by Zach | Jul 7, 2025 | Press Release
Jul 7, 2025 • 4:00 am EDT
The Next Generation Elite Style Worn by Harry Kane Features Signature Skechers Innovations to Promote the Comfort of a Good First Touch
LONDON–(BUSINESS WIRE)–
Skechers Football returns to the pitch with the next generation of its signature boot—the Skechers SKX_2. The boot features an evolved design to help players take control of the ball and control of the game. Fans around the world got a preview of the SKX_2 last week when Bayern Munich striker Harry Kane wore the white and turquoise boot on the main stage at the FIFA Club World Cup quarter finals in the United States. The SKX_2 drops today across Europe as part of the new Skechers Football CTRL^ pack that celebrates the comfort of a good first touch.
Harry Kane debuts the all-new Skechers SKX_2 Elite boot—engineered for control, comfort, and the perfect touch.
Harry Kane debuts the all-new Skechers SKX_2 Elite boot—engineered for control, comfort, and the perfect touch.
“It’s the best feeling when you get that touch where everything comes together perfectly and you’re just in the zone with total control focused on the goal—and Skechers gets me there,” said Harry Kane. “The SKX_01 is a brilliant first boot for Skechers. With the SKX_2, you can feel the evolution—it’s quicker, sharper, and even better tuned for my game.”
“As we enter our third season in football, we continue to innovate, evolve and improve our offering so Harry Kane and all athletes can perform at their best,” said Michael Greenberg, president of Skechers. “From the elite pros to the young academy players, we’ve listened to their feedback when designing the SKX_2; it carries over what they love about the original with incremental precision-engineered advancements to deliver comfort that performs when you need it most.”
Skechers Football offers a complete range of styles with options for every type of player and surface including the new white and turquoise CTRL^ pack.
The new SKX_2 Elite is designed for players who require precise strike control with a custom last meticulously crafted to optimize comfort and deliver a perfect fit for enhancing touch on the pitch. It features a resilient Hyper Burst Pro® sockliner, lightweight Skechers Fitknit upper, and a multi-directional outsole for incredible traction over multiple surfaces.
The Skechers Razor 1.5 Elite is a lightweight speed boot with an explosive track-inspired design to maximize acceleration and energy return. It features a carbon-infused soleplate for responsive power and agility during play.
In addition to the Elite versions worn by professional footballers around the globe, Skechers also offers the SKX_2 and Razor in entry-level Academy boots perfect for all levels of play with maximized performance and comfort, as well as Youth and Kids boots for the next generation of players who want to emulate their favourite stars, featuring an adaptable fit and enhanced comfort in every pair. Both ranges are available in firm ground and turf styles.
The global launch campaign for the SKX_2 and CTRL^ pack will feature Harry Kane and a roster of Skechers pros including winger Barış Alper Yılmaz from the Turkey National Team, West Ham United and Ghana National Team winger Mohammed Kudus, Real Betis and Spanish National Team midfielder Isco Alarcón, AS Roma and Italian National Team midfielder Niccolò Pisilli, AFC Bournemouth and Colombia National Team winger Luis Sinisterra, and Brighton & Hove Albion and Danish National Team midfielder Matt O’Riley.
Skechers is also rolling out an interactive digital initiative across its @skechersfootball social media channels around the world: the Skechers ‘Fix My Touch’ campaign. The concept is simple, yet lighthearted where players can share stories or videos about friends who have a less-than-perfect touch for a chance to win Skechers Football boots from the CTRL^ pack to help improve their control.
Beyond football, Skechers also offers performance footwear for elite and casual athletes in basketball, golf, cricket, pickleball, padel and running.
The new Skechers SKX_2 boot and the full Skechers Football collection is available at Skechers websites, select Skechers stores, as well as specialty football retailers throughout Europe and markets around the world. Football fans can get behind-the-scenes access to Skechers Football product launches and more by following @skechersfootball on Instagram and TikTok.
About SKECHERS U.S.A., Inc. and Skechers USA Ltd.
Skechers USA Ltd. is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation, tariffs and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2024 and its quarterly reports on Form 10-Q in 2025. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Media Contact:
Alexia Parks
Skechers USA Ltd.
