by | Dec 14, 2010 | Press Release
Dec 14, 2010 • 9:00 am EST
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA (NYSE:SKX), a global leader in the footwear industry and the Number 2 footwear brand in the United States*, today announced that TV personality Brooke Burke will be staying fit in Shape-ups after signing an endorsement deal that extends through 2011.
Brooke Burke on set for the new SKECHERS Shape-ups holiday commercial shoot. (Photo: Business Wire)
A worldwide phenomenon, the patented SKECHERS Shape-ups fitness footwear line offers a variety of styles and specialized features to meet the varied needs of individuals, which is perfect for Brooke’s busy lifestyle. This new endorsement deal brings Burke front and center as a worldwide face for Shape-ups in a campaign that will span print, television, online and outdoor.
“I’ve always been a fan of SKECHERS shoes, but more importantly my experiences with SKECHERS from modeling to charity have been nothing short of fantastic,” said Burke, who has a long history with SKECHERS–she worked as a SKECHERS model back in 1995 and recently reunited with the brand for its “Nothing Compares to Family” charity campaign in 2009. “As a busy career mom it’s hard to find the time to keep fit, but Shape-ups make it easy. I can feel the difference already!”
“We love Brooke and we’re excited for this opportunity to work with her on our new global Shape-ups campaign,” began Michael Greenberg, president of SKECHERS. “Not only is Brooke a great talent and personality who always looks amazing, she’s also an inspiration to women through her balance of career, family and wellness. This makes her a perfect fit to represent our family-friendly brand.”
Burke gained global recognition as travel guide on the E! series, Wild On. She later went on to host two seasons of the CBS reality show Rock Star before competing on and ultimately winning the 7th season of ABC’s hit series Dancing With The Stars. In 2010 she returned to DWTS as co-host opposite Tom Bergeron for the show’s 10th season that premiered with a record breaking 35 million viewers.
With more than 2 million Twitter followers, Burke has become a trusted resource for moms around the world. She’s taken her passion as a parent into business with an upcoming book, The Naked Mom, a popular destination website, ModernMom.com, and BabooshBaby–a specialty product line for expectant mothers.
A patented technology, Shape-ups from SKECHERS are an innovative fitness tool designed to promote weight loss, tone muscles and improve posture. Shape-ups feature a unique soft Resamax(TM) kinetic wedge insert and rolling bottom that simulates walking on soft sand, providing natural instability that causes the wearer to use more energy with every step. The men’s and women’s fitness footwear line is available in sporting goods, department and specialty athletic stores around the world.
Brooke Burke joins a storied SKECHERS celebrity roster that has included Britney Spears, Christina Aguilera, Carrie Underwood, Ashley Simpson, Robert Downey, Jr., Rob Lowe, and former Lakers player (and recent Dancing With The Stars contestant) Rick Fox. Additionally, Shape-ups campaigns have recently featured Joe Montana, Karl Malone and fitness expert Denise Austin.
ABOUT SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com.
*Sporting Goods Intelligence, June 21, 2010
This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the global economic slowdown and the ongoing financial crisis and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s Form 10-K for the year ended December 31, 2009 and the Company’s Form 10-Q for the quarter ended September 30, 2010. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6542341&lang=en
by | Dec 1, 2010 | Press Release
Dec 1, 2010 • 4:00 pm EST
LOS ANGELES–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global leader in footwear, today announced that David Weinberg, the Company’s Chief Operating Officer and Chief Financial Officer, will be presenting at the Wedbush 11th Annual CA Dreamin’ Consumer MAC Conference 2010, to be held December 7-8, 2010, at The Fairmont Miramar Hotel in Santa Monica, CA.
SKECHERS’ investor presentation is scheduled for Wednesday, December 8, 2010, at 10:05 a.m. PST.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com.
by | Nov 22, 2010 | Press Release
Nov 22, 2010 • 3:40 pm EST
Kim Kardashian and Kris Jenner to Participate in Multi-Platform Integrated Marketing Campaign for Shape-ups
MANHATTAN BEACH, Calif., Nov. 22, 2010 /PRNewswire/ — SKECHERS USA (NYSE: SKX), a global leader in the footwear industry and the number two footwear brand in the United States*, today announced an unprecedented, worldwide, multi-platform marketing and brand partnership for Shape-ups with Kim Kardashian and Kris Jenner.
(Photo: https://photos.prnewswire.com/prnh/20101122/LA05847)
Kim and Kris will be the faces of the campaign which launches in 2011 and includes multiple mediums of advertising, in-store and social media, a “Shaping Up With The Kardashians” challenge, and other exciting elements that will be unveiled at a near future date. This “Shaping Up With The Kardashians” mother-daughter fitness challenge between Kim and Kris will encourage consumers to begin their own Shapeups fitness challenges.
