by | Jan 17, 2017 | Press Release
Jan 17, 2017 • 8:45 am EST
Rising PGA Star and YouTube Sensation Wesley Bryan Debuts as the New Brand Ambassador in the Upcoming Spring 2017 Skechers GO GOLF Campaign
LOS ANGELES–(BUSINESS WIRE)– Skechers Performance™, a division of SKECHERS USA, Inc. (NYSX:SKX), announced today the signing of PGA rising star and YouTube golf trick artist Wesley Bryan who will join the growing number of elite athletes representing Skechers GO GOLF®. Bryan’s deal with the global footwear brand tops off the 26-year-old’s big year, as he becomes the newest face for Skechers Performance and a rookie member of the PGA TOUR, having just earned his card for the 2016-2017 season.
Skechers Performance elite athlete, Wesley Bryan, wearing the Skechers GO GOLF Focus™. (Photo: Business Wire)
Bryan’s path to golf’s elite global stage has been a vibrant and unique journey that was full of big buzz before he even turned professional. After playing college golf and graduating from the University of South Carolina, Wesley and his brother, George, formed Bryan Bros Golf on YouTube and other social media channels, shooting videos of themselves performing challenging golf tricks. While pulling off various stunts and impressive feats on the course, the brothers landed over 20 million views, plus coverage on ESPN and USA Today and securing major brand sponsorships.
However, it was Bryan’s serious game and hard work that landed him a spot on the Web.com Tour in 2016. Bryan capitalized on the opportunity, earning three wins during the 2016 season and being named the Web.com Tour’s 2016 Player of the Year. After his third victory on the Tour, Bryan landed a prestigious Battlefield Promotion, cementing his spot on the PGA TOUR this past August, and becoming one of only 11 golfers in history to do so.
“We have been blown away by Wesley’s positive attitude, his profound talent and his obvious love for the game,” says Skechers Performance Senior Vice President of Merchandising and Marketing, Rick Higgins. “We’ve been thrilled working with Wesley in the early stages — his ideas and input have already inspired the design team. We can’t wait to see what he does this year.”
Bryan joins the team as Skechers Performance enters its fifth year with the Skechers GO GOLF product line, joining world-class golf champions Matt Kuchar, Russell Knox, Billy Andrade, Colin Montgomerie, Brooke Henderson, Belén Mozo, and Ashlan Ramsey. He will be teaming up with them in upcoming global marketing campaigns for GO GOLF.
“I’m truly honored to be partnering with Skechers Performance,” says Bryan. “Their commitment to innovative design and performance has me really excited about what we can accomplish together on the golf course.”
As part of the sponsorship, Bryan will be wearing Skechers Performance GO GOLF footwear and apparel. Known for its lightweight designs, high quality comfort, shock-absorbing midsole and superb stability, Skechers GO GOLF footwear has achieved prominence across the global sports market, alongside additional Skechers Performance footwear categories in running, walking and training. The GO GOLF branded apparel line offers athletes comfort and freedom of movement, with moisture-wicking fabric technology in a variety of colors and styles for men and women.
Skechers GO GOLF is available at Skechers retail stores, and select retail partners including golf pro shops and online at Skechers.com. Learn more about Skechers Performance at GOSkechers.com and follow us on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).
For more information and interview opportunities please contact Jolene Abbott at 310-318-3100 x4839 or [email protected].
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,545 SKECHERS Company-owned and third-party retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European Distribution Center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015 and its quarterly report on Form 10-Q for the three months ended September 30, 2016. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jolene Abbott
310-318-3100 x 4839
[email protected]
by | Jan 11, 2017 | Press Release
Jan 11, 2017 • 8:45 am EST
Skechers Performance Elite Athletes Meb Keflezighi and Kara Goucher also to Make Marathon-Related Appearances
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Skechers Performance returns to Houston, Texas on January 15, 2017 as the official footwear and apparel sponsor of the Chevron Houston Marathon and Aramco Houston Half Marathon. Skechers Performance will be exhibiting at the coinciding expo, January 13-14, 2017, debuting the 2017 limited edition apparel and footwear collection, as well as official race accessories.
