by Sarah Lesh | Oct 1, 2026 | Press Release
Groundbreaking Design Gives Elite Runners the Performance to Break Barriers and Records in Any Race
Introducing the Skechers AERO Elite, the brand’s first super shoe designed for racing.
LOS ANGELES—October 1, 2026—Skechers is redefining what it means to run fast with the Skechers AERO Elite. The latest addition to the innovative Skechers AERO Series makes its global racing debut today—marking a landmark moment as the performance brand’s first super shoe. Engineered to perform from 5Ks to marathons, the design minimizes weight and maximizes responsiveness, all while delivering Skechers’ signature comfort. The AERO Elite is built to win with the performance runners at any level need to go further, faster, and achieve that next personal record.
“The Skechers AERO Elite is the culmination of years of elite-level running innovation—our most technically advanced running shoe to date and a direct statement of intent as we look ahead to the 2028 Summer Games in Los Angeles,” said Catherine Zou, senior director of Product Development at Skechers. “It brings together the most innovative technologies we have to offer, combining the comfort and innovation runners trust with the performance needed to compete at the highest level. We established the Skechers AERO Series to offer options for runners of every level and experience, and the AERO Elite is the pinnacle of that promise. This truly is Comfort That Performs.”
The Skechers AERO Elite is equipped with advanced technologies and materials to maximize performance on every run:
- Exceptionally Lightweight: The shoe weighs in at 5.9 oz/167 g (men’s size 9) and 5.0 oz/142 g (women’s size 7), with a 40 mm – 36 mm stack height and 4 mm offset.
- Hyper Burst Pro™: This ultralight supercritical foam in the sockliner and midsole delivers a supportive yet highly responsive ride, for long-lasting comfort on any run.
- Quantum Plate™: Full-length carbon-infused plate within the midsole drives the foot forward for increased energy return. Inspired by the Voronoi design principle, which mirrors efficient geometric patterns found in nature, the curved spoon-shaped plate is engineered to reinforce structural support and propulsive movement with minimal material.
- Hyper Arc® Technology: Proprietary transition geometry promotes natural stride efficiency, helping runners maintain peak performance from start to finish.
- Precision Fit & Traction: A breathable woven jacquard upper with Performance FitKnit® tongue and sawtooth laces deliver secure lockdown, while the Lite Grip™ TPU outsole provides reliable traction and durability on every surface without added weight.
- Built for Every Condition: Reflective material around the laces enhances visibility and safety for night and low-light running.
Adding to the excitement surrounding the AERO Elite launch, Skechers welcomed Shelby Houlihan, one of America’s most accomplished middle- and long-distance runners, to its performance roster. A 14-time US National Champion and the American record holder in the 1500m, Houlihan has been training in Skechers AERO Series footwear as she prepares for the 2027 racing season—marking the beginning of an exciting new chapter for both the athlete and brand.
The Skechers AERO Series is built for the full running rotation, from daily miles to faster workouts. AERO Burst® delivers soft, protective cushioning for everyday runs and longer efforts, while AERO Spark™ is made for reliable daily training. Both are available with Skechers Hands Free Slip-ins® technology, giving runners an easy step-in fit with secure heel lockdown and support. For speed days, AERO Razor brings a lighter, more responsive ride for tempo runs, workouts, and runners looking to push the pace.
Beyond running, Skechers continues to grow its performance lineup across basketball, soccer, golf, pickleball/padel, and cricket for both elite and everyday athletes.
The Skechers AERO Series, including the new Skechers AERO Elite, is available at Skechers retail stores, skechers.com, as well as specialty athletic shops in North America, Europe and key markets globally. Runners can get behind-the-scenes access to Skechers Running product launches and learn more about Skechers Run Clubs and more events globally by following @skechers_running on Instagram or joining the Skechers Performance community on Strava.
About SKECHERS U.S.A., Inc.
Skechers, Where Comfort is a Technology™, is based in Southern California and designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Skechers collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
by Sarah Lesh | Sep 29, 2026 | Press Release
Matt Fitzpatrick, competing in Skechers Blade GF golf shoes and Performance apparel, wins the FedEx Open de France at Le Golf National in Saint-Quentin-en-Yvelines. Photo Credit: Getty Images/Icon Sports
LOS ANGELES – September 29, 2026 – Elite golfer and Skechers athlete Matt Fitzpatrick achieved victory by three strokes at the FedEx Open de France Sunday, September 27 at Le Golf National in Saint-Quentin-en-Yvelines. This past weekend’s win adds another prestigious trophy to his remarkable career, which includes 11 DP World Tour titles.
“It feels incredible to secure another win and to keep this momentum going through the season,” said Matt Fitzpatrick, who competes in Skechers Blade GF golf shoes and Skechers Performance apparel. “Skechers has been an incredible partner these last few years, always listening to my feedback and refining the designs. When I step onto the course, I’m completely comfortable and confident in my footwear, and that makes a huge difference. Four wins this year speaks for itself—I’m feeling amazing out there in Skechers.”
