by Zach | Jul 30, 2025 | Press Release
Jul 30, 2025 • 9:00 am EDT
The New Style Worn by WNBA Star Rickea Jackson is Built for Speed, Stability and Comfort on the Court
LOS ANGELES–(BUSINESS WIRE)–
Skechers Basketball is empowering WNBA, NBA and aspiring players with the launch of the SKX Full-Court Press™ basketball shoe. Inspired by the relentless energy and intensity of a game’s most demanding defensive strategy, this all-new style is built for athletes who thrive under pressure and dominate the court from end to end. Los Angeles Sparks forward Rickea Jackson debuted the SKX Full-Court Press at the start of this season and is featured in the marketing campaign, which showcases how this responsive shoe helps players deliver the speed, stability and comfort needed to stay fresh through every hustle and quick-paced play.
Dominate the game in the Skechers SKX Full-Court Press™—built to keep you moving strong through every play on the court.
Dominate the game in the Skechers SKX Full-Court Press™—built to keep you moving strong through every play on the court.
“We designed the SKX Full-Court Press for players who work every inch of the court to change a game’s momentum and earn that win at the final buzzer,” said Ben Stewart, Vice President, Skechers Technical Performance Division. “Rickea is the perfect player to help us launch the SKX Full-Court Press. She’s the first WNBA player on our team and exudes confidence under pressure both on and off the court as fans will see in her new Skechers Basketball campaign.”
“Skechers has the comfort and performance down, but I really love this shoe because it’s tuned to my style of play—fast, fluid, and explosive,” said Rickea Jackson. “And off the court they look good too, so you feel confident as soon as you lace up. So many players will appreciate that you just transform into a pressure machine with the SKX Full-Court Press. It’s amazing.”
The low-top SKX Full-Court Press is a fusion of style and function with an eye-catching wraparound TPU Versa Wing™ in the midsole that offers supreme stability when making hard cuts to create space. The outsole features grippy Goodyear® rubber in a herringbone pattern for multi-directional traction ready for pace changes and action at both ends of the court. Resilient and ultra-lightweight Skechers Move Foam™ delivers long-lasting comfort to keep players feeling good through four intense quarters.
The new SKX Full-Court Press style and the full Skechers Basketball collection is available at Skechers website, select Skechers stores, as well as specialty retailers around the world. Fans can get behind-the-scenes access to Skechers Basketball product launches and more by following @skechersbasketball on Instagram and TikTok.
Rickea Jackson is part of an elite Skechers Basketball roster that includes WNBA players Kiki Iriafen and Jackie Young, as well as NBA stars Julius Randle, Joel Embiid, OG Anunoby, Norman Powell, Terance Mann, Jabari Walker, and Josh Green.
Beyond basketball, Skechers also offers performance footwear for elite and casual athletes in running, soccer, golf, pickleball/padel, and cricket.
About SKECHERS U.S.A., Inc.
Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation, tariffs and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2024 and its quarterly reports on Form 10-Q in 2025. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
Source: SKECHERS U.S.A., Inc.
by Zach | Jul 28, 2025 | Press Release
Jul 28, 2025 • 9:00 am EDT
Skechers Believes Lawsuit Is Baseless and Represents a Blatant Attempt to Have Courts Interfere Where Consumers Have Already Spoken
LOS ANGELES–(BUSINESS WIRE)–
Skechers USA, Inc. (“Skechers”), the Comfort Technology Company and leader in hands-free footwear technology, announced today that it will vigorously defend the patent suit filed in Texas federal court against Skechers by Kizik Design, LLC (“Kizik”) alleging, in essence, that the entire line of Skechers Hands Free Slip-ins® (“Slip-ins”) infringe Kizik’s patents. The Company believes that Kizik’s allegations are baseless.
As owners of a vast portfolio of intellectual property, Skechers respects the rights of others. Kizik’s complaint is based on the assertion that Kizik created the hands-free footwear category and is the only company that can legally use that century-old idea. Contrary to Kizik’s false assertion that Skechers patents have been rejected, Skechers has developed its own unique Slip-ins technology and has obtained more than 140 utility and design patents worldwide, including in the United States, and has vigilantly enforced its patent rights, resulting in numerous judgements, injunctions and settlements around the world.
