by Zach | Mar 10, 2022 | Press Release
Mar 10, 2022 • 8:50 am EST
The Global Lifestyle Brand Will Open an Experiential Store in Decentraland’s Fashion District
LOS ANGELES–(BUSINESS WIRE)–
Skechers announced that it is entering the metaverse. The global lifestyle brand is the first to sign a lease in the Fashion District of Decentraland. The Company also recently filed trademark applications throughout the world to sell virtual goods such as footwear and apparel—setting the foundation for new growth opportunities in the metaverse.
“Our Decentraland agreement is an investment in our future,” said Michael Greenberg, president of Skechers. “We look forward to embarking on this virtual era, and exploring creative ways for our brand to engage with new customers and audiences as we launch the new Skechers experience.”
A global designer, developer and marketer of lifestyle footwear, apparel and accessories, Skechers’ multiplatform campaigns connect billions of consumers to its latest styles and comfort technologies—from fashion trends to performance innovations, work shoes, charity collections, children’s styles and more. The Company surpassed $6.29 billion in 2021 revenues, and plans to reach $10 billion in annual sales by 2026.
About SKECHERS USA, Inc.
Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and over 180 countries and territories via department and specialty stores, and direct to consumers through 4,306 Company and third-party-owned retail stores and e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2021. More specifically, the COVID-19 pandemic has had and is currently having a significant impact on Skechers’ business, financial conditions, cash flow and results of operations. Forward-looking statements with respect to the COVID-19 pandemic include, without limitation, Skechers’ plans in response to this pandemic. At this time, there is significant uncertainty about the COVID-19 pandemic, including without limitation, (i) the duration and extent of the impact of the pandemic, (ii) governmental responses to the pandemic, including how such responses could impact Skechers’ business and operations, as well as the operations of its factories and other business partners, (iii) the effectiveness of Skechers’ actions taken in response to these risks, and (iv) Skechers’ ability to effectively and timely adjust its plans in response to the rapidly changing retail and economic environment. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Jennifer Clay
Skechers USA, Inc. [email protected]
Source: Skechers USA, Inc.
by Zach | Mar 9, 2022 | Press Release
Mar 9, 2022 • 12:00 pm EST
The Company Offers to Match an Additional $250,000 in Donations, Totaling Up to $500,000 for CORE and Other Organizations to Help Ukrainians
LOS ANGELES–(BUSINESS WIRE)–
Skechers USA, Inc. (NYSE:SKX) announced that last week, the Company temporarily suspended shipments to Russia due to the conflict in Ukraine. Skechers is also donating $250,000 in humanitarian aid to organizations on the ground in Ukraine and Poland, as well as matching employee donations up to an additional $250,000 to support the Ukrainian people.
“We have deep concern for Ukraine and its citizens, who are doing all they can to defend their country and survive while under siege. And while our team in Ukraine is currently safe, this has been a heartbreaking time for them, their families and neighbors,” said Michael Greenberg, president of Skechers. “We’ve been moved by the Skechers community, who has reached out with an outpouring of support and has asked how we could collectively help. This inspired us to potentially double our donation through CORE, an organization whom we worked with last year in Haiti. We will do all we can for the humanitarian efforts that are taking place throughout the region and join the world in hoping for peace.”
The Company has already made a donation to Tikva Children’s Home, an Odessa-based organization with whom the Company has had a long relationship, and is looking into additional contributions of shoes and socks to further support Ukraine’s citizens and refugees, which now total more than 2 million people.
CORE’s team is on the ground in Poland providing emergency assistance to Ukrainian refugees who have crossed the border. The crisis response organization is distributing kits with essential hygiene items, thermal blankets, and other critical resources, and is also supporting community-based refugee centers by providing them with supplies and institutional aid to support the overwhelming influx of individuals fleeing the war.
About SKECHERS USA, Inc.
