Howie Long Enters the Game for Skechers

by | Apr 18, 2016 | Press Release

Apr 18, 2016 • 9:00 am EDT

Football Legend and FOX NFL Studio Analyst to Appear inGlobal Skechers Men’s Footwear Campaign

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX) is set to partner with Howie Long—the Pro Football Hall of Famer and sports commentator known by millions—for a multi-year spokesman relationship. Long will appear in a campaign that promotes the footwear brand’s comfortable and stylish men’s collections.

Howie Long signs on with Skechers (Photo: Business Wire)

The celebrated commentator’s first television commercial for SKECHERS is set to launch in time for the 2016 football season. The spot will feature the new SKECHERS men’s collection and lead off a multi-tiered TV, print and digital campaign that is expected to continue across all media through 2018.

“I’m excited to be joining the SKECHERS team and following in the footsteps of so many amazing athletes and stars who have appeared on their roster,” said Howie Long. “From the field to the studio, I’ve spent a lifetime of Sundays on my feet, so it feels great to add some Skechers comfort to my wardrobe.”

“Beginning with his career in Oakland and Los Angeles to more than two decades appearing every Sunday on television during football season, Howie is a trusted and familiar face to millions of football fans,” said Michael Greenberg, president of SKECHERS. “Just like legends Joe Montana and Sugar Ray Leonard, we know that Howie is an ideal person to join our team and continue spreading the word about our incredibly popular footwear to the millions of men who love our comfort-focused collections.”

Drafted out of Villanova in 1981, Howie Long’s pro football career spanned 12 seasons as defensive end with the Raiders. He has a Super Bowl win, was an 8-time Pro Bowl team member and was named to the 1980’s NFL All-Decade team. In 2000 he was inducted into the NFL Hall of Fame. After retiring in 1993, Long appeared in several movies and found a home quickly in broadcasting where he’s been a studio analyst on the FOX NFL Sunday team since the network debut in 1994. Howie is a longtime supporter of the Boys and Girls Clubs of America where he continues to volunteer. He was also named Walter Camp Man of the Year in 2001 by the Walter Camp Foundation.

Previous SKECHERS men’s campaigns have featured iconic drummer Ringo Starr and sports stars Sugar Ray Leonard, Joe Montana, Joe Namath, Ronnie Lott, Mariano Rivera, Tommy Lasorda, Mark Cuban, Karl Malone, Kareem Abdul-Jabbar, Rick Fox, Wayne Gretzky and Meb Keflezighi. Baseball great Ozzie Smith also recently appeared in a SKECHERS Relaxed Fit footwear campaign that launched on MLB opening day.

Leveraging fashionable designs and a unique SKECHERS Air-Cooled Memory Foam footbed for long-lasting comfort, styles from the SKECHERS men’s collection are available in SKECHERS retail stores as well as department stores and footwear retailers around the globe.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326

Skechers Performance™ Locks in Multi-Year Sponsorship Extension With Pro Golfer Matt Kuchar

by | Apr 5, 2016 | Press Release

Apr 5, 2016 • 8:15 am EDT

Kuchar Will Continue Representing Skechers GO GOLF® on Tour and is Set to Debut the New GO GOLF Pro 2™ This Week

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Skechers Performance™—a division of Skechers USA, Inc. (NYSE:SKX)—announces the multi-year contract extension with professional golfer Matt Kuchar. In addition to representing Skechers GO GOLF® on the PGA TOUR and in Skechers GO GOLF global marketing campaigns, he will also continue working closely with the company developing new golf footwear.

Skechers GO GOLF Pro 2

“Working with Skechers Performance has been extremely rewarding,” said Kuchar. “Their team has been a creative force and is on the cutting edge of design, bringing me the best footwear possible and keeping me at the top of my game. The shoes I wear need to be stable and secure on the green, and Skechers Performance has that perfect balance, giving me the highest functionality while remaining the most comfortable golf shoes I’ve ever worn.“

A seven-time PGA TOUR champion, Kuchar has played an integral role in the technical development of Skechers GO GOLF footwear and has brought significant awareness to the overall golf division. Kuchar launched the Skechers GO GOLF Pro with a comedic series of TV spots titled “GOLF Tips with Matt Kuchar,” which gained the industry’s attention and won the International Network of Golf (ING) 2015 Industry Honors award. He has since followed up with a new campaign titled “GOLF SCHOOL” that includes several of Skechers Performance golf pros: Belén Mozo, Billy Andrade, and Colin Montgomerie.

