by | Feb 1, 2013 | Press Release
Feb 1, 2013 • 9:00 am EST
Footwear company releases Skechers GOrun 2 ad starring the world’s fastest land animal
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Following in the footsteps of an adorable French Bulldog named Mr. Quiggly that wore Skechers GOrun footwear during last year’s Super Bowl, SKECHERS USA, Inc. (NYSE:SKX) today released the first commercial for Skechers GOrun 2 performance footwear, which will premiere on TV during SUPER BOWL XLVII. Fans can now get a sneak peek of the ad ahead of the 100-million-strong audience for Sunday’s game.
Man befriends Gazelle in the Skechers GOrun 2 Super Bowl commercial (Photo: Business Wire)
This year, a fast cat is center stage in a spot that again uses humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear. The ad is slated to air after the two-minute warning of the first half. (Watch now at http://youtube.com/skechersperformance)
A brief teaser for the Skechers GOrun 2 ad was released on YouTube last week, generating early buzz with nearly 300,000 views. And on Wednesday, Bleacher Report placed the ad at No. 2 in its “Super Bowl Commercials: 2013 Power Ranking.” SKECHERS continues to leverage the power of social media with a Facebook sweepstakes tied to the campaign that promotes both the ad and Skechers Performance product.
The 2013 Super Bowl campaign, which also includes a Joe Montana SKECHERS Relaxed Fit ad, marks SKECHERS’ fourth consecutive year of commercials on the world’s biggest advertising platform. In 2010, the Company first utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined the adorable Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far—ranking third on the USA Today Ad Meter.
For more information about the Skechers Performance Division, visit skechersperformance.com and follow us on Facebook (https://www.facebook.com/SkechersPerformance) and Twitter (https://twitter.com/skechersGO).
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (https://www.facebook.com/SKECHERS) and Twitter (https://twitter.com/SKECHERSUSA).
This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2011 and its quarterly report on Form 10-Q for the three months ended September 30, 2012. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jennifer Clay
310-937-1326
by | Jan 29, 2013 | Press Release
Jan 29, 2013 • 12:05 pm EST
NFL Football Icons to Promote the Company’s Relaxed Fit Footwear Collection
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company’s second commercial airing Super Bowl weekend will feature two of the greatest 49ers players to ever grace the gridiron: Hall of Fame quarterback Joe Montana and Hall of Fame safety Ronnie Lott. Premiering Saturday, February 2 on ESPN2’s College All-Star Challenge, and again on Super Bowl Sunday with an abbreviated spot during the second quarter, the Skechers Relaxed Fit commercial uses humor to showcase how Montana stays cool under pressure wearing Relaxed Fit footwear.
Joe Montana appears in the SKECHERS Relaxed Fit commercial debuting Super Bowl weekend. (Photo: Business Wire)
Launching the day before the San Francisco 49ers take on the Baltimore Ravens in Super Bowl XLVII, the new commercial will reunite the legendary Hall of Famers on-screen in a humorous spot that highlights Relaxed Fit’s memory foam footbed, roomier fit and instant comfort.
“Relaxed Fit gives guys the perfect combination in their footwear: incredibly comfortable shoes that look great in any setting. So we thought, let’s give them what they want with football legends delivering some old-school physical comedy,” said Michael Greenberg, president of SKECHERS. “Working with two of the greatest players of all time was amazing, and the fact that their former team will be playing in the Super Bowl this weekend makes it all the sweeter.”
The new spot is the latest in a series of Relaxed Fit ads that star America’s sports icons; previous commercials have featured Montana, legendary Hall of Fame Los Angeles Dodgers Manager Tommy Lasorda, and Dallas Mavericks owner Mark Cuban. A natural extension of relaxed fit jeans, Relaxed Fit footwear has fast become one of SKECHERS’ most successful men’s footwear collections and will soon expand into women’s footwear.
SKECHERS will also debut a commercial during the second quarter of Sunday’s Super Bowl for the Company’s new performance running shoes, Skechers GOrun 2.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/#!/SKECHERSUSA).
This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2011 and its quarterly report on Form 10-Q for the three months ended September 30, 2012. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326
by | Jan 23, 2013 | Press Release
Jan 23, 2013 • 9:05 am EST
Footwear company will launch Skechers GOrun 2 with humorous ad starringthe world’s fastest land animal and bring back Joe Montana for Relaxed Fit™ men’s footwear
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Following up on last year’s wildly successful Super Bowl ad starring the adorable pup Mr. Quiggly for Skechers GOrun, SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company will return to the Big Game with two unique campaigns. The first will use humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear and is slated to air during the two-minute warning of the first half. SKECHERS will also enlist football legend Joe Montana for a second advertisement to air during the second quarter.
Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo: Business Wire)
For the Company’s performance brand, a cheetah takes center stage this year when the world’s fastest land animal goes head-to-head with a human wearing Skechers GOrun 2. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast. The Company debuted the original Skechers GOrun collection on the feet of a spunky French Bulldog during the 2012 Super Bowl, and the much adored “Mr. Quiggly” commercial achieved a third place ranking at the top of the USA Today Ad Meter, making the pooch a media darling and bringing global recognition to Skechers Performance footwear.
For the SKECHERS Relaxed Fit™ collection, Hall of Fame quarterback and four-time Super Bowl champion Joe Montana is the face of the successful footwear line that’s designed for comfort with a roomy toe area and memory foam insole. Montana previously appeared in a SKECHERS Relaxed Fit campaign during Fall 2012 that also included ads featuring basketball and baseball icons Mark Cuban and Tommy Lasorda.
The 2013 Super Bowl campaign marks SKECHERS’ fourth consecutive year of commercials on the world’s biggest advertising platform. In its first year, the Company utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far.
Designed by the Company’s Performance Division after extensively working with elite runners, Skechers GOrun 2 is an innovative shoe that features revolutionary midfoot strike technology and GOimpulse sensors for enhanced sensory feedback. Designed for speed, the ultra-lightweight Skechers GOrun 2 is ideal for novice to elite athletes. The Skechers Performance Division launched in 2011, with a global marketing campaign starring elite distance runner and Olympic medalist Meb. Competing in Skechers GOrun footwear, he recently achieved two back-to-back personal best marathon times during the 2011 New York City Marathon and with a first place finish at the 2012 Olympic Trials. Meb was the fastest American at the London Games, finishing fourth overall, and will compete at the prestigious Boston Marathon this spring wearing Skechers Performance footwear. For more information about the Skechers Performance Division, visit skechersperformance.com and follow us on Facebook (https://www.facebook.com/SkechersPerformance) and Twitter (https://twitter.com/skechersGO).
A natural extension of relaxed fit jeans, Relaxed Fit footwear has fast become one of SKECHERS’ most successful men’s footwear collections and will soon expand into women’s footwear.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (https://www.facebook.com/SKECHERS) and Twitter (https://twitter.com/SKECHERSUSA).
This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2011 and its quarterly report on Form 10-Q for the three months ended September 30, 2012. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jennifer Clay
310-937-1326
by | Dec 4, 2012 | Press Release
Dec 4, 2012 • 6:12 pm EST
2012 Event to be Filmed for Travel Channel’s “Christmas Showdown” Holiday Special
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE:SKX) today announced that the annual SKECHERS-sponsored Manhattan Beach Holiday Fireworks celebration has been named one of the top two holiday festivals in the nation by the Travel Channel. In a race for the No. 1 holiday celebration, the Travel Channel will film this Sunday’s event at the Manhattan Beach Pier for the upcoming special “Christmas Showdown,” highlighting festival activities, interviewing prominent members of the community and local families participating in the festivities.
“I was thrilled to hear Manhattan Beach was selected among thousands of cities as one of the top holiday fireworks festivals in the nation,” said SKECHERS president Michael Greenberg. “This annual event means a lot to the SKECHERS family because it unites the community in the spirit of the season. This year, SKECHERS is proud to present not one, but two fireworks shows to celebrate Manhattan Beach’s 100th birthday. We wanted to do something special to commemorate the centennial celebration, and when viewers across the nation tune in to watch this festival on the Travel Channel, they will be truly amazed by what we’ve created here in Manhattan Beach.”
“When I partnered with several members of the Manhattan Beach community to found the first Holiday Fireworks celebration 23 years ago, we never imagined what it would grow into,” said Pete Moffett of Pete Moffett Productions. “With the support of SKECHERS and the city of Manhattan Beach, this festival now draws more than 15,000 people gathering together on the sand under the stars for a truly special holiday celebration. Manhattan Beach may not have a traditional ‘white Christmas’ like you see in the movies, but that’s what makes our holiday festival so unique – you’ve never seen anything like it.”
“Manhattan Beach’s special Centennial fireworks program will be the biggest and brightest show in Manhattan Beach history, so it is wonderful that the Travel Channel will be there to capture it,” said Manhattan Beach Mayor Wayne Powell. “Everyone will be able to see and feel the excitement and love in our community as we celebrate our city’s 100th anniversary.”
