SKECHERS’ Running and Children’s Product Wins 2013 Design Excellence Awards from Footwear Plus Magazine

SKECHERS’ Running and Children’s Product Wins 2013 Design Excellence Awards from Footwear Plus Magazine

Feb 6, 2014 • 9:05 am EST

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global leader in lifestyle footwear, today announced that it has won the 2013 Running Design Excellence and Children’s Design Excellence awards as part of Footwear Plus magazine’s annual Plus Awards. This honor marks SKECHERS’first running award from Footwear Plus, and the second for the Kids design category.

The Plus Awards, which were presented yesterday in New York, are nominated and voted on annually by footwear retailers nationwide in recognition of the industry’s most compelling product offerings.

“It’s a tremendous honor to receive these awards for our company’s performance and lifestyle categories,” said Michael Greenberg, president of SKECHERS. “Since the launch of the Skechers Performance division in 2011, we’ve developed innovative, never-before-seen designs for the performance world, and we’re excited to receive enthusiastic responses from both the footwear and running industries, including Footwear News’ December announcement of Skechers GO as 2013 Brand of the Year.

“That the industry feels we’ve been able to do this while continuing to strengthen our legacy as a lifestyle and kids’ footwear brand is a huge motivation for our team,” continued Greenberg. “We’re inspired by our peers’ support of these achievements, and look forward to bringing even more exciting product to market in the years to come.”

“SKECHERS has earned numerous accolades from the Plus Awards over the years –winning Company of the Year five times, and multiple design awards for men’s, women’s and children’s product,” added Greg Dutter, Editorial Director of Footwear Plus magazine. “And winning the Plus Award in such traditionally independent brand categories as running and children’s product is a true testament to the Company’s determination to connect with more consumers through relevant, innovative product. We look forward to seeing how else they’ll redefine our industry.”

SKECHERS’ previous Footwear Plus awards include the Company of the Year Award in 2005, 2006, 2008, 2009 and 2010, and Plus Awards for Design Excellence in 2000 for Young Women’s Fashion, in 2001 for Women’s Streetwear, and in 2002 for Kids’ Fashion. SKECHERS also won Plus Awards for Design Excellence in Men’s Streetwear in 2005 and 2006 for its fashion brand Marc Ecko.

About SKECHERS USA, Inc.

SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit www.skechers.com, and follow us on Facebook (https://www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report, as amended, on Forms 10-K and 10-K/A for the year ended December 31, 2012 and its quarterly report on Form 10-Q for the three months and nine months ended September 30, 2013. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326

The Voice Winner Danielle Bradbery is the New Face of SKECHERS

The Voice Winner Danielle Bradbery is the New Face of SKECHERS

Dec 3, 2013 • 8:55 am EST

Global Agreement Launches with BOBS from Skechers Footwear Campaign

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Danielle Bradbery, the 17-year-old singing sensation and recent winner of Season 4 of NBC’s The Voice, has been named the new face of SKECHERS, and will appear in the Company’s global marketing and social media campaigns through 2015. Bradbery will make her first appearance in the Spring 2014 television and print ad campaign of charitable footwear line BOBS from SKECHERS, which recently passed its six-million-pair donation milestone.

The Voice Winner Danielle Bradbery is the New Face of SKECHERS

Danielle Bradbery, winner of The Voice season 4, is the new face of BOBS from SKECHERS. (Photo: Business Wire)

“Danielle [Bradbery] is a breakout star, and we’re thrilled to have SKECHERS at the starting gate of her incredible career,” began Michael Greenberg, president of SKECHERS. “With a Top 20 hit under her belt, she’s clearly talented and definitely one to watch. We see the same massive potential in Danielle as we did in Carrie Underwood when we signed her several years ago, and we are excited to be a part of Danielle’s career from the start.”

“This has been an incredible year – I never thought I would have a record deal so quickly and appear in campaigns for SKECHERS,” said Danielle Bradbery, who is the youngest winner in the history of The Voice. “BOBS shoes have helped so many children in need with their donation program and I love the fact that it really is a simple way for anyone to give back. There is so much need out there and it’s wonderful to be part of such a positive movement that impacts people’s lives.”