“Our partnership with Matt has been invaluable in growing our golf business,” said Rick Higgins, Senior Vice President, Merchandising/Marketing, Skechers Performance. “His input on developing the footwear has helped us build some of the most competitive golf shoes on the market and on top of that, he is a first-class guy to work with. We’ve had a lot of fun shooting our GOLF SCHOOL commercial spots with him – they allow everyone to see that great side of Matt’s personality.”

Spectators will get a first look at the new spring 2017 Skechers GO GOLF Pro 2™ this week, as Kuchar steps up to tee off. He will debut the model—as will Skechers Performance pro and 2016 PGA TOUR winner Russell Knox. The Skechers GO GOLF Pro 2 merges Skechers Performance’s innovative comfort and technology and features Skechers Performance’s new 5GEN midsole foam cushioning and a new dual density outsole with an integrated grip technology to provide stability through the athlete’s swing. The Skechers GO GOLF Pro 2 will be available in two waterproof leather uppers, giving the golfer an upgraded premium option. It will be released to consumers later this year.

Skechers GO GOLF has become known for its innovative designs, high quality comfort, shock-absorbing midsole and superb stability. The footwear is available at select retailers including golf pro shops, as well as online at skechers.com.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jolene Abbott
310.318.3100 x4839
[email protected]

Baseball Legend Ozzie Smith Teams Up with Skechers

by | Apr 4, 2016 | Press Release

Apr 4, 2016 • 12:34 pm EDT

Hall of Fame Shortstop to Appear in Campaign for Relaxed Fit® from Skechers Footwear Collection

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Skechers has teamed up with Major League Baseball (MLB) Hall of Fame shortstop Ozzie Smith for a new marketing campaign featuring the brand’s Relaxed Fit from Skechers footwear collection. The campaign kicked off yesterday with a television commercial that aired during MLB opening day and will extend through December 2016.

Ozzie Smith teams up with Skechers (Photo: Business Wire)

Smith’s first commercial debuted on Sunday, April 3. The humorous campaign compares Ozzie’s double play skills with the style and comfort found in the Relaxed Fit footwear collection.

“I’m excited to be working with Skechers on this campaign because they make some of the most comfortable shoes I have ever worn,” said Ozzie Smith. “I’ve been a fan of the brand for years, and I love how Skechers Memory Foam feels so relaxing on my feet.”

“Baseball fans recognize Ozzie as the best defensive shortstop of all time so we’re thrilled to have him join the Skechers team,” said Skechers president Michael Greenberg. “Ozzie’s impressive accomplishments and notoriety make him the perfect champion to follow in the footsteps of baseball legends Mariano Rivera and Pete Rose in representing the Skechers men’s collections.”

Nicknamed “The Wizard” for his defensive brilliance, Ozzie Smith set major league records for career assists (8,375) and double plays (1,590) by a shortstop as well as the National League (NL) record with 2,511 career games at the position. Smith won 13 consecutive Rawlings Gold Glove Awards (1980–1992) as the best shortstop in the league and helped the St. Louis Cardinals win the 1982 World Series. A 15-time All-Star, he accumulated 2,460 hits and 580 stolen bases during his career and won the NL Silver Slugger Award as the best-hitting shortstop in 1987. Ozzie retired from baseball in 1996 after playing 19 years in the major leagues, the first four years with the San Diego Padres and the final fifteen with the St. Louis Cardinals. Smith was elected to the Baseball Hall of Fame in 2002 and the St. Louis Cardinals Hall of Fame for the inaugural class of 2014. Off the field, he has spent countless hours assisting non-profit organizations in the St. Louis area including the American Heart Association, St. Louis Effort for AIDS Dining Out for Life program, and serves as president of the Gateway PGA Foundation which reaches out to inner city youth via mentoring and golf programs. Ozzie also serves as the Education Ambassador for the Baseball Hall of Fame and headlines a “Play Ball with Ozzie Smith” fundraiser every year in Cooperstown during Induction Weekend.

Ozzie joins Skechers’ current “Hall of Fame” roster which includes legendary New York Yankees closer Mariano Rivera, world champion boxer Sugar Ray Leonard and music icon Ringo Starr. Previous Skechers men’s campaigns have featured sports legends such as Pete Rose, Joe Montana, Ronnie Lott, Joe Namath, Tommy Lasorda, Mark Cuban, Karl Malone, Kareem Abdul-Jabbar, Rick Fox, Wayne Gretzky and Meb Keflezighi.

