SKECHERS Named Best Lifestyle Brand of the Year at the 2014 Sports Trade Awards

SKECHERS Named Best Lifestyle Brand of the Year at the 2014 Sports Trade Awards

Jul 7, 2014 • 3:30 am EDT

LONDON–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX) today announced that it was named Best Lifestyle Brand of the Year at The Sports Trade Awards. This achievement follows a year when SKECHERS won multiple industry awards in the United States, including Running Design Excellence and Children’s Design Excellence from Footwear Plus magazine, and Footwear News Brand of the Year for the Skechers GO collection. SKECHERS was also named Fashion Brand of the Year at the 2014 Footwear Industry Awards in the UK.

Peter Youell, Managing Director of SKECHERS UK and Ireland commented: “This most recent achievement reaffirms SKECHERS’ heritage as a leading lifestyle footwear brand, and reflects the strong foundation of our business. We are extremely proud to receive this recognition from The Sports Trade Awards, especially amongst such notable brands that were nominated in our categories. Continuing this momentum through the second half of 2014, SKECHERS will continue to develop exceptional lifestyle footwear across our women’s, men’s and kids divisions, as well as award-winning performance footwear.”

Paul Ryder, event director and publisher of the SGB group of magazines, said: “The 2014 Sports Trade Awards provided industry members with an opportunity to commend those who have achieved and contributed the most to the trade this year. We were amazed by the response we received – the awards have become an established event on the sporting industry calendar and we look forward to next year!”

Now in its second year, the prestigious awards event was held in June during the STAG UK Buying Show and organized by Datateam Business Media. These independent, credible and ethical awards offer a level playing field for brands, retailers and individuals to shine and be commended for their successes of the past year.

The Sports Trade Awards recognize excellence at every level, and SKECHERS won over a strong competitive field that included Nike, Adidas, Under Armour, Quicksilver and Fila. In addition, SKECHERS was highly commended in the Best Sports Brand Category alongside Nike, Adidas, New Balance and Asics.

About SKECHERS USA, Inc.

SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit skechers.co.uk, and follow us on Facebook (facebook.com/SKECHERS) (facebook.com/SkechersPerformanceUK) and Twitter (https://twitter.com/SKECHERS_UK) (https://twitter.com/SKXPerformance).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future growth, financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned opening of new stores, advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; consumer preferences and rapid changes in technology in the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2013 and its quarterly report on Form 10-Q for the three months ended March 31, 2014. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS UK/Ireland
Brett Worth
Tel: 01707655955
[email protected]

SKECHERS Named Best Lifestyle Brand of the Year at the 2014 Sports Trade Awards

SKECHERS USA, Inc. Sues Reebok for Infringing on SKECHERS GO WALK® Footwear Line

Jun 19, 2014 • 9:05 am EDT

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle and performance footwear industry and the number two footwear brand in the United States*, today announced that it filed a lawsuit against Reebok International Limited for selling footwear that infringes on the popular SKECHERS GO WALK® product line.

The suit, filed in the United States District Court for the Central District of California, seeks compensatory and punitive damages as well as injunctive relief for infringing on SKECHERS’ patent and trade dress rights and for unfair competition. The suit states that Reebok is selling the infringing products under the name Reebok Walk Ahead RS.

“SKECHERS has invested tremendous resources into designing, developing, advertising and patenting our SKECHERS GO WALK® product line and has built SKECHERS GO WALK® into a name and look globally recognized and synonymous with SKECHERS,” stated David Weinberg, Chief Operating Officer of SKECHERS. “While we prefer to compete in the market place, Reebok is selling its infringing footwear to SKECHERS wholesale customers and in other sales channels where SKECHERS GO WALK® is sold, and we believe this is causing us enormous damage. Considering our investment in SKECHERS GO WALK®, we cannot allow a company the size of Reebok, or any other company for that matter, to infringe on one of our most valuable intellectual properties. We plan on taking similar action against any company that develops any products that infringe on the patents and trade dress of SKECHERS GO WALK® as well as our other proprietary product lines, and any retailer that sells Reebok Walk Ahead RS.”

