SKECHERS to Present at the Wedbush 11th Annual CA Dreamin’ Consumer MAC Conference

SKECHERS to Present at the Wedbush 11th Annual CA Dreamin’ Consumer MAC Conference

Dec 1, 2010 • 4:00 pm EST

LOS ANGELES–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global leader in footwear, today announced that David Weinberg, the Company’s Chief Operating Officer and Chief Financial Officer, will be presenting at the Wedbush 11th Annual CA Dreamin’ Consumer MAC Conference 2010, to be held December 7-8, 2010, at The Fairmont Miramar Hotel in Santa Monica, CA.

SKECHERS’ investor presentation is scheduled for Wednesday, December 8, 2010, at 10:05 a.m. PST.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com.

SKECHERS to Present at the Wedbush 11th Annual CA Dreamin’ Consumer MAC Conference

SKECHERS Signs Global Shape-ups Marketing Partnership With Kim Kardashian and Kris Jenner

Nov 22, 2010 • 3:40 pm EST

Kim Kardashian and Kris Jenner to Participate in Multi-Platform Integrated Marketing Campaign for Shape-ups

MANHATTAN BEACH, Calif., Nov. 22, 2010 /PRNewswire/ — SKECHERS USA (NYSE: SKX), a global leader in the footwear industry and the number two footwear brand in the United States*, today announced an unprecedented, worldwide, multi-platform marketing and brand partnership for Shape-ups with Kim Kardashian and Kris Jenner.

(Photo:  https://photos.prnewswire.com/prnh/20101122/LA05847)

Kim and Kris will be the faces of the campaign which launches in 2011 and includes multiple mediums of advertising, in-store and social media, a “Shaping Up With The Kardashians” challenge, and other exciting elements that will be unveiled at a near future date. This “Shaping Up With The Kardashians” mother-daughter fitness challenge between Kim and Kris will encourage consumers to begin their own Shapeups fitness challenges.

“My mom and I are thrilled to be joining the SKECHERS family to help promote health and wellness,” said Kim Kardashian. “Shape-ups have already impacted my fitness routine for the better. I am always on-the-move and never know exactly when I can fit in my next workout. SKECHERS Shape-ups help me get the most out of every step.”

Kris Jenner added, “The SKECHERS Shape-ups styles are perfect for the woman-on-the-go. As a working mother of six, I am constantly on my feet, running from one appearance to the next, but with Shape-ups, I am always working out, even when I’m working.”

A worldwide phenomenon, the patented SKECHERS Shape-ups fitness footwear line offers a variety of styles and specialized features to meet the varied workout needs of every individual. Fittingly, the unique personal style of each Kardashian family member is highlighted throughout the extensive collection.

SKECHERS Fitness Group President, Leonard Amato stated: “With more than 20 million Shape-ups sold worldwide since its launch in 2009, Shape-ups are making fitness accessible to more people every day. Our goal at SKECHERS is to shape up America and shape up the world.  Kim Kardashian and Kris Jenner are aspirational individuals and the perfect spokespeople to inspire women to maximize their fitness level.”

Consumers can also “Shape-up & Win” with Kim and Kris through the SKECHERS Holiday Giveaway. Through www.facebook.com/SKECHERS, SKECHERS will give away one pair of Shape-ups every week throughout the holiday season, from November 22 to January 10. Anyone can enter the contest by visiting SKECHERS on Facebook at www.facebook.com/SKECHERS.  As an incentive bonus, all who enter the contest are already a winner, and will receive a special “gift” from the Kardashians – a discount code worth between 10% and 50% off a shoe purchase at checkout.

Shape-ups from SKECHERS are an innovative patented fitness tool designed to promote weight loss, tone muscles and improve posture. Shape-ups feature a unique soft Resamax™ kinetic wedge insert and rolling bottom that simulates walking on soft sand, providing natural instability that causes the wearer to use more energy with every step.  The men’s and women’s fitness footwear line is available in sporting goods, department and specialty athletic stores around the world.