“More than ever, today’s teens want to do good and be part of something bigger,” said Greenberg. “We think that Danielle’s youth, energy and commitment will be inspirational to young women, and that our successful and meaningful BOBS charity line is the perfect pairing.”

Having racked more iTunes hits than any singer in The Voice history, Bradbery has spent much of 2013 in the spotlight: charting in Billboard’s Hot Country Songs Top 20 with The Heart of Dixie in July; appearing everywhere from Rolling Stone magazine to People’s Ones to Watch party; and launching her debut album on November 25th with Big Machine Label Group. She is also performing at major country concerts, joining Brad Paisley on his “Beat This Summer Tour.”

Since its debut, BOBS hastaken center stage as one of the world’s most successful charity footwear brands. SKECHERS gives new shoes to children in need when people purchase BOBS, and the Company has already donated more than six million pairs to communities across the United States and worldwide. Now a year-round collection of casual, sporty and comfort styles for women, men and kids, BOBS is available in stores nationwide and select global markets. For more information, follow BOBS on Facebook (facebook.com/BOBSfromSkechers) and Twitter (twitter.com/BOBS_Skechers).

About SKECHERS USA, Inc.

SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2012 and its quarterly report on Form 10-Q for the three months ended September 30, 2013. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS Contact:
SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326
or
Danielle Bradbery Contact:
PMK*BNC
Erica Gerad, 212-582-1111

Joe Montana and Mark Cuban Extend Contracts With SKECHERS

Joe Montana and Mark Cuban Extend Contracts With SKECHERS

Dec 2, 2013 • 9:05 am EST

Football Legend and Billionaire Entrepreneur Will Continue to Appear in Relaxed Fit® Footwear Campaigns

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX) announces that two of its veteran all-stars will remain on the team representing the high-performing men’s Relaxed Fit® from SKECHERS footwear line. Hall of Fame quarterback Joe Montana and billionaire entrepreneur Mark Cuban will be seen in humorous campaigns throughout this holiday season.

Joe Montana and Mark Cuban Extend Contracts With SKECHERS

Joe Montana in SKECHERS Relaxed Fit footwear (Photo: Business Wire)

Joe Montana, now signed through 2015, takes a trip to the boardwalk in his recently wrapped SKECHERS TV ad that hits the airwaves in Spring 2014. Montana’s daughter Elizabeth also appears in the campaign alongside her famous father. “It’s great to carry on this relationship and I know I can keep delivering for the team,” said Montana, who began his partnership with SKECHERS in 2010. “It was a fun experience working with my daughter on set, and I think people will love how the finished campaign turned out. Relaxed Fit footwear is comfortable and classic—I love these shoes!”

Now an integral member of the SKECHERS team, Montana constantly impresses with his unrelenting talent and ability to stay totally relaxed under pressure—something he illustrated stopping a crime-in-progress in his currently airing Relaxed Fit TV spot.

Renowned for owning the Dallas Mavericks and his role as a Shark on ABC’s Shark Tank, Mark Cuban proved his value to the team in his humorous Relaxed Fit footwear commercial about skinny jeans. On his contract extension through 2014 Cuban noted, “I always stick with brands I love, so I’m excited to be on this team for another year.”

“It’s thanks to Joe’s elite status and Mark’s outrageous personality that we’ve been able to reach men who are looking for comfortable and casual footwear,” said Michael Greenberg, president of SKECHERS. “Relaxed Fit from SKECHERS has been a huge success for us, so keeping Joe and Mark on board was a no-brainer. They’re both an integral component of our plans moving forward.”

Relaxed Fit from SKECHERS footwear offers fashionable appeal with a spacious design that features a roomier fit, a unique Skechers Memory Foam footbed and instant comfort. The men’s footwear line is available in SKECHERS retail stores as well as department and footwear stores around the globe.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned advertising and marketing initiatives. Forward-looking statements can be identified by use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2012 and its quarterly report on Form 10-Q for the three months ended September 30, 2013. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326

SKECHERS’ Running and Children’s Product Wins 2013 Design Excellence Awards from Footwear Plus Magazine

Skechers Upgrades European Distribution Center

Nov 27, 2013 • 3:00 am EST

Investment in new technology prepares EDC for future expansion

LIÈGE, Belgium–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global footwear company based in the United States, announces a major investment and technology upgrade to its European Distribution Centre in Milmort that will improve performance and prepare the facility for future expansion plans.

