Tommy Lasorda and Denise Austin to Appear at SKECHERS Pier to Pier Friendship Walk Presented by Kids Foot Locker on October 24, 2010

Tommy Lasorda and Denise Austin to Appear at SKECHERS Pier to Pier Friendship Walk Presented by Kids Foot Locker on October 24, 2010

Oct 13, 2010 • 6:57 pm EDT

More Than $300,000 Has Already Been Raised for South Bay Schools and Children with Special Needs Through the Annual Charity Walk

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global leader in footwear, today announced Tommy Lasorda, Special Advisor to the Chairman of the Los Angeles Dodgers and Hall of Fame Manager, will appear as a guest speaker during the opening ceremony for the 2010 SKECHERS Pier to Pier Friendship Walk, an annual charity event designed to raise money for South Bay schools and children with special needs. Lasorda is also a member of the SKECHERS Pier to Pier Friendship Walk advisory board. In addition, fitness celebrity and SKECHERS spokesperson Denise Austin will serve as host for the opening ceremony presentation on Sunday, October 24, 2010.

“The SKECHERS Pier to Pier Friendship Walk is a wonderful opportunity for the South Bay community to band together and we’re thrilled to have Tommy Lasorda, a true sports icon, and a fitness pioneer like Denise Austin involved in this year’s event,” said Michael Greenberg, president of SKECHERS. “Spending a Sunday morning walking with your family and friends is the perfect opportunity to do something healthy, while helping raise funds to benefit the South Bay community.”

Last year’s inaugural SKECHERS Pier to Pier Friendship Walk raised more than $220,000 for South Bay education foundations and The Friendship Circle, a non-profit organization. Fundraising for the 2010 walk has already surpassed $300,000 and will continue until the October 24 event date.

“We’re thrilled that the 2009 SKECHERS Pier to Pier Friendship Walk generated such a large donation for these wonderful organizations, and we’ve already surpassed that amount for the 2010 walk,” said Michael Greenberg. “At SKECHERS, we believe it’s important for companies to give back; we created the SKECHERS Foundation to further our charitable goals as we continue to organize events like the SKECHERS Pier to Pier Friendship Walk. In years to come, the SKECHERS Foundation will donate even more funds to non-profit organizations that are making a positive impact in communities across the United States and around the world.”

Beginning at the Manhattan Beach Pier, the 3.4 mile walk route will travel to the Hermosa Beach Pier and back. With a variety of activities throughout the morning, the SKECHERS Pier to Pier Friendship Walk is a fun-filled event for the entire family:

    --  8:00 am - Check-in and registration opens
    --  8:30 am - Sponsor exhibitions and Kid Zone activities
    --  9:30 am - Opening ceremony presentation with Tommy Lasorda and Denise
        Austin
    --  10:00 am - Walk begins
    --  11:00 am - Finish line celebrations

In addition, the Los Angeles Clippers Spirit dance team will appear for a special performance and the Mira Costa High School Jazz Band and Drumline, along with the Hermosa Beach Middle School Band, will provide music. Immediately following the walk, the 20th annual World Famous Pumpkin Races will take place at the Manhattan Beach Pier.

Individuals, families, team leaders and team members can register online at www.Pier2Pierwalk.com or by mail for $25. Registration at the Manhattan Beach Pier on the day of the event is $30 and will be open from 8:00 am until 9:45 am. All registered walk participants will receive a commemorative SKECHERS Pier to Pier Friendship Walk T-shirt and complimentary water and drinks will be provided along the walk route.

SKECHERS Pier to Pier Friendship Walk donation funds will directly benefit the education foundations of Manhattan Beach, Hermosa Beach, Redondo Beach, El Segundo, Palos Verdes, and Torrance. In addition, donations will support The Friendship Circle, a non-profit organization that assists children with special needs and their families through one-on-one peer mentoring and social recreational programming: www.friendshipcirclesb.com.