ABOUT SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com.

*Sporting Goods Intelligence, June 21, 2010

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the global economic slowdown and the ongoing financial crisis and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s Form 10-K for the year ended December 31, 2009 and the Company’s Form 10-Q for the quarter ended September 30, 2010. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SOURCE SKECHERS USA, Inc.

SKECHERS to Present at the Wedbush 11th Annual CA Dreamin’ Consumer MAC Conference

SKECHERS, the Nation’s Number 2 Footwear Brand, Opens First Irish Retail Store

Nov 11, 2010 • 7:01 am EST

Global Footwear Company Also Announces New Licensed Stores in Canada and Portugal

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global leader in the footwear industry and the Number 2 footwear brand in the United States*, today announced the opening of the first SKECHERS-branded retail store in Ireland.

The new Irish store, opened last month, comes as part of a worldwide retail licensing expansion for SKECHERS. A second Portugal SKECHERS store will open in December in Lisbon. Four new stores recently opened via partners in Canada (Brampton, Edmonton, and Winnipeg with Town Shoes, plus Montreal with Bo-Pied). An additional three stores with Canadian partners are planned for early 2011–bringing the total number of SKECHERS stores to more than 400 worldwide.

“Every SKECHERS retail store is a highly effective outlet for consumer interaction with our brand,” added Michael Greenberg, president of SKECHERS. “We’re excited to deliver the complete SKECHERS experience through our partnerships in Ireland, Canada and Portugal. This growth illustrates the strength of our brand and SKECHERS retail licensing opportunities around the globe.”

“Our partners understand where and how the SKECHERS consumer fits into their marketplaces, and Ireland is no exception,” began Marvin Bernstein, managing partner for SKECHERS, S.a.r.l., which is a wholly-owned international subsidiary of SKECHERS USA, Inc. “Licensing our retail model around the globe drives brand recognition and builds on the well-established wholesale business we currently enjoy in these markets.”

“SKECHERS is a perfect match for Ireland and we know men, women and kids will love experiencing this brand in a true destination shopping environment,” said Paul Gallagher, managing director of Shuz 4 U. “This is the first stage of plans to open multiple SKECHERS stores across Ireland over the next five years.”

SKECHERS is building on its strong wholesale presence in Ireland with its first retail store on Henry Street–the hippest, premiere shopping area in Dublin. Spanning over 200 trendy boutiques and restaurants including department stores like Debenhams, Henry Street is a prime destination for over 33 million visitors every year. The new store will operate under a retail licensing partnership with Irish retailer Shuz 4 U Ltd.

ABOUT SHUZ 4 U Ltd.

Managing director Paul Gallagher has worked with Ecco footwear and Pepe Jeans and launched his own brand, GASOLINE, in 1989. He was named runner up for Best Independent Young Fashion Retailer-UK/Ireland in 2005. Additionally, executive director Sunil Shah is CEO of Pepe Jeans Ireland and Country Manager for Tommy Hilfiger. Shah operates seven Pepe Jeans and 16 Tommy Hilfiger retail stores in Ireland.

ABOUT BO-PIED

Founded in 1979, Bo-Pied began with a store on the East Shore area of Montreal. From there, the company slowly expanded its doors count around Montreal under the Bo-Pied and Naturalizer banners to 10 by 2000. In 2002, Bo-Pied expanded with smaller shop-in-shop concept stores for malls under the Chaussures Tendances banner. Including new ventures with SKECHERS, the company will operate 20 total doors by spring 2011.

ABOUT TOWN SHOES

Over 50 years ago, on May 15 1952, Leonard Simpson opened the first Town Shoes store in Toronto, Ontario at Sunnybrook Plaza, Canada’s first shopping centre. Just over one year later, Town opened its second store in Lawrence Plaza, Toronto. Forty years later, that store was converted to a clearance outlet for Town Shoes and eventually became the first Shoe Company store. In 2005, Town Shoes began its national wide expansion plan, opening its first stores outside of Ontario. Town Shoes has over 40 stores and is now in British Columbia, Alberta, Manitoba, and Nova Scotia. During the last 15 years, The Shoe Company has grown from a local area group of 10 stores to a national chain of over 70 stores, stretching from St. John’s, Newfoundland to Victoria, British Columbia.

