by Zach | Mar 8, 2023 | Press Release
Mar 8, 2023 • 9:00 am EST
The Assortment, A Day in the Life of Martha, will Cover the Lifestyle Legend’s Favorite Footwear Looks for Daywear, Entertaining and Weekend Wellness
LOS ANGELES–(BUSINESS WIRE)–
Skechers, The Comfort Technology Company™, is giving women a chance to step into lifestyle queen Martha Stewart’s shoes with her personalized Spring 2023 capsule, A Day in the Life of Martha—her co-branded footwear collection for living comfortably and beautifully every day. Launched on International Women’s Day, the new assortment offers Martha’s iconic design stamp on Skechers’ most popular slip-ins, slides and sandals for daywear, entertaining and weekend wellness.
Lifestyle icon Martha Stewart’s first Skechers footwear capsule offers women her personally curated styles for daywear, evening entertaining and the weekend. (Photo: Business Wire)
Lifestyle icon Martha Stewart’s first Skechers footwear capsule offers women her personally curated styles for daywear, evening entertaining and the weekend. (Photo: Business Wire)
“I’ve loved personalizing my first collection with Skechers. It’s full of fantastic comfort features, carefully crafted designs, and casual elegance for working, staying active and entertaining,” said Martha Stewart, who appeared in Skechers’ Big Game spot starring Snoop Dogg and debuted her Skechers Hands Free Slip-ins® commercial at the close of the game. “This collection is a wonderful way for women to enjoy the shoes that help me feel and do my best, every day of the year and we’ve built on some of my favorites like Skechers Hands Free Slip-ins® and GO WALK®.”
“Millions of Martha’s fans adore and purchase her collections—and pairing her iconic designs with our demanded comfort technologies is an offering that we know women will want to wear,” said Michael Greenberg, president of Skechers. “Our partnership with Martha continues to grow, and the launch of this new collection is an exciting time for our brand and the perfect match.”
Since teaming up with the Company in 2022, Martha Stewart has been a hands-on partner with Skechers—from her first commercial and marketing campaign for the Skechers Arch Fit® collection, to her current Skechers Hands Free Slip-ins® campaign.
In addition to Stewart, Skechers’ roster of ambassadors includes: television personalities Amanda Kloots and Brooke Burke; music icon Chesca; and a slate of retired sports stars such as former football players and broadcasters Tony Romo, Howie Long and Cris Carter; boxer Sugar Ray Leonard; NASCAR legend Rusty Wallace and regional endorsees. Professional athletes who currently compete in Skechers include golfers Brooke Henderson and Matt Fitzpatrick, who both won Major Championships in 2022; Dodgers pitcher Clayton Kershaw; and pickleball pros Catherine Parenteau and Tyson McGuffin.
From fashion styles to lifestyle product and performance shoes for sport enthusiasts, Skechers’ offering is enhanced with the Company’s signature comfort innovations—including its patented Skechers Hands Free Slip-ins® Technology, Massage Fit® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst® Technology, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit® Technology and Skechers Stretch Fit® Technology. The Company’s footwear and apparel collections are available in Skechers retail stores as well as skechers.com, plus department stores and footwear retailers around the globe.
About Skechers U.S.A., Inc.
Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and over 4,500 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
About Martha Stewart
Martha Stewart is an entrepreneur, best-selling author of 99 (to date) lifestyle books, an Emmy Award-winning television show host, and the founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia, which is wholly owned by Marquee Brands. Reaching more than 100 million devoted fans on a monthly basis through multimedia platforms and products for the home, sold through Martha.com and an extensive retail network, Martha is the “go-to” authority on the encompassing topic of Living and Celebrating your best life. She and her talented team provide trusted, timely, and useful information on all aspects of everyday living: cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings, and pet care, across many media formats.
About Marquee Brands
Marquee Brands is a leading global brand owner, marketer, and media company. Owned by investor funds managed by Neuberger Berman, one of the world’s leading employee-owned investment managers, Marquee Brands targets high-quality brands with strong consumer awareness and long-term growth potential. Marquee Brands seeks to identify brands in various consumer product segments with the goal of expanding their reach across retail channels, geography, and product category while preserving the brand heritage and enhancing the ultimate consumer experience. The portfolio includes Martha Stewart, The BCBG Group, Ben Sherman, Dakine, Sur La Table, Body Glove, Emeril Lagasse, Motherhood Maternity, A Pea in a Pod, and Bruno Magli. Through its global team of professionals and partners, Marquee Brands monitors trends and markets in order to grow and manage brands in partnership with retailers, licensees, and manufacturers through engaging, impactful strategic planning, marketing, and e-commerce. www.marqueebrands.com
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States and the impact of Russia’s war of Ukraine; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2022 and its quarterly reports on Form 10-Q in 2023. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Jennifer Clay
SKECHERS USA, Inc.
