by Pei Pei Chu | Sep 17, 2026 | Press Release
14-time US National Champion Becomes First Athlete to Represent Skechers AERO
Skechers signs 14-time US National Champion runner Shelby Houlihan to represent Skechers AERO Series footwear.
LOS ANGELES—September 17, 2026—Skechers strengthens its elite athletics program by signing Shelby Houlihan, one of America’s most accomplished middle- and long-distance runners, to its performance roster. A 14-time US National Champion and the American record holder in the 1500m, Houlihan becomes the first athlete to represent Skechers AERO, and is now training in the innovative technical running shoes while preparing for the 2027 racing season.
“The AERO Series checks every box—they’re comfortable and responsive with incredible energy return so I can focus on my training and compete at the highest level,” said Shelby Houlihan, who will also appear in the brand’s campaigns. “From the very beginning, it was clear how much the Skechers team cared about what I need as an athlete. They’re investing in elite performance and pushing the product to places it hasn’t been before; to be part of the Skechers Performance elevation in running from the ground up is really special.”
“As we build on our strong performance footwear business across multiple sports with our innovative Skechers AERO Series for runners, we believe Shelby Houlihan embodies what Skechers stands for—strength, resilience and perseverance,” said Michael Greenberg, president of Skechers. “Shelby brings an unmatched competitive spirit to our roster. Her trust in our signature Comfort That Performs when training and competing brings authenticity to the brand that will resonate with the running community. We look forward to supporting her journey into the 2027 season and beyond.”
Raised in Sioux City, Iowa, Shelby Houlihan discovered her passion for running early in life, going on to compete at Arizona State University before rising through the ranks to become one of the most formidable distance runners in the country. Her relentless work ethic and fierce competitive spirit have fueled a decorated career spanning multiple US National Championship titles in the 1500m and 5000m, as well as appearances at the 2016 Olympics in Rio and multiple World Athletics Championships. Houlihan holds the American record in the 1500m and continues to set her sights on new milestones as she prepares for the next race season.
The Skechers AERO Series is built for the full running rotation, from daily miles to faster workouts. AERO Burst® delivers soft, protective cushioning for everyday runs and longer efforts, while AERO Spark™ is made for reliable daily training. Both are available with Skechers Hands Free Slip-ins® technology, giving runners an easy step-in fit with secure heel lockdown and support. For speed days, AERO Razor brings a lighter, more responsive ride for tempo runs, workouts, and runners looking to push the pace.
Beyond running, Skechers continues to grow its performance lineup across basketball, soccer, golf, pickleball/padel, and cricket for both elite and everyday athletes.
The Skechers AERO Series is available at Skechers retail stores, skechers.com, as well as specialty athletic shops. Runners can get behind-the-scenes access to Skechers Running product launches and learn more about Skechers Run Clubs and more events globally by following @skechers_running on Instagram.
About SKECHERS U.S.A., Inc.
Skechers, Where Comfort is a Technology™, is based in Southern California and designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Skechers collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
by Pei Pei Chu | Aug 26, 2026 | Press Release
LOS ANGELES—August 26, 2026—Skechers, Where Comfort is a Technology™, is now the second largest footwear brand in units sold in the United States. The Company’s escalated position can be attributed to Skechers’ strength across multiple areas of its business, including its ability to deliver high-quality, affordable footwear that meets the needs of consumers of all ages; its innovative technical performance products across many sports; and the broad acceptance of its popular comfort features like Hands Free Slip-ins®.
“For more than three decades, Skechers has created footwear for people from all walks of life, from families preparing for work and school to athletes competing on the world’s biggest stages,” said Michael Greenberg, president of Skechers. “Our goal has always been to create innovative, comfortable products that meet consumers’ needs.”
Known for its diverse assortment of footwear, apparel and accessories, Skechers offers an array of casual, fashion, work, and kids’ styles, along with technical performance collections for running, golf, basketball, pickleball, soccer, and more. Innovations include Skechers Cozy Fit® Technology, Skechers Glide-Step® Technology, Skechers Hyper Burst Pro™ Technology, Skechers Performance FitKnit® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology and Skechers Air-Cooled Memory Foam® Technology.
An aggressive advertiser known for its motto “unseen, untold, unsold,” Skechers drives brand awareness to its product and comfort technologies through its team of celebrities and celebrated icons—from Sofia Vergara to world-class athletes.
In recent years, Skechers’ elite athlete roster has grown in size and prestige—leading to momentous events like OG Anunoby’s game-winning tip-in at this year’s NBA Finals; Harry Kane becoming England’s all-time leading scorer in World Cup history at the 2026 tournament in the United States; Matt Fitzpatrick and Brooke Henderson’s major championship wins; Jackie Young’s third WNBA Championship win; and the Company’s new partnership with the WNBA—all of which have amplified awareness of Skechers as a serious contender in the sport space, building credibility and creating a halo effect across the brand’s many categories.
In the United States, consumers can purchase Skechers at more than 700 Skechers-branded stores including locations in high-traffic areas like Times Square, community stores nationwide and an immersive performance-focused World of Sports experience in Miami; its own web shop; and a vast network of leading retail partners.
