Skechers GO RUN Razor 3 Hyper™ Named Editors’ Choice By Runner’s World

by Zach | Mar 7, 2019 | Press Release

The innovative Skechers GO RUN Razor 3 Hyper™ performance running shoe lands the cover as Editors’ Choice in Runner’s World. (Photo: Business Wire)

The innovative Skechers GO RUN Razor 3 Hyper™ performance running shoe was named Editors’ Choice by Runner’s World. (Photo: Business Wire)

Mar 7, 2019 • 1:19 pm EST

Innovative Performance Running Shoe Receives Top Accolades As New Colorway Launches at Skechers Performance™ Los Angeles Marathon®

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Skechers today announces that Runner’s World has named the Skechers GO RUN Razor 3 Hyper™ performance training shoe as the “Editors’ Choice” in a March/April 2019 cover story of best new running shoes. The editors raved that the style is the first example featuring the buzz-worthy new Skechers-developed midsole foam called Hyper Burst™.

The innovative Skechers GO RUN Razor 3 Hyper™ performance running shoe lands the cover as Editors’ Choice in Runner’s World. (Photo: Business Wire)

Given to an outstanding running shoe that successfully combines the highest-quality design and technology, the Editors’ Choice was awarded to Skechers GO RUN Razor 3 by the publication’s editors after more than 100 styles were tested by the Runner’s World Shoe Lab. This included feedback from over 250 runners who wear tested each product through a month’s worth of mileage. Runner’s World noted that the testers “found the Razor likes to be pushed hard and go fast. The foam underfoot is relatively firm, but at the same time feels protective and takes the harshness out of the pavement when you’re cranking.”

“It’s always an honor for our products to be recognized and Runner’s World is one of the most prestigious reviewers of gear in the sport,” said Michael Greenberg, president of Skechers. “We’ve been perfecting our new Hyper Burst cushioning foam for some time, so for this technology to reach the market in the Skechers GO RUN Razor 3 Hyper and be viewed so positively is really a testament to the hard work of our designers, developers and even Meb Keflezighi and Edward Cheserek who train in the shoe. We expect Runner’s World readers and the vast running community to see how Skechers continues pushing the innovation platform in performance footwear.”

Introduced by the Skechers Performance Division late last year, the foundation of the 6.4 oz. Skechers GO RUN Razor 3 Hyper is the Hyper Burst midsole, which is made using a “super critical™” foaming process to create spherically-shaped cells in tight format. It is the lightest and most resilient midsole foam that Skechers Performance has offered to date. The unique irregular cell structure is unlike most other EVA foams on the market today.

The style also features a durable, translucent ripstop mesh upper that ensures support and breathability plus strategically-placed rubber on the outsole for durability and traction. A seamless upper construction helps enhance comfort while the signature M-Strike technology helps promote a midfoot strike for greater efficiency in every stride. It’s a versatile fast trainer or race-day shoe. A new Skechers GO RUN Razor 3 Hyper gray and black colorway is set to debut later this month at the Skechers Performance Los Angeles Marathon—where the brand has been title sponsor since 2014.

The Skechers Performance division was established when Meb Keflezighi wore the first model of Skechers GO RUN in 2012, and the collection has earned respect throughout the running world and won numerous awards within the footwear industry. Skechers Elite runner Edward Cheserek trains, races and has won numerous events in products featuring the new Hyper Burst midsole.

The Skechers GO RUN collection for men and women is available at Skechers retail stores and skechers.com as well as select retail partners.

About Skechers U.S.A., Inc.

Based in Manhattan Beach, California, Skechers (NYSE:SKX) designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the United States and over 170 countries and territories worldwide via department and specialty stores, more than 3,000 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, India, throughout Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, and Twitter.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2018. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Media Contact:
Jennifer Clay
SKECHERS USA, Inc.
[email protected]

Skechers Hits Runway At London Fashion Week

by Zach | Feb 19, 2019 | Press Release

Feb 19, 2019 • 12:00 pm EST

LONDON – 19 February 2019 – The iconic Skechers D’Lites footwear collection stepped onto the runways of Mercedes-Benz London Fashion Week as part of the Autumn/Winter 2019 collections from three celebrated designers. Models wore the global footwear brand’s iconic and retro Skechers D’Lites line during the shows of Jayne Pierson and Pam Hogg, as well as at the Malan Breton event. 

