Footballer Mohammed Kudus Signs With Skechers

by Zach | Jul 4, 2024 | Press Release

Jul 4, 2024 • 9:00 am EDT

West Ham United and Ghana National Team Winger Competing in Skechers Football Boots with the New Evolution Pack Now Taking the Brand Global

LONDON–(BUSINESS WIRE)–
Skechers brings more strength to the pitch by adding West Ham United and Ghana National Team winger Mohammed Kudus to its roster of elite players competing in Skechers Football boots. Known to fans by his nickname Star Boy, Kudus had already been seen playing in Skechers Razor—the innovative speed boot that offers agility, comfort and touch—and is now signed on as a Skechers athlete set to appear in multiplatform marketing campaigns supporting Skechers Football.

Mohammed Kudus ready to hit the pitch in his Skechers Razor football boots from the new Evolution Pack. (Photo: Business Wire)

Mohammed Kudus ready to hit the pitch in his Skechers Razor football boots from the new Evolution Pack. (Photo: Business Wire)

Kudus joins Team Skechers as the Company drops the Evolution Pack. The striking new colorway arrives just in time to celebrate a year since Skechers Football first entered the pitch and marks the brand’s expansion to the global market where players around the world will have access to its signature Comfort That Performs for the first time. Part of the brand’s fast evolution in the sport are the elite players who have made Skechers part of their game, including Harry Kane—who is currently competing in Skechers Football boots at the UEFA Euro 2024.

“I’ve been testing and competing in the Skechers Razor for a while now and it’s evident to me that this is the best and most comfortable boot I’ve ever worn,” said Mohammed Kudus. “It’s the right time to make it official with Skechers, and I look forward to working with their team to help introduce this incredible brand to more players as they take Skechers Football around the world.”

After developing his talent at an academy in Ghana, Kudus made his professional debut at age 18 with Danish club Nordsjælland. He later hit the global stage signing with Eredivisie club Ajax where he scored 17 goals before moving to Premier League club West Ham United in 2023. On the international stage, Kudus has scored 11 goals through 32 appearances with Ghana since 2019. His accolades include Eredivisie Team of the Month four times, and CAF (Confederation of African Football) Team of the Year as well as Ghana Footballer of the Year in 2023.

“Mohammed Kudus is a sensational player loved by fans around the world, and at age 23 is already known for his talent on the pitch, so he’s the ideal athlete for Skechers,” added Greg Smith, VP of Product Development and Merchandising for Skechers Performance. “Along with Harry Kane and our entire team of elite athletes, it’s clear that many of the best and brightest players in the world want to wear comfort that performs. Skechers Football boots offer innovation, performance and comfort that is unmatched on the pitch. As we grow our roster, we’re introducing an expanded range of boots with Academy and Youth styles this summer—a true evolution for Skechers Football going into our second season on the pitch.”

The Skechers Football range includes three Elite styles available in multiple colorways for men and women including the new Evolution Pack. The Skechers Razor is a lightweight speed boot with an explosive track-inspired design to maximize acceleration and energy return. It features a carbon-infused soleplate for responsive power and agility during play. The SKX_01 is ideal for striking the ball with a custom last meticulously crafted to optimize comfort and deliver a perfect fit for enhancing touch on the field. Both boots are available in standard low-profile with the SKX_01 also available in a high-top version.

Beyond the Elite styles, Skechers will soon introduce a new line of entry boots perfect for all levels of play with maximized performance and comfort; as well as Youth and Kids boots for the next generation of players that want to emulate their favorite stars, featuring an adaptable fit and enhanced comfort in every pair. Both ranges will be available in firm ground and turf styles.

Skechers Football launched at the start of the 2023/24 season when the brand signed Bayern Munich striker Harry Kane as the first pro to compete in the boot. Skechers has since expanded its roster with a number of Premier League athletes including Arsenal and Ukrainian National Team defender Oleksandr Zinchenko, Nottingham Forest and Swedish National Team forward Anthony Elanga, as well as additional men’s and women’s professional athletes globally.