Skechers USA, Inc., The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and over 180 countries and territories via department and specialty stores, and direct to consumers through 4,306 Company and third-party-owned retail stores and e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2021. More specifically, the COVID-19 pandemic has had and is currently having a significant impact on Skechers’ business, financial conditions, cash flow and results of operations. Forward-looking statements with respect to the COVID-19 pandemic include, without limitation, Skechers’ plans in response to this pandemic. At this time, there is significant uncertainty about the COVID-19 pandemic, including without limitation, (i) the duration and extent of the impact of the pandemic, (ii) governmental responses to the pandemic, including how such responses could impact Skechers’ business and operations, as well as the operations of its factories and other business partners, (iii) the effectiveness of Skechers’ actions taken in response to these risks, and (iv) Skechers’ ability to effectively and timely adjust its plans in response to the rapidly changing retail and economic environment. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Jennifer Clay
Skechers USA, Inc.
[email protected]
Source: Skechers USA, Inc.
by Zach | Mar 8, 2022 | Press Release
Mar 8, 2022 • 9:00 am EST
The Skechers Foundation Has Raised Nearly $18 Million Since 2009 for the Friendship Foundation, Public Schools and National Scholarships
LOS ANGELES–(BUSINESS WIRE)– The Skechers Foundation announced that the organization has donated a record-breaking $2.5 million to children with special needs and education through funds raised at its latest Skechers Pier to Pier Friendship Walk, an annual event that has raised close to $18 million to date for children. Supported by Presenting Sponsor Kinecta Federal Credit Union and more than 100 companies, the donations were distributed by Skechers executives to Foundation donation recipients, at Skechers’ retail store in Manhattan Beach, California on Thursday, March 3.
The Skechers Foundation reached a new annual donation record, presenting $2.5 million in checks to support children with special needs and education. Pictured are Skechers President Michael Greenberg, Yossi Mintz, Founder of the Friendship Foundation, and Robin Curren, Executive Director of the Skechers Foundation along with members of the Friendship Foundation and representatives from Presenting Sponsor Kinecta Federal Credit Union. (Photo: Business Wire)
The Skechers Foundation reached a new annual donation record, presenting $2.5 million in checks to support children with special needs and education. Pictured are Skechers President Michael Greenberg, Yossi Mintz, Founder of the Friendship Foundation, and Robin Curren, Executive Director of the Skechers Foundation along with members of the Friendship Foundation and representatives from Presenting Sponsor Kinecta Federal Credit Union. (Photo: Business Wire)
“We are a passionate organization who thrives to support children with special needs, public education and many more important causes,” said Michael Greenberg, president of Skechers and co-founder of the Walk. “Our Friendship Walk has grown into one of the largest of its kind in the country, thanks to our presenting sponsor Kinecta Federal Credit Union and so many caring, generous individuals and corporations who stand with us to make a meaningful impact in the lives of so many. I am beyond grateful for the support of everyone involved.”
The Foundation presented $713,000 to the non-profit organization Friendship Foundation for children with special needs and their families, as well as more than $1.47 million in checks to six education foundations—contributions that help support critical staffing and educational programs such as music, foreign language, science, technology, engineering and math (STEM) programs; distance learning support and education intervention; and counseling and mental health support.
“Our children with special needs are thriving at the Friendship Foundation, thanks to the Walk’s incredible support,” said Yossi Mintz, the organization’s co-founder. “Through donations, the event has had a direct impact—growing our clubs, events and in-person and online activities. Together with the Los Angeles region’s future Friendship Foundation campus for young adults with special needs, we’re transforming how our children will see the world and each other.”
In addition to breaking new donation records for children with special needs and public schools, the Skechers Foundation’s national scholarship program awarded more than $280,000—a new record for high school seniors. By year’s end, the organization will have donated $982,000 to talented and economically disadvantaged students to attend colleges across the country.
“As a financial institution, we understand how life-changing donations can be, especially to those in underserved communities,” added Keith Sultemeier, president and chief executive officer of Kinecta. “This event has a direct impact on more than 50,000 students’ academic and professional futures. It’s an event that we’re incredibly proud to support, and we look forward to helping even more children this fall as the Pier to Pier Friendship Walk’s presenting sponsor for the second year in a row.”
Historically California’s largest event for children with special needs and education, the Skechers Pier to Pier Friendship Walk has grown to gather more than 16,000 annual registrants at the Manhattan Beach Pier every October in celebration of children. Celebrity supporters over the years have included guests and emcees such as Jimmy Kimmel, Brooke Burke, Denise Austin and NBC4 investigative reporter Lolita Lopez; athletic icons Sugar Ray Leonard, Tony Romo, Howie Long, Matt Kuchar, Brooke Henderson and baseball legend Tommy Lasorda; and numerous YouTubers, Nickelodeon and Disney network stars.