Michael Greenberg, President of Skechers, stated, “The timing of this lawsuit is curious, coming on the heels of Skechers announcing a $9.42 billion merger with 3G Capital. Kizik asserts that, ‘at the heart of Skechers’ hands-free shoes’ are Kizik’s patented technologies, yet Skechers has been advertising and selling its Slip-ins since December 2021 without so much as a letter from Kizik. Then, after the merger is announced, Kizik hires a law firm also used by Nike and attacks our whole Slip-ins product line. We believe that, after all these years of silence, the true motivation for this lawsuit might be found right on the face of Kizik’s complaint, where they state that they are looking for a share of the $9.42 billion being paid for Skechers, money Kizik did not earn and does not deserve.”
Mr. Greenberg continued: “Hands-free footwear has been around for at least a century. It was not created in the 21st Century in Utah. We have become the market leader in the hands-free footwear space by innovating – not imitating – this idea into a true hands-free fit with our own technology. Skechers invests tremendous resources into research and development to introduce its own fresh, unique and exciting footwear to customers year in and year out and will continue to do so, undeterred by transparent litigation efforts to thwart competition. We will aggressively challenge both the validity of the patents and the infringement claims.”
About SKECHERS U.S.A., Inc.
Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation, tariffs and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2024 and its quarterly reports on Form 10-Q in 2025. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
Source: Skechers USA, Inc.
by Zach | Jul 24, 2025 | Press Release
Jul 24, 2025 • 8:00 am EDT
New York Knicks Forward Competing in Skechers Basketball Shoes
LOS ANGELES–(BUSINESS WIRE)–
Confirming the fan speculation surrounding his headline-grabbing slam dunk in SKX REIGN™ shoes during the 2025 NBA playoffs in May, Skechers officially announces that New York Knicks forward OG Anunoby has joined Team Skechers. In addition to competing in Skechers Basketball footwear, the NBA Champion and defensive powerhouse will appear in the brand’s global marketing campaigns.
New York Knicks forward OG Anunoby is game-ready in Skechers Basketball shoes.
New York Knicks forward OG Anunoby is game-ready in Skechers Basketball shoes.
The news drops ahead of Anunoby representing the brand on a European basketball tour with fellow Skechers athlete Terance Mann of the Brooklyn Nets. The tour kicks off July 26 in Belgrade, with additional stops to follow in Berlin, Frankfurt and Zadar.
“Skechers has helped me continue to play basketball at an elite level and I love these shoes,” said OG Anunoby, who wears a range of Skechers Basketball styles including the SKX NEXUS™ and SKX REIGN™. “I play quick and low to the court. I jump and move a lot. Skechers has the shoe to keep me comfortable, keep me protected and keep me playing my best every day.”
“As we grow and continue to innovate our Skechers Basketball shoes, more elite players want to join our team and bring the Comfort That Performs to their games,” said David Weinberg, chief operating officer of Skechers. “Known for his viral dunks and defensive strength on the court, OG is a fantastic and inspiring addition to our global roster. We look forward to bringing OG and Terance Mann on tour to meet fans and the media at events with our European retail partners in the coming week.”
Born in London, UK, Ogugua “OG” Anunoby grew up in Missouri from age four and excelled as a basketball phenom in high school. He was selected as a pre-season All-American by The Sporting News ahead of his freshman year at Indiana University. In 2017, he declared for the NBA draft, where he was selected 23rd overall by the Toronto Raptors. In 2019, the Raptors won the NBA championship, making Anunoby the first British-born basketball player to ever earn the title. He was traded to the New York Knicks in 2024 and has had great success since with a career-high 18-point-per-game average last season, including reaching his career-high 40-point game versus Denver.
The two high-performance Skechers Basketball shoes worn by Anunoby reflect his dynamic playing style—strong, versatile, and always in control. The SKX NEXUS™ is a low-top court shoe designed for speed, stability and support, offering exceptional comfort and responsiveness. Meanwhile, the SKX REIGN™ focuses on promoting elevation and intense traction, helping Anunoby stay quick and locked in on both ends of the court.
Anunoby joins a Skechers roster that includes his Raptors championship teammate Norman Powell, European tour partner Terance Mann, as well as NBA players Julius Randle, Joel Embiid, Jabari Walker, and Josh Green, along with WNBA athletes Rickea Jackson, Jackie Young and Kiki Iriafen.
Beyond basketball, Skechers also offers performance footwear for elite and casual athletes in running, soccer, golf, pickleball/padel and cricket.
Skechers Basketball footwear is available at skechersbasketball.com and select Skechers retail stores. Basketball fans can get behind-the-scenes access to Skechers Basketball product launches and more by following @skechersbasketball on Instagram and TikTok.