Beyond football, the Skechers team of elite athletes competing in the brand’s performance footwear includes NBA stars Joel Embiid, Julius Randle and Terance Mann; golfers Matt Fitzpatrick and Brooke Henderson; Major League Baseball players Clayton Kershaw, Chris Taylor, Brendan Donovan, Aaron Nola, and Wade Miley; and pickleball pros Tyson McGuffin and Catherine Parenteau.

The Skechers Football collection is available at Skechers websites, select Skechers retail stores, as well as specialty football retailers worldwide. Football fans can get behind-the-scenes access to Skechers Football product launches and more by following @skechersfootball on Instagram and TikTok.

About SKECHERS U.S.A., Inc.

Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,200 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2023 and its quarterly reports on Form 10-Q in 2024. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Jennifer Clay

SKECHERS U.S.A., Inc.

[email protected]

Petra Kereem

Skechers USA Ltd.

[email protected]

+44 (0) 1707 655 955

Source: Skechers U.S.A., Inc.

Skechers Surpasses $11 Million in Animal Welfare Donations

by Zach | Jun 4, 2024 | Press Release

Jun 4, 2024 • 9:00 am EDT

The Company’s philanthropic brand BOBS^® celebrates the milestone with a month-long series of events to save and support animals in need

LOS ANGELES–(BUSINESS WIRE)–
Thousands of tails are wagging this National Foster a Pet Month, thanks to Skechers. The Comfort Technology Company^® has surpassed $11 million in donations from sales of its BOBS^® from Skechers^® collection—funds that have helped save and support over 2 million animals in need since its start in 2015.

BOBS from Skechers shoes, as seen on Bijou from City Dogs Cleveland (courtesy of Petco Love). The philanthropic brand is celebrating its $11 million donation milestone this month with a series of events supporting animals in need. Since 2015, the brand’s contributions have saved and helped over 2 million shelter pets. (Photo: Business Wire)

BOBS from Skechers shoes, as seen on Bijou from City Dogs Cleveland (courtesy of Petco Love). The philanthropic brand is celebrating its $11 million donation milestone this month with a series of events supporting animals in need. Since 2015, the brand’s contributions have saved and helped over 2 million shelter pets. (Photo: Business Wire)

To commemorate the milestone, the Company has launched a month-long celebration that includes pet adoptions nationwide; grant checks to shelters across the country through its partnership with national non-profit animal-lifesaving organization Petco Love; and the culmination of its Paws for a Cause Design Scholarship, debuting limited-edition styles that were designed by its winning college students.

“Our $11 million milestone reflects how deeply consumers are engaging with our brand, and how much our impact has grown to help animals in need. The BOBS movement has become an organic, consumer-supported experience shared by pet lovers across North America,” said Michael Greenberg, president of Skechers.

Mr. Greenberg continued: “We’ve seen so many stories—from the girl who adopted her bulldog and nursed him to health and happiness in Washington to an elementary class that came together to adopt a therapy dog for their school in Michigan—even pilots who have taken to the air to help animals escape natural disasters. Every story has been unique, moving and life-changing for the animal and adopter. Together with the wonderful Paws for a Cause prints that our scholarship winners made in honor of their beloved shelter pets, these experiences unite our pet-loving community in such a beautiful, positive way.”

Printed on one of Skechers’ most popular BOBS sneaker silhouettes, the new Paws for a Cause mosaics will debut in mid-June. The designs were created by Cal State Fullerton student Teeny Nadeau in honor of her rescue cat Firefly who recently passed away from cancer, and USC student Maki Shigetani in tribute to her family’s dogs, whose unconditional love has helped support her mental health and brought her joy during the pandemic.