[email protected]
Source: Skechers U.S.A., Inc.
by Zach | Mar 8, 2023 | Press Release
Mar 8, 2023 • 9:00 am EST
LOS ANGELES–(BUSINESS WIRE)–
Skechers U.S.A., Inc. (“Skechers” or the “Company”) (NYSE:SKX), The Comfort Technology Company™ and a global footwear leader, today announced that John Vandemore, Chief Financial Officer, will participate in a fireside chat at the UBS Global Consumer and Retail Conference in New York City on Wednesday, March 15, 2023 at 10:00 a.m. ET.
The audio portion of the fireside chat will be available live and on replay for 90 days on the Company’s website at investors.skechers.com.
About Skechers U.S.A., Inc.
Skechers U.S.A., Inc., The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and 4,537 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
Investor Relations
Eunice Han
[email protected]
Press
Jennifer Clay
[email protected]
Source: Skechers U.S.A., Inc.
by Zach | Feb 28, 2023 | Press Release
Feb 28, 2023 • 9:00 am EST
LOS ANGELES–(BUSINESS WIRE)–
Skechers U.S.A., Inc. (“Skechers” or the “Company”) (NYSE:SKX), The Comfort Technology Company™ and a global footwear leader, today announced that John Vandemore, Chief Financial Officer, will participate in a fireside chat at the Raymond James 44th Annual Institutional Investors Conference in Orlando, FL on Tuesday, March 7, 2023 at 10:25 a.m. ET.
The audio portion of the fireside chat will be available live and on replay for 90 days on the Company’s website at investors.skechers.com.
About Skechers U.S.A., Inc.
Skechers U.S.A., Inc., The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and 4,537 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
Investor Relations
Eunice Han
[email protected]
Press
Jennifer Clay
[email protected]
Source: Skechers U.S.A., Inc.
by Zach | Feb 23, 2023 | Press Release
Skechers and Diane von Furstenberg collaborate on footwear and apparel collection.(Photo: Business Wire)
The Endless Kisses capsule from the Skechers x DVF collab features the timeless “Lips” print. (Photo: Business Wire)
Feb 23, 2023 • 3:00 am EST
LONDON–(BUSINESS WIRE)– Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers.
Skechers and Diane von Furstenberg collaborate on footwear and apparel collection.(Photo: Business Wire)
“As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.”
“Featuring the instantly recognizable Diane von Furstenberg aesthetic on our best-selling styles will generate excitement for fashion-minded consumers around the globe,” said Kathy Kartalis, Senior Vice President of Global Product for Skechers. “This is our first coordinating apparel and footwear collaboration, and our partnership with DVF offers an expressive ‘wow factor’ that illustrates to women how Skechers has the range to offer a complete and comfortable look that she’ll love to wear throughout her busy day.”
“DVF, like Skechers, gives customers confidence and comfort,” said Talita von Furstenberg, Co-Chairman of Diane von Furstenberg. “With the fashionable yet easy and affordable sneaker and activewear apparel collection, this collaboration will allow the woman InCharge of her life to be InCharge of her health. I couldn’t be more excited for Skechers x DVF!”
The Skechers collaboration with Diane von Furstenberg launches with the Endless Kisses capsule featuring the timeless DVF “Lips” print. The footwear range includes Skechers Uno and Skechers D’Lites fashion sneakers, Skechers Max Cushioning Elite running footwear, as well as a Hyper Slide recovery sandal. The collection includes a tee, leggings, shorts and racerback longline bra. These styles easily transition from working out to hanging out thanks to comfort innovations and breathable materials that are uniquely Skechers.
The Endless Kisses footwear and apparel capsule from the Skechers x DVF collection for women is available now at select Skechers retail stores and Skechers.co.uk. Additional designs featuring other popular DVF prints will arrive later this Spring.
About Skechers U.S.A., Inc.
Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and 4,537 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
About DVF
Diane von Furstenberg founded her eponymous line in 1972, with the ethos of putting women before fashion. DVF has since become a global luxury fashion brand and industry leader. Known for its iconic wrap dress, prints, and colors, DVF’s effortless femininity has established the brand as the uniform for women InCharge.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States and the impact of Russia’s recent invasion of Ukraine; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2021 and its quarterly reports on Form 10-Q in 2022. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Petra Kereem
Skechers UK & Ireland
T: +44 (0) 1707 655 955
by Zach | Feb 15, 2023 | Press Release
Elite pickleball athlete Tyson McGuffin in Skechers Viper Court Pro—the latest style from the Official Footwear Sponsor of the Carvana PPA Tour. (Photo: Business Wire)
Elite pickleball athlete Catherine Parenteau in Skechers Viper Court Pro—the latest style from the Official Footwear Sponsor of the Carvana PPA Tour. (Photo: Business Wire)
Feb 15, 2023 • 9:00 am EST
LOS ANGELES–(BUSINESS WIRE)– Building on the successful launch of its pickleball program, Skechers, The Comfort Technology Company™, is expanding its presence in this fast-growing sport through a multi-year agreement as the Official Footwear Sponsor of the Carvana Professional Pickleball Association (PPA) Tour, starting with the 2023 season.