About SKECHERS U.S.A., Inc.
Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation, tariffs and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2024 and its quarterly reports on Form 10-Q in 2025. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Media Contacts:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
Marvin Heinz
SKECHERS U.S.A. Deutschland
[email protected]
Source: Skechers
by Zach | Jul 16, 2025 | Press Release
Jul 16, 2025 • 3:00 am EDT
New Collection Features an Evolution in Design that Cuts Through the Wind for That Aerodynamic Feel on Every Run
LOS ANGELES–(BUSINESS WIRE)–
Skechers Performance opens a new chapter of running innovation with the arrival of the Skechers AERO series. Named for the aerodynamic feel of the design, Skechers AERO represents the latest evolution of technical running shoes from the brand. The collection is engineered to deliver an exhilarating blend of speed, style and comfort to help runners cut through the wind and push beyond their personal bests while logging miles.
Introducing the Skechers AERO Series of technical running shoes: Skechers AERO Burst, Skechers AERO Spark, and Skechers AERO Tempo (L-R).
Introducing the Skechers AERO Series of technical running shoes: Skechers AERO Burst, Skechers AERO Spark, and Skechers AERO Tempo (L-R).
“Recently launched in North America and Asia, the AERO Series leverages innovative technologies to elevate our signature comfort that’s now available to runners in Europe,” said Ben Stewart, Vice President, Skechers Technical Performance Division. “An evolution of our legacy in running, Skechers AERO was developed with feedback from every type of runner from casual joggers to ultramarathoners. Based on the response from those who have experienced the difference of Skechers AERO, we expect runners everywhere will enjoy and appreciate the Comfort That Performs only offered by Skechers as they get those miles in.”
The Skechers AERO series for Spring 2025 includes three styles designed to meet the differing needs of runners. Each offers a fusion of innovations to elevate comfort, promote smooth transitions, and propel you forward through every stride.
Skechers AERO Burst™—elevated cushioning, built to go the distance. Designed for long-distance running routines, this well-cushioned style combines premium comfort with performance technologies to help runners feel great mile after mile. It features Hyper Burst Ice™ dual-density midsole foam, a carbon-infused H-plate in the forefoot, and the updated Skechers Arch Fit® support system. The breathable engineered mesh upper and anchored tongue design maximizes comfort through high-mileage training sessions.
Skechers AERO Spark™—well-balanced everyday trainer. Built for logging miles with great cushioning underfoot, this go-to trainer can also pick up the pace. It features a dual-density Hyper Burst Ice™ midsole for plush cushioning and support, an all-new Skechers Arch Fit® insole design that is adapted specifically for runners with a more subtle feel, plus the carbon-infused H-plate for a snappy toe-off while also providing the right amount of torsional rigidity. The breathable engineered mesh upper with lace locks ensures a secure fit on every run.
Skechers AERO Tempo™—the launchpad for speed. This high-performance speed day shoe offers a dynamic cushioned design packed with innovation for when you want to pick up the pace. Optimized to deliver a lightweight, yet stable running experience, the energetic design features a breathable woven TPU upper, a Hyper Burst® blend in the midsole, plus an internal full-length carbon-infused H-plate that provides the perfect ratio of rigidity and stiffness. Unique to this style in the range, the Hyper Burst Pro™ sockliner offers underfoot cushioning and responsiveness.
Key signature innovations featured across the range include Skechers Hyper Arc™ technology that adapts to your stride for a more efficient run, plus Goodyear® Performance Outsoles for enhanced traction, stability and durability.
Skechers AERO Series footwear is available now at Skechers retail stores and skechers.com, as well as specialty athletic shops. Additional Skechers AERO Burst and Skechers AERO Spark versions featuring Skechers Hands Free Slip-ins® technology will be available in Europe in August.
About SKECHERS U.S.A., Inc.
Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation, tariffs and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2024 and its quarterly reports on Form 10-Q in 2025. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Media Contact:
Jennifer Clay
Global
SKECHERS U.S.A., Inc.
[email protected]
Alexia Parks
Skechers USA Ltd.
United Kingdom
[email protected]
Source: Skechers
by Zach | Jul 7, 2025 | Press Release
Jul 7, 2025 • 4:00 am EDT
The Next Generation Elite Style Worn by Harry Kane Features Signature Skechers Innovations to Promote the Comfort of a Good First Touch
LONDON–(BUSINESS WIRE)–
Skechers Football returns to the pitch with the next generation of its signature boot—the Skechers SKX_2. The boot features an evolved design to help players take control of the ball and control of the game. Fans around the world got a preview of the SKX_2 last week when Bayern Munich striker Harry Kane wore the white and turquoise boot on the main stage at the FIFA Club World Cup quarter finals in the United States. The SKX_2 drops today across Europe as part of the new Skechers Football CTRL^ pack that celebrates the comfort of a good first touch.
