by Pei Pei Chu | Jun 3, 2026 | Press Release
Legendary Colombian National Team striker Radamel Falcao García signs on with Skechers.
Bogotá, D.C., June 3, 2026 — Radamel Falcao García, the all-time top scorer for the Colombian National Team, has signed on as an official Skechers ambassador in Latin America. The legendary striker will play in Skechers Football boots and will appear in Skechers lifestyle and performance campaigns across the region.
“Skechers is a brand that represents what I look for both on and off the pitch: excellence, comfort, and a commitment to performance, without overlooking fundamental values for me and my family such as authenticity, well-being, and closeness,” said Radamel Falcao García, who plays for Primera A club Millionarios in Colombia. “From the moment I tried the Skechers Football boots, I felt they were made to compete at the highest level. I am very happy to represent this brand in Colombia and across Latin America, and I hope to continue building a legacy that inspires new generations of young people to pursue their dreams, leave a mark, and work with discipline.”
Beyond his global football accolades, Falcao joins Skechers alongside his wife and noted singer Lorelei Tarón and five children, who will together represent a variety of Skechers categories for men, women and kids in Latin America.
“Falcao is a legend not only for Colombia, but for all of Latin America. Falcao is a symbol of perseverance, professionalism, and discipline—values that align with Skechers,” said Cristián Donghi, country manager for Skechers Colombia, Chile, and Peru. “We are very happy to have not only him, but his entire family as brand ambassadors. Off the pitch, his influence resonates with all those who strive for excellence in every aspect of their lives. And on the pitch, he represents a bridge between the heritage of football and new generations of fans in the region who follow him.”
Regarded as one of the greatest South American footballers of all time, Radamel Falcao earned the nickname “El Tigre” (The Tiger) through his reputation as a lethal, highly-decorated center-forward both with the Colombia National Team and more than two decades playing in top-flight European leagues including with FC Porto, Atlético Madrid, Monaco and Manchester United among others. He is currently with Colombian Primera A club Millionarios.
Radamel Falcao García with his wife Lorelei Tarón and children appear together in Skechers lifestyle footwear campaign.
Falcao competes in the SKX_2 Elite boot designed for players who require precise strike control plus the brand’s Comfort That Performs®. Off the pitch, he’ll be seen in the innovative Skechers Glide-Step® and Skechers Cozy Fit® footwear lines together with his entire family.
This partnership reaffirms Skechers’ commitment to Latin America, expanding on a roster that includes the iconic Sofía Vergara and famed Spanish singer David Bisbal, as well as a network of Skechers stores that includes 53 in Colombia, and approximately 77 across the region.
The lifestyle and Skechers Football lines are available in Skechers stores and specialized retailers across Latin America. The community can also learn more about the collections and brand updates by following @skechers_colombia and @skechersfootball on Instagram and TikTok.
About Skechers Colombia and Skechers U.S.A., Inc.
Skechers Colombia is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops, and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women, and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, and YouTube.
Media Contact:
Yuli Andrea Robles Gordillo
[email protected]
+57 310 619 7237
by Pei Pei Chu | May 27, 2026 | Press Release
New silo joins SKX_2 boot in the Sunset Pack to be worn on the pitch by Harry Kane and more players during global football tournament
Skechers unveils the new Razor 2 – a lightweight speed boot engineered for football’s biggest stage, arriving as part of the new Sunset Pack.
LOS ANGELES—May 27, 2026—Skechers brings innovation and comfort to soccer/football with the arrival of the groundbreaking new lightweight Skechers Razor 2 speed boot. It debuts with the Skechers Football Sunset Pack, also available on the SKX_2 control boot. This brightly colored pack inspired by Los Angeles at dusk will be seen on the pitch in North America during the upcoming global tournament.
“This is our first World Cup since launching Skechers Football three years ago, and as an added bonus, it is in our own backyard. That makes it especially meaningful to see how far we’ve come in such a short time with players from multiple countries in the tournament wearing our Sunset Pack boots,” said Michael Greenberg, president of Skechers. “This global event is the ultimate showcase for the signature comfort, innovative performance and distinct personality of Skechers Football.”