Elite pickleball athlete Tyson McGuffin in Skechers Viper Court Pro—the latest style from the Official Footwear Sponsor of the Carvana PPA Tour. (Photo: Business Wire)
“It was less than a year ago that we launched Skechers Viper Court footwear, and the positive response from the pickleball community of athletes and fans has been phenomenal,” said Michael Greenberg, president of Skechers. “After the nationally televised attention generated by the Skechers Invitational last summer, it became clear that Skechers needed to be part of the entire tour. It’s a perfect fit as our own pros Catherine Parenteau and Tyson McGuffin are PPA athletes, and an incredible opportunity to broaden our presence in the sport as we expand Skechers’ pickleball footwear offering to include new styles in 2023.”
Stops on the PPA Tour will feature activations by Skechers where spectators and athletes can experience and purchase Skechers Viper Court footwear as well as the brand’s off-court styles and apparel. In addition, staff will wear Skechers at all tournaments, and referees will be outfitted in Skechers at select major tournaments.
“Skechers is a partner we are thrilled to link up with because the brand has proven itself to be a committed promoter of the sport of pickleball,” said Connor Pardoe, CEO and commissioner of the PPA Tour. “With the help and marketing outreach commanded by a major global powerhouse brand like Skechers, we look forward to introducing America’s fastest growing sport to new fans and players around the world.”
Skechers kicked off 2022 by signing its first two elite pickleball athletes, Catherine Parenteau and Tyson McGuffin, who compete wearing Skechers Pickleball footwear and Skechers-branded apparel. The brand then introduced its pickleball collection at the 2022 US Open Pickleball Championships in Naples, Florida in April, and has had a presence at multiple pickleball tournaments across the country.
Skechers pickleball footwear brings signature Skechers comfort and innovation to the court. The Skechers Viper Court provides responsive performance in a breathable, lightweight design. The enhanced grip and stability of the Goodyear® rubber outsole paired with a shock-absorbing Arch Fit® insole deliver comfort and support, match after match. Set to launch in 2023, the Skechers Viper Court Pro is a lighter and faster high-performance pickleball shoe designed for and worn by pros, but also suitable for everyday players looking for stability and a secure platform in their game.
Styles in the Skechers pickleball footwear collection are available at Skechers retail stores and skechers.com, as well as key retail partners and specialty shops.
About SKECHERS U.S.A., Inc.
Skechers U.S.A., Inc., The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and 4,537 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
About Carvana PPA Tour
The Carvana Professional Pickleball Association is the professional tour of pickleball, organizing events and rankings for the top male and female pickleball players worldwide and awarding more than $5.5 million in annual prize money with equal play and pay. The Carvana PPA Tour is set to host 25 events in 2023 at world-class facilities like the Lindner Family Tennis Center in Cincinnati, Riviera Country Club in California, and the Darling Tennis Center and Mandalay Bay in Las Vegas. Inviting all to compete and “play where the pros play,” the Carvana PPA Tour offers amateur divisions of play for every level, unparalleled experiences for fans and spectators, gorgeous venues, pro player meet-and-greets, food/beverages, live entertainment, VIP upgrades, giveaways and games, shopping, vendors, and more. Founded in 2018 and based in Salt Lake City, UT, the Carvana PPA Tour is owned and operated by parent corporation, Pickleball.com. For more information, go to www.ppatour.com. See Pro Player Profiles and follow us on social: Twitter, Instagram, YouTube, Facebook, LinkedIn.
About Pickleball.com
Pickleball.com is the online home for the combined data, content, and expertise of the largest entities in pickleball: the Carvana PPA Tour, the competitive circuit for the best professional players in the world and the host of 25 events at top venues across the country; Pickleball Tournaments and Pickleball Brackets, leaders in tournament software delivering a next-generation experience for events, leagues, and ladders; TopCourt, the premier provider of online pickleball and tennis instruction, and Pickleball Central, the leading pickleball e-commerce platform with gear for people of all ages and levels. Officially launched in October 2022, Pickleball.com’s next evolution will be announced in early 2023 and will feature exciting upgrades, including a mobile app, expanded player features, and brand-new fan engagement opportunities. For more information and to sign up for free, visit Pickleball.com.
