BOBS from Skechers Unveils Limited Edition, Pet-Themed Collection to Celebrate $3 Million Commitment to Best Friends Animal Society

by | Mar 30, 2016 | Press Release

Mar 30, 2016 • 10:15 am EDT

Each BOBS from Skechers Purchase Supports Best Friends Animal Society to Help Save the Lives of Shelter Pets Across the U.S.

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– BOBS from Skechers, a division of leading lifestyle footwear company, Skechers USA, Inc. (NYSE:SKX), today unveiled a limited edition collection to benefit Best Friends Animal Society, the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters. The collection – featuring fun prints of dogs, cats and the Best Friends logo – commemorates Skechers’ multi-year partnership with the organization. Each pair of BOBS from Skechers – including these limited edition styles – contributes to Skechers’ $3 million commitment to further Best Friends’ lifesaving initiatives. The collection will be available for purchase starting today at Skechers retail stores nationwide and online at Skechers.com.

BOBS from Skechers launches Best Friends Animal Society footwear collection. (Graphic: Business Wire)

“We’re thrilled to bring our charitable partnership with Best Friends Animal Society to life with the launch of the limited edition BOBS from Skechers collection,” said Robert Greenberg, Chairman and CEO, Skechers. “We hope our partnership with Best Friends will inspire our customers to consider adoption when looking for a pet, in order to reduce the number of shelter pets killed each year. We’re excited to continue to offer new ways in which we’re able to empower our customers to give back.”

The BOBS from Skechers Best Friends collection debuts with five styles, all featuring the classic canvas alpargata silhouette and Skechers Memory Foam cushioned insole for added comfort. To promote the collaboration, Skechers will launch a national marketing campaign this spring, which includes a new TV commercial as well as print advertising, social media and in-store marketing.

“Every shoe purchased directly supports our mission – that one day, no dog or cat will be killed due to not having a permanent place to call home,” said Gregory Castle, co-founder and CEO, Best Friends Animal Society. “With companies like Skechers we’re able to reach an entirely new audience; we see this as a fun way to educate people about a very serious issue. We truly believe that together we will Save Them All.”

The Skechers and Best Friends partnership was announced in November 2015 and includes this limited edition collection, co-branded shoe box packaging for all BOBS from Skechers, national TV, print and digital marketing, PR, POP and other in-store collateral at domestic Skechers retail locations and participating retail partners. As part of the partnership, BOBS from Skechers will serve as the presenting sponsor for the animal welfare organization’s major national events including Strut Your Mutt and Super Adoptions, and participate in additional year-round awareness initiatives.

The limited edition collection in partnership with Best Friends is part of BOBS from Skechers’ ongoing charitable initiatives, which includes donating shoes to children in need around the globe.

To learn more about the partnerships follow BOBS from Skechers on Facebook (facebook.com/BOBSfromSkechers), Twitter (twitter.com/BOBS_Skechers), Instagram (Instagram.com/BOBS_Skechers) and Pinterest (pinterest.com/BOBSSkechers), or visit www.skechers.com/en-us/bobs-for-dogs.

ABOUT SKECHERS USA, INC.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

About Best Friends Animal Society

Best Friends Animal Society is the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters. A leader in the no-kill movement, Best Friends runs the nation’s largest no-kill sanctuary for companion animals, adoption centers and spay and neuter facilities in Los Angeles and Salt Lake City as well as lifesaving programs in partnership with more than 1,300 rescue groups and shelters across the country. Since its founding in 1984, Best Friends has helped reduce the number of animals killed in American shelters from 17 million per year to an estimated 4 million. By continuing to build effective initiatives that reduce the number of animals entering shelters and increase the number who find homes, Best Friends and its nationwide network of members and partners are working to Save Them All®.

To become a fan of Best Friends Animal Society on Facebook go to: Facebook.com/bestfriendsanimalsociety.

Follow Best Friends on Twitter (twitter.com/bestfriends) and Instagram (Instagram.com/bestfriendsanimalsociety).