ABOUT SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com.

*Sporting Goods Intelligence, June 21, 2010

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the global economic slowdown and the ongoing financial crisis and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in SKECHERS’ Form 10-K for the year ended December 31, 2009 and SKECHERS’ Form 10-Q for the quarter ended September 30, 2010. The risks included here are not exhaustive. SKECHERS, Shuz 4 U Ltd., Town Shoes and Bo-Pied operate in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS to Present at the Wedbush 11th Annual CA Dreamin’ Consumer MAC Conference

SKECHERS Teams with Fitness Expert Denise Austin for New Shape-ups Television Campaign

Nov 4, 2010 • 9:00 am EDT

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA (NYSE:SKX), a global leader in the lifestyle footwear industry, today announced the launch of a new television campaign featuring fitness expert Denise Austin in support of its top selling Shape-ups footwear line.

The television spot–on-air in the United States–is the latest element in an ongoing global Shape-ups endorsement deal with Austin that includes print, outdoor and online campaigns as well as promotional appearances.

“When it comes to fitness and wellness, we couldn’t have a better personality than Denise Austin on our team,” began Michael Greenberg, president of SKECHERS. “For over a year, we’ve watched Denise share her unmatched understanding and excitement about the power and benefits of Shape-ups to consumers at events across the United States. She’s a trusted brand evangelist and a perfect fit for our Shape-ups television campaign.”

“I’ve been wearing Shape-ups since they launched as part of my power walk as well as in my everyday life,” said Denise Austin, who recently hosted her second SKECHERS Shape Up America Tour. “Walking in Shape-ups makes your time more efficient and effective. They instantly improve your posture from the moment you put them on targeting the thighs and rear-end helping to make your bottom half your better half!”

Austin’s trademark zest for life, positive outlook, and can-do attitude have endeared her to millions of fans across the country–and around the world–and earned her the reputation as “America’s favorite fitness expert.” She served her second term on the President’s Council on Physical Fitness and Sports, a position she was first appointed to by George W. Bush in 2002. She has also testified before the U.S. Senate Committee on Health, Education, Labor, and Pensions and helped launch the new food guidance system of the U.S. Department of Agriculture (mypyramid.gov). Her contributions to heart health were honored by Woman’s Day magazine and the American Heart Association when she was presented with the Red Dress Award in February 2008. As host of the multi-city Shape Up America Bus Tour, Austin served as a brand ambassador, promoting the benefits of Shape-ups to the press and consumers alike.

Shape-ups from SKECHERS are an innovative fitness tool designed to promote weight loss, tone muscles and improve posture. Shape-ups feature a unique soft Resamax(TM) kinetic wedge insert and rolling bottom that simulates walking on soft sand, providing natural instability that causes the wearer to use more energy with every step. The men’s and women’s fitness footwear line is available in sporting goods, department and specialty athletic stores around the world.

ABOUT SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com.

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the global economic slowdown and the ongoing financial crisis and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in SKECHERS’ Form 10-K for the year ended December 31, 2009 and SKECHERS’ Form 10-Q for the quarter ended June 30, 2010. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS to Present at the Wedbush 11th Annual CA Dreamin’ Consumer MAC Conference

SKECHERS Pier to Pier Friendship Walk Raises More Than $380,000 for South Bay Schools and Children with Special Needs

Oct 28, 2010 • 12:00 pm EDT

More than 4,000 Walkers Participated in the Annual Charity Event Benefiting South Bay Education Foundations and the Friendship Circle Non-Profit Organization

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global leader in footwear, today announced that more than $380,000 in donations were raised to support South Bay schools and children with special needs at the SKECHERS Pier to Pier Friendship Walk presented by Kids Foot Locker on Sunday, October 24, 2010. More than 4,000 participants joined community leaders and special guests at the Manhattan Beach Pier including Tommy Lasorda, Special Advisor to the Chairman of the Los Angeles Dodgers and Hall of Fame Manager; fitness icon Denise Austin; Manhattan Beach Mayor Richard Montgomery; and SKECHERS President Michael Greenberg.