About Goodyear
Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States and the impact of Russia’s recent invasion of Ukraine; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2021 and its quarterly reports on Form 10-Q in 2022. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Jennifer Clay
SKECHERS USA, Inc.
[email protected]
Hannah Johns
Carvana PPA Tour
[email protected]
by Zach | Feb 15, 2023 | Press Release
Feb 15, 2023 • 3:00 am EST
Popular TV Host Will Appear in Skechers Women’s Campaigns as the Brand’s First Local Ambassador in Spain
MADRID–(BUSINESS WIRE)–
Skechers announces Nuria Roca as the new face for the global lifestyle brand in the Spanish market. As the first local Skechers ambassador in Spain, the television and radio presenter, actress, writer, and social media influencer will be seen in multi-platform campaigns for Skechers women’s athletic and casual footwear collections.
Nuria Roca, the first Skechers brand ambassador for Spain, in Skechers Hands Free Slip-ins® footwear. (Photo: Business Wire)
Nuria Roca, the first Skechers brand ambassador for Spain, in Skechers Hands Free Slip-ins® footwear. (Photo: Business Wire)
“I’ve always been a fan of Skechers, so it’s an honor to be the brand’s first ambassador in Spain,” said Nuria Roca. “As someone often on the move, I can appreciate the versatility, style and comfort that Skechers offers across all of its collections. It’s a perfect brand for any woman with a busy and active lifestyle and I love that there are fashionable options for every part of my day. I look forward to sharing this new campaign with my fans and followers throughout Spain!”
“It was a very easy and natural choice for us: Nuria Roca perfectly embodies the values of Skechers and the soul of our brand, which over the last 30 years has developed comfortable and fashionable footwear for everyone’s everyday life, and for every moment or situation,” says Txerra Díaz, country manager of Skechers USA Iberia, S.L. “Skechers continues to focus on Spain as a key market where we recently opened a flagship store in Madrid’s Grand Via, so we felt it was the perfect time to launch our first campaign featuring an ambassador who will appeal directly to consumers in this country. We’re confident that Nuria will generate excitement throughout Spain for the entire Skechers brand including our signature comfort innovations.”
The initial campaigns starring Nuria Roca will focus on a range of Skechers collections for women including Skechers Hands Free Slip-ins®, supportive Skechers Arch Fit® footwear, and the stylish Skechers UNO range of fashion sneakers.
Nuria Roca was born in Moncada, Valencia. She graduated from the Polytechnic University of Valencia with a degree in Technical Architecture, but her professional career took her in a different direction entirely, and in 1992 she began working with television channels such as Divinity, Telecinco and Antena 3. As well as being a television presenter, radio presenter, media star, and actress, Nuria has written several novels with her husband, Juan del Val. She also has more than a million social network followers.
Roca joins a team of global Skechers ambassadors that includes boxing legend Sugar Ray Leonard and Spanish singer Chesca, as well as European ambassadors Myleene Klass (U.K. and Ireland), Joanna Krupa (Poland), Vanessa Mai (Germany), Benedetta Parodi (Italy), and former footballers Jamie Redknapp (U.K.), Frank Leboeuf (France) and Michael Ballack (Germany).
Skechers, an industry leader in comfort that’s famous for its development of innovative technologies and materials, offers a wide range of distinctive features including Skechers Hands Free Slip-ins® Technology, Skechers Arch Fit® Technology, Skechers Massage Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst® Technology, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit® Technology, and Skechers Stretch Fit® Technology. The brand’s clothing and footwear collections are available at Skechers stores as well as at skechers.es, and in department stores and shoe stores around the world.
About Skechers USA Iberia, S.L. and Skechers U.S.A., Inc.
Skechers USA Iberia, S.L. is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company™, which is based in Southern California. Skechers designs, develops, and markets a broad range of lifestyle and performance footwear, clothing, and accessories for men, women, and children. The Company’s collections are available in more than 180 countries and territories at department stores and specialist vendors, and are available directly to consumers through online stores and 4,537 physical retail locations owned by the Company and by third parties. The Company manages its international business through a network of wholly owned subsidiaries, joint venture partnerships, and distributors. For more information, visit about.skechers.com and follow us on Facebook, Instagram, YouTube and Twitter.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States and the impact of Russia’s recent invasion of Ukraine; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2021 and its quarterly reports on Form 10-Q in 2022. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
NOHO COMUNICACIÓN
Beatriz Lombana ([email protected])
Abigail Campos ([email protected])
91 534 30 90
Source: Skechers USA, Inc.