“Matt Fitzpatrick continues to raise his standard every time he tees up, and four worldwide wins this year demonstrate both his extraordinary talent and the performance of Skechers on golf’s biggest stages,” said Michael Greenberg, president of Skechers. “When an elite athlete trusts Skechers under the highest level of competition, it is a powerful validation that Skechers is not only changing the experience of golf footwear; we are building products designed to win.”
After a successful amateur career, Fitzpatrick turned pro at the age of 19. The English native earned his first professional victory in 2015 at the British Masters at Woburn Golf Club. The following year, he was selected for the Ryder Cup European team and went on to win the 2016 DP World Tour Championship. Since his professional debut, Fitzpatrick has achieved 11 wins on the DP World Tour, with his latest coming this weekend at the FedEx Open de France. He also played a key role in the 2025 Ryder Cup, contributing to Team Europe’s success. With four worldwide wins already secured this season, Fitzpatrick continues to be one of the most dominant forces in professional golf.
In 2022, Fitzpatrick joined the roster of Skechers Golf pros that now includes Brooke Henderson, Bernhard Langer, and Max Greyserman—all wearing Skechers Golf footwear on tour.
Known for its lightweight, high-quality, stable, and comfortable designs, Skechers Golf has achieved prominence within the golf category with its award-winning collection. Select styles include signature innovations such as Skechers Hands Free Slip-ins®, Skechers Arch Fit®, and Hyper Burst Pro® cushioning. Beyond golf, Skechers brings the same focus on comfort, innovation, and performance to athletes at every level across running, basketball, soccer, pickleball/padel and cricket.
Skechers Golf footwear is available at Skechers retail stores, skechers.com, and select retail partners, including specialty golf pro shops.
About SKECHERS U.S.A., Inc.
Skechers, Where Comfort is a Technology™, is based in Southern California and designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Skechers collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
by Pei Pei Chu | Sep 17, 2026 | Press Release
14-time US National Champion Becomes First Athlete to Represent Skechers AERO
Skechers signs 14-time US National Champion runner Shelby Houlihan to represent Skechers AERO Series footwear.
LOS ANGELES—September 17, 2026—Skechers strengthens its elite athletics program by signing Shelby Houlihan, one of America’s most accomplished middle- and long-distance runners, to its performance roster. A 14-time US National Champion and the American record holder in the 1500m, Houlihan becomes the first athlete to represent Skechers AERO, and is now training in the innovative technical running shoes while preparing for the 2027 racing season.
“The AERO Series checks every box—they’re comfortable and responsive with incredible energy return so I can focus on my training and compete at the highest level,” said Shelby Houlihan, who will also appear in the brand’s campaigns. “From the very beginning, it was clear how much the Skechers team cared about what I need as an athlete. They’re investing in elite performance and pushing the product to places it hasn’t been before; to be part of the Skechers Performance elevation in running from the ground up is really special.”
“As we build on our strong performance footwear business across multiple sports with our innovative Skechers AERO Series for runners, we believe Shelby Houlihan embodies what Skechers stands for—strength, resilience and perseverance,” said Michael Greenberg, president of Skechers. “Shelby brings an unmatched competitive spirit to our roster. Her trust in our signature Comfort That Performs when training and competing brings authenticity to the brand that will resonate with the running community. We look forward to supporting her journey into the 2027 season and beyond.”
Raised in Sioux City, Iowa, Shelby Houlihan discovered her passion for running early in life, going on to compete at Arizona State University before rising through the ranks to become one of the most formidable distance runners in the country. Her relentless work ethic and fierce competitive spirit have fueled a decorated career spanning multiple US National Championship titles in the 1500m and 5000m, as well as appearances at the 2016 Olympics in Rio and multiple World Athletics Championships. Houlihan holds the American record in the 1500m and continues to set her sights on new milestones as she prepares for the next race season.
The Skechers AERO Series is built for the full running rotation, from daily miles to faster workouts. AERO Burst® delivers soft, protective cushioning for everyday runs and longer efforts, while AERO Spark™ is made for reliable daily training. Both are available with Skechers Hands Free Slip-ins® technology, giving runners an easy step-in fit with secure heel lockdown and support. For speed days, AERO Razor brings a lighter, more responsive ride for tempo runs, workouts, and runners looking to push the pace.
Beyond running, Skechers continues to grow its performance lineup across basketball, soccer, golf, pickleball/padel, and cricket for both elite and everyday athletes.
The Skechers AERO Series is available at Skechers retail stores, skechers.com, as well as specialty athletic shops. Runners can get behind-the-scenes access to Skechers Running product launches and learn more about Skechers Run Clubs and more events globally by following @skechers_running on Instagram.
About SKECHERS U.S.A., Inc.
Skechers, Where Comfort is a Technology™, is based in Southern California and designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Skechers collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
by Pei Pei Chu | Aug 26, 2026 | Press Release
LOS ANGELES—August 26, 2026—Skechers, Where Comfort is a Technology™, is now the second largest footwear brand in units sold in the United States. The Company’s escalated position can be attributed to Skechers’ strength across multiple areas of its business, including its ability to deliver high-quality, affordable footwear that meets the needs of consumers of all ages; its innovative technical performance products across many sports; and the broad acceptance of its popular comfort features like Hands Free Slip-ins®.