Los Angeles Dodgers Advisor Tommy Lasorda, SKECHERS President Michael Greenberg, and Manhattan Beach Mayor Richard Montgomery at the SKECHERS Pier to Pier Friendship Walk, which raised more than $380,000 for education and children with special needs. (Photo: Business Wire)

“We are awed and inspired by the generous spirit of the South Bay community, which banded together to raise a tremendous amount of funds for education and children with special needs,” said Michael Greenberg, president of SKECHERS. “The 2009 inaugural SKECHERS Pier to Pier Friendship Walk raised more than $220,000 and this year’s event was even more successful, surpassing $380,000, with more donations still coming in. At SKECHERS, we believe anything is possible when individuals join together in the spirit of giving, and we’re proud to be a part of this amazing community.”

“The SKECHERS Pier to Pier Friendship Walk has made such a positive impact in the South Bay, and we’re thrilled that this annual event has grown so much in just one year,” said Richard Montgomery, mayor of Manhattan Beach. “The SKECHERS Pier to Pier Friendship Walk is a prime example of how even a small donation can make a huge impact when the entire community joins together to support a wonderful cause. We’re grateful that a successful local company like SKECHERS has stepped up to raise critical funds for our schools and The Friendship Circle organization; they are the perfect example of a true public/private partnership with the city.”

Baseball legend Tommy Lasorda made a special appearance at the SKECHERS Pier to Pier Friendship Walk opening ceremony to rally the crowd, and commended SKECHERS and the walk participants on their dedication to give back to the community. In addition, fitness pioneer Denise Austin brought her infectious energy to the stage, and performances from the Los Angeles Clippers Spirit dance team, music from school bands, and several local cheerleading squads added to the lively atmosphere.

SKECHERS and event sponsors covered all production costs for the SKECHERS Pier to Pier Friendship Walk, allowing the donations received to directly benefit the education foundations of Manhattan Beach, Hermosa Beach, Redondo Beach, El Segundo, Palos Verdes and Torrance. In addition, donations support The Friendship Circle, a non-profit organization that assists children with special needs and their families through one-on-one peer mentoring and social recreational programming: www.friendshipcirclesb.com.

Businesses that sponsored the 2010 SKECHERS Pier to Pier Friendship Walk include presenting sponsor Kids Foot Locker, Acuprint, Marc Steven Leather, Ross Stores, Waste Management, WSA (World Shoes + Accessories), Equinox, Wells Fargo, Merrill Lynch, Marshalls, Finish Line, Arrowhead, Chevron, Build-A-Bear Workshop, Michael Stars, Shoe Carnival and Shoebuy.com.

The SKECHERS Pier to Pier Friendship Walk is an extension of the SKECHERS Foundation, an organization that was founded to provide families around the world with the necessities and skills to succeed in life. Specifically, the SKECHERS Foundation funds tax-exempt, 501(c)(3) nonprofit organizations that provide education and job training, shoes, clothing, fitness and nutrition guidance to communities in need.

For more information about the SKECHERS Pier to Pier Friendship Walk, including registration details and sponsorship opportunities for the 2011 walk, or to make an online donation, please visit www.Pier2Pierwalk.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6487258&lang=en

SKECHERS to Present at the Wedbush 11th Annual CA Dreamin’ Consumer MAC Conference

SKECHERS Announces Record Third Quarter Sales

Oct 27, 2010 • 4:00 pm EDT

  • Net Sales of $554.6 Million
  • Income from Operations of $55.6 Million
  • Net Earnings of $36.4 Million
  • Diluted Earnings Per Share of $0.74

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX), a global footwear leader, today announced financial results for the third quarter ended September 30, 2010.