In honor of the biggest tournament in the world, an energetic hero film (watch here) spotlights the Sunset Pack and stars England’s Harry Kane, Turkey’s Barış Alper Yılmaz and Sweden’s Anthony Elanga. As top athletes gear up for travel to North America, the Skechers campaign invites players and special guests including Mohammed Kudus, Jamie Redknapp, Frank Leboeuf and Ruud Gullit to experience the “Skechers Motel”—a classic Americana roadside destination where our elite footballers stay in comfort before the excitement unfolds on the pitch.
Skechers athlete and England captain Harry Kane with the SKX_2 boot from the new Sunset Pack.
“Playing at the World Cup is always the greatest honour and doing it in Skechers will be fantastic,” said Harry Kane, recipient of the 2025/2026 European Golden Boot. “When you’re playing on the world’s biggest stage, you need boots that look good and make you feel confident. The design is incredible, but more importantly, the performance and comfort are exactly what I need to perform at my best. I’m incredibly excited to lead the boys in them and give everything we’ve got.”
Skechers Football offers a wide range of styles with options for every type of player on any surface.
Introduced with the Sunset Pack is the all-new innovative Razor 2 Elite speed boot (worn by Barış Alper Yılmaz and Anthony Elanga, among others) for maximized propulsion and explosive acceleration. Developed with athlete insight to support the movements and demands of the modern game, the boot is now lighter and faster with no break-in required thanks to a fit adaptable to the anatomy of more foot shapes. It features a first-in-class upper construction with cut-out sections to reduce weight, a thermoplastic and fiberglass plate with an aggressive traction design, a Skechers Performance Fitknit® upper, and a resilient Hyper Burst Pro® sockliner.
The SKX_2 Elite (worn by Harry Kane among others) is designed for players who require precise strike control with a custom last meticulously crafted to optimize comfort and deliver a perfect fit for enhancing touch on the pitch. It also features Hyper Burst Pro®, a Skechers Performance Fitknit® upper, and a multi-directional outsole for incredible traction over multiple surfaces.
In addition to the Elite versions worn by professional footballers around the globe, Skechers also offers the SKX_2 and Razor 2 in Academy and Club boots perfect for all levels of play with maximized performance and comfort, as well as Youth and Kids boots for the next generation of players who want to emulate their favorite stars, featuring an adaptable fit and enhanced comfort in every pair. Both ranges are available in firm ground, indoor and turf styles.
Complementing the Sunset Pack, the celebration will continue when Skechers brings the Los Angeles vibe into the afterhours with the Neon City Pack featuring colors inspired by the city late at night. Skechers Football boots in the Neon City Pack colorway are set to drop in July in North America, Europe and select global markets.
The new Skechers Football Sunset Pack is available now at select Skechers stores, skechers.com, as well as specialty retailers. Global football fans can get behind-the-scenes access to Skechers Football product launches and more by following @skechersfootball on Instagram and TikTok.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contacts:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
by Pei Pei Chu | May 6, 2026 | Press Release
NEW YORK CITY / LOS ANGELES—May 6, 2026—The Women’s National Basketball Association (WNBA) and Skechers today announced a multiyear deal that will position the global footwear leader as an Official Partner with the league. Skechers continues its ongoing global support for women’s sports, and will be a fixture throughout the league as the WNBA celebrates its milestone 30th season.
“We’re excited to welcome Skechers to the WNBA family at a moment of extraordinary momentum for our league,” said WNBA Chief Growth Officer Colie Edison. “This partnership reflects the growing demand from global brands to connect with WNBA fans worldwide. We look forward to collaborating with Skechers to create unique fan experiences, deepen engagement, and elevate the players who power our league.”
“Partnering with the WNBA illustrates our long-term commitment to promoting women’s basketball and elevating the athletes who are enthusiastic about the game at every level,” said David Weinberg, Chief Operating Officer at Skechers. “Skechers has been part of the basketball community for several seasons, and now fans will see our innovative footwear take center stage in the WNBA for the first time. We look forward to leveraging the league’s exploding popularity to help grow the sport while introducing our signature Comfort That Performs to even more athletes around the world.”