The centrepiece of this upgrade is an automated order-picking system that will more efficiently manage the Company’s business. This investment will consolidate positions at the EDC and the employment in the area of Liège, as Skechers is one of the main logistical sector employers in the region.

The Skechers EDC was inaugurated in 2002 over a surface area of 21,000 m2. At the time, it employed only three people and a number of temporary workers, depending on the periods of peak and off-peak activity. The continued growth of Skechers on the European market resulted in an extension of the building in 2009 with 23,000 m2 of additional space. In 2013, the volumes of goods have been four times higher than in 2002 and the employment increased up to 150 full-time equivalents.

The Skechers EDC receives goods coming from China via the port of Antwerp. The goods are then stored at the EDC until they are redistributed to European markets. The customers of the EDC are local distributors, Skechers stores (of which there are 29 in Europe) and specialised chains that choose to receive their deliveries either at their own regional distribution centres or directly at individual stores.

An investment for the future

The work of preparing orders for each customer consists of selecting the number of pairs ordered according to a triple specification of style / colour / size. Presently, this process is manual: the operator must navigate the 45,000 m2 of shelves and pull the merchandise to be shipped.

This manual working method is no longer appropriate for the growing volumes that the EDC is handling now, and expects to continue to process. “We have hit a ceiling in terms of productivity,” said Sophie Houtmeyers, Skechers EDC Vice President Distribution Operations. “We will reorganise the two existing buildings with an automated sorting system in order to increase the storage capacity with narrow aisles and manage the picking and packing of footwear. This automated system is largely inspired by what Skechers developed in its new North American distribution centre in Rancho Belago, California.”

Together with Wynright, the Company’s logistics integrator, SKECHERS will install a sorting and shipping system that will be linked together by conveyor belts. Pairs will be grouped at packing stations into final shipping cartons and conveyor belts will transport each carton between operational departments. Once the order is completed (which may require an additional label specific to the customer) it is palletised and ready to ship.

A new foundation for expansion

The investment in this installation increases the productivity of the EDC, a necessary change as the Company continues to grow in Europe, and plans for future growth in the region. This will also provide for the improvements needed as the Company establishes its e-commerce business in several key European countries.

Above all, this upgrade shows a sign of trust from Skechers in Liège as an operations hub. “Thanks to the efforts of our personnel, we have achieved very good results in terms of the flexibility and reliability of the deliveries to customers, and this investment will allow us to expand our operations and utilize a skilled workforce in the execution of our European logistics operations,” said Houtmeyers.

Real perspectives for expanding Skechers EDC (European Distribution Centre) operations are possible in the medium term. An 8-hectare plot of land located behind the existing centre has already been the subject to a call option.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2012 and its quarterly report on Form 10-Q for the three months ended September 30, 2013. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS
Sophie Houtmeyers
+32 4 228 62 29

SKECHERS’ Running and Children’s Product Wins 2013 Design Excellence Awards from Footwear Plus Magazine

SKECHERS Donates More Than 200,000 Pairs of BOBS Shoes to Typhoon Victims in the Philippines

Nov 14, 2013 • 9:05 am EST

Contribution to Mark the Six-Million-Pair Donation Milestone for the Footwear Company

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX) today announced that through the Company’s charitable shoe program, BOBS from SKECHERS, it will give more than 200,000 pairs of new shoes to support the children affected by Typhoon Haiyan in the Philippines. This much-needed donation will mark the Company’s sixth million-pair milestone since the BOBS brand launched in 2011.

Working with donation partner Soles 4 Souls, nine containers with an estimated 213,000 pairs will be delivered over the first two weeks of December through several established charity organizations.