“For more than three decades, Skechers has created footwear for people from all walks of life, from families preparing for work and school to athletes competing on the world’s biggest stages,” said Michael Greenberg, president of Skechers. “Our goal has always been to create innovative, comfortable products that meet consumers’ needs.”
Known for its diverse assortment of footwear, apparel and accessories, Skechers offers an array of casual, fashion, work, and kids’ styles, along with technical performance collections for running, golf, basketball, pickleball, soccer, and more. Innovations include Skechers Cozy Fit® Technology, Skechers Glide-Step® Technology, Skechers Hyper Burst Pro™ Technology, Skechers Performance FitKnit® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology and Skechers Air-Cooled Memory Foam® Technology.
An aggressive advertiser known for its motto “unseen, untold, unsold,” Skechers drives brand awareness to its product and comfort technologies through its team of celebrities and celebrated icons—from Sofia Vergara to world-class athletes.
In recent years, Skechers’ elite athlete roster has grown in size and prestige—leading to momentous events like OG Anunoby’s game-winning tip-in at this year’s NBA Finals; Harry Kane becoming England’s all-time leading scorer in World Cup history at the 2026 tournament in the United States; Matt Fitzpatrick and Brooke Henderson’s major championship wins; Jackie Young’s third WNBA Championship win; and the Company’s new partnership with the WNBA—all of which have amplified awareness of Skechers as a serious contender in the sport space, building credibility and creating a halo effect across the brand’s many categories.
In the United States, consumers can purchase Skechers at more than 700 Skechers-branded stores including locations in high-traffic areas like Times Square, community stores nationwide and an immersive performance-focused World of Sports experience in Miami; its own web shop; and a vast network of leading retail partners.
About Skechers U.S.A., Inc.
Skechers, Where Comfort is a Technology™, is based in Southern California and designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Skechers collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
Skechers U.S.A., Inc.
[email protected]
by Lara Lindberg | Jul 29, 2026 | Press Release
The Company’s existing teams will continue to support the state-of-the-art 230,000-square-meter center, which will efficiently manage planned European demand through expansion and supportive automation technologies as well as create new opportunities in Wallonia
LIÈGE, WALLONIA – 29 July 2026 – Skechers, The Comfort Technology Company®, announced that construction for its new Skechers European Distribution Center will be complete next month. Conveniently located minutes from Liège Airport, the 230,000-square-meter center’s close proximity to its longstanding Milmort site and continuing support of its existing teams will facilitate a smooth transition, while its innovative new technologies will create new business opportunities in the Wallonia region.
“For more than 23 years, Skechers has placed its trust in Wallonia as a strategic base for its European operations—and this new phase is the next chapter of our growth,” said David Weinberg, COO at Skechers. “This massive, automated and sustainable building puts us at the forefront of innovative distribution to the continent.”
The future center will hold BREEAM Excellence certification, incorporating high standards of energy performance and sustainability. The project is being developed in partnership with Weerts Group, a major player in European logistics real estate, and in collaboration with AWEX, SOWAER and Liège Airport.
“This logistics center is a state-of-the-art building, designed to meet the highest standards of performance, sustainability and flexibility. It reflects the strength of our partnership with Skechers,” said Yves Weerts, Executive Chairman & CEO at Weerts Group. “This project demonstrates that it is possible to develop very high-quality logistics infrastructure on a European scale from within Wallonia.”
Automation at the new hub will not replace the work of existing teams on-site; it introduces a balance. This balance makes it possible to keep operations in Belgium, despite the pressure of costs, and avoid a relocation scenario.
“The choice of Wallonia for this new European distribution center is a strong vote of confidence in our region,” said Pierre-Yves Jeholet, Minister for the Economy, Industry and Employment. “In an increasingly competitive global environment, retaining and developing operations here is never a given. This investment secures jobs, strengthens Wallonia’s position as a leading logistics hub in Europe and sends a clear message: international companies continue to choose Wallonia to grow and invest.”
Skechers’ technological partner, KNAPP, a worldwide leader in intralogistics solutions, will support this scaling up, underpinned by a decade-long transatlantic partnership and proven expertise in large-scale projects.
Installation of the Company’s automation system will begin in August 2026, with the first phase set to be completed by the end of 2028. From goods receipt to shipping, the entire supply chain will be integrated into a completely redesigned logistics ecosystem.
“This next-generation warehouse designed in consultation with the Skechers team and VanLooy Group supports the next step to set the future of Skechers operation throughout Europe,” said Oliver Lehner, vice president of Partner & Products Solutions at KNAPP. “A deep level of integration of broad automated processes and the high performance capable of handling very large volumes will ensure excellent service to Skechers customers B2C and B2B.”
This new distribution center marks the next phase in Skechers’ European expansion strategy. From automation and growth to job and experience retention, all of the conditions are in place to ensure that the Company’s customers will continue to receive unparalleled service over the next 20 years.
About Skechers U.S.A. Benelux B.V. and SKECHERS U.S.A., Inc.
Skechers U.S.A. Benelux B.V. is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and YouTube.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
