Seven characters set to be featured in unique colorways on the
next generation Skechers D’Lites 3.0
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–
After landing as one of the hottest footwear collaborations of 2018, the
Straw Hat Pirates are back for a second limited edition series in the
acclaimed Skechers D’Lites X One Piece collection. This ongoing
collaboration unites returning and new characters from Toei Animation’s
anime series with the next generation Skechers D’Lites 3.0—an evolution
of the footwear company’s iconic chunky sneaker.
Skechers launches a new collaboration with the best-selling manga series on a fresh update of its original chunky sneaker style. The limited edition Skechers D’Lites 3.0 X One Piece collection drops now in Asia and is set to roll out to the US in March and Europe in May. (Photo: Business Wire)
Skechers launches a new collaboration with the best-selling manga series on a fresh update of its original chunky sneaker style. The limited edition Skechers D’Lites 3.0 X One Piece collection drops now in Asia and is set to roll out to the US in March and Europe in May. (Photo: Business Wire)
The new Skechers D’Lites 3.0 X One Piece collection spans seven
colorful styles for women, and six for men. Returning from the first
series are new designs featuring Monkey D. Luffy and Trafalgar Law.
Rounding out the range, there are five new characters making their
Skechers debut: Jimbei, Whitebeard, Blackbeard, Marco, and Boa Hancock.
The new designs will be seen on the Skechers D’Lites 3.0, now with an
even chunkier outsole that modernizes the classic retro sneaker profile
without losing that old school aesthetic.
“Uniting our heritage Skechers D’Lites collection with One Piece
far exceeded our expectations. Given the success, our design team
created a second limited edition series to feed the appetite for this
fun collaboration,” began Michael Greenberg, president of Skechers.
“With the amazing press, influencer response, and consumer reaction
around the globe, it’s befitting that series two of our One Piece
collaboration will be on the highly sought after Skechers D’Lites 3.0.”
“We knew One Piece was cool but Skechers elevated our brand
perception with the collaboration on one of the hottest trends of
2018—chunky sneakers,” said Masayuki Endo, president of Toei Animation,
Inc. “We think this trend is still in high demand and this partnership
with Skechers will again be a win for our best-selling anime in 2019.”
Following the global rollout of the first series, the new Skechers
D’Lites 3.0 X One Piece limited edition collection launches
across Asia in January, arrives in the United States early March 2019,
and reaches Europe in May 2019. The footwear will be available at
Skechers retail stores, www.skechers.com,
and select specialty stores.
Eiichiro Oda’s One Piece is the best-selling manga in history
with more than 430 million copies worldwide. In 1997, it spawned an
acclaimed anime series that has produced 890+ episodes. Following the
adventures of Monkey D. Luffy and his fearless Straw Hat Pirates, fans
are taken on a fantastical journey across a world teeming with wonders
and imagination. A multi-generational property, it continues to
captivate viewers both young and old. The story and its characters have
also expanded across other media into film, television, and video/mobile
games, as well as a theme park in Japan.
The original Skechers D’Lites X One Piece collection launched in
January 2018 with awareness driven by media coverage on fashion site Highsnobiety.
Popular trend-focused outlets Hypebeast and Hypebae also
helped spread the word on the first series and will continue their media
partnership by generating global excitement for series two.
Skechers pioneered the chunky sneaker look two decades ago with the
Skechers Energy for men and women as well as the Skechers Stamina for
men. The style evolved and the Company introduced Skechers D’Lites—a
lighter version of its original style—in 2007. Though the collection has
always had a dedicated consumer base, sales accelerated across Asia over
the last two years after regional marketing included K-Pop groups. In
2017, the Company relaunched an even lighter update of Skechers D’Lites
in celebration of its ten-year anniversary. Skechers will be celebrating
the 20th anniversary of the Skechers Energy with a revival of
the original style in 2019.
About SKECHERS USA, Inc.
Skechers U.S.A., Inc. (NYSE:SKX), based in Manhattan Beach, California,
designs, develops, and markets a diverse range of lifestyle footwear for
men, women, and children, as well as performance footwear for men and
women. Skechers footwear is available in the United States and over 170
countries and territories worldwide via department and specialty stores,
2,802 Skechers Company-owned and third-party-owned retail stores, and
the Company’s e-commerce websites. The Company manages its international
business through a network of global distributors, joint venture
partners in Asia and the Middle East, and wholly-owned subsidiaries in
Canada, Japan, throughout Europe, and Latin America. For more
information, please visit about.skechers.com
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About Toei Animation, Inc.
Based in Los Angeles, Toei Animation Inc. manages the film distribution
of Toei’s top properties, including Dragon Ball all series, Sailor Moon,
One Piece, Digimon series, Saint Seiya, and many others to North
America, Latin America, South Africa, Australia, and New Zealand. Toei
Animation’s Los Angeles office further handles all categories of
consumer product licensing based on its film and television brands
within these territories.
For more information, please visit http://www.toei-animation-usa.com/.
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, Skechers’ future domestic and international growth,
financial results and operations including expected net sales and
earnings, its development of new products, future demand for its
products, its planned domestic and international expansion, opening of
new stores and additional expenditures, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the challenging consumer
retail markets in the United States; sustaining, managing and
forecasting costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation of
order commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in the
highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or incorporated by
reference in the Skechers annual report on Form 10-K for the year ended
December 31, 2017, and its quarterly report on Form 10-Q for the three
months ended September 30, 2018. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly changing
environment. New risks emerge from time to time and the companies cannot
predict all such risk factors, nor can the companies assess the impact
of all such risk factors on their respective businesses or the extent to
which any factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not place
undue reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.
Media Contact:
Jennifer Clay
SKECHERS USA, Inc.
[email protected]
Source: SKECHERS USA, Inc.