by Pei Pei Chu | Feb 2, 2026 | Press Release
Sofía Vergara says ADIÓS to her useless shoes in Skechers Hands Free Slip-ins® commercial set to air just before Big Game kickoff on Sunday, February 8.
LOS ANGELES—February 2, 2026—
Emmy and Golden Globe nominated actress, producer and entrepreneur Sofía Vergara will kick off the Big Game on Sunday by tossing her useless shoes for something so much better—the convenience of Skechers Hands Free Slip-ins®. The global superstar teams up with Skechers for the footwear brand’s 13th Big Game appearance—airing nationwide just before kickoff when New England faces Seattle on NBC. (View it now here.)
“No one can kick off a game like Sofía. She brings energy, passion and attitude to the field with her signature style and confidence,” added Michael Greenberg, president of Skechers. “She’s the perfect fit for Team Skechers, and will remind the millions of viewers that life is always easier and more comfortable when you go hands-free with Skechers Slip-ins.”
Appearing for the 13th year in 2026, Skechers has been a perennial advertiser during the Big Game. The brand’s first appearance starred Joe Montana in 2010, and last year it featured Andy Reid as he was also coaching the game. Other notable past Skechers Big Game commercial highlights include Snoop Dogg, Mark Cuban with a French bulldog named Mr. Quiggly, Tony Romo, Mr. T, and Willie Nelson singing “On the Road Again.”
Skechers offers its complete range of footwear, including Skechers Hands Free Slip-ins®, at Skechers retail stores and skechers.com, as well as at department stores and footwear retailers around the globe.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media Contact:
Jennifer Clay
Skechers U.S.A., Inc.
[email protected]
by Pei Pei Chu | Jan 29, 2026 | Press Release
Skechers Cricket Footwear Delivers Comfort That Performs® on the Field
London, 29 January 2026 – Skechers, The Comfort Technology Company®, today announced the arrival of its inaugural cricket footwear line in the UK. First launched in India, the Skechers Cricket Elite style offers athletes at all levels the opportunity to experience the collection’s signature comfort and performance when they take the field.
Skechers Cricket footwear arrives in the United Kingdom with the Skechers Cricket Elite style.
Skechers developed and perfected the brand’s cricket offering with insight and feedback from elite athletes and the cricket community to ensure the final product best meets the specific needs of cricketers.
Richard Parker, Managing Director, Skechers UK & Ireland, said, “Cricket has a massive global following as the second most popular spectator sport in the world, but cricket originated from the UK and has more recreational players and fans participating here every year, making this the ideal country to expand the reach of our Skechers Cricket footwear collection. The launch of the footwear is just the beginning; we have a robust plan to engage directly with elite English players and the passionate local cricket community in the months ahead.”
David Weinberg, COO of Skechers, added, “While India was the launchpad for Skechers Cricket, we always planned to grow the footprint of this collection to the UK and additional cricket-loving countries. This allows us to introduce more players to our innovative high-performance cricket shoes tailored to the unique demands of the sport. Skechers Cricket footwear expands our performance portfolio that includes running, football, basketball, golf, pickleball/padel and more products offering elite to casual athletes our signature Comfort That Performs across their favourite sports and activities.”
The Skechers Cricket Elite style features 11 adjustable metal spikes. It is ideal for players seeking exceptional traction and stability, enabling them to perform with confidence and deliver powerful movements on the field. The optimal grip helps players move swiftly and effortlessly, but stay grounded when executing powerful swings. The style also offers signature Skechers technologies for added comfort and performance. This starts with the Goodyear® rubber outsole that complements the metal spikes for additional traction, grip and durability. The lightweight ULTRA GO® cushioning midsole and Skechers Move Foam™ insole elevate the comfort through long matches while Skechers Arch Fit® technology offers extra support. Additionally, the lightweight and flexible design allows for natural foot movement.
Globally acclaimed bowler Japrit Bumrah with Skechers Cricket Elite footwear.
Several elite Indian cricket players currently compete in Skechers including globally-acclaimed bowler Jasprit Bumrah—who earned the prestigious Sir Garfield Sobers Award for the 2024 ICC Men’s Cricketer of the Year—as well as Ishan Kishan, Mohammed Siraj, and Yastika Bhatia. After a historic five-wicket haul for India at Lord’s last summer, Bumrah donated his Skechers Cricket shoes to the MCC Museum where they are on display. Skechers is also the official kit sponsor of the Mumbai Indians men’s and women’s teams.
The Skechers Cricket collection is available now at select Skechers retail stores in the UK and online at skechers.com.
About Skechers USA Ltd. and SKECHERS U.S.A., Inc.
Skechers USA Ltd. is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on .
PRESS CONTACT:
Samuel Kenny
[email protected]