The 2010 SKECHERS Pier to Pier Friendship Walk is presented by Kids Foot Locker. Additional sponsors include: Acuprint, Marc Steven Leather, Ross Stores, Waste Management, WSA (World Shoes + Accessories), Equinox, Wells Fargo, Merrill Lynch, Marshalls, Finish Line, Arrowhead, Chevron, Build-A-Bear Workshop, Michael Stars, Shoe Carnival and Shoebuy.com.

The SKECHERS Pier to Pier Friendship Walk is an extension of the SKECHERS Foundation, an organization that was founded to provide families around the world with the necessities and skills to succeed in life. Specifically, the SKECHERS Foundation funds tax-exempt, 501(c)(3) nonprofit organizations that provide education and job training, shoes, clothing, fitness and nutrition guidance to communities in need.

For more information about the SKECHERS Pier to Pier Friendship Walk, including registration details, sponsorship opportunities, or to make an online donation, please visit www.Pier2Pierwalk.com.

Tommy Lasorda and Denise Austin to Appear at SKECHERS Pier to Pier Friendship Walk Presented by Kids Foot Locker on October 24, 2010

SKECHERS Announces Shape-Up N’ Go(TM) for the iPhone(R)

Oct 5, 2010 • 9:00 am EDT

Free App Enables Shape-Ups(R) Users to Track, Map and Share Their Workouts

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global leader in the footwear industry, today announced that the Company has launched a free Shape-Up N’ Go(TM) application for the iPhone(R). Available at the iTunes(R) App Store in the Healthcare & Fitness category, the Shape-Up N’ Go app is designed to track, map and share Shape-ups(R) users’ walking, running and hiking activities.

Shape-Up N’ Go turns Shape-ups into an interactive training experience by displaying and voicing workout times, distances, estimated calories burned, pace, speed and elevation; tracking and mapping routes; synchronizing with training logs; and sharing workouts with friends and family on Twitter and Facebook.

“With Shape-Up N’ Go, it’s easier than ever to learn more about your workouts, improve your level of fitness, and stay motivated and connected to the Shape-ups community,” said Michael Greenberg, president of SKECHERS. “Given the popularity of Shape-ups and interactive fitness tools, we expect that our new app will enhance users’ workout experiences – as well as expose our product to new consumers.”

Shape-Up N’ Go is designed to use MapMyWALK’s(TM) intuitive data output and navigation features with iPhone’s GPS technology. The app is also being developed for the Android(TM) and Blackberry(R).

Launched by the SKECHERS Fitness Group(TM), Shape-ups are technical walking shoes designed to tone muscles, promote weight loss, and improve posture. Featuring a rocker-bottom outsole and Resamax(TM) kinetic wedge that together simulate walking on soft sand, Shape-ups provide a constant natural instability, activating muscles with every step. The Shape-ups fitness footwear collection for men and women is available in sporting goods and department and specialty athletic stores worldwide.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit http://www.skechers.com.

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the global economic slowdown and the ongoing financial crisis and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of apparel, accessories, footwear and other merchandise for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in SKECHERS’ Form 10-K for the year ended December 31, 2009 and SKECHERS’ Form 10-Q for the quarter ended June 30, 2010. The risks included here are not exhaustive. SKECHERS and MapMyFITNESS(TM) operate in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Tommy Lasorda and Denise Austin to Appear at SKECHERS Pier to Pier Friendship Walk Presented by Kids Foot Locker on October 24, 2010

SKECHERS Launches Limited Edition Shape-ups Awareness Shoe to Benefit Breast Cancer Research

Sep 30, 2010 • 9:00 am EDT

For Every Pair Sold, SKECHERS will Donate $10 to The Breast Cancer Research Foundation(R)

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global leader in footwear, today announced the launch of the Shape-ups Awareness shoe, a specially designed original style featuring The Breast Cancer Research Foundation’s pink ribbon symbol. For every pair of Shape-ups Awareness shoes sold in the United States, SKECHERS will donate $10 to The Breast Cancer Research Foundation. In addition, international sales of this style will benefit various breast cancer charities and organizations around the world.

