The BarraShopping location showcases the brand’s award-winning lifestyle and performance footwear
Skechers expands its retail presence in Brazil with a new store at BarraShopping in Rio de Janeiro.
SÃO PAULO – March 12, 2026 – Skechers, the third-largest footwear brand in the world, has opened its first retail destination in Rio de Janeiro at BarraShopping, the country’s largest retail and services complex. The new concept store marks the Company’s ninth Skechers-branded location in Brazil and its second company-owned as the global brand focuses on delivering its comfort technologies to Brazilians through impactful direct-to-consumer channels.
Previously available in Brazil through partners via third-party partners, Skechers recently launched its new elevated retail initiative in January with its first company-owned location in São Paulo at Só Marcas Outlet, one of the state’s most traditional destinations for sporting goods.
“With 5,300 stores globally, Skechers has a strategic and solid footprint across six continents,” said Michael Greenberg, president of Skechers. “In Brazil where we have nine Skechers stores—including our just-opened concept store in BarraShopping and São Paulo outlet location—we see much opportunity to bring our comfort technologies to the Brazilian people. We plan to continue investing in Brazil by strategically opening more Skechers stores in key cities, launching an ecommerce platform, securing additional shelf space with third-party partners, and delivering a wider offering of our diverse footwear range, including Skechers Slip-ins technology. This new chapter will connect, inspire and outfit Brazilians in our many innovations.”
The new Skechers store offers the brand’s extensive global portfolio of footwear, apparel and accessories, including its popular Skechers Hands Free Slip-ins® designs, comfort technologies and Skechers Performance products for every skill level.
“Our BarraShopping opening represents an important milestone for Skechers in Brazil, strengthening our relationship with Brazilian consumers and increasing our brand’s presence and visibility in the national market,” said Sabrina Mônaco, country manager of Skechers Brazil. “Our ideal location at such a significant complex for Rio de Janeiro and for Brazil as a whole allows us to be even closer to our audience and reinforce our DNA of comfort, technology, quality and innovation at an affordable price.”
Globally recognized for its extensive lifestyle and performance portfolio, Skechers will showcase some of its most advanced products in Brazil at the new store. The 185-square-meter destination offers a diverse lifestyle and performance range, including casual, sport and walking shoes, sandals, and adventure, running, basketball, football, pickleball, work and children’s categories.
Skechers’ extensive portfolio is enhanced by its comfort innovations and performance products designed for all walks of life—including Skechers Hands Free Slip-ins®, Massage Fit®, Arch Fit®, Max Cushioning®, Hyper Burst®, Performance FitKnit®, Air-Cooled Memory Foam®, Relaxed Fit® and Stretch Fit® technologies.
Consumers can visit Skechers’ new BarraShopping concept store at Avenida das Américas, 4,666 – Barra da Tijuca in Rio de Janeiro; Só Marcas Outlet destination at Guarulhos in the São Paulo area; and additional locations in Campinas, Foz do Iguaçu, Recife, Ribeirão Preto and
São José do Rio Preto—as well as explore the brand’s collections and comfort technologies at br.skechers.com.
About Skechers do Brasil Calçados LTDA and Skechers U.S.A., Inc.
Skechers do Brasil Calçados LTDA is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and br.skechers.com and follow us on Facebook, Instagram, TikTok and YouTube.
Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
[email protected]
(310) 937-1326