The limited edition Skechers Performance GOrun 5™ – Houston 2017 footwear. (Photo: Business Wire)
Skechers Performance is also excited to announce the appearances of Skechers Performance elite athletes and Olympians, Meb Keflezighi and Kara Goucher. Kara Goucher will be a part of the on-air race broadcast on ABC 13 from 7-10 a.m. on January 15th. Additionally, several international Skechers Performance elite athletes will be competing in the marathon, including the 2016 Skechers Performance Los Angeles Marathon winner, Weldon Kirui.
“We always enjoy beginning the year in Houston for the marathon and we are pleased to be coming back in 2017,” said Rick Higgins, SVP Merchandising / Marketing, Skechers Performance. “We’re proud to have our athletes such as Meb and Kara join in race weekend activities to encourage runners of all experience levels and ages. This has become one of our marquee events, and our partnership with the Houston Marathon Committee has been extremely rewarding.”
For those looking to meet Meb in person, Skechers Performance will be hosting a meet and greet with the iconic marathoner on Friday, January 13th from 5:00 pm – 6:30 pm at Fleet Feet Sports, located at 2408 Rice Boulevard, Houston, TX 77005. Attendees will also receive a free gift after trying on any Skechers Performance footwear.
Meb will be making a second appearance with Skechers Performance at the Memorial Hermann IRONMAN Sports Medicine Institute EXPO on Saturday, January 14th at 4 p.m. The Olympian will sign autographs and take photos with attendees at booth #524, which is located across from the Skechers Performance official race merchandise location.
This year, Skechers Performance expanded the official race merchandise for the Chevron Houston Marathon and Aramco Houston Half Marathon, offering runners and fans a wide selection of running footwear, performance apparel and accessories to commemorate their experience. The limited edition footwear includes the new spring 2017 Skechers GOrun 5 and the GOrun Forza 2 for men and women. The apparel features running basics including tank tops, tee shirts, leggings and shorts, as well as Skechers Performance GO SHIELD lightweight rain jackets. This year’s merchandise also includes windbreakers and zip up jackets featuring Skechers GOTherm 360 technology to keep runners warm.
Additionally, Skechers Performance will offer race accessories including hats, socks, gear cinch bags, and new this year – running belts – to hold small race day essentials. Skechers Performance will provide finisher shirts for all runners of the Chevron Houston Marathon and Aramco Houston Half Marathon as well as outfit the course race crew volunteers with Skechers jackets.
Skechers Performance will offer a register round up for any purchase made at the official merchandise booth. Customers have the option to round up their purchase to the nearest whole dollar to support the Houston Marathon Foundation – an organization that supports the advancement of running and provides after school running programs, coaching, and guidance to over 2,000 Houston-area youth. Skechers Performance also donated 100 pairs of running shoes to high school students in need, as part of supporting the Houston Marathon Foundation.
“Entering our fourth year as partners, Skechers continuously exceeds expectations in regards to activation, advertising, branding and merchandising around our event, and their increased support of the Houston Marathon Foundation’s We Run Houston after-school running program has helped us truly make a difference for children across the region,” stated Wade Morehead, Executive Director of the Houston Marathon Committee and Foundation. “From their executives to their EXPO staff, it is an absolute pleasure working with their team. The primary mission for both of our organizations is to deliver the best participant experience possible each year.”
Additional activities during race weekend include a graffiti wall at the Skechers Performance booth, where participants and spectators are invited to leave a goal or supportive message for their race. Fans are also invited to snap a photo with life-size standees of Meb and Kara Goucher. Further, Skechers Performance will be out on the Discovery Green Jones Lawn for the “We are Houston Runfest” where games, prizes and giveaways will be available.
The Skechers Performance merchandise booth is located at #617 at the Memorial Hermann IRONMAN Sports Medicine Institute EXPO, located at the George R. Brown Convention Center, Hall A3 (Third Floor).
Learn more about Skechers Performance at GOSkechers.com and follow us on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).
For more information and interview opportunities please contact Jolene Abbott at 310.318.3100 x4839 or [email protected].
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,545 SKECHERS Company-owned and third-party retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European Distribution Center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015 and its quarterly report on Form 10-Q for the three months ended September 30, 2016. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jolene Abbott, 310-318-3100 x4839
[email protected]