SKECHERS is being represented in the suit by Marshall Lerner of Kleinberg and Lerner in Los Angeles.

*Sporting Goods Intelligence, July 12, 2013

ABOUT SKECHERS USA, INC.

SKECHERS USA, Inc. (SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com and follow us on Facebook (Facebook.com/SKECHERS) and Twitter (Twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future growth, financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned opening of new stores, advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; consumer preferences and rapid changes in technology in the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2013 and its quarterly report on Form 10-Q for the three months ended March 31, 2014. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326

Skechers Performance Division Partners with Pro Golfer Matt Kuchar

Skechers Performance Division Partners with Pro Golfer Matt Kuchar

Jun 4, 2014 • 8:45 am EDT

PGA Tour Champion Signs On as First Brand Ambassador for Skechers GOgolf

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Skechers Performance Division announced today that seven-time PGA TOUR champion Matt Kuchar—currently ranked 5th in the world—will be the first brand ambassador and face of the Skechers GOgolf line. The multi-year partnership will feature Kuchar in a global Skechers GOgolf advertising campaign that covers TV, print, digital and outdoor mediums. Skechers Performance Division will also collaborate with Matt Kuchar on a namesake signature shoe line.

Skechers Performance Division Partners with Pro Golfer Matt Kuchar

Matt Kuchar wearing Skechers GOgolf at the Crowne Plaza Invitational at Colonial qualifiers (Photo: All Sports Digital Media)

“We are excited to announce the addition of Matt Kuchar to the Skechers Performance Division as we expand the Skechers GOgolf line,” said Robert Greenberg, SKECHERS Chief Executive Officer. “Aligning with Matt is key to our overall growth strategy for the Performance Division and we know he will play an integral role in building brand awareness with both consumers as well as the discerning golf community.”

As one of the most respected golfers in the sport, Kuchar’s accomplishments are noteworthy. After bursting on to the golf scene with his trademark smile at the 1998 Masters as the reigning U.S. Amateur champion, he has claimed seven titles on the PGA Tour and is a perennial fixture atop tournament leaderboards. His 2013 season was a banner year, as he earned two PGA Tour titles and helped the U.S. squad win the Presidents Cup.

“Whether competing or practicing, I’m on my feet for hours, so the comfort and performance of my shoes is a critical factor in my success,” Kuchar said. “In trying out the GOgolf line, I was really pleased both with the shoe and with the Skechers Performance Division team. Their attention to detail and expertise in performance footwear is impressive.”

“Matt brings a great deal of knowledge to our product development,” added Rick Higgins, VP of Merchandising/Marketing, Skechers Performance Division. “He offers all the qualities we look for in a brand ambassador so we’re thrilled to partner with him on our Skechers GOgolf line. We work closely with our elite athletes to build innovative footwear and Matt’s insight will help infuse our existing award-winning technologies into our golf offering.”

This announcement marks the third elite, high-profile professional athlete to join the Skechers Performance Division. On board since 2011, champion marathoner and Olympic medalist Meb Keflezighi recently extended his agreement by three years through 2016 and elite distance runner Kara Goucher signed on in May.

Driven by messaging that builds on the success of the award-winning Skechers GOrun and GOwalk platforms, Skechers GOgolf marketing initiatives will continue to emphasize a grassroots strategy with event sponsorships, product demonstrations and tradeshows to target the professional and recreational golf community. Skechers Performance Division is known for developing products that combine high-performance technology and innovation with unparalleled comfort, and Skechers GOgolf follows suit, bringing advanced footwear to the fairway that is built for functionality and comfort on and off the green.

