by | Mar 4, 2016 | Press Release
Mar 4, 2016 • 8:30 am EST
New Elite Athletes Join the Growing Roster of Brand Ambassadors Representing Skechers GO GOLF®
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Skechers Performance™—a division of Skechers USA, Inc. (NYSE:SKX)—announces today the signing of professional golfers Russell Knox and Ashlan Ramsey, as the latest additions to the growing roster of athletes representing Skechers GO GOLF®. Knox and Ramsey will join world-class golfers Matt Kuchar, Billy Andrade, Colin Montgomerie and Belén Mozo as part of the Skechers Performance elite team. Both Knox and Ramsey will serve as ambassadors for the brand, and be featured in upcoming global marketing campaigns. They will also provide unique insights to help create custom footwear for Skechers GO GOLF.
Russell Knox wearing Skechers GO Golf footwear. (Photo: Business Wire)
Coming off his November 2015 victory at the WGC HSBC Champions in Shanghai and his rapid ascent up the Official World Golf Rankings, many eyes are set on 30 year-old Russell Knox. The Scotsman is currently ranked 3rd in the FedExCup® standings, as he prepares to tee off as the latest member of the Skechers Performance elite team. With his recent momentum, this year looks promising for Knox and includes a trip back to his native Scotland where he will compete at the Scottish Open in his hometown of Inverness.
“I’m thrilled to team up with Skechers Performance,” said Russell Knox. “The GO GOLF shoes really enhance my game and I welcome the opportunity to embark on the next stage of my career together with the brand. Everyone at Skechers Performance has been so incredibly supportive and I look forward to partnering with them.”
Skechers Performance also partnered with pro-golf newcomer Ashlan Ramsey, signing the rookie with a two-year footwear and apparel endorsement deal and will join her on her tour this year. While a freshman at Clemson University, Ramsey was named first-team All-ACC, leading them to victory, and prompting Golfweek to name her the top-ranked amateur in the world.
“We couldn’t be more excited to partner with Ashlan as she embarks on her pro career,” said Rick Higgins, Senior Vice President, Merchandising/Marketing, Skechers Performance. “Her positive attitude and abilities on the course reflect the essence of our brand, and we are proud to have her represent our line of performance footwear and apparel on her tour.”
“Russell Knox and Ashlan Ramsey are both fantastic athletes who have worked very hard with incredible success,” said Skechers USA, Inc. President, Michael Greenberg. “They are each an asset to our team and we can’t wait to work with them to further grow the brand.”
Entering its third year, Skechers GO GOLF has become known for its lightweight designs, high quality comfort, shock-absorbing midsole and superb stability. The footwear is available at Skechers retail stores, and select retail partners including golf pro shops, as well as online at GOSkechers.com.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jolene Abbott, 310.318.3100 x4839
[email protected]
by | Feb 24, 2016 | Press Release
Feb 24, 2016 • 5:00 am EST
LONDON–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company has been named Brand of the Year for the second year in a row at the 2016 Footwear Industry Awards. SKECHERS was also awarded Ladies Brand of the Year; a commendation for Fashion Brand of the Yearfollowing the Company’s 2015 win in the category; and multiple honors for its sales team, including the Platinum Shoe Award and Personality of the Year Award.
“We are incredibly honored to have the Footwear Industry Awards recognize SKECHERS as a continuing leader in lifestyle, fashion and women’s product,” commented Peter Youell, Managing Director of SKECHERS U.K. and Ireland. “These awards are a testament to the growing appeal of SKECHERS and its product to millions of consumers in the U.K. and Ireland, and the ongoing support from our retail partners to reaffirm and elevate our brand as an in-demand lifestyle and fashion footwear company. This recognition further propels us to deliver innovative footwear and to continue to build SKECHERS throughout the region.”
“Skechers has never looked better – from a product and marketing perspective – and our strong sales growth in the U.K., Ireland and around the world allowed us to reach a new annual sales record in 2015 of $3.15 billion,” added SKECHERS S.à.r.l. managing partner Marvin Bernstein. “This prestigious Footwear Brand of the Year award and our recent Company of the Year award from Footwear Plus in the U.S. are key indicators of our strength in Europe and abroad. To continue on our positive momentum in 2016, we look forward to delivering more fresh product to the marketplace and supporting it with incredible campaigns that include celebrated brand ambassadors and influencers Demi Lovato, Meghan Trainor, Kelly Brook and Ringo Starr.”