Harry Kane debuts the all-new Skechers SKX_2 Elite boot—engineered for control, comfort, and the perfect touch.
Harry Kane debuts the all-new Skechers SKX_2 Elite boot—engineered for control, comfort, and the perfect touch.
“It’s the best feeling when you get that touch where everything comes together perfectly and you’re just in the zone with total control focused on the goal—and Skechers gets me there,” said Harry Kane. “The SKX_01 is a brilliant first boot for Skechers. With the SKX_2, you can feel the evolution—it’s quicker, sharper, and even better tuned for my game.”
“As we enter our third season in football, we continue to innovate, evolve and improve our offering so Harry Kane and all athletes can perform at their best,” said Michael Greenberg, president of Skechers. “From the elite pros to the young academy players, we’ve listened to their feedback when designing the SKX_2; it carries over what they love about the original with incremental precision-engineered advancements to deliver comfort that performs when you need it most.”
Skechers Football offers a complete range of styles with options for every type of player and surface including the new white and turquoise CTRL^ pack.
The new SKX_2 Elite is designed for players who require precise strike control with a custom last meticulously crafted to optimize comfort and deliver a perfect fit for enhancing touch on the pitch. It features a resilient Hyper Burst Pro® sockliner, lightweight Skechers Fitknit upper, and a multi-directional outsole for incredible traction over multiple surfaces.
The Skechers Razor 1.5 Elite is a lightweight speed boot with an explosive track-inspired design to maximize acceleration and energy return. It features a carbon-infused soleplate for responsive power and agility during play.
In addition to the Elite versions worn by professional footballers around the globe, Skechers also offers the SKX_2 and Razor in entry-level Academy boots perfect for all levels of play with maximized performance and comfort, as well as Youth and Kids boots for the next generation of players who want to emulate their favourite stars, featuring an adaptable fit and enhanced comfort in every pair. Both ranges are available in firm ground and turf styles.
The global launch campaign for the SKX_2 and CTRL^ pack will feature Harry Kane and a roster of Skechers pros including winger Barış Alper Yılmaz from the Turkey National Team, West Ham United and Ghana National Team winger Mohammed Kudus, Real Betis and Spanish National Team midfielder Isco Alarcón, AS Roma and Italian National Team midfielder Niccolò Pisilli, AFC Bournemouth and Colombia National Team winger Luis Sinisterra, and Brighton & Hove Albion and Danish National Team midfielder Matt O’Riley.
Skechers is also rolling out an interactive digital initiative across its @skechersfootball social media channels around the world: the Skechers ‘Fix My Touch’ campaign. The concept is simple, yet lighthearted where players can share stories or videos about friends who have a less-than-perfect touch for a chance to win Skechers Football boots from the CTRL^ pack to help improve their control.
Beyond football, Skechers also offers performance footwear for elite and casual athletes in basketball, golf, cricket, pickleball, padel and running.
The new Skechers SKX_2 boot and the full Skechers Football collection is available at Skechers websites, select Skechers stores, as well as specialty football retailers throughout Europe and markets around the world. Football fans can get behind-the-scenes access to Skechers Football product launches and more by following @skechersfootball on Instagram and TikTok.
About SKECHERS U.S.A., Inc. and Skechers USA Ltd.
Skechers USA Ltd. is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation, tariffs and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2024 and its quarterly reports on Form 10-Q in 2025. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Media Contact:
Alexia Parks
Skechers USA Ltd.
[email protected]
+44 (0) 1707 655 955
Source: SKECHERS U.S.A., Inc.
by Zach | Jun 25, 2025 | Press Release
Jun 25, 2025 • 9:00 am EDT
The philanthropic brand commemorates 10 years of its animal lifesaving mission with new Paws for a Cause scholarship winners’ styles, pet adoption events, grant donations and register round-ups for shelter pets in need
LOS ANGELES–(BUSINESS WIRE)–
BOBS from Skechers is feeling (and giving) the love this National Foster-a-Pet Month. Throughout June, the philanthropic BOBS brand has been celebrating its decade-long era of caring for animals in need—hosting pet adoption and check presentation events for shelter organizations across the country, launching its second year of Paws for a Cause Design Scholarship winners’ styles, and raising funds through register round-ups at Skechers stores nationwide.