The success and expansion of the Skechers Performance Division comes at a time when SKECHERS ranks as the 3rd largest athletic shoe company in the U.S.* and was recently named the “the hottest major (footwear) brand in the U.S.” by Princeton Retail Analysis.**

Skechers GOgolf shoes are available for men and women at SKECHERS retail stores, select retailers including golf pro shops and online. Learn more at SkechersGOrun.com and follow us on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).

For more information and interview opportunities please contact Jolene Abbott at 310.318.3100 x4839 or [email protected].

*Sportscan Data May 2014
**Matt Powell, April 2014 Footwear Overview

ABOUT SKECHERS USA, INC.

SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com and follow us on Facebook (Facebook.com/SKECHERS) and Twitter (Twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future growth, financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned opening of new stores, advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; consumer preferences and rapid changes in technology in the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2013 and its quarterly report on Form 10-Q for the three months ended March 31, 2014. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jolene Abbott, 310-318-3100 x4839
[email protected]

Image of California Chrome in SKECHERS-Branded Gear Now Available on Business Wire’s Website and AP PhotoExpress

Image of California Chrome in SKECHERS-Branded Gear Now Available on Business Wire’s Website and AP PhotoExpress

Jun 3, 2014 • 8:02 pm EDT

California Chrome prepares for the Belmont Stakes in SKECHERS-branded gear. Leading up to the race on Saturday, June 7, the thoroughbred’s owners and trainers are wearing SKECHERS team jackets, caps and apparel. California Chrome’s barn and gear have also been branded with the SKECHERS logo. “SKECHERS is a world famous brand that markets globally and California Chrome is a champion racehorse that is also known around the world, so this partnership is a natural fit,” said Robert Greenberg, Chairman and CEO of SKECHERS.

Image of California Chrome in SKECHERS-Branded Gear Now Available on Business Wire’s Website and AP PhotoExpress

California Chrome prepares for the Belmont Stakes in SKECHERS-branded gear. Leading up to the race on Saturday, June 7, the thoroughbred’s owners and trainers are wearing SKECHERS team jackets, caps and apparel. California Chrome’s barn and gear have also been branded with the SKECHERS logo. “SKECHERS is a world famous brand that markets globally and California Chrome is a champion racehorse that is also known around the world, so this partnership is a natural fit,” said Robert Greenberg, Chairman and CEO of SKECHERS. (Photo: Business Wire)

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326

SKECHERS Sponsors California Chrome’s Run at the Triple Crown

SKECHERS Sponsors California Chrome’s Run at the Triple Crown

Jun 2, 2014 • 9:38 am EDT

World Famous Footwear Company Joins the Team for the Triple Crown Contender’s Historic Run at Belmont Stakes

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), recently called “the hottest major (footwear) brand in the U.S.” by Princeton Retail Analysis*, today announced that it has signed on to sponsor thoroughbred racehorse California Chrome as he contends at the Belmont Stakes on June 7 to become the first Triple Crown winner since Affirmed grabbed the title 36 years ago in 1978.

SKECHERS Sponsors California Chrome’s Run at the Triple Crown

California Chrome with SKECHERS sponsorship branding (Photo: Business Wire)

As part of the sponsorship, SKECHERS branding will be included on trainer and owner team jackets, caps and apparel as well as California Chrome’s horse blanket, gear, barn and related promotional events.

“SKECHERS is a California brand, so sponsoring this horse with his uniquely California story makes perfect sense to us. We’re proud to associate SKECHERS with the best Triple Crown contender in several generations,” stated Robert Greenberg, Chairman and CEO of SKECHERS. “As a true representative of his home state, California Chrome has already captured the hearts of America and inspired people around the world so we’re excited for the opportunity to bring SKECHERS synergy to his amazing journey.”

Owned by Perry Martin and Steve Coburn, and trained by the legendary Art Sherman at Los Alamitos Race Course, California Chrome has won six straight including the Kentucky Derby and Preakness Stakes.

“We just watched Meb Keflezighi win the Boston Marathon wearing Skechers Performance shoes in April,” added Steve Coburn. “So we know SKECHERS has a good track record when it comes to picking winners in high profile races.”