[email protected]
+44 (0) 1707 655 955
Source: SKECHERS U.S.A., Inc.
by Zach | Jun 25, 2025 | Press Release
Jun 25, 2025 • 9:00 am EDT
The philanthropic brand commemorates 10 years of its animal lifesaving mission with new Paws for a Cause scholarship winners’ styles, pet adoption events, grant donations and register round-ups for shelter pets in need
LOS ANGELES–(BUSINESS WIRE)–
BOBS from Skechers is feeling (and giving) the love this National Foster-a-Pet Month. Throughout June, the philanthropic BOBS brand has been celebrating its decade-long era of caring for animals in need—hosting pet adoption and check presentation events for shelter organizations across the country, launching its second year of Paws for a Cause Design Scholarship winners’ styles, and raising funds through register round-ups at Skechers stores nationwide.
BOBS from Skechers 2025 Paws for a Cause Design Scholarship winners Sofia Santana (left) with her rescue dog, Lila, and Carina Moser (right) with her adopted cats, Minnie and Daisy.
BOBS from Skechers 2025 Paws for a Cause Design Scholarship winners Sofia Santana (left) with her rescue dog, Lila, and Carina Moser (right) with her adopted cats, Minnie and Daisy.
“Over the past decade, we have given more than $13 million that has helped and saved over 2.3 million dogs and cats—pets that have changed people’s lives in countless ways,” said Michael Greenberg, president of Skechers, which has supported animals in the United States, Canada, the UK and Japan. “From individuals and families finding their forever friends to college students sharing their BOBS shoe designs and personal experiences through Paws for a Cause, to the thousands who have pitched in to save pets at our store donation events, millions have been touched by our lifesaving movement.”
The Company debuted Bellevue College junior Sofia Santana’s and UCLA sophomore Carina Moser’s winning dog and cat prints as special editions of BOBS footwear, available at select Skechers stores and skechers.com. The students’ patterns celebrated the universal connection that people have for shelter pets—featuring real-life rescues from a shelter in Cancun, Mexico, that also inspired Santana to adopt her beloved dog Lila in Mexico City, and a playful cat collage inspired by Moser’s calicos Minnie and Daisy, who helped soothe her anxiety in middle school.
Skechers and partner Petco Love honored the winners in Tukwila, Washington and San Diego, California, where their personally selected animal welfare organizations The Humane Society for Tacoma and Pierce County and Rancho Coastal Humane Society received grants. Santana and Moser have also received $10,000 college scholarships from the Skechers Foundation and one-on-one corporate mentorship sessions with key Skechers design personnel.
Said Santana: “I decided to apply because of my belief in rescuing and protecting dogs, and I wanted to pay tribute to the resilience of every vulnerable dog who found a loving home, as well as celebrate the volunteers and rescuers who worked hard to save them. I am very excited to see my creation come to life, and I hope it becomes a step towards a brighter future for animals in need, inspiring others to adopt, donate, or get involved.”
“My two shelter cats, Minnie and Daisy, have undoubtedly transformed my family’s lives,” added Moser. “They make us so happy, and I believe adopting a rescue animal can be a beautiful addition to so many families. The scholarship will be so valuable for my education. It is an incredible opportunity to be recognized for my art, provided this aid for my tuition, and mentored by Skechers.”
In addition to Paws for a Cause, BOBS® from Skechers® hosted adoption events this month at stores in Torrance, California with LA Animal Services (LAAS) and Cincinnati, Ohio with Cincinnati Animal CARE Humane Society, where shelter dogs and cats found homes and the animal welfare organizations received grants from Petco Love.
Since 2015, Skechers has helped produce adoption, vaccination, and check presentation events for more than 4,000+ animal welfare organizations across the United States and Canada, as well as funded flight transports for animals in need in times of natural disasters. For 2025, the Company is contributing more than $500,000 to Petco Love, a 501(c)(3) nonprofit organization that helps save the lives of dogs, cats and other pets in shelters in North America, and in select international markets, donates to support shelter pets and animal welfare organizations for specially marked items purchased.