The prestigious annual awards event was held on Sunday, February 21st during the Moda Footwear Show and was organized by Datateam Business Media with the support of the British Footwear Association (BFA), Independent Footwear Retailers Association (IFRA), The Society of Shoe Fitters and Footwear Today.
SKECHERS offers two distinct footwear categories: a lifestyle division which offers comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division.
Celebrity product endorsees for Skechers’ collections include multi-platinum recording artists Demi Lovato and Meghan Trainor, the world famous drummer Ringo Starr, model and actress Kelly Brook, and boxing great Sugar Ray Leonard. The Company’s Skechers Performance Division ambassadors include elite marathon champion and Boston Marathon winner Meb and English television presenter Charlie Webster, who ran at the Skechers Performance Los Angeles Marathon; as well as a team of pro golfers that include Scotland’s Colin Montgomerie.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2014 and its quarterly report on Form 10-Q for the quarter ended September 30, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS UK/Ireland
Nicola Zachariades
Tel: 01707655955
[email protected]
by | Feb 15, 2016 | Press Release
Feb 15, 2016 • 9:00 pm EST
- Ruling Applies Only to Three Commercially Insignificant and Discontinued SKECHERS Styles
- There Will Be No Disruption to Skechers Business
- Skechers Plans to Appeal
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global footwear leader and the second largest footwear brand in the United States, today announced that adidas obtained a preliminary injunction prohibiting Skechers from selling two already discontinued styles from its vast footwear collection and from using the word “Supernova” in connection with a third minor discontinued style.
“The Court’s ruling is preliminary, not final,” stated Michael Greenberg, President of Skechers. “Further, it involves only three minor and commercially insignificant Skechers styles that have already been discontinued, and does not create any disruption in our business or have any impact on sales whatsoever. While this is a non-issue from a commercial standpoint, we are disappointed in the ruling and fully intend to appeal it in order to ensure that our footwear designers retain the freedom to use common design elements that have long been in the public domain.”
In September 2015, adidas sued Skechers in federal district court in Portland, Oregon, alleging that two Skechers styles and use of the word Supernova infringed adidas’ intellectual property rights. adidas sought a preliminary injunction prohibiting Skechers from selling the shoes pending the final outcome of trial. The Court held a hearing in December 2015 and, despite the overwhelming evidence showing that the Skechers styles did not infringe adidas’ intellectual property rights and did not cause likelihood of confusion with adidas’ styles, the judge granted the injunction.
“Skechers is an ardent brander that goes out of its way to distinguish its products from those of its competitors,” continued Mr. Greenberg. “We believe that none of our styles infringe adidas’ intellectual property and that there is no likelihood that consumers who see the Skechers styles will be confused in the slightest. We believe the final outcome of this legal proceeding will vindicate our position.”
Skechers offers two distinct footwear categories across more than 3,000 styles: a lifestyle division which includes comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division which offers Skechers GOrun and Skechers GOwalk footwear.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 120 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2014 and its quarterly report on Form 10-Q for the quarter ended September 30, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Skechers USA, Inc.
Jennifer Clay, 310-937-1326
VP of Corporate Communications
[email protected]
by | Feb 14, 2016 | Press Release
Feb 14, 2016 • 8:30 pm EST
Skechers Performance Elite Athletes Achieved Greatness as Spectators Cheered During the City’s Largest Race Weekend
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE: SKX) wraps up it’s inaugural weekend as title sponsor of the 2016 Skechers Performance Los Angeles Marathon. The Company celebrated with several milestones, making this the most notable race weekend in Skechers Performance’s history.
Weldon Kirui Wins the 2016 Skechers Performance Los Angeles Marathon, Wearing Skechers GOmeb Speed 3 – 2016. (Photo: Business Wire)
On Saturday, February 13, 2016, Skechers Performance elite athlete, Meb, secured his spot on the 2016 U.S. Olympic team, coming in second place with a marathon time of 2:12:21. This will be Meb’s fourth time competing in the Olympic Games. Meb also set a new American Master’s marathon record yesterday, crossing the finish line wearing his custom GOmeb Speed 3 – 2016. Skechers Performance elite athlete, Kara Goucher, also competed in the Olympic Trials with an incredible fan base cheering her on to the finish. Skechers Performance had a total of 27 elite athletes compete in the Trials.