For every pair of Shape-ups Awareness sold, SKECHERS will donate $10 to The Breast Cancer Research Foundation(R) (Photo: Business Wire)

“Shape-ups are designed to incorporate healthy living and fitness into everyone’s lifestyle, so it was natural for us to develop a shoe that brings awareness to a critical women’s health issue like breast cancer,” said Michael Greenberg, president of SKECHERS. “When you purchase a pair of Shape-ups Awareness shoes, it’s a positive step to improve your own health, while helping others who are battling this devastating disease. We are confident that Shape-ups Awareness sales will generate a substantial donation to The Breast Cancer Research Foundation and help save lives.”

“When SKECHERS contacted The Breast Cancer Research Foundation, we were thrilled to partner with a global brand with the potential to make a big impact in the breast cancer research field,” said Myra Biblowit, president of The Breast Cancer Research Foundation. “There is a natural synergy between BCRF and SKECHERS as we both promote the importance of exercise in the fight against breast cancer.”

To promote the charitable mission of the Shape-ups Awareness shoe and The Breast Cancer Research Foundation, SKECHERS has developed Shape-ups Awareness packaging, point-of-purchase displays, e-mail blasts and a national print ad to launch in October 2010 for Breast Cancer Awareness Month. In addition, fitness celebrity and SKECHERS brand ambassador Denise Austin will wear the Shape-ups Awareness shoe to promote the cause.

Launched by the SKECHERS Fitness Group(TM) in 2009, Shape-ups are technical walking shoes designed to tone muscles, promote weight loss, and improve posture. Featuring a rocker-bottom outsole and Resamax(TM) kinetic wedge that together simulate walking on soft sand, Shape-ups provide a constant natural instability, activating muscles with every step. Like other SKECHERS Shape-ups shoes, limited edition Shape-ups Awareness shoes will be available in department stores, athletic stores, independent retail stores, Company-owned SKECHERS stores, and online through skechers.com.

The Breast Cancer Research Foundation is an independent, not-for-profit organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime. They provide funding for innovative clinical and translational research at leading medical centers worldwide, and work to increase public awareness about good breast health. Since its inception, the Foundation has raised over $290 million to support clinical and translational research at medical institutions across the globe, conducting the most advanced and promising breast cancer research. For more information please visit www.bcrfcure.org.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com.

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the global economic slowdown and the ongoing financial crisis and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in SKECHERS’ Form 10-K for the year ended December 31, 2009 and Form 10-Q for the quarter ended June 30, 2010. The risks included here are not exhaustive. SKECHERS operates in a very competitive and rapidly changing environment. New risks emerge from time to time and SKECHERS cannot predict all such risk factors, nor can SKECHERS assess the impact of all such risk factors on the business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6449462&lang=en

Tommy Lasorda and Denise Austin to Appear at SKECHERS Pier to Pier Friendship Walk Presented by Kids Foot Locker on October 24, 2010

SKECHERS Secures Its 70th Patent Worldwide on Shape-ups Footwear

Sep 13, 2010 • 9:00 am EDT

New U.S. Utility Patent Protects Kinetic Wedge Midsole Technology Designed to Tone Muscles and Provide Other Fitness Benefits

Patent Issued Days After Independent Review Board Finds SKECHERS’ Key Fitness Claims Substantiated

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global leader in footwear, today announced that it has secured its 70th patent worldwide protecting its Shape-ups footwear line. The most recent United States patent (U.S. Patent No. 7,779,557), issued on August 24, 2010, protects the Kinetic Wedge midsole technology, the part of Shape-ups which is the key to providing fitness benefits to consumers.