The Skechers Foundation’s college scholarship program offers scholarships to high school seniors based on financial need and achievements in academics, athletics and leadership. Administered by Scholarship America®, the application at www.SkechersFriendshipWalk.com will be available to all high school seniors in the United States in spring 2022.
The Skechers Pier to Pier Friendship Walk thanks its Presenting Sponsor Kinecta Federal Credit Union as well as more than 100 other companies who have supported thousands of children, including The CET Foundation, McCarthy Construction, Steel Sports, Moose Toys, Ross Dress for Less, Petco Foundation, Vertra, Dakine, Bank of America, The MBS Group, KCI General Contractors, United Legwear & Apparel, Rare Beauty, Simplehuman, TJX Companies, Academy Sports, Continental Development, Chevron, Marshalls and WSS.
To learn more about the annual Skechers Pier to Pier Friendship Walk and watch the Walk’s latest virtual event, please visit skechersfriendshipwalk.com or YouTube, and follow the Walk on Facebook, Twitter and Instagram.
About Skechers Foundation
The Skechers Foundation was established to provide families around the world with the necessities and skills to succeed in life. In addition to organizing the Skechers Pier to Pier Friendship Walk, the Skechers Foundation funds tax-exempt, 501(c)(3) nonprofit organizations that provide education and job training, shoes, clothing, fitness and nutrition guidance to communities in need.
About SKECHERS USA, Inc.
Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and over 180 countries and territories via department and specialty stores, and direct to consumers through 4,306 Company and third-party-owned retail stores and e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2021. More specifically, the COVID-19 pandemic has had and is currently having a significant impact on Skechers’ business, financial conditions, cash flow and results of operations. Forward-looking statements with respect to the COVID-19 pandemic include, without limitation, Skechers’ plans in response to this pandemic. At this time, there is significant uncertainty about the COVID-19 pandemic, including without limitation, (i) the duration and extent of the impact of the pandemic, (ii) governmental responses to the pandemic, including how such responses could impact Skechers’ business and operations, as well as the operations of its factories and other business partners, (iii) the effectiveness of Skechers’ actions taken in response to these risks, and (iv) Skechers’ ability to effectively and timely adjust its plans in response to the rapidly changing retail and economic environment. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Jennifer Clay
Skechers USA, Inc.
[email protected]
Source: Skechers Foundation
by Zach | Mar 2, 2022 | Press Release
Mar 2, 2022 • 9:00 am EST
LOS ANGELES–(BUSINESS WIRE)–
SKECHERS USA, Inc. (NYSE:SKX), The Comfort Technology Company™ and a global footwear leader, today announced that John Vandemore, Chief Financial Officer, will participate in a fireside chat at the UBS Global Consumer & Retail Conference in Boston on Wednesday, March 9, 2022 at 1:00 p.m. ET.
The audio portion of the fireside chat will be available live and on replay for 90 days on the Company’s website at investors.skechers.com.
About SKECHERS USA, Inc.
Skechers, The Comfort Technology Company based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and over 180 countries and territories via department and specialty stores, and direct to consumers through 4,306 Company and third-party-owned retail stores and e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
Investor Relations: Andrew Greenebaum
Addo Investor Relations
[email protected]
Press: Jennifer Clay
Skechers
Vice President, Corporate Communications
[email protected]
Source: SKECHERS USA, Inc.
by Zach | Feb 24, 2022 | Press Release
Feb 24, 2022 • 9:00 am EST
The Comfort Technology Company To Launch Pickleball Footwear at the Tournament
LOS ANGELES–(BUSINESS WIRE)– Skechers, The Comfort Technology Company™, is going all-in on one of the fastest growing sports in North America as Official Footwear Sponsor of the US OPEN Pickleball Championships. The performance brand will be launching a range of Skechers Pickleball footwear for men and women at the event that starts April 23 in Naples, FL.
