Skechers Joins Forces With Global Art Phenom Vexx

by Zach | Feb 22, 2024 | Press Release

Feb 22, 2024 • 9:00 am EST

LOS ANGELES–(BUSINESS WIRE)–
Skechers is joining forces with Vexx: an artist who has captured the digital universe, galleries and museums on three continents. The global brand’s latest Visual Artist Series capsule, Skechers x Vexx features the creator’s signature “doodles” known around the world. His detailed, vibrant characters will appear on footwear, apparel and accessories for men and women.

Vexx applies his signature “doodles” to Skechers x Vexx, the latest in the Skechers Visual Artist Series. (Photo: Business Wire)

Vexx applies his signature “doodles” to Skechers x Vexx, the latest in the Skechers Visual Artist Series. (Photo: Business Wire)

“As an artist, it’s been a priority for me to create without compromise—and Skechers celebrates that philosophy,” said Vexx. “They collaborate with diverse artists and give them the freedom to explore. It’s unique for a brand of this size to let independents drive their collections in new directions. Footwear as a canvas is interesting when you think of people from all walks of life walking in your art. That’s exhilarating and inspiring.”

“At just 24, Vexx has gone from strength to strength—teen prodigy, social media icon, creative force, visionary of digital media’s next generation,” said Michael Greenberg, president of Skechers. “His striking talent and captivating, inimitable designs have attracted everyone from collectors and dealers to galleries, auction houses and museums. Featured on our top-selling sneakers, this curated collection is a new way for Vexx fans to live, breathe and walk in his imagination. We know these will resonate, like every medium he touches.”

Known to the world as Vexx, Vince Okerman is one of the most recognized artists of his generation, renowned for his signature “doodles.” Inspired by cartoons, pop culture, and modern masters like Keith Haring, the Belgian-based multidisciplinary talent launched his career at 16, sharing his unique creations online—and is now followed by more than 3.8 million on YouTube, Instagram and TikTok. Vexx has created everything from colorful hand-drawn illustrations to massive murals on the streets of New York City, Los Angeles and London, and his work has appeared at galleries in Beijing, New York, Milan, Brussels, and Los Angeles—including his MOON centerpiece exhibit at Amsterdam’s Moco Museum alongside Basquiat, Warhol, Kusama, Kaws, and Banksy. Featured in Hypebeast, Complex and the cover of Time Out NY’s exposé on NYC street art, Vexx has partnered with brands as diverse as Porsche and SpongeBob SquarePants.

The third capsule in Skechers’ Visual Artist Series, Skechers x Vexx follows hypnotic Skechers x Jen Stark drip patterns and eclectic Skechers x Ricardo Cavolo profiles emblazoned with the artist’s flaming heart and eye imagery, along with the Love Wall hearts of muralist James Goldcrown. The Company’s gallery of wearable art spotlights creators’ distinct designs on its product in a run of launches through 2024. The Skechers x Vexx limited-edition offering of footwear, apparel and accessories is available at select Skechers retail stores in North America and Europe, skechers.com and other global fashion markets.

About SKECHERS U.S.A., Inc.

Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500^® company based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Collections from The Comfort Technology Company^® are available in 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and approximately 5,170 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2022 and its quarterly reports on Form 10-Q in 2023. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Jennifer Clay

SKECHERS U.S.A., Inc.

[email protected]

Source: Skechers

Skechers: On the Way to 10,000 Stores

by Zach | Feb 15, 2024 | Press Release

Feb 15, 2024 • 9:00 am EST

Global Footwear Brand Opens 5,000^th Skechers Location

LOS ANGELES–(BUSINESS WIRE)–
Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company® and third-largest athletic footwear brand in the world, announces that it has surpassed 5,000 Skechers-branded retail store locations throughout more than 120 countries. Expanding the reach of Skechers shopping destinations currently operating globally, key openings leading up to the milestone have been in Chile, Greece, India, Mexico, South Korea, the United States, and the 5,000^th store in Bogotá, Colombia.

5,000th Skechers-branded retail store in Bogotá, Colombia. (Photo: Business Wire)

5,000th Skechers-branded retail store in Bogotá, Colombia. (Photo: Business Wire)

“Every Skechers store brings valuable engagement with consumers to build an increased awareness for our brand,” said Michael Greenberg, president of Skechers. “Skechers stores are the best place for fans to experience the signature comfort, style and innovation of our products—and when they do, they’re loyal for life. It started in 1995 with the original Skechers store opening in Manhattan Beach near our corporate offices. From there, we opened our first international store in Japan, the 100^th in Times Square, the 3,000^th in China and now our 5,000^th store in Colombia. Every location offers the same look and feel to carry the Skechers brand with consistency across six continents. With an additional 140 to 160 more Company-owned stores planned this year and hundreds of stores opening annually with our partners, we are on the road to 10,000 Skechers stores.”