SKECHERS USA, Inc.
Jolene Abbott
310.318.3100 x 4839
[email protected]
or
Best Friends Animal Society
Eric Rayvid
646.699.7838
[email protected]

Skechers Performance GOrun Forza Wins Competitor Magazine’s Best Debut Award

by | Mar 15, 2016 | Press Release

Mar 15, 2016 • 8:15 am EDT

Skechers Performance’s Stability Shoe Receives Accolade from one of the Running Industry’s Premier News Publications

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Skechers Performance—a division of SKECHERS USA Inc. (NYSE:SKX)—wins Competitor magazine’s “Best Debut” award for the new 2016 Skechers GOrun Forza. Skechers GOrun Forza is the first stability shoe from the Performance Division and is featured in the March 2016 issue of Competitor magazine’s spring shoe guide.

Award Winning Skechers Performance GOrun Forza (Photo: Business Wire)

Skechers GOrun Forza was selected out of 48 shoes submitted for the stability category and was reviewed by 16 of Competitor Group’s experienced wear testers. The test process included runners logging multiple runs in each shoe, filling out a two-page questionnaire and engaging in a collective feedback session. Competitor is one of the world’s leading running publications, reaching more than 700,000 monthly readers with its print and digital magazine formats and more than 2 million unique followers online at Competitor.com.

“We are thrilled to receive this award from such an influential publication as Competitor magazine,” said Rick Higgins, Senior Vice President, Merchandising/Marketing, Skechers Performance. “Our teams worked closely with our athletes—Meb and Kara Goucher—as well as wear testers, to develop our first stability shoe that offers runners comfort and support while remaining lightweight and flexible. It’s exciting to see the running community embrace our product, and winning the ‘Best Debut’ award from Competitor further solidifies our credibility in the running space. “

“We love this shoe for its ideal mix of cushioning, comfort and support,” said Brian Metzler, Editor in Chief of Competitor. “It’s a great example of a modern stability shoe that provides the right amount of support without controlling your gait. It’s smooth and energetic and provides long-wearing comfort for all types of runs.”

Skechers Performance’s GOrun Forza launched in spring 2016 and features an extended medial post for support and Skechers Performance’s new 5GEN midsole foam—a resilient, proprietary compound that offers runners cushioning, coupled with excellent traction and durability. Skechers GOrun Forza is also built with a seamless, lightweight and breathable mesh upper that has reflective detailing for visibility and a high-abrasion rubber outsole.

Skechers GOrun Forza is currently available at Skechers retail stores, select specialty run locations and online at GOSkechers.com. To learn more about Skechers Performance, follow us on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).

For more information and/or images please contact Jolene Abbott at 310.318.3100 x4839 or [email protected].

ABOUT SKECHERS USA, INC.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jolene Abbott, 310-318-3100 x4839
[email protected]

Skechers Debuts Global Marketing Campaign Starring Meghan Trainor, 2016 GRAMMY® Winner for Best New Artist

by | Mar 10, 2016 | Press Release

Mar 10, 2016 • 9:00 am EST

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Skechers and GRAMMY® winning singer-songwriter Meghan Trainor have teamed up for a new multi-platform marketing campaign to launch the Skechers Originals retro sneaker collection. Meghan’s first television commercial for the campaign will officially hit the airwaves next week and features the lead single “NO” from her highly-anticipated sophomore album Thank You, which will be available worldwide on May 13, 2016.

Meghan Trainor on set for her Skechers Originals campaign shoot (Photo: Business Wire)

A preview of the global TV campaign was revealed today with behind-the-scenes images from the set. An extended version of the commercial will also debut on YouTube to reveal a more in-depth story. The overall campaign recently kicked off with print ads, online and in-store images as well as via Meghan’s social media channels, and has already influenced her millennial fans who are positively impacting sales of the new collection.

“I can’t wait to travel the world and see my face in Skechers stores – it still blows my mind! It’s an honor and dream to work with a big brand like Skechers,” said Meghan Trainor on the set of her Skechers commercial. “For my new album I wanted to change it up with a different sound and a fresh new look – including my red hair transformation. I think it takes confidence to take risks and be original. Skechers has truly embraced this message in the new #MTrainSkechers campaign, and I can’t wait for my fans to see it!”

“Meghan is an inspirational artist with many impressive accomplishments at only age 22, so we’re thrilled to be working with her on this global campaign for Skechers Originals,” said Skechers president Michael Greenberg, who attended the shoot. “With the media attention after her well-deserved win at the GRAMMY® Awards and her new album, Meghan’s impact as an influencer continues to grow. Young women around the world are inspired by her, so we couldn’t be happier that Meghan is a member of the Skechers family.”