On Sunday, the celebrations continued as Weldon Kirui represented Skechers Performance, taking first in the marathon with a winning time of 2:13:06. The crowd, including numerous Skechers employees cheered from the finish line to congratulate Kirui. He was awarded first place by Mayor Eric Garcetti, with Skechers executives, David Weinberg and Kathy Kartalis by his side. Kirui competed today wearing the Skechers GOmeb Speed 3 – 2016.
“Skechers could not be more thrilled at how this weekend came together,” said Rick Higgins, SVP, Merchandising/Marketing, Skechers Performance. “There were so many incredible individuals from the Skechers team, the Conqur Endurance Group, and countless volunteers who put in long hours to make this event so successful. It was exciting to see not only our elite athletes compete so well, but also watch our entire company come together – from employees out racing, to those cheering along the course. We are looking forward to coming back next year – we are just getting started.”
At the two day Health and Wellness Expo, the festivities at the Skechers Performance booth kept participants and fans entertained as they filled the Los Angeles Convention Center. The DJ kept the energy high as participants shared inspirational posts that covered an expansive wall, posed for the photo booth, won numerous giveaways and shopped the official Skechers Performance Los Angeles Marathon footwear and apparel line.
Learn more at GOSkechers.com and follow us on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).
For more information and/or images please contact Jolene Abbott at 310.318.3100 x4839 or [email protected].
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 120 countries and territories worldwide via department and specialty stores, more than 1,200 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the Company’s European distribution center, advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2014 and its quarterly report on Form 10-Q for the three months ended September 30, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Skechers
Jolene Abbott, 310-318-3100 x4839
[email protected]
by | Feb 13, 2016 | Press Release
Feb 13, 2016 • 6:49 pm EST
Skechers Performance Elite Athlete, Meb, Took Second Place at the U.S. Olympic Team Trials with a Marathon Time of 2:12:21
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Skechers Performance Elite Athlete, Meb, secured his spot on the 2016 U.S. Summer Olympic team today, coming in second place with a marathon time of 2:12:21 at the Trials, which were held in Los Angeles on February 13, 2016. Wearing his namesake Skechers GOmeb Speed 3 – 2016 shoes, Meb also set the American Masters Record for the marathon today. This will be Meb’s fourth time competing as an Olympic athlete. He currently holds a silver medal from the 2004 Athens Olympics for the marathon and is the 2012 U.S. Olympic Trials marathon champion. He will be joining Galen Rupp and Jared Ward in Rio de Janerio, Brazil for the 2016 Summer Olympics.
Skechers Performance Elite Athlete, Meb, Crossing the Finish Line at the U.S. Olympic Team Trials, Wearing Skechers GOmeb Speed 3 – 2016. (Photo: Business Wire)
“It’s hard to put into words what I’m feeling right now,” said Meb. “There are so many people that have helped me get to where I am today and I could not have won without the support of my family and my incredible fans. I’m humbled beyond words and I could not be more proud to be an American athlete as I am today. I’m honored to be heading to Rio to represent the U.S.”
At 40 years old, Meb is currently the oldest Olympic marathoner competing in the 2016 Games, and today he proved there is no stopping this Southern Californian elite distance runner. Meb was the first American man to win the 2014 Boston Marathon since 1983 with a winning time of 2:08:37. Meb is also a three-time Olympian with a silver medal in the 2004 Athens Olympics for the marathon and is the 2012 US Olympic Trials marathon champion.
“Today marks an incredible day for the Skechers family, which we are proud to call Meb a part of,” said Rick Higgins, SVP, Merchandising/Marketing, Skechers Performance. “We could not be more thrilled for Meb’s monumental accomplishment today and he truly is an example of an American hero. We are looking forward to celebrating with Meb and supporting him on this Olympic journey to Rio.”
Meb has worked with the Skechers Performance Division since signing on as the brand ambassador in 2011. He has worked closely with the team in developing the brand’s performance running shoes including his namesake racing flat that he won in today—the Skechers GOmeb Speed 3 – 2016.
Learn more at GOSkechers.com and follow us on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).
For more information and/or images please contact Jolene Abbott at 310.318.3100 x4839 or [email protected].