SKECHERS has a long history working with sports icons. Current SKECHERS advertising campaigns include Meb Keflezighi, Joe Montana, and Mark Cuban, and Pete Rose and Joe Namath ads will launch in Fall 2014. Previous SKECHERS ambassadors include Wayne Gretzky, Karl Malone, Evander Holyfield, Kareem Abdul-Jabbar, Rick Fox, and Ronnie Lott.

*Matt Powell, April 2014 Footwear Overview

About SKECHERS USA, Inc.

SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit skechers.com, and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future growth, financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned opening of new stores, advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; consumer preferences and rapid changes in technology in the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2013 and its quarterly report on Form 10-Q for the three months ended March 31, 2014. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326
or
Leverage Agency
Mandy O’Donnell, 212-752-2500

Pete Rose Steps Up to the Plate for SKECHERS

Pete Rose Steps Up to the Plate for SKECHERS

May 21, 2014 • 10:43 am EDT

Baseball Great Signs on to Appear in Relaxed Fit® Footwear Campaign

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), recently called “the hottest major brand in the U.S.” by Princeton Retail Analysis*, today announced that it has signed legendary baseball great Pete Rose to join the team representing the successful men’s Relaxed Fit® from SKECHERS footwear line. A new advertising campaign featuring Rose will begin in Fall 2014.

Pete Rose Steps Up to the Plate for SKECHERS

Baseball legend Pete Rose (Ezra Shaw/Getty Images)

Pete Rose’s campaign launches with a new television commercial utilizing the same humorous tone as previous spots for Relaxed Fit footwear starring Joe Montana and Mark Cuban, as well as an upcoming spot with Joe Namath. The campaign will extend across all media with Rose appearing in print, outdoor, online and point-of-sale materials through 2015.

“I’ve loved these super comfortable Relaxed Fit shoes from the moment I first tried on a pair, so it makes perfect sense now that I’m working with SKECHERS,” said Pete Rose. “I can’t wait until everyone sees what we have planned. I know I’m in great company with the roster of legends that have worked on this campaign.”

“Our Relaxed Fit from SKECHERS campaign has been so successful because fans love seeing sports icons off the field,” added Michael Greenberg, president of SKECHERS. “We’re thrilled to bring Pete Rose on board and have a fantastic concept that plays to his unmatched talent and of course his notoriety as well. Pete will help drive the message that our comfortable footwear is the ideal way to help you stay relaxed in any situation.”

Rose spent the majority of his 26-year baseball career playing for and later managing the Cincinnati Reds. He still holds the all-time MLB records for hits (4,256), games played (3,562), at-bats (14,053), and singles (3,215). Rose passed the 200 hits mark in 10 different seasons and led the National League in hits seven times. Beyond the numerous records, Rose’s achievements include three World Series championships, three batting titles, an MVP award, two Gold Gloves awards, Rookie of the Year, and 17 All-Star appearances while playing five different positions (2B, LF, RF, 3B, 1B). Rose was named in 1999 as an outfielder to the MLB All-Century team that recognized the 100 greatest players of the past hundred years.

Relaxed Fit from SKECHERS footwear offers fashionable appeal with a spacious design that features a roomier fit, a unique Skechers Memory Foam footbed and instant comfort. The men’s footwear line is available in SKECHERS retail stores as well as department and footwear stores around the globe.

SKECHERS has a long history working with sports icons over the years. Advertising campaigns for the brand have also featured Meb Keflezighi, Wayne Gretzky, Karl Malone, Evander Holyfield, Kareem Abdul-Jabbar, Rick Fox, and Ronnie Lott.

*Matt Powell, April 2014 Footwear Overview

About SKECHERS USA, Inc.

SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit skechers.com, and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future growth, financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned opening of new stores, advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; consumer preferences and rapid changes in technology in the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2013 and its quarterly report on Form 10-Q for the three months ended March 31, 2014. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326