Skechers® Roadies Return in a Heritage Collection of the Brand’s
Signature Chunky Styles with Skechers® Cleats Retro and Skechers®
Heartbeats Coming Soon
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–
Footwear giant Skechers is reviving the brand’s original fashion sneaker
designs from the 1990s to meet demand driven by the massive throwback
trend dominating sneaker markets around the globe. Bridging the gap
between grunge and pop, and now known as the Skechers Heritage
collection, this classic line features a return of Skechers Roadies,
Skechers Cleats Retro and Skechers Heartbeats
styles that were among the hottest sellers in Skechers early history.
Making a comeback from 1994: Skechers Roadies return as part of Skechers Heritage Collection. (Photo: Business Wire)
Making a comeback from 1994: Skechers Roadies return as part of Skechers Heritage Collection. (Photo: Business Wire)
It begins with Skechers Roadies—the first Skechers sneaker
to hit the market back in 1994, this was the original chunky utility
style that started it all. At the time it was like nothing seen before
in a fashion sneaker, featuring a lugged outsole inspired by the brand’s
first style, a Skechers Sport Utility logger boot. Skechers Heartbeats
soon followed and added an iconic heel to the rugged sneaker, for an
extra splash of style that’s a signature of the brand. And in 1996, Skechers
Cleats Retro dropped on the world featuring an even chunkier
platform outsole that takes the retro look to new heights.
“Building off the chunky sneaker trend dominated by our Skechers D’Lites
collection, we felt it was the perfect time to bring back our first
fashion sneakers that started it all—Roadies, Cleats Retro, and
Heartbeats,” began Michael Greenberg, president of Skechers. “We’ve seen
fashionistas gravitating towards ‘80s and ‘90s style. Reintroducing
these three designs as part of this fresh Skechers Heritage revival
collection is sure to create a new generation of fans for our most
iconic Skechers styles.”
Styles from the Skechers Heritage Collection will be available globally
at Skechers retail stores, www.skechers.com,
and select retail partners. Skechers Roadies drop first with initial
colorways in stores now, Skechers Cleats Retro follow in May, and
Skechers Heartbeats arrive in August, with expanded colors for all three
styles landing throughout summer and fall.
About Skechers U.S.A., Inc. Based in
Manhattan Beach, California, Skechers (NYSE:SKX) designs, develops and
markets a diverse range of lifestyle footwear for men, women and
children, as well as performance footwear for men and women. Skechers
footwear is available in the United States and over 170 countries and
territories worldwide via department and specialty stores, more than
3,060 Skechers Company-owned and third-party-owned retail stores, and
the Company’s e-commerce websites. The Company manages its international
business through a network of global distributors, joint venture
partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in
Canada, Japan, India, and throughout Europe and Latin America. For more
information, please visit about.skechers.com and
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This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, Skechers’ future domestic and international growth,
financial results and operations including expected net sales and
earnings, its development of new products, future demand for its
products, its planned domestic and international expansion, opening of
new stores and additional expenditures, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the challenging consumer
retail markets in the United States; sustaining, managing and
forecasting costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation of
order commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in the
highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or incorporated by
reference in Skechers’ annual report on Form 10-K for the year ended
December 31, 2018. The risks included here are not exhaustive. Skechers
operates in a very competitive and rapidly changing environment. New
risks emerge from time to time and the companies cannot predict all such
risk factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements. Given
these risks and uncertainties, you should not place undue reliance on
forward-looking statements as a prediction of actual results. Moreover,
reported results should not be considered an indication of future
performance.
Jennifer Clay
SKECHERS USA, Inc.
[email protected]
310.937.1326
Source: Skechers U.S.A., Inc.