founded a wildly successful company together with his father, Robert, but did so with a philanthropic spirit from the very beginning that has benefited so many lives both within and beyond the industry,” said Michael Atmore, Editor-in-Chief of WWD and Footwear News and Chief Brand Officer of Fairchild Media. “His talents are vast, and his thoughtfulness is legendary.”
“It’s an incredible honor to receive the Hall of Fame award, and to have had Skechers acknowledged by Footwear News as Company of the Year three times in our history. I’m sharing this with our many leaders and team members around the world who have helped realize our ambitious vision for Skechers, and who pour their hearts and souls into delivering a comfort lifestyle and performance brand that’s recognized and sought after globally,” said Michael Greenberg. “Over the years, we’ve channeled our ideas, passion, and determination to not just become the company that we are today, but to create a global brand that makes comfort, style, innovation and quality attainable for people from all walks of life.”
As the visionary behind the Company’s worldwide retail expansion, growth initiatives, and philanthropic efforts, Greenberg has played a central role in the brand’s architecture. Together with CEO Robert Greenberg and COO David Weinberg, he led Skechers’ efforts to take the Company public in 1999 and achieved $1 billion in annual sales in 2005—a milestone that grew to $9 billion by year-end 2024—and earlier this year, took the Company private.
Alongside the Skechers executive team, Greenberg built The Comfort Technology Company® by showcasing its product in global galleries—personally launching its first Southern California store in 1994 and expanding his retail vision to encompass dynamic locations across six continents. This year, Greenberg launched a new era with Skechers’ World of Sports stores: immersive destinations that present the Company’s advanced performance collections in experiential settings with product specialists on hand to educate consumers. The stores encompass the latest technologies in running, basketball, soccer, golf, and pickleball—innovations that have made Skechers a serious contender in professional sports.
Beyond his business ventures, Greenberg is a dedicated philanthropist and humanitarian who has uplifted communities in need across a wide range of causes for decades—establishing the Skechers Foundation which has contributed donations and supplies to families in the wake of major disasters, from Hurricane Katrina to the more recent Maui and Southern California fires. Greenberg played a vital role in developing the BOBS® from Skechers® philanthropic brand, through which Skechers has given new shoes to 16 million children in need worldwide and raised and donated $14 million to save and support 2.3 million shelter animals.
Among Greenberg’s most personal philanthropic pursuits is his founding of the Skechers Pier to Pier Friendship Walk—an annual event that has grown into California’s largest for children with special needs and education, and has raised more than $31 million since its start in 2009. The Walk’s funds have supported next year’s world-class Friendship Campus: Greenberg Family/Skechers Center in Redondo Beach, a world-class destination that will be the first of its kind to provide vocational training and job placement for young adults with special needs, free of charge locally and across the United States. The Walk has also helped public school education foundations reduce class sizes; update labs, libraries and facilities; and protect teachers’ jobs—and has provided more than $2.3 million in scholarships through Skechers Foundation’s national college program.
America’s Got Talent comedian and Skechers ambassador Howie Mandel presented the honor to Greenberg last night at Cipriani in New York. The FNAAs celebrated the footwear industry’s hit makers, style stars, best brand stories, ardent philanthropists, emerging talents and industry veterans.
Greenberg previously received Footwear News’ Person of the Year award in 2000 and 2023; his father Robert Greenberg also received the organization’s Lifetime Achievement Award in 2015. Skechers has won Footwear News’ Company of the Year awards in 1998, 2014 and 2022 and the Icon for Social Impact Award in 2024.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
(310) 937-1326
Source: Skechers U.S.A., Inc.
by Pei Pei Chu | Dec 4, 2025 | Press Release
LOS ANGELES–(BUSINESS WIRE)–
Skechers embraces the dominant game of superstar baller Joel Embiid with the new SKX JE1—the brand’s first signature basketball shoe. The style is inspired by the 2023 MVP’s non-traditional path to the top of the NBA and designed for his trademark finesse fused with aggressive play.
Philadelphia 76ers superstar Joel Embiid debuts his first signature basketball shoe with Skechers, the SKX JE1.
“I’ve been working with Skechers on fine-tuning every detail of the SKX JE1 and I’m excited to share it with the world,” said Joel Embiid. “Skechers strives for excellence in performance and comfort, so I couldn’t ask for a better partner in creating this signature shoe.”
“We’ve worked side-by-side with Joel building to this moment of his first signature shoe with Skechers—the SKX JE1,” said Ben Stewart, vice president, Skechers Technical Performance Division. “The focus throughout the process was innovation in comfort and support to meet the demanding needs of Joel’s game. The SKX JE1 is not only the best shoe for Joel, it will help elevate any player’s game.”
Designed to give elite athletes a competitive edge, the SKX JE1 executes in every way. It offers responsive 5GEN® cushioning, a Move Foam™ insole, and an internal nylon shank for comfort and stability on that crucial “first step” when changing direction on the court. The plush collar and exaggerated heel design highlights the lock needed for explosive and efficient movement.
The Goodyear® rubber outsole features an abstract multi-directional traction pattern to deliver clingy grip, enabling you to compete with confidence. This pattern extends to the lightweight breathable mesh upper with a unique protective and supportive 3D-printed silicon lockdown cage. The design represents the harmony in the chaos that Embiid has found through his career, and the storytelling converges with the heel points representing his three keys of life—heritage, sports and family.
Joel Embiid is a Cameroonian-American basketball superstar, NBA Most Valuable Player, two-time scoring champion, and Olympic gold medalist whose mix of power, finesse, and personality has redefined what it means to be the modern big man. Born in Yaoundé, Cameroon, Embiid didn’t pick up a basketball until his teens, yet quickly rose to become the number 3 pick in the 2014 NBA Draft. As the face of the Philadelphia 76ers for more than a decade, his dominance on the court and charisma off have made him one of the most magnetic figures in global sports.
Embiid’s impact extends far beyond basketball. He founded Miniature Géant—a production company dedicated to telling authentic stories about sports and Africa. Through his philanthropic initiative IMOA, he also champions grassroots organizations in Philadelphia focused on youth development, education, and violence prevention. A father of two, Embiid brings the same humor, heart and authenticity to everything he does.
Joel Embiid is part of an elite Skechers Basketball roster that includes NBA stars Julius Randle, OG Anunoby, Norman Powell, Isaiah Hartenstein, Terance Mann, Jabari Walker, and Josh Green, as well as Rickea Jackson, Kiki Iriafen, plus 2025 WNBA Champion Jackie Young.
Beyond basketball, Skechers also offers performance footwear for elite and casual athletes in running, soccer, golf, pickleball/padel and cricket.
The new SKX JE1 and more Skechers Basketball styles are available at Skechers websites, select Skechers stores including the brand’s world of sports locations, as well as specialty retailers around the world. Fans can get behind-the-scenes access to Skechers Basketball product launches and more by following @skechersbasketball on Instagram and TikTok.
About SKECHERS U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
Source: SKECHERS U.S.A., Inc.