“The BOBS program was established to help children in need around the world – be it those struggling to survive daily, or who find themselves in the path of natural disasters,” began Michael Greenberg, president of SKECHERS. “But with Typhoon Haiyan, it hits home. We have a strong distribution partner in the Philippines who we have worked with for two decades, and I have heard from numerous members of our SKECHERS team in the U.S. that they have family in the region impacted by this disaster. With thousands of lives lost and more than a half million homeless, we understand the need for assistance – from food and water to protection for their feet. This is why we developed BOBS, and I hope that our shoes will help the thousands of children in need.”

The Typhoon Haiyan shoe donation is SKECHERS’ latest contribution to families affected by disaster; other recent events include donations for the survivors of Hurricane Sandy, the Oklahoma tornado and the Haiti earthquake. BOBS also regularly donates its product to more than 30 countries worldwide, from communities in need in the United States to families around the globe.

Designed for women, men and children, BOBS donates new shoes to children in need when consumers purchase BOBS. Those who want to make a difference can find BOBS styles in stores nationwide and markets around the world.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2012 and its quarterly report on Form 10-Q for the three months ended September 30, 2013. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jennifer Clay
310-937-1326

SKECHERS’ Running and Children’s Product Wins 2013 Design Excellence Awards from Footwear Plus Magazine

Skechers Performance Receives Brand of the Year Honor from Footwear News

Nov 6, 2013 • 8:55 am EST

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global footwear leader, today announced that SKECHERS GO, its line of technical footwear under the Skechers Performance Division, was named Brand of the Year by the leading trade publication Footwear News in its annual FN Achievement Awards. The Division’s big successes in 2013 include Skechers GOwalk, Skechers GOrun 2 and Skechers GOrun ride 2.

“We couldn’t be more proud of our Skechers GO line of footwear being named as Brand of the Year by Footwear News,” said Michael Greenberg, SKECHERS President. “SKECHERS has been a leader in the men’s, women’s and kids’ lifestyle footwear arena for more than 20 years, but to now receive this honor for our Performance Division really is an incredible accomplishment and a testament to our determination to make true technical footwear relevant to today’s runners and athletes.”

At the foundation of Skechers GO are innovative technologies and materials like GOimpulse sensors and Resalyte cushioning. Offerings include the next generations of Skechers GOrun, Skechers GOrun ride, Skechers GOwalk, Skechers GOtrain, Skechers GOgolf, the casual Skechers on-the-GO, as well as Skechers GOmeb—the official shoe of America’s top marathon runner, Meb.

“When we launched Skechers GOrun two years ago, we knew we were on to something big as Meb set a new personal best wearing our shoes at the New York Marathon,” began Rick Higgins, VP of Merchandising/Marketing for the Skechers Performance Division. “Since then, more personal records have been broken, the Skechers GO product has earned 13 awards from leading running publications around the world, and we have grown our offering to include a walking business that has consistently been a top seller across the country and in numerous global markets.”

“As we strategically continue to build the division, we know this is just the beginning,” added David Raysse, Vice President of Design for the Skechers Performance Division. “We are focused on continuing to innovate and are excited about our newest product offerings.”

Greenberg continued: “Skechers GO is just one of our success stories. We have key styles across all of our product platforms, with Skechers Kids, Relaxed Fit from Skechers and BOBS from Skechers all driving us forward. In the third quarter, this demand resulted in a 20 percent increase in our net sales, making it the second highest quarter in the company’s history. By our strong in-coming order rates and double-digit backlogs, we see this positive momentum continuing. We are firing on all cylinders – product, distribution and marketing – and believe we have the right product to build on our success.”

Working closely with Meb as well as other leading runners and experts, the Skechers Performance Division designs, develops and markets technical running, trail, golf, walking and casual footwear under the Skechers GO name. Skechers Performance is the official footwear and apparel sponsor of the Chevron Houston Marathon. Skechers GO footwear for men and women is available in sporting goods, department and specialty athletic stores around the world. Learn more at skechersperformance.com and follow the Skechers Performance Division on Facebook (facebook.com/SkechersPerformance) and Twitter (twitter.com/skechersGO).

About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2012 and its quarterly report on Form 10-Q for the three months ended June 30, 2013. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326