Joe Namath Joins Team SKECHERS

by | May 14, 2014 | Press Release

May 14, 2014 • 9:00 am EDT

Hall of Fame quarterback signs on to appear in Relaxed Fit® Footwear Campaign

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), recently called “the hottest major brand in the U.S.” by Princeton Retail Analysis*, today announced that it has signed hall-of-fame quarterback legend Joe Namath to join the team representing the high-performing men’s Relaxed Fit® from SKECHERS footwear line. A new advertising campaign featuring Namath will begin in Fall 2014.

Hall-of-Fame quarterback Joe Namath (Photo: Business Wire)

“Broadway” Joe’s campaign launches with a new television commercial utilizing the same humorous tone as ongoing spots for Relaxed Fit footwear starring Joe Montana and Mark Cuban. The campaign will extend across all media with Namath appearing in print, outdoor, online and point-of-sale materials through 2015.

“I’ve loved what SKECHERS has done with this campaign so far and I’m excited be joining the team,” said Joe Namath. “The Relaxed Fit shoes really are as comfortable as they say, and I look forward to working with SKECHERS on what will be a fun commercial that my fans will enjoy.”

“Our Relaxed Fit from SKECHERS campaign has had so much success with one football Joe, that we thought it was time to bring on another,” added Michael Greenberg, president of SKECHERS. “Joe Namath is one of the first pro football television stars in the world and with fans that go back to his days in Alabama, his personality and familiar face is perfect for our team. We know he’ll be a great asset when it comes to getting the word out about our comfortable Relaxed Fit footwear line.”

One of the most exciting quarterbacks in NFL history, Joe Namath entered the league after winning a national championship with the Alabama Crimson Tide in 1964. He was the first quarterback to throw for 4,000 yards and was named MVP when he led the New York Jets to victory at Super Bowl III in 1969. Namath retired in 1977 holding seasonal and career records for most games with 300 or more passing yards.

Relaxed Fit from SKECHERS footwear offers fashionable appeal with a spacious design that features a roomier fit, a unique Skechers Memory Foam footbed and instant comfort. The men’s footwear line is available in SKECHERS retail stores as well as department and footwear stores around the globe.

SKECHERS has a long history working with sports icons over the years. Advertising campaigns for the brand have also featured Meb Keflezighi, Wayne Gretzky, Karl Malone, Evander Holyfield, Kareem Abdul-Jabbar, Rick Fox, and Ronnie Lott.

The deal between Joe Namath and SKECHERS was negotiated by Harlan Werner in association with Namaco Productions.

*Matt Powell, April 2014 Footwear Overview

About SKECHERS USA, Inc.

SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit skechers.com, and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future growth, financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned opening of new stores, advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; consumer preferences and rapid changes in technology in the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2013. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326

Meb, 2014 Boston Marathon Champion and Skechers Performance Elite Athlete, Throws out First Pitch at Los Angeles Dodgers Game

by | May 9, 2014 | Press Release

May 9, 2014 • 5:05 pm EDT

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Meb Keflezighi, Skechers Performance Elite Athlete and the 2014 Boston Marathon Champion, threw out the first pitch at the Los Angeles Dodgers game against the San Francisco Giants on Thursday, May 8th. In a break with tradition, Meb ran in from the outfield in his Skechers Performance shoes to take the mound for the ceremonial first pitch.

Dodger, Adrian Gonzalez with Skechers Performance Elite Athlete, Meb Keflezighi, after throwing out the ceremonial first pitch at the Dodgers game on May 8th. (Photo credit: Juan Ocampo)

A San Diego resident and UCLA graduate, this was one of Meb’s first appearances back in Southern California since Boston and he received a warm welcome from the crowd. Wearing his Boston Marathon winner medal, he stepped up to the mound and fired off a pitch to fellow San Diego native and Dodger, Adrian Gonzalez.

Meb attracted an impressive crowd as he posed for pictures on the field before the game with Dodgers players, fans, media and SKECHERS President, Michael Greenberg. He also thrilled a few lucky fans with signed Skechers Performance memorabilia.