In 2024, forward Rickea Jackson, who was recently traded to the Chicago Sky, became the first athlete to play in Skechers Basketball footwear in the WNBA. Skechers expanded its roster in 2025, welcoming Washington Mystics forward Kiki Iriafen and shooting guard Jackie Young—who won her third WNBA championship with the Las Vegas Aces last season.
“For me, it’s all about staying comfortable and locked in, and Skechers gave me that all the way through our championship run last season,” said Jackie Young. “This season is going to be special, and it feels like the perfect time for Skechers to make it official. I can’t wait to see more players in the S on the court soon.”
“The Skechers team constantly checks in with me for feedback and ideas, so they’ve been a great partner for me as a player and I know they’ll be a fantastic partner for the league,” said Rickea Jackson. “And of course I love the shoes—they look and feel great on the court. It is only a matter of time until more players will start to catch on.”
“When Skechers signed me ahead of the draft last year, I knew this was a brand that believed not only in me, but in our sport overall,” added Kiki Iriafen. “From design to promotion, they truly prioritize the needs of female athletes and now that they’re partnered with the W, the possibilities are limitless.”
Skechers redefines basketball footwear with its innovative collection engineered for athletes of all skill levels. The lineup includes the fast and responsive SKX NEXUS, the flexible SKX Full-Court Press™, the lightweight SKX Resagrip® featuring advanced cushioning, and the SKX Reign™ for exceptional elevation and intense traction, amongst others. With Comfort That Performs® key to the entire range, Skechers empowers players to focus on their game and reach new heights every time they step onto the court.
The full Skechers Basketball collection is available at Skechers retail stores and skechers.com, as well as specialty athletic shops around the world. Fans can get behind-the-scenes access to Skechers Basketball product launches and more by following @skechersbasketball on Instagram and TikTok.
ABOUT Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
ABOUT THE WNBA
Tipping off its historic 30th season in 2026, the WNBA continues to be one of the fastest-growing brands in sports, fueled by record-breaking momentum and unprecedented growth. Having reached a tentative agreement on a new transformational Collective Bargaining Agreement in March 2026, the league enters a bold new chapter focused on elevating the player experience, increased investment, and growing women’s basketball globally. The WNBA’s dedication to societal impact is supported by the WNBA Changemakers Collective (Ally, AT&T, CarMax, Deloitte, Google, and Nike), a first-of-its-kind group of purpose-driven companies working to empower players and the league, increase visibility, and drive business transformation.
Media Contacts:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
Sam Tager
WNBA
[email protected]
by Pei Pei Chu | Apr 30, 2026 | Press Release
The Footwear Company Will Donate $500,000 This Year to Help Get Dogs and Cats Out of Shelters and Into Loving Homes
BOBS® from Skechers® is partnering with Best Friends Animal Society®, donating $500,000 in 2026 to help save and support shelter animals across the country and find them loving homes.
LOS ANGELES, April 30, 2026 – BOBS® from Skechers® is proud to continue its lifesaving mission for pets in shelters through a renewed partnership with leading national non-profit Best Friends Animal Society. Together, the organizations share a common goal: to help every dog and cat experience total support and safety in a loving home. Launching this May in honor of National Pet Month and running through the end of the year, BOBS from Skechers will donate $500,000 to Best Friends to support its work to save every healthy and treatable pet in shelters.
“Best Friends Animal Society has a special place in BOBS history. When we launched our philanthropic movement to save shelter dogs and cats in 2015, it was with Best Friends,” said Michael Greenberg, president of Skechers. “To date, BOBS has donated more than $14 million that has helped save and support over two million animals across the country and internationally. We’ve hosted adoption events, raised lifesaving funds through register round-ups at Skechers stores, and launched the Paws for a Cause Design Scholarship to spotlight creative students and rescue animals. We are excited to reunite with Best Friends and work together to save them all.”