Skechers, Official Footwear Sponsor of the US OPEN Pickleball Championships, introduces Skechers Viper Court pickleball footwear for men and women. (Photo: Business Wire)
Skechers, Official Footwear Sponsor of the US OPEN Pickleball Championships, introduces Skechers Viper Court pickleball footwear for men and women. (Photo: Business Wire)
“Pickleball adds another pillar to our established running, golf and performance walking business. This sport is easy to learn and great for families, so footwear featuring our advanced comfort technologies will be a perfect fit for casual and competitive athletes alike,” said Michael Greenberg, president of Skechers. “Launching our new pickleball shoe at a marquee event like the US OPEN is sure to make an impression on the court. We’re dedicated to this sport and believe its popularity will continue to expand.”
“Bringing on board one of the largest footwear brands on the planet is key to our strategic plans of elevating the sport and the US OPEN to the next level,” said Terri Graham, co-founder of the US OPEN Pickleball Championships. “As our Official Footwear Sponsor, we know that Skechers will help introduce fans of their comfortable and innovative styles to the fun, exciting and competitive world of pickleball.”
The multi-year partnership with the US OPEN Pickleball Championships will feature Skechers providing footwear to all volunteer captains at the event. Additionally, Skechers will be onsite at the tournament with an expo booth so fans and athletes can experience and purchase Skechers Pickleball footwear as well as off-court styles.
The first pickleball footwear shoe from Skechers brings the brand’s signature comfort and innovation to the court. The Viper Court provides responsive performance in a breathable, lightweight design. The enhanced grip and stability of the Goodyear® rubber outsole paired with a shock-absorbing Arch Fit® insole deliver comfort and support, match after match.
Skechers Pickleball footwear for men and women will be available for purchase at the US OPEN Pickleball Championships and starting in May at select Skechers retail stores and skechers.com, as well as select retail partners and specialty shops.
About SKECHERS USA, Inc.
Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and over 180 countries and territories via department and specialty stores, and direct to consumers through 4,306 Company and third-party-owned retail stores and e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
About the US OPEN Pickleball Championships
Spirit Promotions is responsible for creating and running the Minto US OPEN Pickleball Championships in Naples, Florida. The OPEN was founded in 2016. The 7-day event is a world class, international event, which attracts the best players in the sport, as well as Pickleball enthusiasts of all ages and ability levels. The OPEN is known as the Biggest Pickleball Party in the World.
About Goodyear
Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2020 and its quarterly report on Form 10-Q for the three months ended September 30, 2021. More specifically, the COVID-19 pandemic has had and is currently having a significant impact on Skechers’ business, financial conditions, cash flow and results of operations. Forward-looking statements with respect to the COVID-19 pandemic include, without limitation, Skechers’ plans in response to this pandemic. At this time, there is significant uncertainty about the COVID-19 pandemic, including without limitation, (i) the duration and extent of the impact of the pandemic, (ii) governmental responses to the pandemic, including how such responses could impact Skechers’ business and operations, as well as the operations of its factories and other business partners, (iii) the effectiveness of Skechers’ actions taken in response to these risks, and (iv) Skechers’ ability to effectively and timely adjust its plans in response to the rapidly changing retail and economic environment. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Jennifer Clay
SKECHERS USA, Inc.
[email protected]
Source: Skechers USA, Inc.
by Zach | Feb 11, 2022 | Press Release
Feb 11, 2022 • 12:45 pm EST
Iconic Musician and Activist Appears In Two Big Game Campaigns Supporting The Comfort Technology Brand’s Footwear
LOS ANGELES–(BUSINESS WIRE)–
Pass the Skechers! The Comfort Technology Company™ is back on the biggest advertising stage in the world with one of the all-time greats in music—Willie Nelson. The global campaign kicks off on Super Bowl Sunday with the legendary artist appearing in two Skechers commercials filmed on his Luck Ranch near Austin, Texas—one featuring his iconic song “On the Road Again” and a second that offers a fun twist on his signature advocacy to legalize…comfort.
Legendary artist Willie Nelson helps legalize comfort in Skechers Super Bowl campaign. (Photo: Business Wire)
Legendary artist Willie Nelson helps legalize comfort in Skechers Super Bowl campaign. (Photo: Business Wire)
“I can’t resist making an appearance during the Super Bowl,” said Willie Nelson, who continues his Willie Nelson & Family Tour in April. “And I’m doing this because of a message we can all agree on—everyone deserves the right to feel comfortable. From the bus to the stage to a jog around the ranch, staying healthy and feeling good is how I can keep doing what I love.”