The Company’s events, in conjunction with partner Petco Love, will include mega-adoptions in Delaware, Florida and Texas; its annual Petco Love register round-up campaign at Skechers stores; a block party and adoption event with Petco Love in New York’s Union Square; and regional pet adoption events and grant presentations in North Carolina, California, and Tennessee, as well as in Canada. BOBS from Skechers will also enter the world of professional sports at the premiere Stanley Pup, featuring NHL hockey teams, athletes and celebrities to generate attention for adoptable pups nationwide, as well as distribute Paws for a Cause scholarships to Nadeau and Shigetani and provide checks to Southern California shelters spcaLA and MeoowzResQ.

“Skechers’ contribution will have an enormous impact—helping to employ our staff, provide medical services for our animals and continue our pet adoption efforts,” said Madeline Bernstein, president of spcaLA. “We’re deeply grateful for the generosity of Maki and Teeny, who are using their creative talents and love for shelter pets to help animals—as well as companies like Skechers that enable us to connect our adorable adoptables with more pet parents and change their lives forever.”

“Congratulations to Skechers on reaching this incredible milestone. Through sales of their BOBS styles, Skechers has donated more than $7.5 million to Petco Love supporting their network of animal welfare organizations,” added Susanne Kogut, president of Petco Love. “They’ve been an active, engaged partner at events nationwide and are continually finding new ways to raise awareness and save animals’ lives. They’ve put their heart into this mission for over eight years now, and we’re so proud and appreciative of their support.”

Through Skechers’ partnerships with Petco Love and its 4,000+ animal welfare organization network in the United States and Canada, Woodgreen Pets Charity in the UK and ALMA in Japan, BOBS has grown into a cross-continental lifesaving movement—donating funds through purchases of specially marked BOBS from Skechers product, and producing adoption, vaccination and check presentation events for animal welfare organizations. The BOBS from Skechers philanthropic collection is available online, at Skechers stores, and at department and specialty locations.

About SKECHERS U.S.A., Inc.

Skechers (NYSE:SKX), The Comfort Technology Company^® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,200 Skechers retail stores. A Fortune 500^® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

About BOBS^® from Skechers^®

BOBS from Skechers’ charitable collection of shoes, apparel and accessories have improved animals’ lives: over the past eight years, Skechers has contributed more than $11 million to help over 2 million shelter pets, including saving more than 1.6 million rescued animals in the United States, Canada, United Kingdom and Japan. It all started in 2011, when Skechers launched a movement to support children impacted by natural disasters and poverty—a cause that has helped the Company donate more than 16 million new pairs of shoes to kids in more than 60 countries worldwide. To learn more about BOBS from Skechers’ commitment to making a difference, visit BOBSfromSkechers.com and follow the brand on Facebook and Instagram.

About Petco Love

Petco Love is a life-changing nonprofit organization that makes communities and pet families closer, stronger, and healthier. Since our founding in 1999 as the Petco Foundation, we’ve empowered animal welfare organizations by investing nearly $400 million in adoption and other lifesaving efforts. We’ve helped find loving homes for more than 6.8 million pets in partnership with Petco and organizations nationwide. Our love for pets drives us to lead with innovation, creating tools animal lovers need to reunite lost pets, and lead with passion, inspiring and mobilizing communities and our more than 4,000 animal welfare partners to drive lifesaving change alongside us. Is love calling you? Join us. Visit PetcoLove.org or follow us on Facebook, Instagram, X, Threads, and LinkedIn to be part of the lifesaving work we lead every day.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2023 and its quarterly reports on Form 10-Q in 2024. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Jennifer Clay

SKECHERS U.S.A., Inc.

[email protected]

Source: SKECHERS U.S.A., Inc.