The partnership will be celebrated through pet adoption events hosted by Skechers and Best Friends at Skechers stores throughout the month in collaboration with local shelters. Each event will bring adoptable dogs and cats front and center in their communities, helping to give them a chance at a loving home:
- May 2 – West Clifton, NJ with Bergen County Animal Shelter
- May 7 – Salt Lake City, UT with Weber County Animal Shelter
- May 16 – Pittsburgh, PA with Humane Animal Rescue of Pittsburgh
- May 23 – Miami with Humane Society of Greater Miami
In addition, Skechers retail stores nationwide will host a month-long register roundup throughout May, inviting customers to support Best Friends and help raise critical funds for dogs and cats in shelters.
BOBS® from Skechers® and Best Friends® are launching their new partnership during May’s National Pet Month by hosting pet adoption events with local shelters and a national Skechers store roundup to raise funds for Best Friends. The Company will also unveil two winning designs from its annual Paws for a Cause Design Scholarship; the limited-edition styles will appear at select Skechers stores and on skechers.com.
“Best Friends is incredibly excited to reunite with BOBS from Skechers, a partnership that we know will have a meaningful impact on pets in shelters,” says Julie Castle, CEO, Best Friends Animal Society. “Our newest data shows that more than two out of three shelters are now no-kill, and hundreds more are within reach of that milestone. With support from partners like Skechers and community members around the country, we can achieve a day when no dog or cat dies in a shelter simply because they don’t have a safe place to call home.”
Skechers will also spotlight the next generation of animal advocates in May through the launch of two new designs from winners of the Company’s Paws for a Cause Design Scholarship. This year’s winners, Anelya Sapar from the School of Visual Arts and Elle Dalby from Penn State, created cat- and dog-themed patterns inspired by rescue pets and shared their personal stories with their furry family members. The annual program awards winners with $10,000 college scholarships, individual mentoring sessions and production of their prints on BOBS from Skechers shoes; this year’s limited-edition BOBS Paws for a Cause styles will be available at select Skechers stores and on skechers.com.
Consumers can shop the BOBS from Skechers offering online and at Skechers retail stores as well as department and specialty retailers. To learn more about the collection and the brand’s lifesaving mission, follow BOBS on Facebook and Instagram or visit BOBSfromSkechers.com.
* Skechers U.S.A., Inc., 228 Manhattan Beach Blvd., Manhattan Beach, CA 90266, 310-318-3100. Best Friends Animal Society®, 5001 Angel Canyon Road, Kanab, UT 84741, (435) 688-2327. From April 1, 2026 until December 31, 2026, Skechers will donate US$500,000 to Best Friends Animal Society, a 501(c)(3) nonprofit organization that improves the quality of life for pets and people who love them and supports animal welfare activities in the United States. The purchase of BOBS® from Skechers® products will not result in a contribution to Best Friends Animal Society or otherwise affect the value of Skechers’ donation to Best Friends Animal Society.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About BOBS® from Skechers®
BOBS from Skechers’ charitable collection of shoes, apparel and accessories have improved animals’ lives: over the past decade, Skechers has contributed more than $14 million to help over 2 million shelter pets, including saving more than 1.8 million rescued animals in the United States, Canada, United Kingdom and Japan. It all started in 2011, when Skechers launched a movement to support children impacted by natural disasters and poverty—donating more than 16 million new pairs of shoes to kids in more than 60 countries worldwide. To learn more about BOBS from Skechers’ commitment to making a difference, visit BOBSfromSkechers.com and follow the brand on Facebook and Instagram.
About Best Friends Animal Society®
Best Friends Animal Society is a leading animal welfare organization dedicated to saving the lives of dogs and cats in America’s shelters and making the entire country no-kill. Founded in 1984, Best Friends runs lifesaving facilities and programs nationwide in partnership with more than 6,000 shelters and rescue organizations. From our headquarters in Kanab, Utah, we also operate the nation’s largest no-kill animal sanctuary — a destination that brings our mission to life for thousands of visitors each year. We maintain the most comprehensive animal sheltering data in the country and make it accessible to the public — empowering communities with critical insights into the needs of their local shelters and how they can help. We believe every dog and cat deserves a home. And we believe that, by working together, we can Save Them All®.