“Willie Nelson is an American icon whose appeal knows no boundaries and a perfect fit for our new global campaign that begins at the Super Bowl. He’s still on his feet doing what he loves best—entertaining the masses on tour, and now helping spread our comfort message along the way,” added Michael Greenberg, president of Skechers. “We know featuring Willie’s genuine personality and well-known passions in a pair of commercials will make an impression for the millions watching the game. Fans will remember that only Skechers offers innovative comfort technologies that are almost beyond regulation.”
The Willie Nelson “On the Road” and “Legalize” commercials will mark the ninth time that Skechers has advertised during the Big Game since first appearing in a spot starring Joe Montana in 2010. One of the brand’s most talked-about spots from 2012 featured Mark Cuban watching a French bulldog named Mr. Quiggly racing in Skechers GOrun footwear.
Skechers has been leading the industry in comfort with the development of innovative technologies and materials for many years. Consumers can only find these signature features in Skechers products. This includes patented Skechers Arch Fit Technology™ along with Skechers Max Cushioning Technology™, Skechers Hyper Burst Technology™, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit Technology™ and Skechers Stretch Fit Technology™, among many others.
The complete range of Skechers footwear for men, women and kids is available in Skechers retail stores as well as skechers.com, plus department stores and footwear retailers around the globe.
About Willie Nelson
With a seven-decade career, Willie Nelson has earned every conceivable award as a musician and amassed reputable credentials as an author, actor, and activist. He continues to thrive as a relevant and progressive musical and cultural force. In recent years, he has delivered more than a dozen new albums, released a Top 10 New York Times’ bestsellers book, again headlined Farm Aid, an event he co-founded in 1985, been honored by the Library of Congress with their Gershwin Prize for Popular Song, received his 5th degree black belt in Gong Kwon Yu Sul, headlined the annual Luck Reunion food and music festival during SXSW, launched his cannabis companies Willie’s Reserve and Willie’s Remedy, and graced the covers of Rolling Stone and AARP The Magazine. In July 2020, Willie released his album First Rose of Spring – an atmospheric soulful showcase of beautifully-written songs and poignant performances. September 2020 brought a memoir with his sister and pianist Bobbie Nelson titled, Me and Sister Bobbie: True Tales of The Family Band. For 2021, he released a new studio album in February —That’s Life, Willie’s second album of standards and classics made famous by Frank Sinatra (his first, 2018’s My Way, earned Willie the Grammy for Best Traditional Pop Solo Album). The two legends were friends, musical colleagues, and mutual admirers of each other’s work. In June 2021, a collection of his thoughts on America, family, faith and music hit shelves as a book titled Willie Nelson’s Letters to America. And in November 2021, Nelson released another new studio album, The Willie Nelson Family, a collection of country gospel-flavored songs performed by Willie’s Family Band. These creative endeavors as well as new songs and performances that add to his classic catalog, find Willie Nelson rolling at an artistic peak, writing and singing and playing with the seasoned wit and wisdom that comes from the road.
About SKECHERS USA, Inc.
Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and over 180 countries and territories via department and specialty stores, and direct to consumers through 4,306 Company- and third-party-owned retail stores and e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, India, Japan, Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2020 and its quarterly report on Form 10-Q for the three months ended September 30, 2021. More specifically, the COVID-19 pandemic has had and is currently having a significant impact on Skechers’ business, financial conditions, cash flow and results of operations. Forward-looking statements with respect to the COVID-19 pandemic include, without limitation, Skechers’ plans in response to this pandemic. At this time, there is significant uncertainty about the COVID-19 pandemic, including without limitation, (i) the duration and extent of the impact of the pandemic, (ii) governmental responses to the pandemic, including how such responses could impact Skechers’ business and operations, as well as the operations of its factories and other business partners, (iii) the effectiveness of Skechers’ actions taken in response to these risks, and (iv) Skechers’ ability to effectively and timely adjust its plans in response to the rapidly changing retail and economic environment. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Jennifer Clay
SKECHERS USA, Inc.
[email protected]
Source: Skechers USA, Inc.