Net sales for the third quarter of 2010 were $554.6 million, compared to $405.4 million in the third quarter of 2009, an increase of 36.8 percent, and income from operations was $55.6 million, compared to $32.4 million in the third quarter of 2009, an increase of 71.3 percent. Net earnings for the quarter were $36.4 million versus net earnings of $24.5 million in the third quarter of 2009. Net earnings per diluted share were $0.74 on 49.2 million diluted shares outstanding, versus net earnings per diluted share of $0.52 on 47.1 million diluted shares outstanding for the third quarter of 2009.

“Our third quarter net sales of over $550 million represent a new quarterly record and come on the heels of record sales for the first and second quarters. The continued demand for our diverse product offering resulted in growth across our domestic and international wholesale and retail channels,” began David Weinberg, chief operating officer and chief financial officer. “While the demand for our product remains high and we continue to experience growth in many categories, including toning, several accounts over-booked for back to school and cancelled orders, resulting in more inventory than initially planned. We expect to strategically work through this newer inventory at reasonable margins over the next six months or so.”

Mr. Weinberg added: “We continued to see strong results in operating income, net earnings and earnings per diluted share for the quarter, and our combined net sales over the first nine months exceeded total net sales for 2009, which is a result of our continued dedication to developing and growing new footwear categories, and then delivering innovative and fresh products, which are supported by comprehensive marketing campaigns worldwide.”

Gross profit for the third quarter of 2010 was $252.7 million, compared to $183.7 million in the third quarter of 2009. Gross margin was 45.6 percent for the third quarter of 2010, compared to 45.3 percent in the third quarter of 2009. Gross profit for the first nine months of 2010 was $727.7 million, or 46.9 percent of net sales, versus $431.8 million, or 41.2 percent of net sales, in the first nine months of 2009.

For the nine months ended September 30, 2010, net sales were $1.552 billion compared to net sales of $1.048 billion in the first nine months of 2009. Net earnings for the first nine months of 2010 were $132.9 million, compared to net earnings of $26.8 million in the first nine months of 2009. Net earnings per diluted share in the first nine months of 2010 were $2.71 per share on 49.0 million diluted shares outstanding, versus $0.57 per share on 46.6 million diluted shares outstanding for the same period last year.

Robert Greenberg, SKECHERS chief executive officer, commented: “We just finished our biggest sales quarter in the Company’s 18-year history, and our best back-to-school season. Our kids’ business continued to grow strongly, supported by commercials featuring our well-known cast of animated characters, and we continued to dominate the toning category with a 55 percent share of the U.S. market, according to SportsOneSource in September. The growth we experienced in the toning category also came at a time when sales in this segment are not as robust as they are during other times of the year. The enthusiasm for our recently launched lines has spread around the world, where we experienced double digit improvements in many key countries, which we believe are still poised for growth. We are supporting our product and growth with more print, outdoor and TV, including campaigns featuring football legend Joe Montana, basketball great Karl Malone, fitness celebrity Denise Austin, and ‘Dancing with the Stars’ co-host Brooke Burke. Our marketing has never been more exciting, and we have so much more coming down the line. In addition, we continue to make significant strides in product development for men, women and kids, and are excited about the delivery of fresh styles and our new lines for Holiday 2010 and Spring 2011. We are in a very strong position in the market with a steady buzz from consumers, the media and our retail partners. We have had accounts in our showrooms over the past week and a half and are pleased with their reaction to our new offerings. It has been a record first nine months this year, and we look forward to a great year-end for 2010 and new challenges and records in 2011.”