From fashion styles to lifestyle product and performance shoes for sport enthusiasts, Skechers’ offering is enhanced with the Company’s signature comfort innovations—including its patented Skechers Hands Free Slip-ins® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst Pro™ Technology, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit® Technology, and Skechers Performance FitKnit® Technology.

About SKECHERS U.S.A., Inc.

Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500® company based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Collections from The Comfort Technology Company® are available in 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and approximately 5,170 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2022 and its quarterly reports on Form 10-Q in 2023. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Jennifer Clay

SKECHERS U.S.A., Inc.

[email protected]

Source: Skechers U.S.A., Inc.

Mr. T Goes Hands-Free in Skechers Super Bowl Commercial

by Zach | Feb 5, 2024 | Press Release

Feb 5, 2024 • 9:00 am EST

Big Game Viewers to Also See That There’s Only One ‘T’ in Skechers

LOS ANGELES–(BUSINESS WIRE)–
A spelling lesson may be unexpected during the Big Game, yet Skechers is returning for the 11^th time with a commercial that does exactly that. This year, the Company is reminding the event’s massive television audience that while the brand has never had a ‘t’ in its name, there is one very memorable ‘t’ in Skechers…Mr. T.

Mr. T puts the ‘t’ in Skechers Hands Free Slip-ins® for Skechers Big Game campaign. (Graphic: Business Wire)

Mr. T puts the ‘t’ in Skechers Hands Free Slip-ins® for Skechers Big Game campaign. (Graphic: Business Wire)

In a follow up to his first Skechers commercial that premiered in 2023, the A-Team icon is back—this time in Skechers Hands Free Slip-ins® to illustrate how the convenient signature Skechers innovation makes it easier than ever to put the ‘t’ in pairs across the Company’s diverse product offering. A surprise cameo serves as the voice of reason to challenge the misperception on how the brand spells its name. The spot will air nationally during the third quarter.

“With this Hands Free Slip-ins technology, they make it so easy to put the ‘t’ in Skechers!” said Mr. T. “Just slip in and now ‘t’ is in the Big Game with Skechers too! I pity the fool who’s bending down and dealing with laces nonsense!”

“Skechers has been around for more than thirty years and while there’s never been a ‘t’ in our name, some people keep making the same mistake,” added Michael Greenberg, president of Skechers. “While we’re not going to change the spelling of our name, there is something that we can do for fans of the brand just in time for the Big Game: we’re not putting any old ‘t’ in Skechers…we’re putting THE ‘T’…Mr. T! And with the convenience and comfort of Skechers Hands Free Slip-ins, we’re able to effortlessly put the ‘t’ in pairs for every need or activity.”

This year’s spot marks the 11^th time Skechers has advertised during the Big Game. The brand’s first appearance starred Joe Montana in 2010, and last year Skechers introduced Snoop Dogg as the brand’s latest ambassador and collaborator in a spot that also featured Martha Stewart, Howie Long and Tony Romo. Other notable past Skechers Big Game commercials include Mark Cuban with a French bulldog named Mr. Quiggly, as well as Willie Nelson singing “On the Road Again.”

Mr. T is an actor, former wrestler and television personality known for his signature gold chains, mohawk and distinctive nickname. He began his career as a celebrity bodyguard and bouncer before breaking into film in the role of rival Clubber Lang in Rocky III. Since then, he’s appeared in multiple films and television series including the animated Mister T and his most memorable role as Sgt. Bosco “B.A.” Baracus in the hit series, The A-Team.

An award-winning global brand, Skechers leads the industry with comfort technologies including Skechers Hands Free Slip-ins®, Skechers Arch Fit®, Skechers Hyper Burst®, and Skechers Air-Cooled Memory Foam®, among others.

About SKECHERS U.S.A., Inc.

Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500^® company based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Collections from The Comfort Technology Company® are available in 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and approximately 5,170 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2022 and its quarterly reports on Form 10-Q in 2023. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Jennifer Clay

SKECHERS USA, Inc.

[email protected]

Source: Skechers U.S.A., Inc.