Before she rose to fame as a global pop sensation, Trainor independently released three albums by the time she turned 17. While still in high school, she was discovered by a Nashville publishing company and started writing tracks for hot country artists like Rascal Flatts and Hunter Hayes. Now signed with Epic Records, Trainor’s first mega-hit single “All About That Bass” was certified nine-times platinum and topped the airplay/sales-streaming-based Billboard Hot 100 for eight weeks, becoming the longest-leading Hot 100 No. 1 in Epic Records’ history. Trainor’s debut album, Title, entered the Billboard 200 chart at No. 1 and remained in the top 30 of the weekly chart throughout 2015 with over 1 million copies sold. Following the huge success of “All About that Bass,” the album’s second single, “Lips Are Movin,” was certified quadruple platinum and the third single, “Dear Future Husband,” is double platinum. The album’s fourth hit single, “Like I’m Gonna Lose You,” featuring John Legend, reached the No. 1 position on Billboard’s Adult Pop Songs airplay chart and was certified double platinum.

Meghan Trainor’s partnership with Skechers extends through 2017 across all media platforms including television, print, online, social media, outdoor and point of purchase. Skechers has a long history of working with GRAMMY-winning female recording artists including Britney Spears, Christina Aguilera and Carrie Underwood. Multi-platinum selling recording artist and actress Demi Lovato—who performed with Meghan in a Lionel Richie tribute at this year’s GRAMMY® Awards—is also featured in a current global Skechers marketing campaign that will extend through the end of 2016.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jennifer Clay, 310.937.1326
or
For Meghan Trainor:
Epic Records
Darren Baber, 310.272.2463
[email protected]

Skechers Performance Named Official Running Shoe of the IRONMAN European Tour

by | Mar 8, 2016 | Press Release

Mar 8, 2016 • 8:35 am EST

Global Footwear Brand Continues to Grow the Performance Footwear Division

MANHATTAN BEACH, Calif. & LIEDERBACH, Germany–(BUSINESS WIRE)– IRONMAN is known for putting on some of the most challenging races in the world. And now, Skechers Performance—a division of SKECHERS USA, Inc. (NYSE: SKX)—has been announced as the Official Running Shoe Sponsor of the 2016 IRONMAN^® European Tour, bringing the award-winning brand to elite runners across the continent and the United Kingdom.

Skechers Performance named official running shoe of the 2016 IRONMAN European Tour. (Photo: Business Wire)

Beginning with the IRONMAN^® 70.3^® Pays d’Aix event in May, Skechers Performance will be on site at 26 of the 43 races in the IRONMAN European Tour. They will have a presence in the expo village and will be featured in event marketing—including race and event signage as well as new media and digital extensions. Athletes will experience the Skechers Performance brand as they swim, bike and run, through Switzerland, Austria, Germany, the UK, Ireland, Spain, France, the Netherlands and Denmark.

“We are excited to be partnering with IRONMAN and these incredible athletes for this world-renowned series,” said Rick Higgins, SVP, Merchandising/Marketing, Skechers Performance. “Joining IRONMAN complements our global marketing strategy for the Performance Division, as this is an essential opportunity to connect directly with our target running demographic and build brand awareness across all of Europe. This partnership exemplifies our continued support and commitment to the running community, and our involvement with this tour will emphasize to both serious and casual athletes across Europe that we are a major player in the running category.”

Over the last five years, Skechers Performance has been an increasingly active and dominant player in the elite running space, attracting athletes such as world-class marathoner Meb, who recently qualified for his fourth Olympic Games at the 2016 marathon Trials, and in 2014, ran to victory in Boston wearing Skechers GOmeb Speed 3 – 2016 shoes. Skechers Performance also sponsors U.S. elite marathoner, Kara Goucher and European athletes Anja Beranek and Nils Frommhold. All endorsed the brand’s lightweight, flexible designs and award-winning innovative technologies found in every pair of Skechers Performance footwear.

“With the Skechers Performance mantra of ‘Go Like Never Before’ and their lightweight and innovative designs, we couldn’t find a more dynamic running shoe partner for our events in Europe than Skechers Performance,” says IRONMAN Chief Sales Officer Carola Ross. “We are thrilled to have them with us on this journey.”