“We are proud to announce the most recent addition to our Shape-ups patents,” said Leonard Armato, president of SKECHERS Fitness Division. “We have invested tremendous resources into developing this revolutionary footwear, and we go to great lengths to protect our retail partners and consumers from imitations and knockoffs. We are very aggressive in enforcing our patents throughout the world and routinely stop companies from infringing our rights.”

The recent patent, addressing the novel portion of Shape-ups that is central to providing fitness benefits, was issued just days after an independent review board in New Zealand ruled that “the claims in the [Shape-ups] advertisement regarding muscle tone, posture and weight loss had been substantiated by [Skechers] . . . .” This was the second time in recent months that an independent panel made a favorable ruling relating to Shape-ups fitness claims. Earlier this year an independent review board in Australia said that Skechers provided a substantial amount of evidence in support of Shape-ups fitness claims and ruled that Skechers’ competitors failed to provide any evidence to challenge Skechers’ claims.

Armato continued, “While we are pleased by securing these patents and the independent rulings on the fitness claims, they simply reinforce what our own studies and thousands of unsolicited consumer testimonials have told us all along: Shape-ups is a unique footwear technology that provides wonderful fitness benefits to consumers. We will continue to invest in developing new toning technology and designs, and to protect and enforce our rights worldwide.”

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia.

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the global economic slowdown and the ongoing financial crisis and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s Form 10-K for the year ended December 31, 2009 and Form 10-Q for the quarter ended June 30, 2010. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the Company cannot predict all such risk factors, nor can the Company assess the impact of all such risk factors on the business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Tommy Lasorda and Denise Austin to Appear at SKECHERS Pier to Pier Friendship Walk Presented by Kids Foot Locker on October 24, 2010

SKECHERS Signs Licensing Agreement for Branded Luggage and Travel Accessories

Aug 31, 2010 • 9:05 am EDT

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle footwear industry, today announced that it has signed a licensing agreement with Olivet International for SKECHERS-branded luggage and travel accessories for men, women and kids. The collection is scheduled to launch in Fall 2011 in the U.S. and Canada.

Under the agreement, Olivet International will design, produce and distribute SKECHERS-branded suitcases, wheeled totes, duffle bags and garment bags to launch in department stores, specialty stores and online retailers.

“Olivet is one of the largest luggage and accessories companies in North America and has an outstanding reputation for design excellence,” said Michael Greenberg, president of SKECHERS. “The new travel collections are an exciting addition to the SKECHERS brand, and we’re confident that Olivet will produce fashionable, on-trend products that perfectly complement our footwear and accessories collections.”

“The SKECHERS logo is one of the most recognized brands in the world,” said Jack Holodnicki, president of Olivet International. “They are a global leader in lifestyle and athletic footwear arena, and the new SKECHERS luggage collections will be an easy extension of the brand.”

In addition to Olivet International, SKECHERS has partnered with licensees to produce a wide range of products including children’s apparel, bags, sunglasses, legwear, medical scrubs and leather accessories. The Company is currently negotiating with additional licensees both domestic and abroad and continues to seek partnerships and opportunities that will bring the SKECHERS brand to new product segments around the globe.

About Olivet International, Inc.

Founded in 1984, Olivet International is a global trading company that designs and markets a wide range of products including luggage, handbags, insulated bags, bath products and apparel. Olivet holds licenses in various categories with many notable brands including Tommy Hilfiger, Jessica Simpson, Ellen Tracy, Jeep, Dockers, Joseph Abboud and Nascar. With headquarters in Mira Loma, California and offices in New York, Minneapolis, Boston, Los Angeles and various locations in China and Taiwan, Olivet is a global leader in the luggage and travel goods industry. For more information, please visit www.olivetintl.com.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com.

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the global economic slowdown and the ongoing financial crisis and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of apparel, accessories, footwear and other merchandise for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in SKECHERS’ Form 10-K for the year ended December 31, 2009 and SKECHERS’ Form 10-Q for the quarter ended June 30, 2010. The risks included here are not exhaustive. SKECHERS and Olivet International operate in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.