Media Contacts:
Skechers U.S.A., Inc.
Jennifer Clay
[email protected]
Best Friends Animal Society
Natalie Perkins
[email protected]
by Pei Pei Chu | Apr 9, 2026 | Press Release
The 700-square-meter destination at Amagertorv features a dedicated performance section alongside the Company’s innovative lifestyle and comfort technologies
Skechers first flagship store in Copenhagen opens in the heart of Amagertorv.
COPENHAGEN—April 9, 2026—Expanding on its retail store network throughout Denmark, Skechers brings its revolutionary performance and lifestyle comfort technologies to Copenhagen with the city’s first Skechers flagship destination. Located in the heart of Amagertorv, the 700-square-meter store showcases the brand’s extensive offering of award-winning product worn by leading athletes around the globe, as well as its renowned innovations like Skechers Hands Free Slip-ins® and popular styles for all walks of life.
“Skechers has experienced strong growth in the Nordics, particularly in Denmark. We have established a solid footprint across the region with 32 stores in the country, and our high-profile Copenhagen store has arrived at the right place and time to escalate our presence,” said Michael Greenberg, president of Skechers. “Offering physical galleries where customers can walk in, explore and experience our product firsthand has transformed every part of our brand—from our immersive World of Sports experiences to lifestyle and performance destinations. This all-encompassing flagship store joins our most prominent Skechers destinations around the globe—presenting Nordic consumers with the innovations, comfort, convenience and value that have made Skechers one of Europe’s fastest-growing names in footwear.”
“Our exceptional flagship retail space and Amagertorv’s high-traffic destination make it the perfect setting to connect our signature Comfort That Performs with locals and visitors from around the world,” added Peter Jørgensen, country manager of Skechers Nordics. “Amagertorv provides a premium space with maximum visibility alongside strong international and Danish brands where we can showcase the full breadth of our universe and offer a footwear experience beyond the ordinary.”
The new Skechers flagship retail store in Copenhagen offers the global brand’s extensive footwear, apparel and accessory collections, including Skechers Hands Free Slip-ins®, Skechers Aero Burst®, and many other comfort technologies.
A re-imagination of mid-century design illuminated by state-of-the-art digital LED screens, Copenhagen-inspired graphics and even a giant Skechers Slip-ins® shoe, the modern space showcases the brand’s popular lifestyle footwear collections for every age and activity: from athleisure, fashion, casual and work styles for men and women to a dedicated section for children’s product. The store’s Skechers Performance area offers a gallery of the brand’s innovations, where athletes and enthusiasts can experience the brand’s extensive offering for running, football, golf, court/padel, basketball, and outdoor footwear.
Skechers collections are enhanced with the Company’s comfort innovations and game-changing performance technologies—including its Skechers Hyper Burst Pro™ Technology, Skechers Performance FitKnit® Technology, Skechers Hands Free Slip-ins® Technology, Skechers Glide-Step® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology and Skechers Air-Cooled Memory Foam® Technology. Shoppers will also enjoy a unique Skechers apparel and accessories range that will be new to Denmark.
The global roster of elite pros competing in Skechers footwear now includes Denmark football player Matt O’Riley along with Anthony Elanga, Harry Kane, Mohammed Kudus, Romeo Lavia and Barış Alper Yılmaz; basketball stars Joel Embiid, OG Anunoby, Julius Randle, Isaiah Hartenstein, Jackie Young, Rickea Jackson, and Kiki Iriafen; and golfers Brooke Henderson, Matt Fitzpatrick, Bernhard Langer and Max Greyserman.
The new location at Amagertorv 11, 1160 København K joins four Skechers concept stores in Copenhagen, as well as 27 locations across Denmark. Consumers can also shop at approximately 5,300 Skechers retail stores, online at skechers.dk, and at department stores and footwear retailers around the world.
About Sports Connection ApS and SKECHERS U.S.A., Inc.
Sports Connection ApS is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contacts:
Peter Jørgensen
[email protected]
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