The Skechers appearance at Mercedes-Benz London Fashion Week follows its entrance at New York Fashion Week Spring/Summer 2019 as well as runways in Johannesburg, Dubai, Auckland and Berlin. The three designers featuring Skechers D’Lites helped illustrate how the fashion sneaker line easily coordinates with a wide assortment of styles.

“The chunky sneaker phenomenon has been making appearances on runways and in top fashion design houses, so we’re excited that Skechers D’Lites is bringing that buzz and excitement to London,” said Marvin Bernstein, managing partner of Skechers S.à.r.l. “This look has been resonating with trend-focused consumers in the UK, across Europe and around the globe. After a successful launch with Highsnobiety for our Skechers D’Lites X One Piece collaboration in 2018, we’re seeing the enthusiasm from influencers, designers and fans continuing as style and comfort remain at the forefront in 2019.”

Known for designing bespoke garments for musicians and actors, Welsh designer Jayne Pierson’s edgy collection rocked the runway at Fashion Scout, Freemason’s Hall. Pierson played with graphic leather and faux fur pieces in her carefully crafted designs, which she paired customized Skechers D’Lites 3.0 trainers. The sneakers hit the catwalk embellished with graphic paint and faux fur accents complimenting her designs.

British designer Dr. Pam Hogg has a celebrated history designing for musicians and the SoHo scene dating back to the Eighties. Her Autumn/Winter 2019 collection shown at Fashion Scout, Freemason’s Hall brought her provocative flair to the forefront. Models in skin-tight catsuits, bright monochromatic ensembles and PVC embellishments walked the runway wearing the retro chunky Skechers D’Lites 3.0—some of which were also embellished.

Skechers D’Lites final appearance was in Malan Breton’s elegant collection of exaggerated outlines, tailoring and daring patterns. The Taiwanese designer’s beautifully constructed pieces complimented the period features of The House of St Barnabas venue as well as the jewelled accents on the Skechers D’Lites 3.0 sneakers. The execution of the relationship between chunky street style and straight tailoring was a statement to both the power of the fashion sneaker and the direction of comfort in women’s styling.

Styles from the collection worn last week include selected colourways from the updated Skechers D’Lites 3.0 collection that features an even chunkier outsole.

Skechers pioneered the chunky sneaker look two decades ago with the Skechers Energy for men and women as well as the Skechers Stamina for men. The style evolved and the Company introduced Skechers D’Lites—a lighter version of its original style—in 2007. Though the collection has always had a dedicated consumer base, popularity accelerated across Asia over the last two years after regional marketing included K-Pop groups. The collection has since been featured on the fashion editorial pages of Elle, Marie Claire and GQ, among others. And in 2017, the Company relaunched an even lighter update of Skechers D’Lites in celebration of its ten-year anniversary. Fashion site Hypebae declared D’Lites the “It Shoe of 2018.” 

Skechers D’Lites 3.0 at Jayne Pierson fashion show during London Fashion Week. Image courtesy of Alicja Romanowska.

Skechers D’Lites 3.0 at Pam Hogg fashion show during London Fashion Week. Image courtesy of Alicja Romanowska.

About Skechers U.S.A., Inc.

Based in Manhattan Beach, California, Skechers (NYSE:SKX) designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the United States and over 170 countries and territories worldwide via department and specialty stores, more than 3,000 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, India, throughout Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, and Twitter.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2017, and its quarterly report on Form 10-Q for the three months ended September 30, 2018. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Skechers Surpasses 3,000-Store Milestone Worldwide

by Zach | Feb 13, 2019 | Press Release

Feb 13, 2019 • 9:00 am EST

Footwear Company Triples its Retail Presence in Five Years and
Launches its Largest Store

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–
Skechers
USA, Inc. (NYSE:SKX), a global footwear leader, announced that the
Company has surpassed 3,000 Skechers retail stores worldwide with the
opening of a store in Shenyang, China – now the brand’s largest. The
latest milestone reflects the growing omni-channel presence of the brand
as the Company continues to expand its retail, sales and logistic
infrastructure to meet the global market’s growing demands for Skechers
footwear.