BOBS from Skechers 2025 Paws for a Cause Design Scholarship winners Sofia Santana (left) with her rescue dog, Lila, and Carina Moser (right) with her adopted cats, Minnie and Daisy.
BOBS from Skechers 2025 Paws for a Cause Design Scholarship winners Sofia Santana (left) with her rescue dog, Lila, and Carina Moser (right) with her adopted cats, Minnie and Daisy.
“Over the past decade, we have given more than $13 million that has helped and saved over 2.3 million dogs and cats—pets that have changed people’s lives in countless ways,” said Michael Greenberg, president of Skechers, which has supported animals in the United States, Canada, the UK and Japan. “From individuals and families finding their forever friends to college students sharing their BOBS shoe designs and personal experiences through Paws for a Cause, to the thousands who have pitched in to save pets at our store donation events, millions have been touched by our lifesaving movement.”
The Company debuted Bellevue College junior Sofia Santana’s and UCLA sophomore Carina Moser’s winning dog and cat prints as special editions of BOBS footwear, available at select Skechers stores and skechers.com. The students’ patterns celebrated the universal connection that people have for shelter pets—featuring real-life rescues from a shelter in Cancun, Mexico, that also inspired Santana to adopt her beloved dog Lila in Mexico City, and a playful cat collage inspired by Moser’s calicos Minnie and Daisy, who helped soothe her anxiety in middle school.
Skechers and partner Petco Love honored the winners in Tukwila, Washington and San Diego, California, where their personally selected animal welfare organizations The Humane Society for Tacoma and Pierce County and Rancho Coastal Humane Society received grants. Santana and Moser have also received $10,000 college scholarships from the Skechers Foundation and one-on-one corporate mentorship sessions with key Skechers design personnel.
Said Santana: “I decided to apply because of my belief in rescuing and protecting dogs, and I wanted to pay tribute to the resilience of every vulnerable dog who found a loving home, as well as celebrate the volunteers and rescuers who worked hard to save them. I am very excited to see my creation come to life, and I hope it becomes a step towards a brighter future for animals in need, inspiring others to adopt, donate, or get involved.”
“My two shelter cats, Minnie and Daisy, have undoubtedly transformed my family’s lives,” added Moser. “They make us so happy, and I believe adopting a rescue animal can be a beautiful addition to so many families. The scholarship will be so valuable for my education. It is an incredible opportunity to be recognized for my art, provided this aid for my tuition, and mentored by Skechers.”
In addition to Paws for a Cause, BOBS® from Skechers® hosted adoption events this month at stores in Torrance, California with LA Animal Services (LAAS) and Cincinnati, Ohio with Cincinnati Animal CARE Humane Society, where shelter dogs and cats found homes and the animal welfare organizations received grants from Petco Love.
Since 2015, Skechers has helped produce adoption, vaccination, and check presentation events for more than 4,000+ animal welfare organizations across the United States and Canada, as well as funded flight transports for animals in need in times of natural disasters. For 2025, the Company is contributing more than $500,000 to Petco Love, a 501(c)(3) nonprofit organization that helps save the lives of dogs, cats and other pets in shelters in North America, and in select international markets, donates to support shelter pets and animal welfare organizations for specially marked items purchased.
The BOBS from Skechers and Paws for a Cause offering is available online and at Skechers stores; additional BOBS styles are also available at department and specialty locations. To learn more about the offering, follow BOBS from Skechers on Facebook and Instagram, or visit BOBSfromSkechers.com.
About SKECHERS U.S.A., Inc.
Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About BOBS® from Skechers®
BOBS from Skechers’ charitable collection of shoes, apparel and accessories have improved animals’ lives: over the past decade, Skechers has contributed more than $13 million to help over 2.3 million shelter pets, including saving more than 1.8 million rescued animals in the United States, Canada, United Kingdom and Japan. It all started in 2011, when Skechers launched a movement to support children impacted by natural disasters and poverty—a cause that has helped the Company donate more than 16 million new pairs of shoes to kids in more than 60 countries worldwide. To learn more about BOBS from Skechers’ commitment to making a difference, visit BOBSfromSkechers.com and follow the brand on Facebook and Instagram.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation, tariffs and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2024 and its quarterly reports on Form 10-Q in 2025. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
Source: SKECHERS U.S.A., Inc.