Skechers Announces Global Footwear Partnership With John Deere

by Zach | May 14, 2024 | Press Release

Launching in July, Skechers x John Deere footwear offers the brands’ signature trends and comfort technologies for agricultural professionals, outdoor enthusiasts and trendsetters. (Photo: Business Wire)

Designed for the field, trail and street, Skechers x John Deere footwear will include patented Skechers Hands Free Slip-ins® Technology, Skechers Arch Fit® Technology, and Skechers Relaxed Fit® Technology. (Photo: Business Wire)

May 14, 2024 • 9:00 am EDT

LOS ANGELES–(BUSINESS WIRE)–
Nothing Runs Like a Deere™…including the new Skechers x John Deere footwear collection. Skechers, The Comfort Technology Company^®, and John Deere, the iconic American brand and signature leaping deer logo, are joining forces to expand the work, outdoor and fashion industries worldwide with a co-branded professional and lifestyle offering. The footwear collection hitting stores in July 2024 is designed for agricultural professionals, construction workers, outdoor enthusiasts and trendsetters—all seeking top-of-their-field brands that offer the latest innovations.

Launching in July, Skechers x John Deere footwear offers the brands’ signature trends and comfort technologies for agricultural professionals, outdoor enthusiasts and trendsetters. (Photo: Business Wire)

“Skechers x John Deere is the union of two trusted American brands—bringing their appeal, their technologies, their style—all to deliver comfort that performs to millions who need and want it,” said Michael Greenberg, president of Skechers. “As the country’s number one work footwear brand, this new offering is a natural for us, but Skechers x John Deere also epitomizes the outdoors and fashion for millions of followers and fans. From specialty boutiques and leading department stores to work retailers, we plan to hit the ground running with the pinnacle of distribution around the world—as John Deere is best in class: a highly recognized and valued name with tremendous untapped potential for the greater market.”

“The John Deere brand is exemplified by the active, hard-working farmers, construction workers, maintenance crews and weekend warriors who bring our brand to life,” said Mara Downing, vice president of Corporate Communications and Brand Management. “We’re thrilled this partnership will bring the innovative, rugged and high-quality footwear Skechers is known for to all those who live and work just as hard as our customers.”

Greenberg added: “We’ve worked in close collaboration with John Deere’s team to ensure that our offering meets consumers’ needs—from our advanced technologies to durable designs emblazoned with their iconic colors. This collection will serve many demographics looking to add the Deere brand to their shoe collection—and we’re confident that Skechers x John Deere will build a devoted following across work, fashion and the street.”

Designed with sturdy construction and upgraded with premium and waterproof materials as well as protective features like PORON^® XRD metatarsal protection, the new men’s collection offers function and fashion—pairing Deere’s rugged durability with Skechers’ legendary comfort, style, innovation, quality and value. The initial line will include patented Skechers Hands Free Slip-ins^® Technology, Skechers Arch Fit^® Technology and Skechers Relaxed Fit^® Technology; children’s styles will feature kid-friendly innovations such as Skechers Air-Cooled Memory Foam^® and machine washable technology.

Skechers x John Deere sport adventure, work, utility sneaker and casual styles will be available at Skechers retail stores and www.skechers.com, as well as premium retail partners and specialty retailers worldwide in July 2024.

About SKECHERS U.S.A., Inc.

Skechers (NYSE:SKX), The Comfort Technology Company^® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and approximately 5,200 Company- and third-party-owned physical retail stores. A Fortune 500^® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

About John Deere

Deere & Company (www.JohnDeere.com) is a global leader in the delivery of agricultural, construction, and forestry equipment. We help our customers push the boundaries of what’s possible in ways that are more productive and sustainable to help life leap forward. Our technology-enabled products including John Deere Autonomous 8R Tractor, See & Spray™, and E-Power Backhoe are just some of the ways we help meet the world’s increasing need for food, shelter, and infrastructure. Deere & Company also provides financial services through John Deere Financial. For more information on Deere & Company, visit us at www.deere.com/en/news/.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2023 and its quarterly reports on Form 10-Q in 2024. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Jennifer Clay

SKECHERS U.S.A., Inc.

[email protected]

(310) 937-1326

Deere & Company

Jen Hartmann

Director, Public Relations

[email protected]