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 120 countries and territories worldwide via department and specialty stores, more than 1,200 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the Company’s European distribution center, advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2014 and its quarterly report on Form 10-Q for the three months ended June 30, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jolene Abbott, 310-318-3100 ext. 4839
[email protected]
by | Feb 11, 2016 | Press Release
Feb 11, 2016 • 8:15 am EST
Global Footwear Brand Encourages Fans and Running Enthusiasts to Partake in Race Weekend and Support the City’s Biggest Running Event
LOS ANGELES–(BUSINESS WIRE)– Skechers Performance, a division of Skechers USA, Inc. (NYSE:SKX), embarks on three days of excitement surrounding the city’s biggest running event – the Skechers Performance Los Angeles Marathon. The marathon will be held on Sunday, February 14, 2016 with several activities leading up to the race including the Health and Fitness Expo, which is open to the public at the Los Angeles Convention Center, February 12th and 13th.
Official 2016 Skechers Performance Los Angeles Marathon Footwear (Photo: Business Wire)
“This weekend is creating so much excitement across Los Angeles,” said Rick Higgins, SVP, Merchandising/Marketing, Skechers Performance. “We truly wish all the runners, supporters and partners of the Skechers Performance Los Angeles Marathon the very best. What makes this race even more significant is that on Saturday, we will have 27 of our elite athletes competing at the Trials to make the 2016 U.S. Olympic team, and leading the pack is our very own Meb and Kara Goucher. We’ll be supporting them with all the fans, friends and family.”
On race day, spectators can join Skechers Performance at mile four and twenty-two, to cheer on the runners and receive giveaways such as noisemakers and t-shirts, while supplies last. During the Health and Fitness Expo, participants, spectators and fans will be able to commemorate the race with a complete collection of official footwear and apparel available at the Skechers Performance booth.
Designed in Los Angeles at Skechers’ headquarters, the official footwear was created in varying shades of deep blue, enamel green and turquoise to mirror the newly designed branding of the Skechers Performance Los Angeles Marathon logo. The line has several models to choose from for men and women including, maximum cushion (GOrun Ultra Road) and neutral running shoes (GOrun Ride 5) and a new stability shoe called the Skechers GOrun Forza, which features an extended medial post for additional support.
Furthermore, a new limited edition Skechers GOrun Forza model will be available to expo visitors only. Building off of one of Los Angeles’ most iconic symbols, this exclusive model features bright, multi-colored palm trees that pop against a black background. This model will only be available at the Skechers Performance expo booth on race weekend and will retail for $140.
In addition to designing the finishers shirts, Skechers Performance will have a full line of official race apparel including tech tees, jackets, running shorts, leggings, hats, and much more. Skechers Performance will also have a selection of casual tee shirts with bright graphics, such as the “LA 26.2” which incorporates the cityscape.
To build excitement for the Skechers Performance Los Angeles Marathon, a new advertising campaign featuring elite runners Meb and Kara Goucher is debuting. The new commercial spot will air leading up to and during race weekend and will coincide with print and outdoor advertising. The campaign features Skechers Performance’s new marketing message – Choose Greatness – which was inspired by Meb and Kara’s commitment to excel not only in their sport, but in everything they do daily.
Rounding out race weekend, Skechers Performance is excited to support world-class athletes and former Olympians, Meb and Kara Goucher, as they compete in the 2016 U.S. Olympic Trials Marathon on Saturday, February 13, 2016 here in Los Angeles. Both will be wearing a custom designed GOmeb Speed 3 – 2016 shoe that features a white and blue knit upper and a noticeable, bright gold outsole.
The Skechers Performance expo booth will be open Friday, February 12, 10am – 7pm and Saturday, February 13, 8am – 5pm. Skechers Performance will also have giveaways race weekend at a promotional space across from the main Skechers Performance booth at the Expo. Attendees can have their photo taken and make cheer signs to support runners.
For more information on the 2016 Skechers Performance Los Angeles Marathon, visit www.lamarathon.com. For additional information on Skechers Performance, visit www.GOskechers.com or follow the brand on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the United States and over 120 countries and territories worldwide via department and specialty stores, more than 1,050 Skechers retail stores, and Skechers’ e-commerce website. Skechers manages its international business through a network of global distributors, joint venture partners in Asia, and 12 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and internationalgrowth, financial results and operations, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the Company’s European distribution center, advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2014 and its quarterly report on Form 10-Q for the three months ended June 30, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jolene Abbott, 310-318-3100 x 4839
[email protected]