The tour includes a variety of race types. Two stops will be 5150 Olympic distance races where athletes will swim 1.5km, bike 40km and then run for 10km; 12 events will be half distance IRONMAN 70.3 triathlons, consisting of a 1.9km swim, 90km bike, and 21k, run; and 12 stops will be the full-distance ultimate single-day challenge IRONMAN triathlon, where athletes will swim for 3.8km, cycle for 180.2km and then run a full marathon.

Stop by the Skechers Performance booth at 2016 IRONMAN European events and check out the Skechers GOrun footwear for men and women.

For more information on the IRONMAN brand and global event series, visit www.ironman.com. For more information on Skechers Performance, visit www.GOskechers.com.

About IRONMAN

The iconic IRONMAN^® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN^® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 250 events and five unique brands: IRONMAN^®, IRONMAN^® 70.3^®, 5150™ Triathlon Series, Iron Girl^® and IRONKIDS^®. For more information, visit www.ironman.com.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Skechers
Jennifer Clay, 1-310-937-1326
[email protected]
or
Skechers Performance
Jolene Abbott, 1-310-318-3100, Ext. 4839
[email protected]
or
IRONMAN
Stefan Jaeger
Mobile Austria: +43 699 177 87 107
Mobile Germany: +49 151 105 143 42
[email protected]

Skechers Performance™ Scores, Signing Pro-Golfers Russell Knox and Rookie Ashlan Ramsey

by | Mar 4, 2016 | Press Release

Mar 4, 2016 • 8:30 am EST

New Elite Athletes Join the Growing Roster of Brand Ambassadors Representing Skechers GO GOLF®

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)– Skechers Performance™—a division of Skechers USA, Inc. (NYSE:SKX)—announces today the signing of professional golfers Russell Knox and Ashlan Ramsey, as the latest additions to the growing roster of athletes representing Skechers GO GOLF®. Knox and Ramsey will join world-class golfers Matt Kuchar, Billy Andrade, Colin Montgomerie and Belén Mozo as part of the Skechers Performance elite team. Both Knox and Ramsey will serve as ambassadors for the brand, and be featured in upcoming global marketing campaigns. They will also provide unique insights to help create custom footwear for Skechers GO GOLF.

Russell Knox wearing Skechers GO Golf footwear. (Photo: Business Wire)

Coming off his November 2015 victory at the WGC HSBC Champions in Shanghai and his rapid ascent up the Official World Golf Rankings, many eyes are set on 30 year-old Russell Knox. The Scotsman is currently ranked 3rd in the FedExCup® standings, as he prepares to tee off as the latest member of the Skechers Performance elite team. With his recent momentum, this year looks promising for Knox and includes a trip back to his native Scotland where he will compete at the Scottish Open in his hometown of Inverness.

“I’m thrilled to team up with Skechers Performance,” said Russell Knox. “The GO GOLF shoes really enhance my game and I welcome the opportunity to embark on the next stage of my career together with the brand. Everyone at Skechers Performance has been so incredibly supportive and I look forward to partnering with them.”

Skechers Performance also partnered with pro-golf newcomer Ashlan Ramsey, signing the rookie with a two-year footwear and apparel endorsement deal and will join her on her tour this year. While a freshman at Clemson University, Ramsey was named first-team All-ACC, leading them to victory, and prompting Golfweek to name her the top-ranked amateur in the world.

“We couldn’t be more excited to partner with Ashlan as she embarks on her pro career,” said Rick Higgins, Senior Vice President, Merchandising/Marketing, Skechers Performance. “Her positive attitude and abilities on the course reflect the essence of our brand, and we are proud to have her represent our line of performance footwear and apparel on her tour.”

“Russell Knox and Ashlan Ramsey are both fantastic athletes who have worked very hard with incredible success,” said Skechers USA, Inc. President, Michael Greenberg. “They are each an asset to our team and we can’t wait to work with them to further grow the brand.”

Entering its third year, Skechers GO GOLF has become known for its lightweight designs, high quality comfort, shock-absorbing midsole and superb stability. The footwear is available at Skechers retail stores, and select retail partners including golf pro shops, as well as online at GOSkechers.com.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jolene Abbott, 310.318.3100 x4839
[email protected]