The BOBS from Skechers and Paws for a Cause offering is available online and at Skechers stores; additional BOBS styles are also available at department and specialty locations. To learn more about the offering, follow BOBS from Skechers on Facebook and Instagram, or visit BOBSfromSkechers.com.
About SKECHERS U.S.A., Inc.
Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About BOBS® from Skechers®
BOBS from Skechers’ charitable collection of shoes, apparel and accessories have improved animals’ lives: over the past decade, Skechers has contributed more than $13 million to help over 2.3 million shelter pets, including saving more than 1.8 million rescued animals in the United States, Canada, United Kingdom and Japan. It all started in 2011, when Skechers launched a movement to support children impacted by natural disasters and poverty—a cause that has helped the Company donate more than 16 million new pairs of shoes to kids in more than 60 countries worldwide. To learn more about BOBS from Skechers’ commitment to making a difference, visit BOBSfromSkechers.com and follow the brand on Facebook and Instagram.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation, tariffs and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2024 and its quarterly reports on Form 10-Q in 2025. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
Source: SKECHERS U.S.A., Inc.
by Zach | May 8, 2025 | Press Release
May 8, 2025 • 3:00 am EDT
The new retail destination in Ghent showcases the Company’s extensive performance range including Skechers’ innovative football, running, golf, basketball and pickleball technologies
WAALWIJK, Netherlands–(BUSINESS WIRE)–
Following the opening of Skechers’ first performance store in Canada earlier this year, the global brand is exporting the innovative retail format to Europe with a newly opened store in Ghent. At the store on the city’s famed Veldstraat, consumers can try the latest product from The Comfort Technology Company®, including its tech performance footwear worn by leading athletes across sports and renowned lifestyle innovations like Skechers Hands Free Slip-ins®.
Skechers has opened the Company’s first Skechers Performance-focused store in Europe on Ghent’s Veldstraat in Belgium—a retail space complete with the brand’s extensive offering including its renowned football, running, golf, basketball and pickleball technologies.
Skechers has opened the Company’s first Skechers Performance-focused store in Europe on Ghent’s Veldstraat in Belgium—a retail space complete with the brand’s extensive offering including its renowned football, running, golf, basketball and pickleball technologies.
“Skechers Performance has been a game-changer with our advancements and comfort features, as elite pros sign up to play and win in our product on the pitch, court, and green,” said Michael Greenberg, president of Skechers. “We opened our first-ever performance flagship store in Canada in January to huge fanfare—a new concept with our latest performance product gallery in Ghent. This will enable more athletes and enthusiasts to discover our signature comfort that performs, alongside consumers of every age who wear our lifestyle product.”
Designed to offer a complete Skechers experience, the new 7,700+-square-foot store at Veldstraat 94 will showcase the brand’s extensive offering of footwear, coordinating apparel and accessories, supported by specialists and educators. Surrounded by state-of-the-art digital LED screens, the modern architectural space will showcase Skechers’ commitment to product for all walks of life and interests.
Consumers can shop the Company’s signature innovations like Skechers Hands Free Slip-ins® Technology, Skechers Glide-Step® Technology, Skechers Hyper Burst Pro™ Technology, Skechers Performance FitKnit® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology and Skechers Air-Cooled Memory Foam® Technology. The store also features Skechers’ specialized football, running, golf, basketball and pickleball collections.
“Located on a pedestrianized street trafficked by eight million visitors each year, our new store in the heart of Ghent is an ideal space for locals and tourists to experience our popular Glide-Step® and new Skechers Cozy Fit™ styles as well as football boots worn by elite athletes,” said Maurice van Berkel, general manager of Skechers USA Benelux B.V. “Consumers in Belgium are familiar with our brand and its comfort—and with this store joining our current locations in Brussels, Antwerp and other destinations, we now have a retail presence in our three largest cities and beyond—offering more access than ever to the product portfolio that Skechers is known for around the world.”