“My mom and I are thrilled to be joining the SKECHERS family to help promote health and wellness,” said Kim Kardashian. “Shape-ups have already impacted my fitness routine for the better. I am always on-the-move and never know exactly when I can fit in my next workout. SKECHERS Shape-ups help me get the most out of every step.”
Kris Jenner added, “The SKECHERS Shape-ups styles are perfect for the woman-on-the-go. As a working mother of six, I am constantly on my feet, running from one appearance to the next, but with Shape-ups, I am always working out, even when I’m working.”
A worldwide phenomenon, the patented SKECHERS Shape-ups fitness footwear line offers a variety of styles and specialized features to meet the varied workout needs of every individual. Fittingly, the unique personal style of each Kardashian family member is highlighted throughout the extensive collection.
SKECHERS Fitness Group President, Leonard Amato stated: “With more than 20 million Shape-ups sold worldwide since its launch in 2009, Shape-ups are making fitness accessible to more people every day. Our goal at SKECHERS is to shape up America and shape up the world. Kim Kardashian and Kris Jenner are aspirational individuals and the perfect spokespeople to inspire women to maximize their fitness level.”
Consumers can also “Shape-up & Win” with Kim and Kris through the SKECHERS Holiday Giveaway. Through www.facebook.com/SKECHERS, SKECHERS will give away one pair of Shape-ups every week throughout the holiday season, from November 22 to January 10. Anyone can enter the contest by visiting SKECHERS on Facebook at www.facebook.com/SKECHERS. As an incentive bonus, all who enter the contest are already a winner, and will receive a special “gift” from the Kardashians – a discount code worth between 10% and 50% off a shoe purchase at checkout.
Shape-ups from SKECHERS are an innovative patented fitness tool designed to promote weight loss, tone muscles and improve posture. Shape-ups feature a unique soft Resamax™ kinetic wedge insert and rolling bottom that simulates walking on soft sand, providing natural instability that causes the wearer to use more energy with every step. The men’s and women’s fitness footwear line is available in sporting goods, department and specialty athletic stores around the world.
ABOUT SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com.
*Sporting Goods Intelligence, June 21, 2010
This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the global economic slowdown and the ongoing financial crisis and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s Form 10-K for the year ended December 31, 2009 and the Company’s Form 10-Q for the quarter ended September 30, 2010. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SOURCE SKECHERS USA, Inc.
by | Nov 11, 2010 | Press Release
Nov 11, 2010 • 7:01 am EST
Global Footwear Company Also Announces New Licensed Stores in Canada and Portugal
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global leader in the footwear industry and the Number 2 footwear brand in the United States*, today announced the opening of the first SKECHERS-branded retail store in Ireland.
The new Irish store, opened last month, comes as part of a worldwide retail licensing expansion for SKECHERS. A second Portugal SKECHERS store will open in December in Lisbon. Four new stores recently opened via partners in Canada (Brampton, Edmonton, and Winnipeg with Town Shoes, plus Montreal with Bo-Pied). An additional three stores with Canadian partners are planned for early 2011–bringing the total number of SKECHERS stores to more than 400 worldwide.
“Every SKECHERS retail store is a highly effective outlet for consumer interaction with our brand,” added Michael Greenberg, president of SKECHERS. “We’re excited to deliver the complete SKECHERS experience through our partnerships in Ireland, Canada and Portugal. This growth illustrates the strength of our brand and SKECHERS retail licensing opportunities around the globe.”
“Our partners understand where and how the SKECHERS consumer fits into their marketplaces, and Ireland is no exception,” began Marvin Bernstein, managing partner for SKECHERS, S.a.r.l., which is a wholly-owned international subsidiary of SKECHERS USA, Inc. “Licensing our retail model around the globe drives brand recognition and builds on the well-established wholesale business we currently enjoy in these markets.”
“SKECHERS is a perfect match for Ireland and we know men, women and kids will love experiencing this brand in a true destination shopping environment,” said Paul Gallagher, managing director of Shuz 4 U. “This is the first stage of plans to open multiple SKECHERS stores across Ireland over the next five years.”
SKECHERS is building on its strong wholesale presence in Ireland with its first retail store on Henry Street–the hippest, premiere shopping area in Dublin. Spanning over 200 trendy boutiques and restaurants including department stores like Debenhams, Henry Street is a prime destination for over 33 million visitors every year. The new store will operate under a retail licensing partnership with Irish retailer Shuz 4 U Ltd.
