Innovative Performance Running Style Tops Category In New Summer Gear
Issue
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–
Following on Skechers GO RUN Razor 3 Hyper™ being named Editors’ Choice
by Runner’s World earlier this year, Outside magazine has
named Skechers GO RUN 7 Hyper™ “Gear of the Year” for the road running
category in its Summer 2019 Buyer’s Guide. The editors noted that
“Skechers hit a gold mine with its new midsole compound, called Skechers
Hyper Burst™.”
Skechers GO RUN 7 Hyper™ named “Gear of the Year” by Outside magazine. (Graphic: Business Wire)
Skechers GO RUN 7 Hyper™ named “Gear of the Year” by Outside magazine. (Graphic: Business Wire)
Featured with products spanning a wide range of categories that Outside
editors feel will facilitate adventure, the Skechers GO RUN 7 Hyper was
tested among 32 shoes spanning 16 different brands in the road running
shoe category. This included feedback from runners who wear-tested the
products. Outside noted that one tester said, “if my slippers
were running shoes, this is what they would feel like.” Another notes,
“whatever deal with the devil Skechers had to strike was worth it. This
midsole has a ton of energy and zing. The Hyper Burst foam is soft to
the touch but doesn’t feel mushy.”
“It’s an incredible honor that our latest generation of performance
running footwear continues to be recognized,” said Michael Greenberg,
president of Skechers. “After first bringing Hyper Burst cushioning to
market in our award-winning Skechers GO RUN Razor 3 Hyper running shoe
earlier this year, we’re excited that more runners will now get to
experience it in our new Skechers GO RUN 7 Hyper. Year after year, we
innovate the line with new insight developed through our team of elite
runners like Meb and Edward Cheserek, and with Hyper Burst this shoe
features one of our most groundbreaking cushioning technologies. We
can’t wait for consumers to experience it for themselves on their
training runs and races this summer.”
The key advancement in the Skechers GO RUN 7 Hyper is the Hyper Burst
midsole, which is made using a “super critical™” foaming process to
create spherically-shaped cells in tight format. It is the lightest and
most resilient midsole foam that Skechers Performance has offered to
date. The unique cell structure is unlike most other EVA foams on the
market today.
The style also features pods on the outsole to boost the shoe’s
cushioning power to feel smooth and responsive. The breathable
compression knit upper construction helps enhance comfort while the
signature M-Strike technology helps promote a midfoot strike for natural
motion and greater efficiency in every stride. A knitted collar provides
a sock-like supportive fit with a lockdown lacing system to deliver
additional midfoot support. It’s a fantastic racing or training shoe.
The Skechers Performance division was established in 2012 with Meb
Keflezighi wearing the first model of Skechers GO RUN, and the
collection has earned respect throughout the running world and won
numerous awards within the footwear industry. Skechers Elite runner
Edward Cheserek trains, races and has won numerous races in styles
featuring the new Hyper Burst midsole.
The Skechers GO RUN® collection for men and women is available at
Skechers retail stores and skechers.com as well as select retail
partners.
About Skechers USA, Inc.
Based in Manhattan Beach, California, Skechers (NYSE:SKX) designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
Skechers footwear is available in the United States and over 170
countries and territories worldwide via department and specialty stores,
more than 3,060 Skechers Company-owned and third-party-owned retail
stores, and the Company’s e-commerce websites. The Company manages its
international business through a network of global distributors, joint
venture partners in Asia, Israel and Mexico, and wholly-owned
subsidiaries in Canada, Japan, India, and throughout Europe and Latin
America. For more information, please visit about.skechers.com and
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This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, Skechers’ future domestic and international growth,
financial results and operations including expected net sales and
earnings, its development of new products, future demand for its
products, its planned domestic and international expansion, opening of
new stores and additional expenditures, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the challenging consumer
retail markets in the United States; sustaining, managing and
forecasting costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation of
order commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in the
highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or incorporated by
reference in Skechers’ annual report on Form 10-K for the year ended
December 31, 2018 and its quarterly report on Form 10-Q for the three
months ended March 31, 2019. The risks included here are not exhaustive.
Skechers operates in a very competitive and rapidly changing
environment. New risks emerge from time to time and the companies cannot
predict all such risk factors, nor can the companies assess the impact
of all such risk factors on their respective businesses or the extent to
which any factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not place
undue reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.
Media Contact:
Jennifer Clay
SKECHERS USA, Inc.
[email protected]
Source: Skechers USA, Inc.