“It’s an honor to be with Meb and watch him throw out the first pitch on our home turf at the Dodgers game,” said Michael Greenberg, President of SKECHERS. “Meb has become quite a national hero and we’re proud to be a partner and support his endeavors.”

The Dodgers game caps off nearly three weeks of a non-stop publicity tour for the Skechers Performance Division brand ambassador who also celebrated his 39^th birthday this past Monday, May 5^th. Meb is the first male American to win the Boston Marathon since 1983 and is the only American male to win the Boston Marathon, New York Marathon and an Olympic medal.

Skechers Performance Division athletic shoes, including Meb’s signature shoe line, are available for men and women at SKECHERS retail stores, select specialty run retailers and online at Skechers.com. Learn more about our products, athletes and much more on our new custom YouTube channel, SkechersGOrun.com and follow us on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).

For more information please contact Jolene Abbott at 310.318.3100 x4839 or [email protected].

ABOUT SKECHERS USA, INC.

SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com and follow us on Facebook (Facebook.com/SKECHERS) and Twitter (Twitter.com/SKECHERSUSA).

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences includethe resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2013. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jolene Abbott, 310.318.3100 x4839
[email protected]

Skechers Performance Division Signs Elite Athlete Kara Goucher

by | May 5, 2014 | Press Release

May 5, 2014 • 10:15 am EDT

Skechers Performance Division Partners with American Long-Distance Runner, Kara Goucher, in a Multi-Year Agreement as Goucher’s Official Footwear Sponsor

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Skechers Performance Division today announced the signing of long-distance runner, Kara Goucher, to the Skechers Performance Elite Team. The multi-year agreement names Skechers Performance Division as Goucher’s official footwear sponsor and will feature the world-class female runner in global marketing and advertising campaigns.

American long-distance runner Kara Goucher in the Skechers GOmeb Speed 2 (Image courtesy of Kara Goucher)

Goucher’s achievements as an elite long-distance runner include winning the bronze medal in the 2007 World Championships in the 10,000 meter, competing on the U.S. Olympic team in 2012 and 2008, placing first in the 2012 USA Half Marathon Championships and placing third in the 2012 Olympic marathon trials in Houston, Texas.

“We know Kara will make a fantastic addition to our team,” stated Michael Greenberg, president of SKECHERS. “This partnership strengthens our commitment to the Skechers Performance brand and adds tremendous credibility to what we are accomplishing. Integral to our strategy is working with top runners to develop performance shoes that exceed expectations. We believe elite athletes like Kara and Meb competing in Skechers Performance footwear further drives growth in this key division of our company.”

“I am excited to be joining the Skechers Performance Division,” said Kara Goucher. “The team is dedicated to making the best shoes possible for runners of all levels. They take direct feedback from athletes and apply it to their shoe development. Skechers Performance is willing to think outside the box in an effort to put their athletes first. I am honored to be joining this team and I look forward to a great relationship on and off the roads.”

“When our team first met with Kara you could sense immediately that this was a partnership both parties wanted to make happen,” said Rick Higgins, vice president of merchandising and marketing for Skechers Performance Division. “Kara’s passion and desire to win coupled with our design team’s determination to build the best running shoes make for a great partnership. We view this as another major leap forward in building product that resonates with athletes and those wanting comfortable technical footwear.”

A competitive runner for over 20 years, Goucher grew up in Duluth, Minnesota and attended the University of Colorado in Boulder. After taking a brief break from competing to have a child, Goucher returned to competition in January 2011 and is currently training in Boulder, Colorado with her coaches Mark Wetmore and Heather Burroughs.

SKECHERS is one of the top five athletic footwear companies in the United States and the Performance Division designs award-winning, innovative footwear for athletes such as 2014 Boston Champion, Meb, as well as fitness enthusiasts and consumers around the globe. Learn more about Skechers Performance Division on our new custom YouTube channel, SkechersGOrun.com and follow us on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).

For more information and interview opportunities, please contact Jolene Abbott at 310.318.3100 x4839 or [email protected].

ABOUT SKECHERS USA, INC.

SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com and follow us on Facebook (Facebook.com/SKECHERS) and Twitter (Twitter.com/SKECHERSUSA).

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences includethe resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2013. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jolene Abbott, 310-318-3100 x4839
[email protected]