ABOUT SHUZ 4 U Ltd.
Managing director Paul Gallagher has worked with Ecco footwear and Pepe Jeans and launched his own brand, GASOLINE, in 1989. He was named runner up for Best Independent Young Fashion Retailer-UK/Ireland in 2005. Additionally, executive director Sunil Shah is CEO of Pepe Jeans Ireland and Country Manager for Tommy Hilfiger. Shah operates seven Pepe Jeans and 16 Tommy Hilfiger retail stores in Ireland.
ABOUT BO-PIED
Founded in 1979, Bo-Pied began with a store on the East Shore area of Montreal. From there, the company slowly expanded its doors count around Montreal under the Bo-Pied and Naturalizer banners to 10 by 2000. In 2002, Bo-Pied expanded with smaller shop-in-shop concept stores for malls under the Chaussures Tendances banner. Including new ventures with SKECHERS, the company will operate 20 total doors by spring 2011.
ABOUT TOWN SHOES
Over 50 years ago, on May 15 1952, Leonard Simpson opened the first Town Shoes store in Toronto, Ontario at Sunnybrook Plaza, Canada’s first shopping centre. Just over one year later, Town opened its second store in Lawrence Plaza, Toronto. Forty years later, that store was converted to a clearance outlet for Town Shoes and eventually became the first Shoe Company store. In 2005, Town Shoes began its national wide expansion plan, opening its first stores outside of Ontario. Town Shoes has over 40 stores and is now in British Columbia, Alberta, Manitoba, and Nova Scotia. During the last 15 years, The Shoe Company has grown from a local area group of 10 stores to a national chain of over 70 stores, stretching from St. John’s, Newfoundland to Victoria, British Columbia.
ABOUT SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com.
*Sporting Goods Intelligence, June 21, 2010
This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the global economic slowdown and the ongoing financial crisis and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in SKECHERS’ Form 10-K for the year ended December 31, 2009 and SKECHERS’ Form 10-Q for the quarter ended September 30, 2010. The risks included here are not exhaustive. SKECHERS, Shuz 4 U Ltd., Town Shoes and Bo-Pied operate in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
by | Nov 4, 2010 | Press Release
Nov 4, 2010 • 9:00 am EDT
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA (NYSE:SKX), a global leader in the lifestyle footwear industry, today announced the launch of a new television campaign featuring fitness expert Denise Austin in support of its top selling Shape-ups footwear line.
The television spot–on-air in the United States–is the latest element in an ongoing global Shape-ups endorsement deal with Austin that includes print, outdoor and online campaigns as well as promotional appearances.
“When it comes to fitness and wellness, we couldn’t have a better personality than Denise Austin on our team,” began Michael Greenberg, president of SKECHERS. “For over a year, we’ve watched Denise share her unmatched understanding and excitement about the power and benefits of Shape-ups to consumers at events across the United States. She’s a trusted brand evangelist and a perfect fit for our Shape-ups television campaign.”
“I’ve been wearing Shape-ups since they launched as part of my power walk as well as in my everyday life,” said Denise Austin, who recently hosted her second SKECHERS Shape Up America Tour. “Walking in Shape-ups makes your time more efficient and effective. They instantly improve your posture from the moment you put them on targeting the thighs and rear-end helping to make your bottom half your better half!”
Austin’s trademark zest for life, positive outlook, and can-do attitude have endeared her to millions of fans across the country–and around the world–and earned her the reputation as “America’s favorite fitness expert.” She served her second term on the President’s Council on Physical Fitness and Sports, a position she was first appointed to by George W. Bush in 2002. She has also testified before the U.S. Senate Committee on Health, Education, Labor, and Pensions and helped launch the new food guidance system of the U.S. Department of Agriculture (mypyramid.gov). Her contributions to heart health were honored by Woman’s Day magazine and the American Heart Association when she was presented with the Red Dress Award in February 2008. As host of the multi-city Shape Up America Bus Tour, Austin served as a brand ambassador, promoting the benefits of Shape-ups to the press and consumers alike.
Shape-ups from SKECHERS are an innovative fitness tool designed to promote weight loss, tone muscles and improve posture. Shape-ups feature a unique soft Resamax(TM) kinetic wedge insert and rolling bottom that simulates walking on soft sand, providing natural instability that causes the wearer to use more energy with every step. The men’s and women’s fitness footwear line is available in sporting goods, department and specialty athletic stores around the world.
ABOUT SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com.
This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the global economic slowdown and the ongoing financial crisis and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in SKECHERS’ Form 10-K for the year ended December 31, 2009 and SKECHERS’ Form 10-Q for the quarter ended June 30, 2010. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