Skechers Relaxed Fit footwear is known for a roomier fit and Skechers Memory Foam footbed that delivers instant comfort. The collection is available in Skechers retail channels worldwide.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., (NYSE:SKX) based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326

BOBS from Skechers Unveils Limited Edition, Pet-Themed Collection to Celebrate $3 Million Commitment to Best Friends Animal Society

by | Mar 30, 2016 | Press Release

Mar 30, 2016 • 10:15 am EDT

Each BOBS from Skechers Purchase Supports Best Friends Animal Society to Help Save the Lives of Shelter Pets Across the U.S.

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– BOBS from Skechers, a division of leading lifestyle footwear company, Skechers USA, Inc. (NYSE:SKX), today unveiled a limited edition collection to benefit Best Friends Animal Society, the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters. The collection – featuring fun prints of dogs, cats and the Best Friends logo – commemorates Skechers’ multi-year partnership with the organization. Each pair of BOBS from Skechers – including these limited edition styles – contributes to Skechers’ $3 million commitment to further Best Friends’ lifesaving initiatives. The collection will be available for purchase starting today at Skechers retail stores nationwide and online at Skechers.com.

BOBS from Skechers launches Best Friends Animal Society footwear collection. (Graphic: Business Wire)

“We’re thrilled to bring our charitable partnership with Best Friends Animal Society to life with the launch of the limited edition BOBS from Skechers collection,” said Robert Greenberg, Chairman and CEO, Skechers. “We hope our partnership with Best Friends will inspire our customers to consider adoption when looking for a pet, in order to reduce the number of shelter pets killed each year. We’re excited to continue to offer new ways in which we’re able to empower our customers to give back.”

The BOBS from Skechers Best Friends collection debuts with five styles, all featuring the classic canvas alpargata silhouette and Skechers Memory Foam cushioned insole for added comfort. To promote the collaboration, Skechers will launch a national marketing campaign this spring, which includes a new TV commercial as well as print advertising, social media and in-store marketing.

“Every shoe purchased directly supports our mission – that one day, no dog or cat will be killed due to not having a permanent place to call home,” said Gregory Castle, co-founder and CEO, Best Friends Animal Society. “With companies like Skechers we’re able to reach an entirely new audience; we see this as a fun way to educate people about a very serious issue. We truly believe that together we will Save Them All.”

The Skechers and Best Friends partnership was announced in November 2015 and includes this limited edition collection, co-branded shoe box packaging for all BOBS from Skechers, national TV, print and digital marketing, PR, POP and other in-store collateral at domestic Skechers retail locations and participating retail partners. As part of the partnership, BOBS from Skechers will serve as the presenting sponsor for the animal welfare organization’s major national events including Strut Your Mutt and Super Adoptions, and participate in additional year-round awareness initiatives.

The limited edition collection in partnership with Best Friends is part of BOBS from Skechers’ ongoing charitable initiatives, which includes donating shoes to children in need around the globe.

To learn more about the partnerships follow BOBS from Skechers on Facebook (facebook.com/BOBSfromSkechers), Twitter (twitter.com/BOBS_Skechers), Instagram (Instagram.com/BOBS_Skechers) and Pinterest (pinterest.com/BOBSSkechers), or visit www.skechers.com/en-us/bobs-for-dogs.

ABOUT SKECHERS USA, INC.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

About Best Friends Animal Society

Best Friends Animal Society is the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters. A leader in the no-kill movement, Best Friends runs the nation’s largest no-kill sanctuary for companion animals, adoption centers and spay and neuter facilities in Los Angeles and Salt Lake City as well as lifesaving programs in partnership with more than 1,300 rescue groups and shelters across the country. Since its founding in 1984, Best Friends has helped reduce the number of animals killed in American shelters from 17 million per year to an estimated 4 million. By continuing to build effective initiatives that reduce the number of animals entering shelters and increase the number who find homes, Best Friends and its nationwide network of members and partners are working to Save Them All®.

To become a fan of Best Friends Animal Society on Facebook go to: Facebook.com/bestfriendsanimalsociety.

Follow Best Friends on Twitter (twitter.com/bestfriends) and Instagram (Instagram.com/bestfriendsanimalsociety).

SKECHERS USA, Inc.
Jolene Abbott
310.318.3100 x 4839
[email protected]
or
Best Friends Animal Society
Eric Rayvid
646.699.7838
[email protected]