Skechers crosses the 3,000-retail-store milestone with the Company’s largest in the world – a 32,100-square-foot superstore in Shenyang, China. (Photo: Business Wire)

Skechers crosses the 3,000-retail-store milestone with the Company’s largest in the world – a 32,100-square-foot superstore in Shenyang, China. (Photo: Business Wire)

At more than 32,000 square feet, the Skechers superstore in Shenyang
joins a network of similar superstores in North America designed to
showcase the brand’s diverse footwear styles for men, women and children
with dedicated shop-in-shops for its collections, Skechers Kids
entertainment zones, and areas devoted to the brand’s growing line of
apparel and accessories.

“Skechers is a brand for the world,” said Michael Greenberg, president
of Skechers. “Our product is stylish, affordable, comfortable for every
age – and it’s resonating with billions of consumers, thanks to our
retail presence and growing investment in areas like China. We sell in
more than 170 countries through our extensive network of distributors
and joint ventures, and we have many more opportunities to build our
retail store business even further and expand our global presence for
years to come.”

A living catalog for consumers, Skechers stores are a customer
experience showcasing an unparalleled offering of Skechers product
outside of the Company’s e-commerce solutions. Its stores are prominent
brand-, marketing- and sales-drivers – stylized in the Company’s iconic
steel and blue décor, designed with the latest point-of-sale
technologies, and inviting shoppers to explore the world of Skechers.

Since opening its 1,000^th store in 2014, the Company’s retail
store presence has accelerated to reflect its business’ international
growth – surpassing 2,000 stores in 2016 and reaching its newest
milestone with the Company’s 3,000^th destination opening in
China. With a population of more than 1.4 billion, China has the largest
number of Skechers retail stores at 941, followed by the United States
at 472, and India at 222.

To date, there are 690 Company-owned stores, including two opened in the
United States in the first quarter – with the remainder as
third-party-owned international retail locations such as the
recently-opened stores in China, Finland, India, Israel, Netherlands,
Pakistan, Russia and Sri Lanka. The Company plans to open 70 to 80
Skechers Company-owned stores and another 500 additional
third-party-owned stores in 2019.

Skechers’ retail locations now cover six continents – from high-profile
concept stores at New York’s Times Square, Santa Monica Promenade,
London’s Covent Garden, Madrid, Lima, Tokyo, Shanghai and hundreds of
cities around the world, to superstores in Southern California, Las
Vegas, Dallas and Calgary, Canada.

About Skechers U.S.A., Inc.

Based in Manhattan Beach, California, Skechers designs, develops and
markets a diverse range of lifestyle footwear for men, women and
children, as well as performance footwear for men and women. Skechers
footwear is available in the United States and over 170 countries and
territories worldwide via department and specialty stores, more than
3,000 Skechers Company-owned and third-party-owned retail stores, and
the Company’s e-commerce websites. The Company manages its international
business through a network of global distributors, joint venture
partners in Asia and the Middle East, and wholly-owned subsidiaries in
Canada, Japan, India, throughout Europe and Latin America. For more
information, please visit about.skechers.com and follow us on Facebook,
Instagram, and Twitter.

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, Skechers’ future domestic and international growth,
financial results and operations including expected net sales and
earnings, its development of new products, future demand for its
products, its planned domestic and international expansion, opening of
new stores and additional expenditures, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the challenging consumer
retail markets in the United States; sustaining, managing and
forecasting costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation of
order commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in the
highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or incorporated by
reference in the Company’s annual report on Form 10-K for the year ended
December 31, 2017, and its quarterly report on Form 10-Q for the three
months ended September 30, 2018. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly changing
environment. New risks emerge from time to time and the companies cannot
predict all such risk factors, nor can the companies assess the impact
of all such risk factors on their respective businesses or the extent to
which any factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not place
undue reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.

Jennifer Clay
[email protected]
(310)
937-1326

Source: Skechers U.S.A., Inc.