In addition to the two SKECHERS-sponsored fireworks shows, the Manhattan Beach holiday celebration includes an evening of holiday activities, including:
- A SKECHERS snow and sled park;
- Live music and dancing in the streets of Downtown Manhattan Beach; and
- A holiday parade with a special appearance from Santa Claus.
For additional information, please visit www.mbfirewoks.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com,and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2011 and its quarterly report on Form 10-Q for the three months ended September 30, 2012. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326
by | Nov 30, 2012 | Press Release
Nov 30, 2012 • 12:38 pm EST
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Just five months after reaching its first million-pair donation milestone, BOBS from SKECHERS today announced that it has donated more than three million pairs of new shoes for children in need worldwide. With a new pair going to a child in need for every pair of BOBS purchased, BOBS has expanded its donation network to include nearly 30 countries around the globe, with a focus on helping distressed families across the United States.
BOBS from SKECHERS distributes new shoes to children in need in Atlanta, Georgia. (Image courtesy of Caring For Others and Carlos Bell Photography)
“The word is out about BOBS, and its growing success means that we can give more pairs than ever. We are pleased that we are able to get shoes in the hands of American families struck by financial hardship, those affected by natural disasters, including Superstorm Sandy, and many children in need around the world,” said Michael Greenberg, president of SKECHERS. “We’re so excited to be part of this movement of giving, and to help as many kids as we can. Through the continued support of socially conscious consumers, we believe we can make an even larger impact.”
BOBS unites people with a single goal: to help the approximately 300 million children worldwide in need of shoes due to poverty, epidemics and natural disasters. With the support of its non-profit giveaway partners, BOBS distributes to charitable organizations, homeless shelters, education programs and non-profit groups across the Americas, Africa, Eastern Europe, and mainland and Southeast Asia – and plans to continue expanding the program on a global scale.
Designed for women, men and kids, BOBS is supported by Dancing with the Stars host Brooke Burke-Charvet in a global awareness campaign across print, television, online and social media. You can find BOBS in stores nationwide, and in key markets around the world.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/#!/SKECHERSUSA).
This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2011 and its quarterly report on Form 10-Q for the three months ended September 30, 2012. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Media Contact:
SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326
by | Oct 1, 2012 | Press Release
Oct 1, 2012 • 12:00 pm EDT
Montana Joins Mark Cuban and Tommy Lasorda in Global Launch of the New Brand
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– SKECHERS USA, Inc. (NYSE: SKX), a global leader in lifestyle product and innovator of performance footwear, announced that the Company has reunited with Hall of Fame quarterback Joe Montana to shoot its second commercial for Relaxed Fit® from SKECHERS. Montana’s spot will follow Mark Cuban’s televised launch of the brand today, and will be followed by Tommy Lasorda’s own unique Relaxed Fit® commercial in 2013, as part of a triple sport celebrity campaign for the new men’s comfort footwear collection.
Joe Montana on set at his SKECHERS Relaxed Fit(R) commercial shoot.
“In the world of professional football, there’s always a lot of madness, on and off the field,” said Joe Montana. “And when you’re under pressure, the best solution is always to relax and keep your cool. That’s what these Relaxed Fit shoes feel like. They’re so comfortable, you can feel better in them no matter what the world throws at you.”
“Joe’s an American legend representing a very American concept: relaxed casuals that look and feel good,” said Michael Greenberg, president of SKECHERS. “Together with Mark Cuban and Tommy Lasorda, we’re thrilled to have this ‘triple threat’ of sports icons telling the world about Relaxed Fit footwear.”
Designed to reflect their unique personalities and showcase Relaxed Fit footwear as a natural extension of relaxed fit jeans, Montana’s, Cuban’s and Lasorda’s Relaxed Fit television spots are part of a global multi-platform agreement which includes print, in-store, online and social media. The consecutive campaigns will highlight Relaxed Fit’s fashionable appeal and spacious, comfortable features such as its roomy fit, memory foam insole and breathable materials.
Relaxed Fit from SKECHERS is Joe Montana’s second endorsement for the SKECHERS brand; the football legend previously had a two-year relationship with the Company, and was a part of SKECHERS’ first Super Bowl campaign in 2010.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/#!/SKECHERSUSA).
This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2011 and its quarterly report on Form 10-Q for the three months ended June 30, 2012. The risks included here are not exhaustive.The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50425035&lang=en
SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326