“SKECHERS’ sales continue to be strong and consistent across our wholesale and retail businesses in the United States and overseas with margins in line with our business model and our product offering the best it has ever been,” Mr. Weinberg added. “We are now evaluating our expense structure to ensure our expenditures will be in line with the current sales trend. Based on our double-digit backlogs, strong sell-throughs and positive comps in our retail stores, along with a cash position of approximately $248 million, we believe our momentum will continue.”

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com.

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the recent global economic slowdown and financial crisis; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s Form 10-K for the year ended December 31, 2009 and the Company’s Form 10-Q for the quarter ended June 30, 2010. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the Company cannot predict all such risk factors, nor can the Company assess the impact of all such risk factors on the business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.


SKECHERS U.S.A., INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)

(In thousands)

                                                  September 30,  December 31,

                                                  2010           2009

ASSETS

Current Assets:

Cash and cash equivalents                         $ 248,828      $ 265,675

Short-term investments                              -              30,000

Trade accounts receivable, net                      286,085        219,924

Other receivables                                   4,497          12,177

Total receivables                                   290,582        232,101

Inventories                                         326,651        224,050

Prepaid expenses and other current assets           46,987         28,233

Deferred tax assets                                 8,950          8,950

Total current assets                                921,998        789,009

Property and equipment, at cost less accumulated    268,642        171,667
depreciation and amortization

Intangible assets, less applicable amortization     7,762          9,011

Deferred tax assets                                 13,678         13,660

Other assets, at cost                               18,196         12,205

TOTAL ASSETS                                      $ 1,230,276    $ 995,552

LIABILITIES AND EQUITY

Current Liabilities:

Short-term borrowings                             $ 2,329        $ 2,006

Current installments of long-term borrowings        15,767         529

Accounts payable                                    231,533        196,163

Accrued expenses                                    22,206         31,843

Total current liabilities                           271,835        230,541

Long-term borrowings, excluding current             15,802         15,641
installments

Total liabilities                                   287,637        246,182

Equity:

Skechers U.S.A., Inc. equity                        907,842        745,922

Noncontrolling interests                            34,797         3,448

Total equity                                        942,639        749,370

TOTAL LIABILITIES AND EQUITY                      $ 1,230,276    $ 995,552




SKECHERS U.S.A., INC.

CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS

(Unaudited)

(In thousands, except per share data)

                Three Months Ended September  Nine Months Ended September 30,
                30,

                2010         2009             2010           2009

Net sales       $ 554,626    $ 405,374        $ 1,552,249    $ 1,047,820

Cost of sales     301,975      221,648          824,535        616,062

Gross profit      252,651      183,726          727,714        431,758

Royalty income    1,888        418              3,148          1,022

                  254,539      184,144          730,862        432,780

Operating
expenses:

Selling           59,516       41,245           146,262        97,568

General and       139,455      110,454          389,241        304,340
administrative

                  198,971      151,699          535,503        401,908

Income from       55,568       32,445           195,359        30,872
operations

Other income
(expense):

Interest, net     484          (665    )        1,515          (332      )

Other, net        (3,143  )    2,176            (1,323    )    2,203

                  (2,659  )    1,511            192            1,871

Earnings
before income     52,909       33,956           195,551        32,743
taxes

Income tax        16,330       10,175           62,532         8,236
expense

Net income        36,579       23,781           133,019        24,507

Less: Net
income (loss)
attributable      201          (679    )        108            (2,246    )
to
noncontrolling
interest

Net earnings
attributable    $ 36,378     $ 24,460         $ 132,911      $ 26,753
to Skechers
U.S.A., Inc.

Net earnings
per share
attributable
to Skechers
U.S.A., Inc.:

Basic           $ 0.76       $ 0.53           $ 2.81         $ 0.58

Diluted         $ 0.74       $ 0.52           $ 2.71         $ 0.57

Weighted
average shares
used in
calculating
earnings per
share
attributable
to Skechers
U.S.A., Inc.:

Basic             47,586       46,405           47,268         46,304

Diluted           49,176       47,095           49,017         46,649