Skechers’ global roster of elite pros competing in Skechers footwear includes KAA Gent attacking midfielder Max Dean as well as football players Harry Kane, Isco Alarcón, Mohammed Kudus, Matt O’Riley, Niccolò Pisilli, Misa Rodríguez, Oleksandr Zinchenko and Barış Alper Yılmaz among many others; basketball stars Julius Randle, Norman Powell, Terance Mann, Joel Embiid, Rickea Jackson and Kiki Iriafen; golfers Matt Fitzpatrick, Brooke Henderson and Bernhard Langer; pickleball pros Tyson McGuffin and Catherine Parenteau; Indian Premier League cricket stars Jasprit Bumrah, Ishan Kishan and Yastika Bhatia; and baseball players Clayton Kershaw, Chris Taylor, Brendan Donovan, Aaron Nola, Wade Miley and Jake Burger.
The new Skechers store joins eight retail locations across Belgium, with an additional location opening in Messancy this summer. Consumers can also shop at Skechers.be and Skechers.be/fr and leading retailers across the country.
About Skechers U.S.A. Benelux B.V. and Skechers U.S.A., Inc.
Skechers USA Benelux B.V. is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and YouTube.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation, tariffs and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2024 and its quarterly reports on Form 10-Q in 2025. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Media Contacts:
Amber van Weert
Skechers U.S.A. Benelux B.V.
[email protected]
Team Lewis
[email protected]
Source: Skechers U.S.A., Inc.
by Zach | May 7, 2025 | Press Release
May 7, 2025 • 12:00 pm EDT
Footwear Leader Joins as New Sponsor for San Francisco’s Most Iconic Footrace On Sunday, May 18
SAN FRANCISCO, May 7, 2025 /PRNewswire/ — Step by step, a new partnership is lacing up to energize San Francisco’s most legendary race: Bay to Breakers Powered by Windsurf is proud to welcome Skechers as the Official Footwear Partner of the 2025 race. The iconic San Francisco event, set for Sunday, May 18, continues its tradition of partnering with innovative and community-led brands to enhance the runner experience at every level.
Known as the Comfort Technology Company™, Skechers will bring their dynamic energy, signature Comfort that Performs, and innovation to this year’s event by introducing the new Skechers AERO series of technical running shoes to race attendees and participants. Representing the latest evolution of technical running shoes from the brand, Skechers AERO is engineered to deliver an exhilarating blend of speed, style, and comfort to help runners push beyond their personal bests—the Bay to Breakers Powered by Windsurf race will be the first event where Skechers activates to showcase Skechers AERO, which launched on May 1.
Race participants and spectators can also look forward to Skechers branded on-course activations and memorable moments at the Finish Line Festival designed to celebrate runners and further enhance the bold and inclusive energy that has defined the iconic race since 1912. Skechers will also award the top three finishers in each category of the Hayes Hill Challenge with a new pair of Skechers AERO running shoes.
“Skechers’ involvement adds a whole new dimension to this year’s Bay to Breakers,” said Phyllis Blanchard of Motiv Sports/Bay to Breakers Powered by Windsurf. “We’re excited about the energy they’ll bring, and the opportunity to showcase footwear that keeps pace with the most delightfully unpredictable race in America.”
Bay to Breakers is a San Francisco original, known for its spirited race that has been a staple of the city since 1912. It brings together athletes, families, community members, and costume-clad participants for a 12K race from the San Francisco Bay to the breakers on the Pacific Coast. Bay to Breakers is a celebration of life, laughter, and the personality of San Francisco, embodying the city’s inclusive spirit and community engagement. During the annual Bay to Breakers Race, participants of all ages and abilities, and oftentimes in costume, line up on Howard Street a few blocks from The Embarcadero on the third Sunday in May – in 2025, May 18. The course travels west through the City and finishes at the Great Highway, where the breakers crash into Ocean Beach. It truly is a time-honored tradition and the quintessential San Francisco experience.
To learn more about Bay to Breakers or sign up for the fun, visit www.baytobreakers.com. For sponsorship or Corporate Teams information, email Alex Jee at [email protected].
About SKECHERS U.S.A., Inc.
Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
Media contact:
David Perry / (415) 676-7007 / [email protected]
View original content to download multimedia:https://www.prnewswire.com/news-releases/skechers-named-official-footwear-partner-of-bay-to-breakers-powered-by-windsurf-2025-302448376.html
SOURCE Bay to Breakers; Skechers
by Zach | May 7, 2025 | Press Release
May 7, 2025 • 9:00 am EDT
New Collection Features an Evolution in Design That Cuts Through the Wind for That Aerodynamic Feel on Every Run
LOS ANGELES–(BUSINESS WIRE)–
Skechers Performance opens a new chapter of running innovation with the arrival of the Skechers AERO series. Named for the aerodynamic feel of the design, Skechers AERO represents the latest evolution of technical running shoes from the brand. The collection is engineered to deliver an exhilarating blend of speed, style and comfort to help runners cut through the wind and push beyond their personal bests while logging miles.
Introducing the Skechers AERO Series of technical running shoes: Skechers AERO Burst, Skechers AERO Spark, and Skechers AERO Tempo (L-R).
Introducing the Skechers AERO Series of technical running shoes: Skechers AERO Burst, Skechers AERO Spark, and Skechers AERO Tempo (L-R).
“Rooted in our award-winning performance legacy, the Skechers AERO series fuses our signature comfort with innovative technologies and a new aesthetic that elevates Skechers running,” said Greg Smith, VP of Product Development and Merchandising for Skechers Performance. “We’ve fine-tuned every detail of each Skechers AERO design with feedback from top-tier runners through thousands of wear-test miles—from the four-minute milers looking for that quick speed to the ultramarathoners who are pushing the limits on distance. We believe that runners at all levels will love the feel of the Skechers AERO series, and our signature Comfort That Performs will deliver for competitive racers, casual joggers, and everyone in between.”
The Skechers AERO series for Spring 2025 includes three styles designed to meet the differing needs of runners. Each offers a fusion of innovations to elevate comfort, promote smooth transitions, and propel you forward through every stride.
Skechers AERO Burst™—elevated cushioning, built to go the distance. Designed for long-distance running routines, this well-cushioned style combines premium comfort with performance technologies to help runners feel great mile after mile. It features Hyper Burst Ice™ dual-density midsole foam, a carbon-infused H-plate in the forefoot, and the updated Skechers Arch Fit® support system. The breathable engineered mesh upper and anchored tongue design maximizes comfort through high-mileage training sessions.
Skechers AERO Spark™—well-balanced everyday trainer. Built for logging miles with great cushioning underfoot, this go-to trainer can also pick up the pace. It features a dual-density Hyper Burst Ice™ midsole for plush cushioning and support, an all-new Skechers Arch Fit® insole design that is adapted specifically for runners with a more subtle feel, plus the carbon-infused H-plate for a snappy toe-off while also providing the right amount of torsional rigidity. The breathable engineered mesh upper with lace locks ensures a secure fit on every run.
Skechers AERO Tempo™—the launchpad for speed. This high-performance speed day shoe offers a dynamic cushioned design packed with innovation for when you want to pick up the pace. Optimized to deliver a lightweight, yet stable running experience, the energetic design features a breathable woven TPU upper, a Hyper Burst® blend in the midsole, plus an internal full-length carbon-infused H-plate that provides the perfect ratio of rigidity and stiffness. Unique to this style in the range, the Hyper Burst Pro™ sockliner offers underfoot cushioning and responsiveness.
Key signature innovations featured across the range include Skechers Hyper Arc™ technology that adapts to your stride for a more efficient run, plus Goodyear® Performance Outsoles for enhanced traction, stability and durability.
In coordination with the product launch, Skechers will also be sponsoring running events around the globe with activations for runners to discover and experience the Skechers AERO series. From elite competitions to grassroots races, the brand will be present to help celebrate the spirit of running, engage directly with the running community, and make a positive impact while building awareness for the new range of technical running shoes.
The first wave of Skechers AERO Burst and Skechers AERO Spark styles are available now at Skechers retail stores and skechers.com, as well as specialty athletic shops in North America and select global markets. Skechers AERO Tempo will also launch in mid-May in select international markets, and mid-June in the United States.
About SKECHERS U.S.A., Inc.
Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation, tariffs and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2024 and its quarterly reports on Form 10-Q in 2025. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
Source: SKECHERS U.S.A., Inc.