About Skechers U.S.A., Inc.
Skechers, Where Comfort is a Technology™, is based in Southern California and designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Skechers collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
Skechers U.S.A., Inc.
[email protected]
by Pei Pei Chu | Jul 3, 2026 | Press Release
Skechers Basketball athlete OG Anunoby holds his SKX Nexus “NYC Blue” Player Edition, which quickly sold out following its exclusive launch on Skechers.com.
LOS ANGELES – July 2, 2026 – Demand for Skechers Basketball athlete OG Anunoby’s limited-edition SKX Nexus “NYC Blue” Player Edition was immediate, with the $120 release quickly selling out following its exclusive July 1 launch on Skechers.com. Worn by Anunoby during his unforgettable Game 4 buzzer-beating tip-in on the way to a championship, the Player Edition generated an overwhelming response that reflects the strength of his fanbase and the growing momentum behind Skechers Basketball.
“To see fans and sneaker enthusiasts respond to the SKX Nexus ‘NYC Blue’ in this way means everything to us,” said Michael Greenberg, president of Skechers. “OG Anunoby’s historic championship run and clutch performance transformed his custom Skechers player editions into massive cultural hits. The demand is a testament to OG’s connection with the city, the basketball community, and the growing energy around Skechers Basketball.”
The Skechers SKX Nexus “NYC Blue” Player Edition features OG Anunoby’s signature, custom branding, and performance technology inspired by his championship journey.
“Skechers is a family. It’s a close, caring, supportive environment and all of us players — we’re a brotherhood,” said Skechers athlete OG Anunoby. “We all support each other, so to be the first one to bring home a championship means everything. The SKX Nexus ‘NYC Blue’ is a reflection of that spirit — the camaraderie, the culture, and the fans who have been with us throughout the whole journey. It’s an amazing shoe, and I’m proud of what it represents.”
Inspired by New York City and the championship run that defined Anunoby’s season, the SKX Nexus “NYC Blue” Player Edition is OG’s shoe through and through. The colorway pays tribute to the city and the team that helped shape one of basketball’s most memorable postseason runs, brought to life on one of Skechers Basketball’s most exciting silhouettes.
Built for elite performance, the SKX Nexus “NYC Blue” features a breathable mesh upper, lockdown ankle support, responsive 5GEN® midsole cushioning with a torsion plate, and a Goodyear® Performance Outsole for exceptional traction. Personal touches – including Anunoby’s signature on the heel, custom branding throughout the shoe, and his logo on the sockliner and tongue – make every pair unmistakably his, celebrating the player, the championship moment, and the journey behind it.
While the SKX Nexus “NYC Blue” Player Edition has sold out, additional Skechers Basketball performance styles are available at skechersbasketball.com and select Skechers retail stores. Fans can also follow @skechersbasketball on Instagram and TikTok or the latest product launches, athlete news, and behind-the-scenes content, and watch Skechers’ championship celebration videos honoring OG Anunoby and his team here and here on YouTube.
About SKECHERS U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About the Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
by Pei Pei Chu | Jun 30, 2026 | Press Release
Sharing is caring: Skechers and Care Bears™ are teaming up for a heartwarming new Skechers x Care Bears™ collection for women and children. (Women’s styles shown above.)
LOS ANGELES—June 30, 2026—Skechers and Cloudco Entertainment are celebrating the spirit of kindness with the launch of Skechers x Care Bears™—a heartwarming collaboration for fans who grew up with the characters and today’s Y2K fashion seekers. Now available on Skechers’ most popular styles and technologies for women and children, the positive pairing unlocks the magic of comfort that both iconic brands are known for.
“Nostalgia is having its moment—and Care Bears is one of the most coveted childhood memories for millions of adults today. They’ve grown up with its messages of love, unity and emotional security—which we think bonds beautifully with our brand’s mission to provide comfort to the world,” said Michael Greenberg, president of Skechers. “Skechers x Care Bears is a fresh, playful and highly collectible line that offers fans a fun way to celebrate their favorite characters across a range of Care Bears-inspired colors and prints, on signature Skechers designs that they already love to wear.”
Skechers and Care Bears™ bring comfort and nostalgia together with a cheerful new collection of footwear and apparel for women and children. (Children’s styles shown above.)
“Skechers has built one of the most beloved family brands in the world, adored by shoppers of every age. That kind of multi-generational reach makes it a perfect home for Care Bears,” said Robert Prinzo, Head of Global Licensing, Cloudco Entertainment. “As we approach the brand’s 45th anniversary, Care Bears fans can find their favorite style, whether they’re walking down memory lane or getting to know our Beary Besties for the very first time.”
Featuring Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friendship Bear and other fan favorites, the Skechers x Care Bears™ collection combines vibrant graphics and hues with Skechers’ signature comfort technologies across a range of women’s and children’s designs. In addition to Skechers Arch Fit® Arcade and Skechers UNO designs for women, the launch includes S-Lights®, Twinkle Toes®, Skechers Uno and Foamies® styles for kids.
The Skechers x Care Bears™ collection is available at select Skechers retail stores worldwide and on skechers.com.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About Cloudco Entertainment
Cloudco Entertainment, a portfolio company of IVEST Consumer Partners, is a family and children’s entertainment, consumer products, and brand management company, and the owner of iconic lifestyle brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, and Overlord & The Underwoods™. Cloudco creates, develops, and produces multi-platform entertainment franchises across all media channels, along with a wide range of consumer products and experiences that engage multi-generational fans, immersing both kids and adults in the brands they love.
About Care Bears™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears remains one of the most beloved lifestyle properties in the world. With their signature belly badges and endearing messages of sharing, caring, and friendship, the Care Bears from Care-A-Lot continue to inspire multi-generational fans across the globe. The Care Bears first appeared in television specials in 1983 and 1984, followed by a long-running animated series and a successful leap to the big screen with The Care Bears Movie trilogy (1985–1987). Care Bears & Cousins, a Netflix original CGI-animated series, launched in fall 2015. In 2019, the brand introduced a refreshed look and mission with Care Bears: Unlock the Magic, a 50-episode, 2D animated series currently streaming on HBO Max in the U.S. and other key territories, with all-new specials also available globally on Netflix. Celebrating nearly 45 years of global impact, Care Bears continues to thrive as a multi-generational brand with strong retail momentum and a loyal fan base. With a consumer-first approach and an evergreen presence across pop culture, global consumer products, and digital gaming, the brand remains a powerful force for collaboration and expansion.
Website: CareBears.com
YouTube: YouTube.com/CareBears
Facebook: Facebook.com/CareBears
Instagram: Instagram.com/CareBears
TikTok: TikTok.com/@carebearsofficial
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
by Pei Pei Chu | Jun 18, 2026 | Press Release
Vibrant comfort: the Skechers Visual Artist series launches Skechers x Britto footwear and apparel, a colorful tribute to happiness, fun and love.
LOS ANGELES—June 18, 2026—Happiness is here: Skechers is uplifting the world with colors and comfort this spring with world-renowned artist Romero Britto, founder of the Happy Art Movement. Bursting with vivid patterns and bold, expressive designs, the Skechers x Britto capsule transforms the artist’s iconic visual language into wearable art across a vibrant assortment of footwear for men, women, and kids, as well as apparel and accessories for women.
“I love how my art can be an instrument that can bring people joy and do good for millions. And I love working with Skechers—a brand that knows that you’re always happy when you’re comfortable,” said Romero Britto. “Skechers is passionate about making people of every age feel and look great,” added Lucas Vidal, CEO of Britto. “With Britto’s happy art on their product, this new capsule offers the best of both worlds: feel-good looks that can inspire and delight families everywhere.”
“Romero Britto’s larger-than-life vision is taking our collection to a new level—both through his instantly recognizable designs and passionate global following,” said Michael Greenberg, president of Skechers. “He’s a revered visionary whose world-renowned studio has attracted dignitaries, celebrities and art patrons from around the globe for decades—and we believe his legendary work on our styles has created the most cheerful collection people can walk in and wear this year, from our debut to a planned second Britto capsule that will offer a reimagined palette of his signature designs for winter.”
Brazilian-born and Miami-made, Romero Britto is the most licensed artist in the world and recognized for his vibrant interpretation of Cubism and Pop Art through bold shapes, expressive forms, and uplifting color palettes. Through acrylic and oil paintings, life-size sculptures and large-scale art installations, Britto’s distinctive artistic style has connected with fans, collectors, and global brands alike—from designing for events like the Super Bowl, Olympics and FIFA World Cup to creating the largest monumental sculpture in London Hyde Park history. Followed by more than three million people across social media, Britto’s portraits have included everyone from the Royal Family of England and Madonna to the Obamas and many more.
Step into wearable art. The limited-edition Skechers x Britto capsule of footwear, apparel and accessories is available now at Skechers.com and select Skechers retail stores worldwide.
Skechers x Britto is the latest debut in its Visual Artist Series, a product gallery that originated with the Love Wall Hearts of Skechers x JGoldcrown and has since featured the hypnotic drip patterns of Skechers x Jen Stark, signature doodles of Skechers x Vexx, eclectic Skechers x Ricardo Cavolo profiles emblazoned with the artist’s flaming heart and eye imagery, and vibrant positivity and typography-inspired artwork of Skechers x Jason Naylor. The limited-edition capsule of Skechers x Britto footwear, apparel and accessories is available at skechers.com and select Skechers retail stores worldwide.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About Romero Britto and BRITTO
Romero Britto, the founder of the Happy Art Movement, is an internationally renowned artist who has created an iconic visual language of happiness, fun, love, and hope all its own inspiring millions worldwide. Brazilian-born and Miami-made, he is considered one of the most famous and celebrated living visual artists in the globe as well as the most collected and licensed in history. He has also created a global lifestyle brand, BRITTO, with the mission to inspire happiness. To learn more about Romero Britto, visit www.shopbritto.com or follow us on www.instagram.com/romerobritto/
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
